Sponsorship Sales Pitch Deck- Carolina Panthers

Welcome!

• Thank you for allowing us to present you with the unique opportunity to win the hearts of customers all throughout the Carolinas and beyond by partnering with their favorite professional sports franchise.

• We are excited to share with you our plans for the regular season home opener where our Carolina Panthers will take on the 2018 NFC Champion, Los Angeles Rams, right here in Charlotte, NC. With your help we can offer an extended value to our fans in the club level seating.

• Your partnership will allow us to increase the value of our club level seating as well as the average spend per fan, while establishing a positive brand association for your company among our fans and encouraging growth for your brand in Charlotte and surrounding areas.

THE EVENT

What?

The Carolina Panthers will take on the Los Angeles Rams in the Panthers home opener for the 2019 NFL Season

When?

Sunday September 8, 2019 1PM EST

Where?

Bank of America Stadium 800 S Mint St. Charlotte, NC 28202

Who? The game is expected to be sold out, seating 75,525 in Bank of America Stadium

VS

• Nationally Televised on Fox • Live Streamed through FoxSports App • Broadcast Live on Local Radio • Additional coverage by the NFL for GamePass subscribers

Bank of America Stadium

Bank of America Stadium 1/150

Concessions Point of Sale to Attendees

2.5M

People in the Charlotte Metro Area

TOTAL SEATING CAPACITY75,525 37,138

Uppe r Le vel 22,716

On-site Parking Spaces

11,321

30,000

Parking Spaces within walking distance

Single Ticket Pricing-CAR vs LAR Lo wer Le vel

$1,028

$250

Cu l b Le vel

Club Leve l Lower Le vel

5,000

$891

$335

Upp er $85 $225 Le vel $-

$5 00 Lo w es t Pr ic e

$1 ,0 00 Hig he st P ric e

$1 ,5 00

Our Mission Ø To provide the best possible experience for our guests to enjoy watching Panthers games Ø To create and foster a strong sense of community among our fans in the Carolinas and beyond Ø To ensure that people get the most value out of the money they spend to attend our games

How do we stack up?

Social Media Following

Seating Capacity 80,0 00

3,500,000

70,0 00

3,000,000

60,0 00

2,500,000

50,0 00

2,000,000

40,0 00

1,500,000

30,0 00

1.3B

$32

420M

$57

$50

Revenue in 2018

500,000

10,0 00

2.3B

Average Spend Per Fan

1,000,000

20,0 00

Team Value

H

Hor nets

Panther s

ra m

In st ag

itt er Tw

Fa

s an e

ur ric

er s th

Pa n

H

or ne ts

0

ce bo ok

0

Hur ricanes

213M

396M

109M

The Audience

“‘Two States, One Team’ does not mean we’re in Charlotte all the time or just in Spartanburg. Maybe we should be in Spartanburg; maybe we should have a Fan Fest in Raleigh – something new, how ‘bout that? Maybe down in Columbia – that might be interesting, too.” –David Tepper (Team Owner)

G EN D ER

128

Ma el Fe mal e

51%

49%

Consecutive SoldOut Home Games

Age 18 -29

14%

23%

30 -44 45 -64 65 +

34%

2/3

29%

Seats belonging to PSL holders

Charlotte Demographics GENDER

Female 52%

Employment

Male 48%

87k

17%

Average HH Income

83% W hit e Collar

Blu e Collar

Households

33.9 Median Age

32% 68% With Child re n With out Ch ildre n

3

Average # of people per Household

Why Sponsor Us? • In partnering with the Carolina Panthers, DoorDash will serve as the official food delivery service for all club level seats during the home opening game vs. the Los Angeles Rams • Potential to be a seasonal sponsor, creating more brand awareness and generating higher revenues throughout Charlotte, NC and surrounding areas.

• This sponsorship will help create a positive association between your business and our loyal fans’ favorite team • Chance for your company to show proof of concept to potential customers in Charlotte

Key Sponsorship Proposal

QR-code technology will be used: 1. To be printed on club level tickets as a passkey to ordering 2. To verify purchases at the kiosk Timeslots will be staggered between sections to avoid heavy foot traffic and long lines

DoorDash will deliver any food or beverage served inside Bank of America Stadium to kiosks located at club level entry ways

Fans will place order via the Carolina Panthers mobile app

Orders can be scheduled ahead of time for specific timeslots or in increments of 15 minutes.

Orders will be delivered to DoorDash kiosks at the approximate time generated

Key Sponsorship Proposal: Budgeting • There are 32 club level sessions at Bank of America Stadium • We will set up kiosk’s between every other section totaling 16.

• For each of these locations we will need 6 people behind the counter and 6 more to be “food runners” • That gives us a total of 192 employees

Wages/hr- 192 employees x $20= $3840 X 4 hours Total Wages = 15,360 + 16 Locations x $1500(POS system)-$24,000 + +Miscellaneous/Additional Costs-$5640 = Total- $45,000

How does it benefit our attendees?

No Wait Times Alcohol Delivery Variety of Food Options Pay with Credit Card Fast Delivery Times

Additional Opportunities

HOSPITALITY OPPORTUNITIES (TICKETS, TENTS, EVENTS, BUSINESS MEETINGS ON SITE)

TRAFFIC-DRIVING RETAIL PROMOTIONS

RADIO ADVERTISING (NETWORK AND LOCAL)

TELEVISION ADVERTISING (NETWORK AND LOCAL)

VENDING/SAMPLING OPPORTUNITIES IN AND AROUND THE STADIUM

SIGNAGE

EVENT MARKETING

COMMUNITY RELATIONS PROGRAMS

MULTIPLE TEAM PUBLICATIONS

PANTHERS.COM TEAM WEB SITE

What Services We Offer You Metrics/Statistics

We offer full-service sponsorship management, with year-round fulfillment. So even in the offseason we will work to continuously promote your brand.

TV impressions from Commercials Social Media Metrics Radio Advertisements Jumbotron/Video Board at Stadium Post-game Surveys

Example

YOUR NAME HERE

Sponsor Benefits

ACCESS TO PRESALE TICKETS

ACCESS TO PRIVATE PRACTICES

MEET & GREETS WITH PLAYERS AND ALUMNI

EXCLUSIVE EVENTS INCLUDING FREE FOOD & ALCOHOL

SPECIAL GIFTS

ANNUAL SPONSORSHIP RETREAT GOLF TOURNAMENT

INVITATION TO PRIVATE EVENTS BASED ON LEVEL

How Your Sponsorship Will Benefit Us Increase the perceived value of a club level seating among attendees. Therefore driving ticket prices.

Goal: 2%

Reduce wait-times for concessions on the club level, and as a result on the stadium as a whole

Goal: 30 seconds on Average

Increase fan equity on club level or increase the average spend on concessions per fan.

Goal: $5 per fan on club level

How Your Sponsorship Will Benefit You Increase in number of orders in Charlotte in 2 weeks following the game

Goal: 15% increase

Increase in brand awareness in Charlotte area

Goal: 50,000 impressions

Increase in first-time app downloads for Charlotte area codes in 2 weeks following the game

Goal: 5,000 first-time downloads

Looking ahead

With the Carolina Panthers being under new ownership, they are more focused on driving revenue to bring a better game day experience to their fans

Owner, David Tepper is open to new ideas and anything that will generate a large profit at Bank of America Stadium

In the future fans will see: a roof over BOA Stadium, a new practice field, conversion of old practice field to host special events, more stadium concerts hosting big name recording artists

Ready To Get Started?

So we sold you? Now what? Its Simple. Pick up the phone reach out to us, we are excitedly expecting your call and will be ready and able to assist you with any questions or concerns you may have.

Feel Free to Contact One of our expert agents today: Morgan Tolley tolleyjm@appstate.edu (336)-710-4708

Will Snipes snipeswg@appstate.edu (336)-293-3049

Thank You For Your Time!

References • (n.d.). Retrieved from https://www.bizjournals.com/charlotte/news/2016/03/17/san-francisco-startup-nowmaking-food-deliveries.html • Brown, L. (2018, January 23). Bank of America Stadium – Carolina Panthers. Retrieved from • Carolina Hurricanes on the Forbes The Business of Hockey List. (n.d.). Retrieved from https://www.forbes.com/teams/carolina-hurricanes/#1a75bb08ff25 • Carolina Panthers average attendance 2008-2018 | Statistic. (n.d.). Retrieved from https://www.statista.com/statistics/249641/average-home-attendance-of-the-carolina-panthers/ • Carolina Panthers average ticket price 2006-2018 | Statistic. (n.d.). Retrieved from https://www.statista.com/statistics/197959/nfl-average-ticket-price-for-carolina-panthers-games-since-2006/ • Carolina Panthers on the Forbes NFL Team Valuations List. (n.d.). Retrieved from https://www.forbes.com/teams/carolina-panthers/#322e5f27a580 • Charlotte Demographics. (n.d.). Retrieved from https://www.point2homes.com/US/Neighborhood/NC/CharlotteDemographics.html • Charlotte Hornets on the Forbes NBA Team Valuations List. (n.d.). Retrieved from https://www.forbes.com/teams/charlotte-hornets/#3393c279364f • Jaillet, D. (2019, January 16). Carolina Panthers: David Tepper has right idea with fan events. Retrieved from https://catcrave.com/2019/01/16/carolina-panthers-tepper-right-idea-fan-events/

References • Lisa, A. (2018, October 11). The Cost of a Beer and a Hot Dog at Every NFL Stadium. Retrieved from https://blog.cheapism.com/nfl-beer-price-17508/#image=5 • Madans, H. (2016, June 29). Want alcohol on demand? DoorDash will now deliver beer, wine, champagne.

Retrieved from https://www.ocregister.com/2016/06/29/want-alcohol-on-demand-doordash-will-now-deliverbeer-wine-champagne/ • Marketing Profiles Of Denver Broncos & Carolina Panthers Fans | YouGov. (n.d.). Retrieved from https://www.brandindex.com/article/marketing-profiles-denver-broncos-carolina-panthers-fans • McKenzie, M. (2018, August 02). Record number of local beer options at Bank of America Stadium this year.

Retrieved from http://www.charlottemagazine.com/Charlotte-Magazine/August-2018/Record-number-of-localcraft-beer-options-at-Bank-of-America-Stadium-this-year/ • https://pitchbook.com/profiles/company/58167-28 • https://www.panthers.com/about-us/contact-us • https://betterproposals.io/template/index.php?ProposalID=iZC1JZ8Rtp7Hb0ueaqFMGaLaHwrRyL8hDNs6_RRxVM&cat=events • https://www.delawarenorth.com/venues/bank-of-america-stadium