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Real Estate Report January Special Section


2 | | January 2017 

Sponsored Section • real estate report

January 2017

Sponsored Section

Coldwell Banker® highlights trends shaping the luxury real estate landscape By: Kathy Weeks, Managing Broker Coldwell Banker Residential Brokerage Coldwell Banker Real Estate recently sat down with a group of highly respected and accomplished agents from across the country to talk about the latest developments within the luxury residential real estate market. They revealed a number of emerging trends, including differing generational and cultural preferences, as well as lifestyle and design choices. One of the most surprising observations was that Baby Boomers are no longer downsizing – they’re “rightsizing.” Whereas affluent buyers at or nearing retirement age used to want to move out of their large homes and into luxury condos, many are instead opting for smaller homes that afford them the same simplified lifestyle but with greater privacy. One-level living, masteron-main or an elevator are among the

sought-after features for this age group. Younger buyers, on the other hand, are interested in large, creative spaces that offer the ultimate flexibility with regards to live/ work functionality. Millennial and Gen X weeks home buyers are more likely to take advantage of technology that enables them to live and work anywhere they desire, and want the size and space to comfortably do so. No matter the generation, high-networth buyers are looking for homes incorporating design elements that maximize the enjoyment of outdoor spaces. These luxury properties not only have pools and patios, but space for truly living outside – covered and uncovered living areas, fireplaces, kitchens, integrated grills and more.

Conversely, it’s not nature that’s impacting interior spaces, but manmade materials. Marble, granite, wood and stone are still popular, but more and more affluent buyers desire the low-maintenance and high performance of manufactured materials like quartz countertops, wood-look porcelain tile floors and plastic-composite decking. Foreign buyers are also driving new trends in luxury homes. Georgia is a top-ten state for international home buyers in the U.S., according to the 2016 National Association of Realtors® Profile of International Activity in U.S. Residential Real Estate, and affluent homeowners moving here from other countries have unique preferences. One of the features of greatest importance to foreign home buyers is having dedicated living space for extended family. More than a guest room, they want private quarters to provide aging family members and long-term guests their own space for sleeping, dining, prepar-

ing meals and relaxing. Other rising luxury market trends the experts mentioned include massive his-and-hers closets, dual home offices and privileges gained by investing in real estate. To read the complete article, visit Coldwell Banker Residential Brokerage’s Alpharetta office has sales associates who are experts in Atlanta’s luxury market and can help you quickly turn your dream into reality. If you’ve been thinking of putting your house on the market, now is a great time. We have buyers searching for properties, and we’d love to sell them your home! Contact our office today at 770.642.0399.

January 2017

real estate report • Sponsored Section 3 85,000 Agents | 3,000 Offices on 6 Continents | 110-Year Legacy AR GE! 7 C RA GA

Alpharetta / 5BR/4.5BA / $429,900 Sandra Wilson / 678-520-9102 4950 Oakmont Bend FMLS# 5725239 on

Sandy Springs / 6BR/6.2BA / $949,900 Rita Lewis / 770-789-5137 8345 Grogans Ferry Rd FMLS# 5765724 on

Roswell / 4/4.1 / $675,000 Beverly Younkins / 770-330-2530 675 Willow Oak Way FMLS# 5763048 on

Alpharetta / 5BR / 4BA / $519,900 Judy Linderman / 678-592-5607 4140 Breckenridge Ct – Highlands @ Park Bridge FMLS# 5786447 on

Marietta / 6/4 / $420,000 Sue Forsythe – 770-630-4901 3934 Summer Breeze Court FMLS# 5740390 on

Berkeley Lake / 4BR/4.1BA / $834,900 Michelle Healy / 678-549-6111 4245 Central River Park FMLS# 5739518 on

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Alpharetta / 4BR/3.5BA / $475,000 Tarran Craver / 770-597-9118 225 Leafwing Court FMLS# 5766810 on

Roswell / 3BR/2.5BA / $340,000 Susan Craig / 678-6564909 2630 Camden Glen Court FMLS# 5757423 on

