APIBA BUSINESS ENGLISH ANNUAL CONFERENCE 2017 In cooperation with Escuela de Lenguas y Estudios Extranjeros, Universidad de Belgrano
Saturday, March 4th 8.30 AM to 5.00 PM Zabala 1837, CABA
Shifting from teacher to trainer
Opening plenary delivered by
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ABOUT APIBA APIBA is a professional, non-profit Association whose members are fully-qualified Argentine English teachers, graduates of official and officially recognized educational institutions in Argentina (teacher training colleges and universities).
EXECUTIVE COMMITTEE Prof. Lic. Virginia López Grisolía President Dra. Claudia Ferradas Vicepresident Prof. Lic. Viviana Myslicki Secretary Prof. Anabella Herfert Deputy Secretary
CLICK & CONTACT US! firstname.lastname@example.org www.apiba.org.ar /apiba
Prof. María Ángela Di Gaetano Treasurer
MEMBERS Prof. Romina Arena Prof. Gonzalo Rosetti Prof. Jennifer Verschoor Prof. Yael Hasbani
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ABSTRACTS & BIODATA
1. Shifting from teacher to trainer Pete Rutherford (IATEFL BESIG)
2. The BE trainer’s ticket to pedagogical heaven in 2017 Analía Duarte & Dana Poklepovic
3. What exactly is a freelance corporate language trainer? Alejandra Jorge
4. Teaching and learning Business English in the digital age: inspired by technology, driven by pedagogy Cecilia Cicolini & Mabel Quiroga
5. The teaching of grammar through the centuries and its approach and today’s business world Cecilia Sassone
6. Closing panel discussion Moderator: Ricardo Cavallini Speakers: Analía Duarte, Dana Poklepovic, Alejandra Jorge, Cecilia Cicolini, Mabel Quiroga, Cecilia Sassone
APIBA BE ANNUAL CONFERENCE 2017: Shifting from teacher to trainer | 3
WELCOME Dear Participant, We bid you welcome to our first APIBA Business English Annual Conference, organised in collaboration with Escuela de Lenguas y Estudios Extranjeros, Universidad de Belgrano. This conference is the result of the productive work done by APIBA’s Business English SIG since 2015 and the only one of its kind, both locally and regionally. Business English teaching is rooted in principles and practices which differ significantly from those of general English teaching. Globalisation imposes the need to be able to perform in English in many job positions and BE training needs redefining to meet the new challenges in today’s business landscape. This calls for a pedagogy that resonates with the demands of English as the largest lingua franca. The theme of this first edition, therefore, is “Shifting from teacher to trainer.” The IATEFL BESIG will honor us with the opening plenary. APIBA has brought together five members, all leading BE trainers, to share their knowledge and expertise in this a unique academic event which will cater for this highly active and thriving field within ELT, and very timely too! APIBA is launching its Diploma in Teaching Business English at UB on 22 April. All presenters are part of the teaching staff. Do not miss out on this big training opportunity! We hope this first edition of the conference comes up to your expectations and helps you grow as BE trainers and ELT professionals. Best wishes, Alejandro Parini
Virginia López Grisolía
Head of the School of Languages & Foreign Studies, UB
President of the Executive Committee, APIBA
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ACKNOWLEDGEMENTS APIBA would like to thank: Prof. Alejandro Parini, Escuela de Lenguas y Estudios Extranjeros, Universidad de Belgrano; Dana Poklepovic, for acting as liaison with the IATEFL BESIG; Julia Waldner, the IATEFL BESIG Coordinator for agreeing to participate in our event; Pete Rutherford, the IATEFL BESIG speaker for his kind participation in the opening videoconference session; The APIBA BESIG, for its support, and its coordinator Analía Duarte for her work and dedication to help us make this event possible; Sofía Pacheco, for her indefatigable work as designer and administrative coordinator; Paula De Gennaro, for taking care of the whole event; Andrea Piñero and Magdalena Ottone, for their dedication and impeccable work in all of our events; Our talented speakers; All the participants who have shown interest and enthusiasm; Our volunteers; Our Sponsors and Exhibitors: SBS Bookstore, Oxford University Press, Anglia Exams - Chichester College, Bell English, Cambridge University Press, Macmillan, Trinity College London, EF - Education First, ESSARP, Punto Destino, ELTC Argentina, Silvia Tubio & Asoc. and E-teaching Online; SBS Bookstore, for their constant support and for lending us our premises. 6 | APIBA BE ANNUAL CONFERENCE 2017: Shifting from teacher to trainer
