2026 AOAP Marketing Guide

Marketing OPPORTUNITIES ASSOCIATION OF AQUATIC PROFESSIONALS

OPPORTUNITIES

ADVERTISE A DVERTISE - EXHIBIT EXHIBIT SPONSOR S PONSOR - CONNECT CONNECT

www.aquaticpros.org

WHAT ADVERTISERS ARE SAYING

ADVERTISING WITH AOAP HAS BEEN A GREAT WAY TO REACH OUR TRUE TARGET AUDIENCE.

WWW.AQUATICPROS.ORG

Who is AOAP’S AUDIENCE?

AOAP’S AUDIENCE? Association of Aquatic Professionals advertising is available to all AOAP Members. Your advertising dollars allow the Association to meet its goals while offering you the opportunity to get front and center with on-the-deck buyers at a cost similar to a single print advertisement!

Association of Aquatic Professionals advertising is available to all AOAP Members. Your advertising dollars allow the Association to meet its goals while offering you the opportunity to get front and center with on-the-deck buyers at a cost similar to a single print advertisement!

Who You Reach as an AOAP Sponsor 1

Municipal Aquatics & Recreation

2

K-12 and Collegiate Aquatics & Athletics

3

Private Waterparks, Clubs & Swim Schools

4

Aquatic & Lifeguard Management Cos

5

Military Installations

6

Fitness Centers

7

YMCAs and JCCs

13,000

Weekly Newsletter Subscribers

1,295

Conference Attendees

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Marketing OPPORTUNITIES WITH MARKETING OPPORTUNITIES STARTING AT ONLY $250, ADVERTISING WITH AOAP IS A GREAT WAY TO STRETCH YOUR DOLLAR OR AN EASY ADDITION TO YOUR AOAP SPONSORSHIP PACKAGE!

WEBSITE ADVERTISEMENTS BANNER ADVERTISEMENTS

Banner ads located throughout the site. Price dictated by ad placement and duration OR add web advertisements to any newsletter advertising for only $500!

POP-UP ADVERTISEMENTS - $1425 (4 WEEKS), $2150 (8 WEEKS) OR $2875 (12 WEEKS) Add a pop-up advertisement to the website for 4, 8 or 12 weeks.

EMAIL BLASTS

DIRECT EMAIL BLAST - $1525 PER INSTANCE

Dedicated emails sent out by AOAP on behalf of your company, customized to your specifications.

PRODUCT SPOTLIGHT SHARED EMAIL BLAST - STARTING AT $500

Monthly emails featuring 3 - 6 companies or products sent out by AOAP. Each ad includes an image (150 x 100), 5 - 7 word headline, and 50-word description. $500 for standard placement or $750 for feature placement as the first spotlight.

CONFERENCE ADVERTISING

MOBILE APP ALERT - $1525

Push your message to the palm of attendees’ hands! Mobile app alerts are key drivers of booth traffic and keep your brand top of mind. One Alert Sponsor per day of the conference (Monday - Thursday)

ATTENDEE PACKET INSERTS - $1750

Promote your booth or products to all conference attendees by providing 1,400 flyers to be included in delegate bags. Details regarding flyer delivery deadlines to the AOAP office will be sent with sponsorship confirmation.

WWW.AQUATICPROS.ORG

Weekly e-Newsletter ADVERTISING Standard member prices below include participation in 4, 8 or 12 consecutive weekly newsletter editions (see full pricing on page 9). Package discounts are available. All ads can be submitted in JPG or GIF formats with a max file size of 40K.

BANNER ADS Add your banner ad to the website for $500!

LEADERBOARD

This premier position provides your company with top exposure and quality traffic.

Ad Dimensions: 728 x 90

LOWER LEADERBOARD

The lower leaderboard gives your company a prominent position right under the AOAP masthead.

Ad Dimensions: 580 x 70

TOP BANNER OR BOTTOM BANNER

Banner ads allow your company to combine text, colors, and graphics into a unique sales message for committed buyers.

Ad Dimensions: 468 x 60

PRODUCT SHOWCASE Add your box ad to the website for $500!

HORIZONTAL PRODUCT SHOWCASE

Highlight your latest product with this placement and include a photo, 5-word headline, 50-word description, and link to your site.

Ad Dimensions: 275 x 175

VERTICAL PRODUCT SHOWCASE

Highlight your latest product with this placement and include a photo, 5-word headline, 50-word description, and link to your site.

