TITLE : Annual Report 2018

Page 149

price of the room around The Title Rawai Phase 1,2; of which were increased between 10 to 15%. It followed the marketing plan of the company. In 2017, the company had selling costs and servicing income of about 163.31 million baht; of which decreased when compared with the year 2016 of about 16.55 million baht or about 9.20%. In 2018, the company had selling costs and servicing income of about 183.91 million baht. It had increased when compared to the year 2017; of which is about 20.63 million baht or about 12.63%. At the same time, the selling costs and servicing income for the income of sales and service in 2017; had amounted to 54.22% and the gross profit was about 43.35%. In 2018 56.75%; as well as the gross profit being 39.43%. The gross profit that had decreased from the company, was from the amount of customers that obtained projects that guaranteed for the rooms of The Title Rawai Phase 3. The transfer of ownership from 2017 to 2018, was to make the income of the company understand the income per room that the value of rooms had decreased. Additionally, there was marked down value that was given to customers. Table 3 Costs of Sales and Services Costs of Sales and Services

Y2016

Y2017

Y2018

Million baht

Percent

Million baht

Percent

Million baht

Percent

3.13

1.74

1.29

0.79

1.31

0.71

142.97

79.49

122.04

74.73

135.23

73.52

10.80

6.00

11.49

7.04

2.77

1.51

Costs of Sales – Costs of contractual requirements2

22.96

12.77

28.49

17.44

44.63

24.26

Total Cost of Sales and Services Percentage of costs of sales and services per revenue obtained from sales and services Gross profit margin

179.86

100.00

163.31

100

183.94

100

Costs of sales – Lands and land improvement Costs of sales – Construction of building Costs of Sales – Other related

Remark:

expenses1

49.92

54.22

56.75

50.08

43.35

39.43

1Costs

of sales and services – Other related expenses consisted mainly of fees and loan interests during the construction period. classification of accounting transactions, where commission was listed in costs of sales and services instead of sales expenses as the Company’s commission paid to sales agents was approved as costs of contractual requirements.

2New

Costs of Sales Costs of Sales, was salary and the benefits of the seller, business tax, selling fees, payment for promotion sales depreciation payments for the room. For example, the payment tax from the sale and the conveyance of the room; of which is the specific business tax, revenue stamp, etc. The promotion of sales for example is advertisements, marketing activity booth payments, process payment; such as certifying payment, etc. For the payment sales during 2016 to 2018, there were about 18.94 million baht, 17.40 million baht, and 22.87 million baht. As for the percentage, 5.17%, 5.78%, and 7.06% of the sales and servicing. In 2016, Costs of Sales of 18.94 million baht; as well as the selling payment that was related to the selling of rooms. For example, specific business tax, selling fees from selling rooms of about 12.29 million baht. The most payment that occurred from selling rooms, was from The Title Rawai Phase 3; of which started to conveyance since 2016; of which followed the rules in the contract. In 2017, costs of sales of about 17.40 million baht; that decreased from the previous years of about 2.04 million baht or is 10.49% by changing the principle of the payments for selling; in order to be related variable costs with the selling of rooms. For

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