IntroductiontoEmailMarketing
What is email marketing?
When someone learns about your eCommerce website or brand, there’s no guarantee that they will do any business with you unless you get in touch.
Getting your consumers to know your brand is the first step. But if you are to convince or encourage them to buy and engage with your business, you need to involve active marketing campaigns.
And one of the most effective ways to build a profitable relationship with people is to do email marketing.
Email marketing is the process of sending your emails to encourage action from recipients. And you usually do this with an email platform that automates your sending and receiving of emails and data gathering and analysis.
You can use email marketing for many different things, such as to:
Bring people to buy your new product or service;
Encourage people to shop during your sales and promotions; and
Let your clients know about new blogs or social media posts that lead them to become more interested and confident in doing business with you and doing so continually.
Email marketing essentially helps you to take a consumer through a funnel that eventually leads them towards buying your product and doing it again.
The way you will use email marketing will depend on whether your company is:
1. B2B – Business to Business
2. B2C – Business to Client
3. C2C – Client to Client
4. C2B – Client to Business
1. How to use email marketing for a B2B (business to business) company
A B2B company sells products and services to other businesses. They give businesses things they need to work successfully.
Some B2B businesses offer products. For example, a company that sells fruit and vegetables to a supermarket is a B2B.
Others sell software for a business to use, like accounting software they can use to manage sales.
When marketing to another business, it’s important to keep things streamlined, productive, and effective. And email marketing is a vital part of optimising a B2B’s product and customer service delivery process.
B2Bs are usually digital businesses and will heavily rely on email for vital communications, as well as encouraging more sales and loyalty.
If you sell software to companies, you should use email marketing to:
Keep your clients updated about your software;
Send email newsletters that let your clients know about any improvements or updates
Offer your clients special deals or promotions
Ask your clients for feedback on your services
You can also send replenishment emails that remind your clients to renew their software when it is about to expire.
Read more here: https://kasandz.com/introduction-to-email-marketing/
