Experience is the advantage
What working at home luxury real estate has given my clients
Brought to you by – Rony Ghelerter of HOME Luxury Real Estate, North Atlanta | REALTOR Founding Member | C: 703.899.6663 | Rony@HOMEgeorgia.com
In a market that continues to shift, one thing has become increasingly clear: experience matters. Buyers and sellers aren’t just looking for someone to open doors or manage paperwork; they want guidance from a professional who understands market cycles, pricing strategy, negotiation, and the nuances that don’t always show up in the data. My time at HOME has strengthened exactly that kind of service, and the impact has been felt most by my clients.
HOME is built on the idea that real estate is a craft, not a transaction. It’s a brokerage made up of seasoned professionals who value integrity, preparation, and long-term relationships over short-term wins. Being part of this environment has sharpened my approach
to every aspect of the business. The conversations that happen daily around contracts, builder trends, financing structures, and buyer behavior ensure that I’m constantly plugged into the true “currency” of the market, not just surface-level headlines.
One of the greatest advantages of working at HOME is access to collective experience. The agents here bring decades of knowledge across resale, new construction, development, and luxury markets. That depth allows us to pressure-test strategies before they ever reach a client. Whether it’s pricing a home in a changing market, structuring an offer to stand out without overexposure, or navigating inspection and appraisal challenges, decisions are informed by realworld experience, not guesswork.
That level of insight is especially valuable in today’s environment. With inventory, rates, and buyer expectations constantly evolving, clients need honest guidance and clear strategy. HOME’s culture reinforces the
importance of telling the truth, even when it’s not the easiest message. That commitment to integrity builds trust, and trust is the foundation of every successful transaction.
Another key component of my work at HOME is the strength of our professional relationships. Years in the business have created meaningful connections with builders, developers, lenders, attorneys, and fellow agents throughout North Atlanta. Those relationships matter. They lead to smoother negotiations, better communication, early awareness of opportunities, and solutions when challenges arise. Clients benefit from a network that is established, respected, and responsive.
Ultimately, being at HOME has elevated how I serve. It has reinforced the importance of staying educated, being strategic, and operating with professionalism at every turn. Real estate decisions carry real consequences, and clients deserve an advisor who understands the full landscape, from market data to human dynamics.
Experience is the advantage, and at HOME, that experience is shared, refined, and applied with purpose, for the benefit of every client we represent.
RONY GHELERTER
RACHEL PROVOW
678.524.1491
Rachel@HOMEgeorgia.com
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TRACY MORTON
404.784.6970
Tracy@HOMEgeorgia.com
CAROLINE NALISNICK
404.513.9226
Caroline@HOMEgeorgia.com
BUYER NEED #1
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BUYER NEED #1
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• West Roswell or East Cobb
• Basement
• Usable backyard
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BUYER NEED #3
• Up tp $700K
• 55+ community in Alpharetta, Milton, or the west side of Cumming
JACQUI
CARLYLE
970.379.8830
Jacqui@HOMEgeorgia.com
• Up tp $750K
• Alpharetta or Johns Creek
BUYER NEED #1
• Up tp $3 Million
• 5 bedroom minimum
• Milton High School
• Pool & yard
Love is in the Details. So is the Right Move.
Brought to you by –Lara Dolan, The Dolan Group, Ansley Real Estate
Buying or selling a home is a lot like falling in love. It starts with excitement and possibility—late-night scrolling, big dreams, and that “this could be it” feeling. Just like love, when emotions run the show without a plan, heartbreak can follow. I see it often. Buyers fall hard for the prettiest house—the one with perfect staging and instant wow factor—while overlooking homes that may not be as beautiful but quietly check all the boxes that matter. Solid layouts, great school districts, desirable neighborhoods, strong bones, and long-term potential. What those homes lack in polish, they often make up for in value and opportunity, especially in competitive local markets like ours. My job as a real estate agent is to help buyers see beyond first impressions. Paint can change. Finishes can be updated. Location, lot size, and layout—especially in established Milton communities or walkable areas of Alpharetta—are much harder to replace. Sometimes the right home isn’t the one you fall in
love with immediately. It’s the one that supports your life, your finances, and your future.
Sellers face heartbreak too. Pricing a home based on memories instead of market data, skipping preparation, or resisting honest feedback can cause a home to sit longer than expected. In markets like Milton and Alpharetta, where buyers are savvy and inventory matters, the strongest position a seller ever has is before their home hits the market. Getting the price, presentation, and timing right from the start makes all the difference. And when it is spending time on market without showings? It is typically one (or a combination) of three things: presentation, inherent features (like a strange floor plan or unusable yard) or yes, price.
Real estate is emotional—but it can’t just be emotional. Protecting your heart means balancing how a home feels with how it fits your goals. A home should support your life, not strain it.
If you’re thinking about buying or selling in Milton or Alpharetta—or just wondering what your next move could look like—I’d love to be a resource. Let’s talk through your options with clarity and confidence.