Johns Creek / 6BR / 8BA Full / 2BA Half $2,499,999 Pam Putnam / 770-335-5118 5295 Chelsen Wood Drive Search FMLS# 5738081 on

Kathy Weeks, Managing Broker 704-491-1113

Alpharetta/North Point 3800 Mansell Rd., Suite 100 | Alpharetta, GA 30022 | 770.642.0399

The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service and it may include approximations. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification. Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor agents and are not employees of the Company. ©2016 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Previews International and the Previews logo are registered and unregistered service marks owned by Coldwell Banker Real Estate LLC. 12132ATL_4/16

Administered by American Home Shield


Sponsored Section • real estate report

January 2017

Come find your ideal destination, life and home at the Ideal-LIVING Real Estate Expo Looking for the ideal location or perfect getaway for yourself and your family? Come tour the ideal places and communities from the mountains to the coast without leaving the perimeter. At the ideal-LIVING Expo, you’re invited to attend seminars and workshops led by relocation experts that can help make your next move…well, ideal. While living in Atlanta, GA, Sharon and Herb Hammond decided it was time to make a move. “You can’t take anything for granted. I want to make sure that we live our remaining years together having a fun time. We both worked hard all of our lives and it’s time to enjoy the fruits of our labors. We started receiving Ideal-Living magazine and then went to the Expo. We got a Choose Your Ideal Place Guide and map, filled out the questionnaire about what we were looking for in our next community, and discovered there were different things that each of us wanted. It really helped us narrow our options.

The Ideal-LIVING process worked perfectly for us.” Ideal-LIVING offers a turn-key solution that makes it easy for you to find your ideal destination, life and home. Since 1989, they have been helped thousands of people each year make the right move. At the ideal-LIVING Real Estate Expo, you can view exhibits, meet community representatives, attend presentations and conveniently compare many unique communities from the Carolinas, Florida, Georgia, Bahamas, and more. On Sunday afternoon, Southern Living magazine is hosting a Brunch Sampling including southern biscuits with jam, assorted mini quiche bites, Southern Living cinnamon bites, and spanikopita! Admission to the Expo is free and there’s no obligation. Take ideal a step for express check-in. Call 888-8276993 or go to

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January 2017

real estate report • Sponsored Section 5

Luxury home in Windward’s Northshore exclusively offered by The Ash-Jones Team. 1495 Portmarnock Drive Offered at $1,220,000

• Exceptional four sides brick in gated community • Inviting, private backyard oasis perfect for entertaining • Amazing saltwater pool/spa, outdoor kitchen & fireplace • Luxurious master suite w/renovated bath & fireside sitting room • Fun, flexible terrace level w/wine cellar, billiards/TV room, bed/bath, office • Unparalleled amenities of The Lake Windward Club including 195 acre lake To preview this wonderful property or if you are thinking of selling your home, call The Ash-Jones Team.


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Sponsored Section • real estate report

January 2017

Jumpstart your spring home sale By Eve Jones, Harry Norman Realtors A little-known fact: the first three weeks are the most critical when selling your home. Why is that? Because new listings initially generate a lot of excitement among agents and buyers. There are many buyers out there waiting for the right home to magically appear on the market. And, agents are checking the multiple listing service “hot sheets” (new listings) every day. With all this attention, you had better be ready! So, let’s talk about the “S” word. If you’ve ever watched any program on HGTV, you know what “staging” is, but there some new thinking about how homes should be staged

today. According to Realtor® Magazine (a NAR publication), no longer are designers recommending the “stripped-down, beigeheavy stylings that are as boring as they are forgettable. Staging today is giving way to a jones livelier vision encompassing, more trendy inviting interiors and exteriors that are intended to make a listing more marketable.” The boring has been traded in for adding back some personality in the form of bold pops of color, updated fabrics, accessories and furnishings while still appealing to a wide range

