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Fully-seated seminar to talk about the latest trend of fashion
Hong Kong Fashion Week for Spring/Summer provides ample business opportunities
Runway shows and fashion parades are to be held throughout the fair offer, hoping to add attractions for buyers and publicity to the fair. More inspiration can be found directly through fashion displays. Meanwhile, the fair’s trend seminars always attract huge crowds as prominent international trend forecasting agencies (including WGSN Group and Peclers Paris) present on what will be in vogue next season. The fair also features fashion development seminars presented by international industry experts. The Hong Kong Fashion Week for Spring/Summer will continue to host the Buyers’ Forum that made its debut in 2013. It is where buyers could discuss business opportunities and sourcing needs in emerging markets based on their experiences. Buyers can make valuable new contacts through networking opportunities throughout the fair period, including various Happy Hour events. Buyers are invited to join buying missions to visit the fairground. They can meet the exhibitors which best match their sourcing needs. The fair offers a one-to-one meeting with pre-selected exhibitors to save the sourcing time. Other services including guided tours and assistance from onsite buyer ambassadors. These services help buyers to match with the right exhibitor more effectively.
Fashion shows and parades showcased the new design and fashion
Furthering into the unique features of Hong Kong Fashion Week for Spring/ Summer event is the presence of SmallOrder Zone that displays a fine selection of products available for purchase in small orders (from 5 to 1,000 pieces at the Expo Drive Entrance). Recently, Small-Order Zone won the UFI Marketing Award 2013 which reaffirms that this initiative is highly effective and welcomed by both buyers and suppliers. Being a trade affair, the success of Hong Kong Fashion Week for Sping/Summer lies upon the number of business to be made. There is no doubt it will achieve its goals. HKTDC has the expertise and experience to ensure the exhibitors that they will have the chance to network with the most important buyers from around the world and recruit new distributors with great potential. The fair also carries out international marketing campaigns to recruit new distributors. The HKTDC offers additional services to ease doing business with buyers. Executive travel incentive, special air fare, visa application assistance, cash savings, discount offers and complimentary drinks offered by local restaurants, sightseeing tour and shopping outlets with the ‘HKTDC Trade Fair Privilege Coupons’ are to be expected in Hong Kong Fashion Week for Spring/Summer staging. If these would not attract trade visitors, what else would?
FWSS offers a lot of networking opportunities for buyers to meet with industry peers.
For trade visitors, register now to reserve your FREE admission badge through one of the following three channels: Website www.hktdc.com/ex/hkfashionweekss/19 register on or before 13 June for buyers from outside Hong Kong and on or before 27 June for local buyers to receive a free admission badge by mail; Smartphone Info Site download HKTDC Mobile at iPhone App Store, BlackBerry App World or Google Play Mobile Info Site visit hktdc.com/wap/fashionss/T119
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