1 APPLE Spots: Brendan O (pictured), Cielo D, Jirasak P, Cole R, Teppo K (pictured) Agency: TBWA\ Media Arts Lab Los Angeles/Apple Cupertino Award: Grand Prix Cannes Lions 2015, Grand Clio 2015 Winning the Grand Prix at Cannes 2015 was the ‘World Gallery’ outdoor-led integrated campaign from Apple that saw 162 users contribute photos taken with iPhone 6 to make “the largest mobile photography gallery in history”, spanning 25 countries, 73 cities and more than 10,000 installations.
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2 UNICEF Spots: Fatty (pictured), Nerd Agency: Prolam Y&R Santiago, Chile Award: Gold Cannes Lions 2015 The copy in this Chilean poster campaign reads: “One shot is enough. Cyberbullying represents one of the main causes of depression and suicide among kids at school. If you have a smartphone, use it wisely. Don’t kill anyone’s self-esteem.” 3 ABRINQ FOUNDATION – SAVE THE CHILDREN Spots: B&W Dress (pictured), Blue Dress, Pullover, Sweater, Tunic Agency: Lew’Lara\ TBWA São Paulo, Brazil Award: Gold Cannes Lions 2015 These Brazilian ads about child labour contain subtle yet
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striking imagery to represent how garment manufacturing work can become a prison for children. 4 ECOFILL INK CARTRIDGES Spots: Cyan, Magenta, Yellow (pictured), Black Agency: Ogilvy and Mather Colombia Bogotá Award: Gold Cannes Lions 2015 With one spot for each of the CMYK colours, this campaign from Colombia highlights the danger of running out of ink at inopportune moments. 5 ALGHANIM MOTORS Spots: Confusing Indian, Confusing Iranian (pictured), Confusing Arab Agency: Impact and Echo BBDO Safat, Kuwait Award: Gold Cannes Lions 2015 Promoting the GPS guidance in the Honda Accord, this campaign from Alghanim Motors illustrates the peril of relying on locals to give confusing directions. 6 NEWS UK/ SUNDAY TIMES Spots: Elton, Branson (pictured), Cowell Agency: Grey London Award: Gold Cannes Lions 2015 To promote the newspaper’s annual ‘Rich List’, three of the UK’s fat cats – Elton John, Richard Branson and Simon Cowell – are rendered as exactly that.
7 WOMEN’S AID Spot: Look At Me Agency: WCRS London Award: Gold Cannes Lions 2015 Facial recognition technology was used in this digital billboard campaign to detect when people were looking at the ad. The more people paid attention, the faster the bruised woman in the image healed. 8 CITY OF BUENOS AIRES Spots: Dog (pictured), Baby Agency: The Community/La Comunidad Miami Award: Gold Cannes Lions 2015, Gold Clio 2015 This campaign for the Buenos Aires Public Bike System also won the Grand Prix and two gold Lions in the Press category, and depicts several illustrations of chasers and what they chase. 9 28 TOO MANY Spots: UK (pictured), Sweden, Netherlands, Germany, Italy, Scotland Agency: Ogilvy & Mather London Award: Gold Cannes Lions 2015, Gold Clio 2015 To raise awareness that female genital mutilation occurs in Europe, not just in Africa and the Middle East, these confronting executions show the flags of some of Europe’s most developed nations being sewn up.
10 WATER FOR AFRICA Activation: The Marathon Walker Agency: Ogilvy Paris Award: Gold Cannes Lions 2015, Gold Clio 2015. Water for Africa and Siabatou Sanneh made headlines around the world when Sanneh walked the Paris Marathon with a 20-litre water container on her head to highlight how far women in Gambia walk to reach clean water. 11 NO SOMOS DELITO (WE ARE NOT CRIME) Activation: Holograms for Freedom Agency: DDB Madrid Award: Cannes Lions 2015 Outdoor Gold To protest new gag laws in Spain, the world’s first hologram protest was held in Madrid, showing that freedom will always find a way. 12 SAMSUNG Activation: Safety Truck Agency: Leo Burnett Buenos Aires Award: Gold Cannes Lions 2015, Gold Clio 2015 One person in Argentina dies in a traffic accident every hour, often involving someone trying to overtake. Samsung saw a way to make a difference by incorporating its technology into its trucks. Cameras up the front of the truck fed video to screens on the back, giving drivers behind a clear view of the road ahead.
13 MILLIMED THAILAND/ THROATSIL Spots: Alex, Ramsay (pictured), Tyler Agency: BBDO Proximity Bangkok, Thailand Award: Gold Cannes Lions 2015 Alex Ferguson, Gordon Ramsay and Steve Tyler are famous for yelling. This Thai throat lozenge brand reveals how they’ve been able to keep their throats in such good condition as they’ve aged. 14 HELL PIZZA Spot: Rabbit Billboard Agency: Barnes, Catmur & Friends, Auckland Award: Gold APAC Effie Award AsiaPacific 2015. As the name suggests, Hell Pizza’s not one to mince words. But rabbits are a different story, so when it launched a rabbit pizza ( just in time for Easter, no less) it decided to erect a billboard covered in rabbit skins. Suffice it to say, the point was taken and the brand achieved world wide fame/infamy.
concept was taken to a digital extreme by making the art scannable, like QR codes, linking to information and even enabling mobile purchases of rice from the area. 16 REPRIEVE/FFR Activation: Not a Bug Splat Agency: BBDO Pakistan, Lahore Award: Gold APAC Effie Award 2015, Gold Clio 2015, Gold AMES 2015 This giant outdoor installation targeted the pilots of predator drones, for which ‘bug splat’ is slang for a kill. The campaign aimed to raise awareness of civilian casualties in the Khyber Pukhtoonkhwa region of Pakistan.
15 INAKADATE VILLAGE Spot: Rice Code Agency: Hakuhodo, Tokyo Award: Gold APAC Effie Award 2015 Back in the 90s, the people of Inakadate revitalised their village by creating rice-paddy art with the different types of rice, attracting hundreds of thousands of visitors. More recently, the
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