of buyers. Stayed antiques and fine oil paintings do not appeal to younger home buyers. Often sellers ready to downsize are resistant to make many changes or updates to appeal to the new generation of buyers, but they are only hurting them themselves (and their pocketbook). Other opportunities for engaging home buyers is to focus on outdoor spaces. Outdoor living is the latest item on the buyer’s want list, so make the most out of your deck or patio space by staging a dining space, lounging space and even add a fire pit. So, staging addresses the concept that “real estate is a beauty contest”. But, I’d like to add that, “beauty is only skin deep”. Yes, your home should look good but, beneath the surface are some of the most important features of a home; mechanical/HVAC systems, roof, structural integrity, siding and trim condition, hot water heaters, windows etc. This is the non-sexy stuff that, if

left to chance, can kill a deal. Many of the homes in North Fulton are advancing to 20+ years in age and require maintenance and systems replacements. Some sellers mistake replacing an 18 year old HVAC unit or replacing/ painting wood rot for an “upgrade”. These are not upgrades. They are simply maintenance. Buyers do not want to fix your problems that should have been addressed long ago. Here’s where a full-service Realtor can really earn his/her commission on the front-end of a sale by finding an inspector who can help you identify issues before you get all those agents and buyers excited about your home! And, that agent will have reliable contractors to do the repairs. Both staging and addressing maintenance issues are ways to jumpstart a smooth, easy, profitable home sale and the thing that may keep the buyer “inlove” with your home from the market introduction to the closing table.

Call now to reserve your spot in the Real Estate Report!

770-442-3278 DEADLINE for February: January 25

January 2017

real estate report • Sponsored Section 7

Tips for appealing to potential homebuyers Brought to you by: BILL RAWLINGS Vice President/Managing Broker, North Atlanta Atlanta Fine Homes Sotheby’s International Realty With 2016 behind us, now is the time to take advantage of a fresh year and prepare your home for the the 2017 spring market. The key to this is making your home a space that is going to appeal to a potential homebuyer. Boost curb appeal The first thing that a potential homebuyer will see is the front of your home. First impressions are key -- this is what sets the standards for the home and leads the potential homebuyer to the next step of inquiring on your property. A few quick tips for boosting your curb appeal are as follows: Most importantly, the landscaping this is a great way to enhance the appearance of your home by bringing it to life. Pressure washing or painting are both great ways to brighten and refresh the overall appearance of your home as weather and change of seasons can age its appearance.

Get your house sparkling clean With the new year, there is not a better time to declutter your home than now. This not only is great for a potential buyer but helps make the move easier when you find Rawlings your new home. Cleaning out storage closets, drawers and hidden corners is the key to preparing your home for the market along with open houses and showings. Stage your home If you have already moved and your home is vacant, or feel that you need to have an updated look to keep up with the market, then home staging could be a great option for you. This can translate to a higher sales price, fewer days on market and helps the buyer visualize their lifestyle in the space. Atlanta Fine Homes Sotheby’s International Realty agents deliver results. Allow one of our dedicated professionals to assist you by visiting or calling our office at 770.442.7300.


Sponsored Section • real estate report

January 2017

Elegance made easy by hardwood (NAPSI)—Quality hardwood furniture is an investment that can easily last a lifetime and beyond with the right care. Here's a look at what's available and how to keep it looking great for a good long time. Why Hardwood The beauty and longevity of solid hardwood furniture are undeniable. Each piece is naturally unique and will only improve in character with age. You can get furniture in every style, from traditional to modern, in solid natural oak, rustic oak, mango, and painted acacia. In fact, through one company, you can view 25 different collections of hardwood furniture for every room, all made to match, from lamp tables to dining tables, from nightstands to armoires. What's more, you can have it shipped free. That's because competitively priced pieces from Oak Furniture Land are sent out directly from a massive distribution center. So once furniture has been chosen and ordered, it's delivered direct. No particleboard or veneer is used in any of the furniture, not even on the backs and bases—it's solid hardwood throughout.

