Are you really getting the most out of your marketing automation platforms

Are​ ​You​ ​Really​ ​Getting​ ​the Most​ ​Out​ ​of​ ​Your Marketing​ ​Automation Platforms?

Manually managing all your marketing campaigns becomes a tedious job at times. Start-up businesses may bear with completely manual SEO. However, for well-rooted enterprises operating in multiple cities or country, it’s not an option​ ​at​ ​all.

Their marketing team is big and often employ marketing automation platforms to efficaciously run and organize all your their marketing activities.

Marketing automation tools are within reach of small businesses as well, thanks​ ​to​ ​the​ ​globalization​ ​and​ ​ingraining​ ​of​ ​the​ ​internet​ ​in​ ​people’s​ ​lives.

A friend of mine, who works as a digital marketing manager in a middle-scale PHP web development company in USA​, once complained about the incompetence of the tool he was using. The tool was quite popular and thus, I made it a point to check out if there are any loopholes my friend and his team was​ ​leaving​ ​out.

After a quick analysis of their earlier campaigns, I figured out they were not only using the automation tool wrongly, but, at the same time, they weren’t fully​ ​aware​ ​of​ ​all​ ​the​ ​useful​ ​features​ ​the​ ​tool​ ​had​ ​to​ ​offer.

They were not getting what they wanted with the program because they weren’t using it to its fullest. Online marketing is all about delivering the right information to the right audience at right time while they are in their best

mood. Here’s a few tips on how to exploit the full power of online marketing automation​ ​tools:

1.​ ​Email Email marketing seems to be an effective way to stay connected with your customers and subscribers and incline them to your website. But, 9/10 business get it completely wrong. They stay reliant solely on Email marketing and​ ​make​ ​it​ ​the​ ​primary​ ​focus​ ​of​ ​their​ ​marketing​ ​automation​ ​campaigns.

However, automation of Emails without a significant planning turns it into a futile effort. This way your customers get frequent Emails which in turns annoy​ ​them,​ ​making​ ​them​ ​marking​ ​your​ ​Email​ ​address​ ​as​ ​spam.

2.​ ​Lack​ ​of​ ​Integration Many marketers fails to combine their marketing automation campaigns with sales team. This further results in a negative return on their investment. If you actually want maximum output from your marketing campaigns, make sure to bolster the integration between salesforce and marketing campaigns. A

number of ​PHP web development services have experienced grand benefits after​ ​they​ ​integrated​ ​these​ ​two​ ​elements.

You can’t avoid marketing automation for long because none of your competitors would. However, by fixing out several aspects of it including Emails,​ ​integration,​ ​and​ ​content,​ ​you​ ​can​ ​stand​ ​out.