3 ways to develop a perfect blogging schedule to get your sales & branding goals

3 Ways to Develop a Perfect Blogging Schedule to Get Your Sales & Branding​ ​Goals

So why did I used the term ‘Branding Goals’ in the title? Is there any connection between content development and branding of your firm? Yes, there is and a very strong one.

However, most of the businesses take blogging as a tool to bring in more sales (by bringing in more visitors to their website).

My friend who works in a top ​website development company in USA as a digital marketing manager conducted

a

research to determine the effect of

conventional as well as planned blogging on the sales and reputation​ ​(branding)​ ​of​ ​his​ ​firm.

The conventional way of content development and marketing suggests creating as any piece of content in the shortest given time and post them aggressively to get as many​ ​number​ ​of​ ​backlinks​ ​as​ ​possible.

On the other hand, the scheduled blogging approach lets you determine your business goals be it getting more customers, generating more sales, or bring up your company as a brand. Moreover, when you plan your content, you strive to maintain quality over quantity and frequency.

1.​ ​Defining​ ​a​ ​Goal​ ​and​ ​Maintaining​ ​the​ ​Consistency You

have

probably

heard

that

publishing

content

frequently is a good strategy. But, is there really any truth in that? Does consistency matter? Of course, it does.

Blogging

consistently

can

increase

incoming​ ​traffic​ ​to​ ​as​ ​much​ ​as​ ​50%.

your

website’s

While you are certain on maintaining the consistency, you need to define your goals. And your blogging goals must align​ ​with​ ​the​ ​initiatives​ ​of​ ​other​ ​parts​ ​of​ ​your​ ​business.

2.​ ​Creating​ ​More​ ​Content​ ​and​ ​Promoting​ ​it​ ​Along​ ​With Whether you have noticed it or not, but more than 75% of online businesses created more content in the last year than they did back in 2015. However, not every one of them​ ​is​ ​putting​ ​in​ ​enough​ ​efforts​ ​to​ ​promote​ ​them​ ​well.

Without a good promotional strategy to market your content, you are wasting the hard work of your content writer. Moreover, if you are not sharing your content on different blogs, social media channels including Facebook, Twitter, LinkedIn, and for graphics (Instagram, Tumblr, and​ ​Pinterest).

3. Determine the Weekly Frequency of Your Content Publishing If you really care about the value your content provider, then you probably know that a good 2000 words article may take as much as three days to formulate. A good article requires hours of research, quality images, graphs, and​ ​as​ ​many​ ​insightful​ ​points​ ​as​ ​possible.

If your content marketing team is not big enough say - only has a few content developers, then managing a three-blogs-a-day strategy with a mix of types of content is good. However, for bigger teams, you may go ahead and publish 2 blogs a day, both for your company’s blog and getting quality backlink. With a big team, you can play around with content types for instance - video tutorials,

expert

interviews,

podcasts,

infographics,

and

link

roundups.

Maintaining a blogging schedule helps you clarify your goals, makes the performance tracking of each piece of content easy, and improves the ability to analyze the performance statistics and make a conclusion. Whether you run an eCommerce company or a ​website designing service in USA​, planned and scheduled blogging always helps.

Resources>>​http://www.corriganandcompany.com/3-way s-to-develop-a-perfect-blogging-schedule-to-get-your-sale s-branding-goals/