Because real estate should build your future… not break your heart.
DOLAN
The Jenny Doyle Group
#1 LARGE TEAM
VOLUME & HOMES SOLD, NORTH ATLANTA & COMPANY-WIDE
The most dangerous place for seniors
Brought to you by – Bath and Kitchen Galleria
The bathroom, a place we take for granted, transforms into one of the most hazardous areas in the home for aging seniors. With slippery surfaces, high tub walls, and the need for frequent maneuvering, the risk of falls—the leading cause of injury among older adults—spikes dramatically. John Hogan, President of Bath and Kitchen Galleria and Aging in Place Expert says, “Proactive bathroom modifications are not merely an upgrade; they are an essential investment in the long-term safety, independence, and dignity of our seniors.”
To mitigate the dangers, several specific aspects of the bathroom should be modified to create a supportive and accessible environment:
Shower and Bathtub: The single greatest fall risk is often stepping over a high tub wall. The ideal solution is a curbless or low-threshold walk-in shower to eliminate this barrier entirely. For added security, install a permanent shower seat or bench and a handheld showerhead to allow for comfortable, seated bathing. Shower floor should have non-slip tile surfaces.
Grab Bars: Strategically placed sturdy, professional-grade grab bars are critical. They must be securely anchored into wall studs, not just
the drywall. Placement is key: near the toilet to assist with sitting and standing, and both inside and just outside the shower/tub for secure entry and exit. Modern grab bars come in a variety of stylish finishes to seamlessly blend with your décor.
Toilet Area: A standard toilet can be difficult to use for those with limited mobility. Installing a comfort-height or raised toilet seat reduces the strain on joints and makes the transition from sitting to standing much easier. Pairing this with well-placed grab bars provides a significant boost in stability.
Flooring and Lighting: Replace slippery tile or remove loose bathmats and throw rugs, which are tripping
hazards. Install slip-resistant flooring throughout the bathroom. Finally, good lighting is paramount. Bright, even lighting—including motion-sensor nightlights—helps seniors navigate safely, especially during middle-of-thenight trips.
By implementing these thoughtful changes, the bathroom can evolve from a high-risk area into a secure, comfortable, and accessible space that supports an aging senior’s desire to age in place safely at home. For more information visit Bath and Kitchen Galleria’s showroom at 10591 Old Alabama Rd Connector in Alpharetta (no appointment needed) or call them at 678-459-2292.
Tune-Up Projects
Kitchen Tune-Up
Paint Cabinets
New Countertops, Sink & Faucet
New Backsplash
Cut Down 2-level
Island
Bathroom Tune-Up
New Countertops, Sink & Faucet
Enlarge Shower
Shower Glass
Shower Safety
Full Remodel Projects
Kitchen Remodel
Total Cabinet Replacement
Large Island
Optimize Cabinet / Appliance Locations
Open Concept –Move Walls
9-5 Mon-Fri • 10-4 Sat
Showroom – Design Center 10591 Old Alabama Rd. Connector Alpharetta, GA
(near Northpoint Mall)
Bathroom Remodel
New Larger Shower
Vanity Replacement –Cabs, Counter, Sink
Free Standing Tub
Floor Tile, Wall Tile
Plumbing Fixtures
Long Hollow Landing | 7970 Beryl Overlook
Long Hollow Landing Community Dock
Discover lakeside luxury at Long Hollow Landing
Brought
to you by
– David Patterson Homes
For those dreaming of lakefront living, Long Hollow Landing on Lake Lanier is a must-see. This exclusive community in Gainesville/Forsyth County offers stunning lakeside homesites with deeded boat slip at the community dock. Voted 2025 Community of the Year by the Greater Atlanta Homebuilders Association, Long Hollow Landing is a true gem. Only 5 lakeside homes remain priced from $1.2M. Come tour two exceptional lakeside homes this Saturday, 2/7, from 12pm – 4pm at 8415 Beryl Overlook, Gainesville, GA 30506.
Located in a prime mid-lake setting, Long Hollow Landing provides effortless access by boat to local favorites like Pelican Pete’s. The community also features a shared dock with swim platform and gathering area, creating the perfect backdrop for lakeside living. From sunrise paddles to sunset cruises, lake living is part
Join us for an Open House this Saturday, 2/7, from 12pm – 4pm
of the everyday rhythm here. Long Hollow Landing offers one of the last opportunities to own a new construction home with direct lake access and a boat slip at the community dock. In addition to its scenic beauty and water access, Long Hollow Landing boasts top-tier schools, including Chestatee Elementary, Little Mill Middle, and the highly acclaimed East Forsyth High School
Convenience is another defining feature of the community. Just minutes from GA-400 and Downtown Gainesville, residents enjoy easy access to shopping, dining, and entertainment. Families benefit from highly regarded Forsyth County schools, with students attending Chestatee Elementary, Little Mill Middle, and East Forsyth High School.
