iOS 12 : Big Things Mobile Marketers Need to Know Before Promoting The App

iOS 12 : Big Things Mobile Marketers Need to Know Before Promoting The App

With the advent of the IT revolution, web and mobile applications have become highly popular. Digital solutions are increasingly surfacing as an important strategic intervention to reach a wider market. Out of the various digital solutions, mobile apps have become the most sought after. This popularity of mobility solutions is a result of their acceptability among users and providers alike. Mobile applications development offer benefits to consumers as well as businesses which we shall discuss in the subsequent sections.

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Reasons Why Mobile Marketing Is So Important Everybody knows the importance of going directly to where your customers are and although the app revolution only started a few years ago, this form of marketing is growing fast with no signs of slowing down.  Apps are a constant reminder of your business Mobile apps reinforce your brand by increasing your visibility. An app gives a business more presence on a phone than a browser bookmark does because it is always visible on the phone?s screen. This helps build loyalty with customers because your business is in front of them at all times.  Apps increase customer engagement Customers are calling out for mobile apps because they quickly connect them to businesses they most commonly want or need. Businesses are using apps to improve their processes and increase the level of accessibility their customers have to them. The point of a mobile app is to seamlessly connect and interact with customers, making it a valuable tool for the modern business.  Apps reduce costs Apps reduce costs of SMS messages and paper newsletters. They simplify communications by securely, instantly and directly messaging customers. Apps reduce staff workload by information requests and phone calls.  Allocation of time and resources Mobile apps are not just a financial investment, but also require an investment of time as well. Like anything technology based, mobile apps should be maintained to stay relevant to provide the best service to your customers and to continue improving internal processes.  Your business requirements

Mobile apps aren’t for every business so before you make any decisions you need to focus on the actual needs of your business. If you need something with high functionality and have a website that requires customers to login, then a mobile app would be worthwhile because of the performance benefits mentioned earlier. Apps are also particularly useful for businesses that have high customer interaction and engagement.

Developing a Good Marketing Strategy for your Mobile App Marketing

 Name for your app Choose the just right name for your app. Name of the app is the first thing that is going to impress your customers. It must be unique and popular to attract the concentration of your customers  Matching App Icon Next what you have to do is to select the best possible icon or logo for your app.

Nothing can do more than picking up an image that could speak about the purpose of your mobile app Marketing.  Choosing the right category

Once your mobile app is ready for initiate, you can choose the right category in which you have to include your application. Choosing the right category is essential since it makes sure your apps are initiate among the correct group.  Pre-Launch Campaign Promotions Some planned promotions can be organized through social media campaigns, social sharing, organic promotion and other ways. Social Media Promotions can help in making your mobile apps more popular.  List in popular App Stores You can list your app in the most popular app stores like Google Play Store, Windows App Store, iTunes, Blackberry World etc.You also need to make sure that your app is discoverable through popular search engines.  Branding for your unique app Highlight the brand identity of your mobile app by providing high-quality service.

You need to maintain the brand image in order to earn people’s trust. You can keep update your app by setting up all the issues encounter to provide better user experience always.  Reasonable Pricing level With lots of free apps available in the app stores, it is quite difficult to get noticed. If you fix a cost-effective pricing scheme that is convincing with the quality service you offer, you can definitely stand out among the competitors. Exciting offers can be given whenever possible to attract user attention.

These are some tips on how to develop a good mobile application marketing strategy. You can even get reviews and comments from your users and analyze user feedback. Work on them and check for all the issues and reported problems and accordingly update your mobile apps frequently.

You need to also use different platforms of Social media- Facebook , Twitter. Use Quora, LinkedIn, Slack to get into discussions and find potential promotional partnerships and gain more users.