SCHEDULE 08.30 - 09.00 REGISTRATION 09.00 - 09.30 OPENING CEREMONY Virginia López Grisolía (APIBA) & Alejandro Parini (UB) 09.30 - 10.30 OPENING PLENARY Pete Rutherford (IATEFL BESIG): Shifting from teacher to trainer 10.30 - 11.00 COFFEE BREAK 11.00 - 11.45 Analía Duarte & Dana Poklepovic: The BE trainer’s ticket to pedagogical heaven in 2017 11.45 - 12.30 Alejandra Jorge: What exactly is a freelance corporate language trainer? 12.30 - 14.00 LUNCH BREAK 14.00 - 14.45 Cecilia Ciccolini & Mabel Quiroga: Teaching and learning Business English in the digital age: inspired by technology, driven by pedagogy 14.45 - 15.30 Cecilia Sassone: The teaching of grammar through the centuries and its approach and today’s business world 15.30 - 16.00 COFFEE BREAK 16.00 - 17.00 CLOSING PANEL DISCUSSION Moderator: Ricardo Cavallini Speakers: Analía Duarte, Dana Poklepovic, Alejandra Jorge, Cecilia Cicolini, Mabel Quiroga, Cecilia Sassone 8 | APIBA BE ANNUAL CONFERENCE 2017: Shifting from teacher to trainer
ABSTRACTS & BIODATA 09.30 - 10.30 | OPENING PLENARY
Pete Rutherford IATEFL BESIG
Shifting from teacher to trainer Teaching Business English in todayâ€™s fast-paced, ever-changing business environment means being alert and receptive to the myriad of developments taking place in the world, the workplace and technology. Increasingly, with the ever-higher expectations of learning outcomes and clients' efforts to maximize return on investment, the training, materials and traditional role of business English teachers is proving inadequate. What worked previously is now a poor fit for the world we find ourselves in. One visible indication that teaching professionals are adapting to new and demanding client needs and expectations is reflected in the growing use of the term trainer instead of teacher. The plenary will look at the changes that Business English has undergone in recent years as well as those that lie ahead. It will also include input from BESIG's global membership on what the shift from teacher to trainer means and how IATEFL BESIG has supported them in making these changes as effectively as possible. With an open mind and the right support, the speaker believes that business English trainers will continue to adapt successfully to many changes in the world of work and will be well-prepared for the soon-to-arrive next wave of disruption. 10 | APIBA BE ANNUAL CONFERENCE 2017: Shifting from teacher to trainer
ABSTRACTS & BIODATA Pete Rutherford IATEFL BESIG
Pete Rutherford is an IATEFL BESIG Committee Member and its Web & Online Team Coordinator. He works as an in-company and online Business English trainer and occasional teacher trainer in the Rhine-Ruhr area of Germany. Pete is currently involved in classroom-based research projects on communicative competence and BELF, and contributes to various business English and ELT publications. His professional interests include learning technologies, BELF, ESP, corpus linguistics, and learning to learn.
What is IATEFL BESIG? With over 4,000 members IATEFL is a thriving and truly global community of ELT teachers. IATEFL BESIG is the organisation's special interest group for business English, and is the largest of IATEFL's many SIGs. BESIG is a professional body which represents the interests and serves the needs of the international business English teaching community. It does this through regular face-to-face events, webinars, social media, and its own print, online, and digital publications. As of December 2016, IATEFL BESIG has paid-up members in 61 countries. APIBA BE ANNUAL CONFERENCE 2017: Shifting from teacher to trainer | 11
ABSTRACTS & BIODATA 11.00 - 11.45
AnalĂa Duarte & Dana Poklepovic The BE trainerâ€™s ticket to pedagogical heaven in 2017 Business English prevails as a lingua franca globally. Our learners need the language to communicate both with native and non-native speakers. The challenge today is that our learners require a battery of skills including but not limited to knowledge of English to function properly in business contexts. In this session we will explore the pedagogical implications this has and what paradigmatic changes English teachers should make today to train BE learners from the BELF perspective, i.e. communicators who have real jobs to do and real needs to meet.
