Advancement Annual Report 2020-2021

2020-2021 UNIVERSITY ADVANCEMENT ANNUAL REPORT

INDEX

1

04

T O TA L G I V I N G

08

CASH RAISED

11

GIVING BY DIVISION

14

ENDOWMENTS

18

GOVS GIVE

22

SOCIAL MEDIA ENGAGEMENT

25

C A M PA I G N W R A P - U P 2

3

TOTAL GIVING

4

TOTA L G I V I N G Austin Peay has achieved a fundraising total of $14.6 million in gifts and pledges during the 2021 fiscal year. The total eclipses the more than $11.4 million raised in 2020, making this the fourth consecutive year that APSU has set a record for the second-highest giving year in University history.

The 2021 fiscal year began on July 1, 2020, and concluded on June 30, 2021.

5

TOTA L RA IS E D FO R F I S C AL Y E A R 2021 This amount represents a 25% increase in the average annual fundraising amount over last year and a 38% increase over the last five years.

6

7

CASH RAISED

8

C AS H R A I SE D Giving for FY21 included the highest cash year in University history, with $7,658,006.61 raised compared to the five-year average of $6,538,696.97. This is the third consecutive year in which this has been achieved. Each year, APSU continues to experience an increase in donors and the number of charitable gifts made for student success.

0

9

$3,920,392.17

FY17

$6,769,148.23

FY18

$7,030,673

FY19

$7,315,264.83

FY20

$7,658,006.61

FY21

1,000,000

2,000,000

3,000,000

4,000

0,000

5,000,000

6,000,000

7,000,000

8,000,000

10

GIVING BY DIVISION

11

G I V I N G BY DIVISIO N

COLLEGE OF BEHAVORIAL AND HEALTH SCIENCES

$3,153,040.00

COLLEGE OF ARTS AND LETTERS

$712,623.81

COLLEGE OF BUSINESS

$408,319.26

ERIKSSON COLLEGE OF EDUCATION

$775,546.33

COLLEGE OF STEM

$1,692,935.12

ATHLETICS

$2,240,541.43

12

13

ENDOWMENTS

14

EN D OW M EN TS

NEW ENDOWMENTS IN FY21

ENDOWMENT GIVING FY20 – $4,979,665.54 FY21 – $5,598,389.18

INCREASE IN FUNDS COMMITTED TO NEW ENDOWMENTS FROM FY20 TO FY21.

15

FY 2 1 S C H O L A R SHIP S Endowments are permanently restricted funds managed by the Austin Peay State University Foundation. The amount of each scholarship award may vary and will be determined based upon the value of the endowment and the Foundation spending plan.

$2,362,811 IN SCHOLARSHIPS AWARDED

729

STUDENTS RECEIVED SCHOLARSHIPS

16

17

GOVS GIVE GOVSGIVE.COM

18

G OVS G I VE

Govs Give, the University’s annual online giving event, returned for its fifth year in 2021 with impressive results. From 10 a.m. on April 20 to 7:27 p.m. on April 21, donors gave in support of the APSU Funds of Excellence for academics, athletics and student affairs. This was the most successful year to date for the online giving event.

This year, 750 alumni and friends made 829 gifts during Govs Give. APSU faculty and staff giving made up 15% of the total fundraising amount. The theme for Govs Give 2021 was “What If” in recognition of the “What If” Comprehensive Campaign for Austin Peay, the most ambitious fundraising effort in the University’s history.

19

$458,936

TOTAL GIVEN TO APSU FUNDS OF EXCELLENCE THROUGH GOVS GIVE

$1 MILLION

RAISED OVER THE PAST FIVE YEARS OF GOVS GIVE

20

21

SOCIAL MEDIA ENGAGEMENT

22

SO C I AL M EDIA E N G AGE ME N T

Each year, we continue to find new and innovative ways to connect with our audience of alumni, donors, students, faculty, staff and friends. During the 2021 fiscal year, we have enhanced our social media engagement through several new initiatives.

VIDEO After successfully executing many virtual celebrations in 2020, our Alumni Relations team has been able to host several events in 2021, many with both virtual and in-person options. These events included our spring Homecoming, the APSU Greenway Trail Ceremony and Ribbon-Cutting, the Stone, Rudolph & Henry Govs Gallery Virtual Celebration and Ribbon-Cutting Ceremony and the Candlelight Ball Virtual Celebration.

CANDLELIGHT BALL VIRTUAL CELEBRATION On April 9, Candlelight Ball underwriters and award recipients were invited to a small, in-person dinner at the APSU Morgan University Center prior to the Candlelight Ball Virtual Celebration on May 8. The public was then invited to host their own small at-home parties to watch the Candlelight Ball Celebration video at 7 p.m. on May 8 via the APSU alumni social media accounts. They were encouraged to share photos from their events using the hashtag #CandlelightBallatHome, and to participate in the Candlelight Ball Online Auction.

Items were available for bidding from May 8 to May 15. As in years past, proceeds from the auction will benefit student scholarships.

23

INSTAGRAM TAKEOVERS Through our many varied social media spotlights,

Explore @apsualumni · Follow

videos and promotions for our virtual and inperson events, our presence has increased on our three primary platforms – Facebook, Twitter and Instagram. To encourage young alumni giving during Govs Give 2021, we featured a young alumnus or alumna each week on our Facebook and Instagram stories. These young alumni shared their undergraduate memories and professional experiences, and they also stated why they think it is important to give back to their alma mater. These “takeovers” produced significant engagement.

facebook.com/apsualumni @apsualumni @APSUAlumni 948 likes @apsualumni

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CAMPAIGN TOTAL 25

The “What If” Comprehensive Campaign for Austin Peay Austin Peay State University surpassed the $65 million fundraising goal for the “What If” Comprehensive Campaign months before its scheduled end date. The campaign began in 2015 and was initially projected to conclude in 2025. Following the emergence of the COVID-19 pandemic, the end date was moved up to Dec. 31, 2021. The campaign was publically launched on Nov. 19, 2020. After securing $11.4 million during the 2020 fiscal year, raising more than $450,000 during Govs Give 2021 and receiving many other significant gifts and pledges, Austin Peay officially surpassed the campaign goal amount in April 2021.

The philanthropic campaign is the most ambitious fundraising effort in the University’s 93-year history.

“What If” was the theme for the campaign, and it represents all of the possibilities that are available to the University and its students, faculty and staff with the help of generous supporters.

In total, 8,532 donors gave to the campaign, with 4,663 being new donors. The total amount contributed by new donors was $6,513,338.03. During the campaign, 102 new endowments and pass-through scholarships were created, totaling $3,684,456.77 in financial assistance for deserving students. Donations made during the campaign have also provided improved facilities and equipment, faculty and student research opportunities and support for area Funds of Excellence.

Members of the APSU Comprehensive Campaign Steering Committee include Chair Ginna Holleman (’95), Doug Downey (’79), Bill Evans, John Foy (’65), Charlsie Hand (’88), Maggie Kulback (’77), Lawson Mabry (’77), Valencia May (’86), Dr. Bruce Myers, Wilma Newton (’73), Joe Shakeenab (’04) and Sammy Stuard.

The University hosted a day of events to celebrate the completion of the campaign on Friday, June 11.

26

Austin Peay State University does not discriminate on the basis of race, color, religion, creed, national origin, sex, sexual orientation, gender identity/expression, disability, age, status as a protected veteran, genetic information, or any other legally protected class with respect to all employment, programs and activities sponsored by APSU. Policy 6:001 AP61/9-21/250