Beyond its extraordinary setting, Long Hollow Landing’s thoughtful design sets it apart. The neighbor -
hood features a total of 59 homes creating a close-knit environment where residents enjoy both privacy and a strong sense of community. Architectural details reflect a signature European transitional aesthetic, pairing timeless materials with modern comforts. Every home showcases the meticulous craftsmanship that has become synonymous with David Patterson Homes.
For more than 18 years, David Patterson Homes has built a reputation rooted in timeless design, innovative construction, and an uncompromising commitment to quality. The company’s distinctive blend of European farmhouse elegance and modern luxury has become its hallmark, elevating communities throughout Atlanta and the Lake Lanier region. Long Hollow Landing is a shining example of that vision.
To explore available homes or learn more, visit www.DavidPattersonHomes.com. 678-232-0221. Sales and marketing by L Lane & Co. Equal Housing Opportunity.
Is this your situation: Confused about starting estate planning
Brought to you by - Estates Law Center USA
Most people do not like to think about estate planning, but it’s important for everyone to have their affairs in order and assets protected, especially if they have family or loved ones. As the saying goes, “hope for the best, but prepare for the worst.”
Consider the following stress-free tips to help you plan your estate.
Involve your loved ones
Although your family may not like the conversation, it’s essential to make your requests known and allow them the opportunity to share their wishes as well. Explaining your plan to your family could reduce the burden they feel when it’s time to make tough decisions.
Start early
It’s better to have a plan and not need it than to leave your family unprepared should anything unfortunate happen. Even if you’re earning an entry-level salary or paying off debts, it’s important to clarify your wishes. This is particularly vital if you are married or have young children.
Meet with an estate-planning professional
When you meet with an estateplanning professional, you can solidify the details. Do your research ahead of time (learn the difference between a will and a trust, for example), so you can present a
comprehensive list of questions to the attorney. Your attorney will walk you through the necessary components of an estate plan and ensure that your plan complies with the law. There are advanced types of planning to protect your assets from lawsuits, creditors, Medicaid, long-term care costs, family members, divorces, blended families, remarriages, tax avoidance planning, and keeping your assets in the bloodline after your death.
Update your estate plan annually
Your life can change dramatically in the course of a few years. Ensure that your will is current and accurately reflects your wishes. Most professionals recommend updating your estate plan annually so that you can be ready for any of life’s twists and turns.
Regardless of your age, it’s important to plan ahead to spare your family the difficult decisions involved in handling your affairs. Start planning today and protect yourself and your loved ones. Give us a call, and we’ll be happy to go over your particular situation and advise you on the next steps.
• Does my Will protect my “stuff”? (It does not.)
• Should I upgrade my Will to a Trust?
• What do I need to know about Revocable Living Trusts?
• Medicaid. What’s true and what’s not?
• How do I protect my assets for my family and legacy?
• How do I remain in control?
• How do Irrevocable Trusts work? Attend our FREE Educational Workshops. Reserve your Spot and Get a FREE Consultation for attending the Workshop (a $500 Value) CODE: herald2023
• How do I avoid losing everything to nursing home costs?
• How can my family avoid probate?
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HOLLY GEERDES Estate Law Center USA Top 5% Super Lawyer in Georgia
Love where you live, work, and play
Brought to you by – Peachtree Town & Country
February is a reminder that home is more than an address—it’s where life unfolds, relationships deepen, and memories are made. It’s where mornings begin, holidays are celebrated, and the rhythms of everyday life take shape. To truly love where you live, work, and play is to feel connected not just to your home, but to the lifestyle and community that surround it.
At Peachtree Town & Country, we believe loving where you live is one of life’s quiet luxuries. It’s not about perfection—it’s about comfort, intention, and
how a space supports the way you live today. A home should feel intuitive and welcoming, offering flow, warmth, and thoughtful details that make everyday moments easier and more enjoyable while quietly building long-term value.
Valentine’s Day invites us to pause and reflect on what we appreciate most, and for many, that includes the place we call home. If that idea resonates but a move isn’t quite right yet, small changes can often reignite that feeling—updated lighting, refreshed finishes, or subtle layout adjustments can transform how a space feels without changing your address. And when a move does become the right
next chapter, having clarity and guidance makes the transition feel intentional rather than overwhelming.
After all, home satisfaction is one of the strongest contributors to overall well-being. Loving where you live isn’t just about real estate—it’s about creating a life that feels balanced, grounded, and genuinely fulfilling. This February, we invite you to reflect on what “home” means to you—and how it can better support the way you live, work, and play.
Source: American Psychological Association, Housing & Well-Being Studies
At Peachtree Town & Country, real estate is never just a transaction, it’s a personal experience. One defined by care, discretion, and the way you’re made to feel every step of the journey. We believe what lasts long after closing isn’t paperwork or process, but the confidence, trust, and comfort you felt along the way. By listening closely and guiding thoughtfully, we create extraordinary experiences that build lasting relationships — and a legacy of service you can feel.