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ABSTRACTS & BIODATA Analía Duarte Analía Duarte (APIBA member) is a Licenciada in English, an English Teacher and a Scientific-Literary Translator from Universidad del Salvador. She holds an MA in ELT and Applied Linguistics from the University of London and an MA in Organizational Psychology from Universidad de Belgrano. She specializes in linguistic autonomy, corporate programs, and soft skills in English. Also, she is a teacher trainer, a lecturer and a speaker in conferences. She is the Coordinator of APIBA’s Business English SIG and of the Diplomatura en Capacitación en Inglés de Negocios at Universidad de Belgrano. She is the Director of LEAPS Innovative English Methodology.
Dana Poklepovic Dana Poklepovic is a Business English trainer, an Organizational Coach and a Translator with over twenty years of experience designining and delivering communication skills programs in Argentina and abroad. At present, she facilitates leadership development programs and interpersonal skills workshops. Dana is a speaker in conferences and a member of IATEFL BESIG Online Team. She is the Director of DPL. APIBA BE ANNUAL CONFERENCE 2017: Shifting from teacher to trainer | 15
ABSTRACTS & BIODATA 11.45 - 12.30
Alejandra Jorge What exactly is a Freelance Corporate Language Trainer (CLT)? If you want to teach English in-companies, basically what you must know is how to teach business English, right? Well... no. Seasoned in-company trainers would agree with me in saying that there are certain fundamental elements that facilitate the transition from teacher to corporate trainer, and they go beyond the â€œtypeâ€? of English we teach. In this session, we will discuss the tools, the skills and the attributes we must master to be successful as a CLT. We will also look at how to market our services and how to manage the professional side of free-lancing.
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ABSTRACTS & BIODATA Alejandra Jorge Alejandra Jorge (APIBA member) is a graduate English teacher from I.E.S. en Lenguas Vivas “Juan R. Fernández” and a Licenciada in English for Specific Purposes from CAECE University. For more than twenty years, she has delivered workshops and lectures on Business English training both in Argentina and abroad. Her presentation of the FTBE Course in Mendoza led to an award by the Education Ministry from the Province. She is the Director of Studies at CAIT Idiomas.
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ABSTRACTS & BIODATA 14.00 - 14.45
Cecilia Cicolini & Mabel Quiroga Teaching and learning business English in the digital age: inspired by technology, driven by pedagogy Technology has reshaped the way people interact, work and learn and the Internet provides a wealth of resources for learners and teachers: virtual learning/teaching environments, live communication tools, multimedia content, online resources, tools for content creation, etc. In this workshop, we will discuss the role learning technologies play in Business English teaching and analyse web 2.0 resources which can be applied to develop all communicative skills, using a pedagogy-driven approach.
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ABSTRACTS & BIODATA Cecilia Cicolini Cecilia Cicolini (APIBA member) is a graduate teacher of English from I.S.P. “Joaquín V. Gonzalez”. She did an MA in Education at University of East Anglia, UK, and a Postgraduate degree in Educational Technology at Ministry of Education, Argentina. She is a Lecturer of Taller III and IV (Campo de Formación de las Prácticas Profesionales) at E.N.S. en Lenguas Vivas "Sofía E. Broquen de Spangenberg". She is the Director of Studies at NETWORK Idiomas.
