Androidgameindustryhowpersonifyingyouruserscanhelp

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Apphonchoz IT Services Android Game Industry: How Personifying Your Users Can Help

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The most vital aspect of any business is to speculate what your customers want as perceived from Steve Job’s famous quote- “It’s not your customer’s job to know what they want.” A great many numbers of ​mobile app development companies are providing game application development today, thanks to the tremendous incline of people towards gaming.

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The gaming industry, in 2016, generated a whopping revenue of $91 billion including $30 billion from mobile applications alone. It’s estimated that it will face 76% hike till 2020, opening ways to huge opportunities for entrepreneurs with gaming app business.

The escalated interest of people towards mobile gaming made it necessary to perform a thorough analysis on their likes, dislikes, and overall gaming behavior.

This impelled the phenomena of creating user personas to put the broad customer base into certain segments. Each persona represents a specific group of users based on their conspicuous behavior such as age, gender, the amount of time they play games every day, their game choices, and the strategy they use to play a game (aggressive or slow & steady).

Once created, the personas can be assigned names and images for a better visualization. This approach ultimately helps in planning your next game’s concept, introducing new updates for the existing games, target a specific group of users over the others, and strategize your next marketing and advertising campaign.

How Can Personas Help Your Team?

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Personas are meant to represent otherwise complex and interwoven data into sheer, comprehensible segments. It will help your team to visualize a mental picture of their primary user group. Even though you need to analysis loads of data just to specify distinct personas, but in the end, personas will speed up your entire research & analysis process. Once you start thinking like your customers and creatively incorporate that experience into manageable sets of data, creating personas becomes handy.

Is it a Good Approach for Small-Scale Game Development Firms Too? It is undoubtedly a time-consuming process for smaller games with a limited user base. However, it can still come in handy to give your faceless crowd of users a face which tells you about their likes and dislikes. Personas will help your team to look at the game as a user’s perspective.

How to Create Unique Personas for Your Game The first step of creating unique personas is gathering collective data. This can be based on several factors such as age, gender, geographic location, and many others stated above. In Google Play Store, user reviews is another powerful tool to get an idea what they have most appreciated or disliked. Apart from that, their

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download behavior (other games the downloaded and have still installed) can help you plan your next move. Before defining personas make sure if the segment (persona) actually aligns with your goals.

Giving names and assigning pics (faces) to the personas is another approach that requires creativity. If you are a ​mobile app development service ​then you have a chance to go a little further with gaming apps through employing the power of deep analysis and creating personas. No doubt, your client will surely appreciate that.

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