Branding: Elixir For Survival
In the consumer-centric world where we live, we see millions of products and services in both the physical and virtual world every day. But how many do we remember? It is difficult for companies to differentiate and stand out, and that’s where Branding helps. Branding gives life to a product/service by weaving a story around it and establishing a connection with the consumers. In marketing terms, it is a process that creates a strong and positive perception of the company and its products in the minds of the consumers. Today, every small business, startup, cooperation understands the importance of Branding and hence is actively relying on Branding agencies for a smooth and persistent Branding process. To prove our point further, let’s look at some statistics:
Revenue is increased by 33% with consistent Branding, a 10% increase as compared to 2016. (Lucidpress) It takes 0.05 seconds for a consumer to form an opinion about the company’s website; hence, first impressions matter. (8ways) Persistent Branding across the platforms generates 3.5 times more visibility. (Demand Metric) 81% of people in a survey said that they would buy a ‘brand would do the right thing’, and the majority responded that they prefer buying from a brand they trust and recognize. (AdAge) Other than these, there are numerous other reasons why investing in Brand Design and Branding agency are important: