As smart technology proliferates around the globe, the 'smart city' concept has emerged over the last decade to represent technology-driven urban benefits and the products and services that deliver them.
Technologies such as smart phones, augmented reality, cloud computing and data analytics, are being used to make cities run more smoothly, efficiently, and enhance citizen engagement. In this issue’s feature story, we explored how technology has been transforming governments and delved into how these innovations has given rise to Dubai’s ambitious Smart Dubai strategic plan.
Also, because many users perceive conventional digital ad formats as intrusive and ad blocking is on the rise, native advertising, which emerged as a trend a couple of years ago, seems to be here to stay. As a natural element it is integrated into the content and creates a reading flow that’s simply natural. Find out more about native advertising and learn how to be successfully native in this issue.