How To Handle Hardwood Following a few do's and don'ts can help keep your hardwood furniture looking beautiful for years to come. Do • Treat your furniture with wax polish immediately upon receipt and then every three months to protect and nourish the wood. • Blot up spills immediately with a soft, slightly damp cloth. • Use coasters, place mats and tablecloths to protect furniture during use. Don't • Place furniture in direct sunlight, which can fade the finish. • Place furniture next to heating or air-conditioning vents. • Use household cleaning products, solvents or cleaners intended for materials other than hardwood furniture, as they are liable to damage the finish.

Selling your home in wintry weather By: Laura Wedell, Harry Norman Realtors Do you have azaleas in the front yard that are absolutely beautiful during the spring, or a maple out back that turns magnificent colors in October? Let’s include photos from every season in your home’s listing and highlight each season’s best features. Tailor your listing description for wintertime. Play up the amenities that are desirable during the winter: an attached garage, a new water heater or HVAC, and skylights, for example. Don’t ignore market trends during the winter. Work with your professional REALTOR® to ensure you’re not overpricing. Fewer homes are on the market, and a properly priced home can lead to multiple offers, which can

increase the price you get for your home. An overpriced home can sit for months on the market, which is not something you want when springtime approaches and your competition spikes. Remember, powedell tential buyers have battled the elements to arrive at your winter open house. Make sure your driveway, walkways, and front porch are clear and attractive, and the heat is on in your home. Set out an attractive doormat so they can wipe their feet before entry-this attention to detail will show how much you care, which potential buyers appreciate.

The best move you’ll ever make.™

When one house closes, the door to your new life opens! Call me today! Laura-Marie Wedell, REALTOR®

Cell: 470-585-6126 Office: (770) 497-2000 Email: Web:

Forsyth/Lake Lanier Office

1664 Market Place Blvd., Cumming, GA 30041 Karen Pate, SVP & Broker.

January 2017

real estate report • Sponsored Section

Crye-Leike continues to grow Now open in Gainesville It’s been eleven years since Harold Crye, CEO of Crye-Leike Real Estate, expanded the company's footprint into the Atlanta metro area. The fourth largest privately owned real estate company in the nation recently opened its eleventh office in the Atlanta Metro area at 956A Dawsonville Highway, Suite 301 in Gainesville. Crye-Leike is pleased to welcome Christy Crumbley as the new Managing Broker. Crye-Leike's Gainesville office is currently open for business and ready to assist clients with all of their real estate buying and selling needs in Hall, Lumpkin, Dawson and surrounding counties. The office will host a grand opening ceremony this fall. “The Atlanta real estate market is strong and greatly improving like many of the markets Crye-Leike serves," said Cofounder and CEO Harold Crye. "We see a lot of potential for the local market and are very happy to be expanding in and around the Atlanta area with additional offices opening soon in Lawrenceville, Dahlonega and Marietta.” "Being a full-service real estate brokerage firm, our goal is to make it convenient for our customers and sales

associates to utilize all of our services before, during and after a home purchase by offering reliable, efficient and convenient services for today's busy lifestyles," said Steve Brown, president of Crye-Leike Residential Sales. Crye-Leike Real Estate Services had a great year in 2015 achieving $5.7 billion in sales volume. Over a nine-state region, 3000 highly skilled Crye-Leike agents sold 31,400 properties. CryeLeike’s sales outperformed the national average in the real estate market. Crye-Leike Atlanta has sales offices in Alpharetta/Roswell, Norcross, Cartersville, Cumming, McDonough, Riverdale, Smyrna/Vinings, Johns Creek and Woodstock in addition to a Residential Property Management, Commercial and Relocation division. As a full service real estate company, Crye-Leike offers real estate and related services, including: relocation services; commercial business and investment real estate services; property leasing and management services; insurance services; title & closing services; mortgage services; home warranty services; home services; auction services; business brokerage services; REO services for bank-owned & foreclosed properties and real estate schools. 9


Sponsored Section • real estate report

January 2017

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