Mabel Quiroga Mabel Quiroga (APIBA member) is a graduate teacher of English from I.S.P. “Joaquín V. Gonzalez”. She earned the Advanced Certificate in Professional Development for ELT professionals from University of East Anglia and the Principles and Practice of Online Education Certificate from University of Wisconsin, TESOL. She is an Education Specialist from Universidad de San Andrés. She is a Lecturer of Espacio de la Práctica and Perspectiva Didáctica at I.S.F.D. 21. She is the Director of Studies at IdExt. APIBA BE ANNUAL CONFERENCE 2017: Shifting from teacher to trainer | 23
ESCUELA DE LENGUAS Y ESTUDIOS EXTRANJEROS
Diplomatura en Capacitación en Inglés de Negocios Departamento de Estudios de Posgrado y Educación Continua Tel: 54.11.4393.5588 - email@example.com - executive.ub.edu.ar /cursosdeposgradosub TORRE UNIVERSITARIA: Zabala 1837 C1426DQG - CABA
MICROCENTRO: Lavalle 485 C1047AAI - CABA
ESTUDIOS A DISTANCIA: Av. Lacroze 1955 3er. piso C1426CPE - CABA
CÓRDOBA: M. Moreno 410, 2do. piso X5000MRJ - Córdoba
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Hace a la profesión APIBA is a Professional Association of graduate English teachers. APIBA fosters professional development by working for the continuous improvement and growth of its members. APIBA keeps English teachers in touch with issues and events relevant to the profession through newsletters, seminars, SIGs (Special Interest Groups) and other events. APIBA provides teachers with a professional forum where they can develop interactions, exchange ideas and debate everything concerning their field of work. APIBA represents the interests of graduate teachers before the educational authorities where legislation and regulations on the practice of the profession is concerned. APIBA encourages the development of links among teachers in the City and Province of Buenos Aires and, through FAAPI, with teachers from the rest of Argentina.
If you are a graduate teacher of English and live in BA, become a member NOW! www.apiba.org.ar | firstname.lastname@example.org |
ABSTRACTS & BIODATA 14.45 - 15.30
Cecilia Sassone The teaching of grammar through the centuries and its approach in todayâ€™s business world In todaysâ€™ business world, views on the role of grammar in language teaching have changed throughout the centuries, swaying from strict prescriptive practices to actual denial. However, adults in the business world call for specific solutions. This talk provides an overview of key influential approaches, treatment in Business English textbooks and activities apt for a business context. It gives a glimpse into the latest trends.
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ABSTRACTS & BIODATA Cecilia Sassone Cecilia Sassone (APIBA member) is a graduate teacher of English from I.E.S. en Lenguas Vivas “Juan R. Fernández.” She holds a BA in English from Universidad de Belgrano and three diplomas in E-learning/ICT from Universidad Tecnológica Nacional and Net-Learning. She has worked at all levels of education, lectured at national congresses and taught adults extensively. She is the Director of the English Teacher Training Department at I.E.S. en Lenguas Vivas “Juan R. Fernández.” Her twenty-two years of research have rendered the Spiderweb Method® for adult language learning.
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ABSTRACTS & BIODATA 16.00 - 17.00 | CLOSING PANEL DISCUSSION Moderator: Ricardo Cavallini Speakers: Analía Duarte, Dana Poklepovic, Alejandra Jorge, Cecilia Cicolini, Mabel Quiroga & Cecilia Sassone The conference will draw to an end with a panel discussion. Speakers will answer the questions that attendees will have left in a special box all throughout the event. The expertise and the solid and assorted backgrounds of all the conference speakers will make of this slot an enriching opportunity for the Business English teaching community to shed light on issues of interest and build knowledge together. Ricardo Cavallini (APIBA member) has many years' experience as an EFL teacher and teacher trainer. He has specialised in Literature and Business English and done post-graduate studies in Literature at Exeter College, Oxford, and St Catherine’s College, Cambridge. He completed his NLP training at Anthony Robbins’ Research Institute, California, and Escuela Argentina de PNL y Coaching. He is also a Certified Ontological Coach by the International Coaching Community (ICC). He was a tenured lecturer in Literature in English at I.S.P. “Joaquín V. González” for over 30 years. He currently runs Corporate English Language Training at several companies in BA and works as an NLP trainer and consultant to businesses, schools and professionals. 28 | APIBA BE ANNUAL CONFERENCE 2017: Shifting from teacher to trainer
SPONSORS MAIN SPONSORS
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Published on Feb 25, 2017
Business English teaching is rooted in principles and practices which differ significantly from those of general English teaching. What unde...