A Link Between Graphic Designing And Branding
“Apple- the half-eaten apple logo”, Nirma – “Washing Powder Nirma”, Swiggy – “ The bold orange ‘S’ logo”, Cadbury – “the purple colour”. Whenever you hear of a brand it is very obvious that a picture or a feeling pops up in your mind. Brand identity plays a very prime role for a brand to be remembered. For example, when you hear of the brand Apple, the very first thing that strikes your head is the half-eaten apple logo with a feeling of royalty and luxury attached to it. Graphic designing and branding plays a very major role in brand building. These two are highly beneficial for a brand to be in the eyes of the audience. People have a misconception about graphic designing and branding and they feel it’s the same. The answer to them is “NO” it is not exactly the same, neither totally different. Graphic design is the process of communicating visually through the combination of symbols, images, texts. It is to get an idea or background of the brand reach the audience quickly. Ex: the logo and tagline of Nike (a tick and just do it tagline) attracts the attention of the audience differently and helps promote the brand easily. The design of the brand with various forms, lines, textures, shapes, sizes, space gives the brand a rare display. The efforts to make a brand expressive are initiated by Graphic designers, who play with texts, images, and beautify the brand and make it snappy. They are responsible for all the creativity behind the brand. They give the brand the most suitable texture and form needed and make the complex ideas more accessible. They design the logo, website, pages for the brand. They are the artists who make the brand lively. Ex: The graphic designer who has designed the logo of Brand Himalaya has shown the company’s value effortlessly. The green color with an orange