A Link Between Graphic Designing And Branding
“Apple- the half-eaten apple logo”, Nirma – “Washing Powder Nirma”, Swiggy – “ The bold orange ‘S’ logo”, Cadbury – “the purple colour”. Whenever you hear of a brand it is very obvious that a picture or a feeling pops up in your mind. Brand identity plays a very prime role for a brand to be remembered. For example, when you hear of the brand Apple, the very first thing that strikes your head is the half-eaten apple logo with a feeling of royalty and luxury attached to it. Graphic designing and branding plays a very major role in brand building. These two are highly beneficial for a brand to be in the eyes of the audience. People have a misconception about graphic designing and branding and they feel it’s the same. The answer to them is “NO” it is not exactly the same, neither totally different. Graphic design is the process of communicating visually through the combination of symbols, images, texts. It is to get an idea or background of the brand reach the audience quickly. Ex: the logo and tagline of Nike (a tick and just do it tagline) attracts the attention of the audience differently and helps promote the brand easily. The design of the brand with various forms, lines, textures, shapes, sizes, space gives the brand a rare display. The efforts to make a brand expressive are initiated by Graphic designers, who play with texts, images, and beautify the brand and make it snappy. They are responsible for all the creativity behind the brand. They give the brand the most suitable texture and form needed and make the complex ideas more accessible. They design the logo, website, pages for the brand. They are the artists who make the brand lively. Ex: The graphic designer who has designed the logo of Brand Himalaya has shown the company’s value effortlessly. The green color with an orange
color leaf represents their closeness to nature and care for people and the Earth, and warmth they spread with their promise to bring happiness through wellness.
Graphic designing and branding go hand in hand or one can say that Graphic designing is an internal part of branding. Without branding the brand’s visual identity created by a graphic designer like the name, term, design, symbol goes waste. It’s like an outline of art without fillings. Branding is compiling all these visual elements and giving it an emotion. It is attaching a feeling to the brand, to which the audience can connect. The competitors can easily copy the physical aspects but the feeling or the emotion that is attached by a brand remains distinctively its own. Ex: The physical structure of energy drink can Red Bull can be copied but the emotion attached to it “Vitalizes body and mind” makes it different. Branding gives the brand a mouth to introduce itself in the market. Branding communicates all the aspects of the brand to the audience. It is a strategy designed by organizations to help people to quickly identify and experience the brand, and give them a reason to choose the brand over the competitions, by clarifying what this particular brand is and is not. It is the set of actions cultivated for the brand to set a perception about it through different mediums. A good branding idea help a brand shine immensely among its competitor, can be easily identified and recalled. It makes the brand have huge market and earn profit and loyal customers. Thus, branding and graphic designing is nothing to get confused between. A brand has to have something above the odds to hit the mind of the people and it really takes a lot of effort to build a brand. If you are looking for some best brand development agency to give your brand a memorable brand personality and identity, Apppl Combine, a remarkable Delhi based branding agency can be the best choice,. They mold your brand to suit its objective and customer and give it a strong personality. They can easily give wings to your brand with their 20+ years of experience in this field.