Ad Dimensions: 175 x 275

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BOX ADS AND CALLOUTS

VIDEO AD

Add a video link for your company. Must link to a YouTube URL. Ad Dimensions: 300 x 159

BOX AD

This large-format position provides your company with good exposure in the body of the news brief, bringing quality traffic to your website.

Ad Dimensions: 300 x 250

CALLOUT TEXT

Integrated into the feel of the brief, a callout text ad targets your buying audience with an image, 5-word headline, and 25 word description.

SPONSORED CONTENT

5 unique headlines, logo with max width of 150 px Ad Dimensions: 150 x 100

SOCIAL TEXT AD

Integrated into the feel of the brief, a callout text ad targets your buying audience with an image, 5-word headline, and 25 word description.

Ad Dimensions: Icon - 35 x 35 & Main - 215 x 85

ARTICLES

FEATURED ARTICLE - $1875

Feature your best content with this placement and include a 5-7 word headline, 50-word description, and link to the article of your choice.

File Format: Text

WWW.AQUATICPROS.ORG

Full AOAP Weekly Price List Ad Type

12 Weeks

8 Weeks

4 Weeks

Banner Ad Leaderboard

$2375

$1790

$1200

Banner Ad Lower Leaderboard

$2150

$1615

$1075

Banner Ad Top Banner

$1925

$1450

$975

Banner Ad Lower Banner

$1775

$1335

$900

Product Showcase Horizontal

$1925

$1450

$975

Product Showcase Vertical

$1690

$1260

$840

Video Ad

$2550

$1915

$1275

Box Ad

$1750

$1335

$890

Callout Text

$1165

$865

$575

Sponsored Content

$1925

$1450

$975

Social Text Ad

$975

$725

$500

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General SPONSOR

SPONSOR OPPORTUNITIES OPPORTUNITIES

In addition to the Annual Conference & Expo sponsorship opportunities listed in the following pages, AOAP offers sponsorship of some of our key initiatives.

Monthly Membership Meeting Sponsor - $250 Monthly Membership Meetings are held during the Spring, Fall and Winter and offer members the opportunity to receive Association updates and participate in panel discussions about emerging topics as they navigate their roles in programming, leadership, risk management and maintenance. The meeting sponsor will be recognized in the social media posts & meeting registration leading up to the event and will have an opportunity to introduce themselves during the meeting.

AOAP Swim Lesson Grant Sponsor $10,000 Identify your company as a promoter of water safety throughout the nation. Help AOAP provide swim lesson grants to communities in need for those that cannot afford to become water safe.

Sponsorship includes Your logo in the Sponsor section of the website Recognition on the Grant webpage Recognition in all grant recipient announcements One complimentary booth at the Annual Conference Recognition in the conference app, on sponsor signage and during the keynote at the annual conference

WWW.AQUATICPROS.ORG

AOAP Lifejacket Grant Sponsor - $10,000 Provide opportunities for grant-awarded organizations to educate their communities on life jacket safety. This sponsorship makes over 800 Coast Guard-approved life jackets available to Association member facilities who provide water safety and swim lesson programs.

Sponsorship Includes: *Unique recognition plaque *One exhibit booth at the Annual Conference and Expo *Recognition in the conference mobile app *Complimentary logo placement for a year on the AOAP home page and sponsor page *Company recognition on all large signage during the conference *Catalog/flyer placement in all conference attendee bags (sponsor provided) *Logo placement in the AOAP Weekly newsletter

Thank you to our partner!

Life Jacket Grant Feedback BROOKS FAMILY YMCA

CITY OF BRENHAM

CHARLOTTESVILLE, VA

BRENHAM, TX

This contribution allows us to further promote safe swimming practices and ensures everyone enjoys the water securely. We're excited to integrate these life jackets into our programs!

The City of Brenham Blue Bell Aquatic Center is beyond grateful for the generosity of AOAP Life Jackets Grant and look forward to finding more ways for these life jackets to benefit our community.

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Additional OPPORTUNITIES to get involved!

OPPORTUNITIES AOAP Endorsements

A Group or Company interested in the Association of Aquatic Professionals official endorsement of a program, service or product may submit an application for consideration.

As s l soc a ia tio ion n o f A q u a tic P r o f e s s Endorsement Review Committee carefully reviews all applications to ensure that the program, product or services aligns with AOAP’s mission, vision and values, has a strong foundation, and, ultimately, serves AOAP members and the aquatic industry in a positive manner. d udly En orsed by Pro

Become an AOAP Conference Sponsor AOAP offers a variety of sponsorship opportunities for the annual conference including general sponsorships starting at only $2,000 as well as a variety of specialized sponsor opportunities that include ways to build brand recognition, conference booths and registrations, and marketing options. Or, ask how we can build a custom package just for you!

WWW.AQUATICPROS.ORG

Advertising ORDER FORM Email First Name

Last Name

Organization

Title

Street Address City

State

ZIP Code

Country

LIST YOUR MARKETING CHOICES BELOW List each marketing opportunity you’d like below including the type of advertisement and duration below.

Opportunity

Example: AOAP Weekly Box Ad

Duration

Example: 12 Weeks

Fee

Example: $1725

Return your form with payment to 22932 E Oriole Way, Queen Creek, AZ 85142 or reach out to Kirsten Barnes at kirsten@aquaticpros.org to receive your agreement and payment link virtually.

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Advertising TERMS &

TERMS & CONDITIONS CONDITIONS

Eligibility and Pricing Prices listed are for AOAP Commercial Members. Non-members should add ten percent (10%) to the listed price. All rates are subject to change without notice, but confirmed placements will be honored at the rate in effect at the time of booking.

Ad Placement and Quantity Advertisers may select up to two (2) ads per issue. For example, an Advertiser may choose to run a Vertical Product Showcase and a Banner Ad concurrently during Q1. Other advertisements may be selected for subsequent quarters.

AOAP reserves the right to determine ad placement within its digital publications, newsletters, and websites unless a specific premium position has been contracted and confirmed in writing.

Content and Legal Responsibility AOAP does not assume any obligation to perform legal review of ads, copy, or branded content. Advertisers are solely responsible for the accuracy and legality of all submitted content, including but not limited to text, images, trademarks, and claims. Advertisers must ensure that submitted materials do not infringe upon any copyright, trademark, or other proprietary rights, and that all statements comply with applicable laws and regulations.

Design Assistance On request, AOAP may assist advertisers in preparing ads for publication, including design, composition, text, and artwork. Additional design fees may apply, and final approval remains the responsibility of the advertiser.

Deadlines and Publication Failure of the advertiser to meet any deadlines may result in additional charges and/or changes to publication or distribution dates. AOAP is not responsible for missed placements due to late submissions.

Technical Standards and Rejection Rights AOAP reserves the right to review and reject any advertising collateral that does not meet technical specifications, fails to align with AOAP’s mission and values, or contains inappropriate, misleading, or offensive content.

AOAP will not advertise or promote any educational training that is not sponsored by AOAP

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or offered in conjunction with AOAP as an approved partner group for the AOAP Annual Conference. Established policies govern collaborations and the inclusion of partner group trainings offered as pre- or post-conference workshops. AOAP will notify the advertiser of any rejections or necessary revisions.

Payment Terms Payment must be received at least ten (10) business days prior to the ad run. Ads will not be published until payment is received in full. Past-due accounts may be subject to late fees or suspension of future advertising privileges.

Liability and Indemnification AOAP will not be liable for any loss or damage arising from delays, errors, or omissions in published advertisements. The advertiser agrees to indemnify and hold harmless AOAP, its officers, employees, and agents from any and all claims, damages, or expenses (including reasonable attorney’s fees) arising out of the publication of any material provided by the advertiser.

Performance Disclaimer AOAP makes no guarantees regarding audience size, engagement, impressions, or specific outcomes resulting from the publication of any advertisement.

Force Majeure AOAP shall not be liable for failure to publish or distribute advertising due to circumstances beyond its reasonable control, including but not limited to acts of nature, system failures, or other events outside AOAP’s control.

Entire Agreement These terms and conditions, together with any written insertion order or agreement between the parties, constitute the entire agreement and supersede any prior communications, proposals, or representations.

For questions regarding advertising rates, availability or terms and conditions, please reach out to Kirsten Barnes, Assistant Director, at kirsten@aquaticpros.org.

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Thank you FOR SUPPORTING

Learn more or get involved at www.aquaticpros.org Email Juliene Hefter, Executive Director, for more information about sponsorship at juliene@aquaticpros.org WWW.AQUATICPROS.ORG