Knowledge is power, but data is useless unless correct filters and analytics are implemented. KOL mapping provides the ability to identify leadership worldwide, not only by category but also by share of voice and population influence as well as adoption behavior.
KOL mapping acts as a driving tool that cuts through the information layers to get to what is really relevant for effective product marketing. These days, there are more ways to engage across multiple channels and locations, and more dimensions to gather information. The more data generated, the better the decision-making process should be.
