2026 AOAP Marketing Guide

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ADVERTISING WITH AOAP HAS BEEN A GREAT WAY TO REACH OUR TRUE TARGET AUDIENCE.

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Association of Aquatic Professionals advertising is available to all AOAP Members. Your advertising dollars allow the Association to meet its goals while offering you the opportunity to get front and center with on-the-deck buyers at a cost similar to a single print advertisement! Aquatic advertising is available to all AOAP Members. Your dollars allow offering you opportunity to get front and center with on-the-deck at

Municipal Aquatics & Recreation K-12 and Collegiate Aquatics & Athletics

Weekly Newsletter Subscribers 13,0 Conference Who You Reach as an AOAP Sponsor

OPPORTUNITIES MarketingMarketing

Monthly emails featuring 3 - 6 companies or products sent out by AOAP Each ad includes an image (150 x 100), 5 - 7 word headline, and 50-word description $500 for standard placement or $750 for feature placement as the first spotlight

PRODUCT SPOTLIGHT SHARED EMAIL BLAST - STARTING AT $500

WITH MARKETING OPPORTUNITIES STARTING AT ONLY $250, ADVERTISING WITH AOAP IS A GREAT WAY TO STRETCH YOUR DOLLAR OR AN EASY ADDITION TO YOUR AOAP SPONSORSHIP PACKAGE!

Dedicated emails sent out by AOAP on behalf of your company, customized to your specifications

DIRECT EMAIL BLAST - $1525 PER INSTANCE

WEBSITE ADVERTISEMENTS

BANNER ADVERTISEMENTS

Banner ads located throughout the site Price dictated by ad placement and duration OR add web advertisements to any newsletter advertising for only $500!

POP-UP ADVERTISEMENTS - $1425 (4 WEEKS), $2150 (8 WEEKS) OR $2875 (12 WEEKS)

Add a pop-up advertisement to the website for 4, 8 or 12 weeks

EMAIL BLASTS

CONFERENCE ADVERTISING

MOBILE APP ALERT - $1525

Push your message to the palm of attendees’ hands! Mobile app alerts are key drivers of booth traffic and keep your brand top of mind. One Alert Sponsor per day of the conference (Monday - Thursday)

ATTENDEE PACKET INSERTS - $1750

Promote your booth or products to all conference attendees by providing 1,400 flyers to be included in delegate bags Details regarding flyer delivery deadlines to the AOAP office will be sent with sponsorship confirmation

ADVERTISING Weekly e-Newsletter Weekly e-N

Standard member prices below include participation in 4, 8 or 12 consecutive weekly newsletter editions (see full pricing on page 9) Package discounts are available All ads can be submitted in JPG or GIF formats with a max file size of 40K.

BANNER ADS

Add your banner ad to the website for $500!

LEADERBOARD

This premier position provides your company with top exposure and quality traffic

LOWER LEADERBOARD

The lower leaderboard gives your company a prominent position right under the AOAP masthead

TOP BANNER OR BOTTOM BANNER

Banner ads allow your company to combine text, colors, and graphics into a unique sales message for committed buyers

Ad Dimensions: 728 x 90

Ad Dimensions: 580 x 70

Ad Dimensions: 468 x 60

PRODUCT SHOWCASE Add your box ad to the website for $500!

HORIZONTAL PRODUCT SHOWCASE

Highlight your latest product with this placement and include a photo, 5-word headline, 50-word description, and link to your site.

Ad Dimensions: 275 x 175

VERTICAL PRODUCT SHOWCASE

Highlight your latest product with this placement and include a photo, 5-word headline, 50-word description, and link to your site.

Ad Dimensions: 175 x 275

BOX ADS AND CALLOUTS

VIDEO AD

Add a video link for your company Must link to a YouTube URL

Ad Dimensions: 300 x 159

BOX AD

This large-format position provides your company with good exposure in the body of the news brief, bringing quality traffic to your website

Ad Dimensions: 300 x 250

CALLOUT TEXT

Integrated into the feel of the brief, a callout text ad targets your buying audience with an image, 5-word headline, and 25 word description

SPONSORED CONTENT

5 unique headlines, logo with max width of 150 px

Ad Dimensions: 150 x 100

SOCIAL TEXT AD

Integrated into the feel of the brief, a callout text ad targets your buying audience with an image, 5-word headline, and 25 word description

Ad Dimensions: Icon - 35 x 35 & Main - 215 x 85

ARTICLES

FEATURED ARTICLE - $1875

Feature your best content with this placement and include a 5-7 word headline, 50-word description, and link to the article of your choice File Format: Text

Full AOAP Weekly Price List

GeneralGeneral

SPONSOR OPPORTUNITIES SPONSOR OPPORTUNITIES

In addition to the Annual Conference & Expo sponsorship opportunities listed in the following pages, AOAP offers sponsorship of some of our key initiatives.

Monthly Membership Meeting Sponsor - $250

Monthly Membership Meetings are held during the Spring, Fall and Winter and offer members the opportunity to receive Association updates and participate in panel discussions about emerging topics as they navigate their roles in programming, leadership, risk management and maintenance The meeting sponsor will be recognized in the social media posts & meeting registration leading up to the event and will have an opportunity to introduce themselves during the meeting.

