PRANDA’s Direction
OWN BRAND MANUFACTURING: OBM PRANDA’s Own Brand Manufacturing (OBM) consists of two groups: Precious Product and Lifestyle Product. Important developments in 2010 are as follows:
Precious Product consists of PRANDA’s own brands as follows: Prima Gold, a 99.9% absolute pure gold jewelry, currently distributed through PRANDA’s Own Flagship Shop & Counters, Independent Retailer, and overseas Franchises, has covered main markets in Thailand, Indonesia, Dubai, Oman, Egypt, Philippines, Malaysia, and India. The markets in Indonesia and India are the potential markets for growth.
Prima Art, a 99.9% gold sheet handcrafted art piece which is distributed through PRANDA’s counters in leading department stores in Thailand and independent retailers in India, has expanded to cover more than 2,000 points of sales in India.
H. Gringoire, a European styled 18K gold jewelry set with color stones which is distributed to medium-high independent retailers in France, has revamp its brand image to be more modern and distinguished. Lifestyle Product consists of PRANDA’s own brands as follows: Caï, a fashioned silver jewelry brand which is distributed through independent retailers and chain stores in Europe, has received well response for the recent launch of men collection. Currently Caï has more than 400 points of sales in Europe.
Merii, a fashioned silver jewelry which is distributed through independent retailers and chain stores in Germany and the Netherlands. The Germany’s market has shown good potential for growth. Currently Merii has more than 450 points of sales in Europe.
Esse, a silver jewelry with marcasite which is distributed through PRANDA’s own flagship shops and counters in leading department stores in China, has expanded to cover 13 points of sales in Shenzhen.
Baldessarini, a luxury menswear and accessories brand which PRANDA has obtained the license for produce and distribute
jewelry worldwide, has received well response from Europe market. Currently Baldesarini jewelry has more than 200 points of sales.
In 2011, PRANDA plans to focus more on its own brands, particularly in China, India, and Europe. The Prima Gold brand has a plan to start more marketing activities in India in the form of wholesales through independent retailers and franchises. The
Esse brand will expand its branches in Shenzhen and Beijing. The Caï brand will focus more on the Germany and Europe in the form of the distribution through independent retailers and chain stores.
ORIGINAL DESIGN MANUFACTURING: ODM PRANDA also maintains its existing customer base and continuously opens new markets in terms of manufacturing and designing with its customers through Original Design Manufacturing (ODM) of which consists of customers in many
countries, namely, Germany, Australia, UK, France, Spain, Italy, US, and Japan through various distribution channels consisting of television, department store, chain store, and mail order/ catalogues.
For the year 2011, PRANDA’s policy still aims to maintain its potential growth customers from the markets in the US and the
European Union, as well as to open new markets i.e. Russia which shows potential growth. The Company is confident that the market risk diversification among important regions in the World, namely, the US, the European Union, and Asia, can preserve the long-term stability of growth to the Company.
Annual Report 2010 : Pranda Jewelry Public Company Limited |
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