AOAP Swim Lesson Grant Sponsor$10,000

Identify your company as a promoter of water safety throughout the nation. Help AOAP provide swim lesson grants to communities in need for those that cannot afford to become water safe

Sponsorship includes

Your logo in the Sponsor section of the website

Recognition on the Grant webpage

Recognition in all grant recipient announcements

One complimentary booth at the Annual Conference

Recognition in the conference app, on sponsor signage and during the keynote at the annual conference

AOAP Lifejacket Grant

Sponsor - $10,000

Provide opportunities for grant-awarded organizations to educate their communities on life jacket safety This sponsorship makes over 800 Coast Guard-approved life jackets available to Association member facilities who provide water safety and swim lesson programs.

Sponsorship Includes:

*Unique recognition plaque

*One exhibit booth at the Annual Conference and Expo

*Recognition in the conference mobile app

*Complimentary logo placement for a year on the AOAP home page and sponsor page

*Company recognition on all large signage during the conference

*Catalog/flyer placement in all conference attendee bags (sponsor provided)

*Logo placement in the AOAP Weekly newsletter

Thank you to our partner!

BROOKS FAMILY YMCA

CHARLOTTESVILLE, VA

This contribution allows us to further promote safe swimming practices and ensures everyone enjoys the water securely We're excited to integrate these life jackets into our programs!

CITY OF BRENHAM

BRENHAM, TX

The City of Brenham Blue Bell Aquatic Center is beyond grateful for the generosity of AOAP Life Jackets Grant and look forward to finding more ways for these life jackets to benefit our community.

OPPORTUNITIES OPPORTUNITIES

AdditionalAdditional to get involved!

A Group or Company interested in the Association of Aquatic Professionals official endorsement of a program, service or product may submit an application for consideration Endorsement Review Committee carefully reviews all applications to ensure that the program, product or services aligns with AOAP’s mission, vision and values, has a strong foundation, and, ultimately, serves AOAP members and the aquatic industry in a positive manner.

Become an AOAP Conference Sponsor

AOAP offers a variety of sponsorship opportunities for the annual conference including general sponsorships starting at only $2,000 as well as a variety of specialized sponsor opportunities that include ways to build brand recognition, conference booths and registrations, and marketing options Or, ask how we can build a custom package just for you!

List each marketing opportunity you’d like below including the type of advertisement and duration below

Return your form with payment to 22932 E Oriole Way, Queen Creek, AZ 85142 or reach out to Kirsten Barnes at kirsten@aquaticpros.org to receive your agreement and payment link virtually.

AdvertisingAdvertising

TERMS & CONDITIONS TERMS & CONDITIONS

Eligibility and Pricing Prices listed are for AOAP Commercial Members Non-members should add ten percent (10%) to the listed price All rates are subject to change without notice, but confirmed placements will be honored at the rate in effect at the time of booking

Ad Placement and Quantity Advertisers may select up to two (2) ads per issue. For example, an Advertiser may choose to run a Vertical Product Showcase and a Banner Ad concurrently during Q1 Other advertisements may be selected for subsequent quarters AOAP reserves the right to determine ad placement within its digital publications, newsletters, and websites unless a specific premium position has been contracted and confirmed in writing.

Content and Legal Responsibility

AOAP does not assume any obligation to perform legal review of ads, copy, or branded content Advertisers are solely responsible for the accuracy and legality of all submitted content, including but not limited to text, images, trademarks, and claims Advertisers must ensure that submitted materials do not infringe upon any copyright, trademark, or other proprietary rights, and that all statements comply with applicable laws and regulations.

Design Assistance On request, AOAP may assist advertisers in preparing ads for publication, including design, composition, text, and artwork Additional design fees may apply, and final approval remains the responsibility of the advertiser

Deadlines and Publication Failure of the advertiser to meet any deadlines may result in additional charges and/or changes to publication or distribution dates. AOAP is not responsible for missed placements due to late submissions

Technical Standards and Rejection Rights

AOAP reserves the right to review and reject any advertising collateral that does not meet technical specifications, fails to align with AOAP’s mission and values, or contains inappropriate, misleading, or offensive content. AOAP will not advertise or promote any educational training that is not sponsored by AOAP

or offered in conjunction with AOAP as an approved partner group for the AOAP Annual Conference. Established policies govern collaborations and the inclusion of partner group trainings offered as pre- or post-conference workshops. AOAP will notify the advertiser of any rejections or necessary revisions

Payment Terms Payment must be received at least ten (10) business days prior to the ad run. Ads will not be published until payment is received in full. Past-due accounts may be subject to late fees or suspension of future advertising privileges.

Liability and Indemnification AOAP will not be liable for any loss or damage arising from delays, errors, or omissions in published advertisements The advertiser agrees to indemnify and hold harmless AOAP, its officers, employees, and agents from any and all claims, damages, or expenses (including reasonable attorney’s fees) arising out of the publication of any material provided by the advertiser.

Performance Disclaimer

AOAP makes no guarantees regarding audience size, engagement, impressions, or specific outcomes resulting from the publication of any advertisement

Force Majeure AOAP shall not be liable for failure to publish or distribute advertising due to circumstances beyond its reasonable control, including but not limited to acts of nature, system failures or other events outside AOAP’s control

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