Lazada new seller center training material

Lazada Enhanced Seller Center Training Material

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Agenda

✓Seller Center Interface ✓Content Creation

✓Order Management ✓Promotions

✓Finance ✓Analytics Strictly Confidential

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Seller Center Interface Homepage 1

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1. Venture and Languages 4

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Distinguish venture with the country name & national flag on top Select language mode

2. Menu tab 3. Seller shop name

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4. Four different panels for sellers o

Click on “?� button to check the details

5. Promotions 6. Statistics: Sales performance summary

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7. Announcements: Latest news and updates Strictly Confidential

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Agenda

➢Seller Center Interface ➢Content Creation

➢Order Management ➢Promotions

➢Finance ➢Analytics Strictly Confidential

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Content Creation - General

Menu Tab – Products: Manage Products

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Add New: Add new product. Alternatively, seller can click on “Add Products”.

Export: Export existing SKU information in a CSV format per category Import: Mass upload/mass update products View History: View import history and export history Search: Search SKUs by product name or seller SKU. Action: o Edit Details: in Content Creation Step 2 (SPU Information) o Edit SKU & Image: in Content Creation Step 4 (SKU & Image) o Delete Product: Cannot re-use the same sellerSKU Strictly Confidential

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Content Creation - General

Menu Tab – Products: Add Products

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1. Single Upload: Choose SPU or Category first 2. Mass Upload 3. Previous used categories: Find the previously used categories Strictly Confidential

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Content Creation - General

How to check “Quality Check” Status Note: o Every listing will be reviewed for quality check. However, products without images will not be reviewed. o Inactive (OFF status) products will not be reviewed. Contents can still be revised. o Quality Check may take up to 9 business days from the time it was “last edited”, not from the product creation date.

Constant revision of the content/images before Quality Check approval will cause delay in the review process. o When you revise info of the products that are already live, the changes will go through Quality Check again. Until the change is approved and overwrite the previous information, the contents will remain unchanged on Lazada’s website.

Rejected Products: Revise them according to the rejection reasons.

Pending Approvals: Inactive > Quality Approval Pending

✓ Quality approved ✗ Awaiting approval / Rejected Strictly Confidential

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Content Creation - Single Upload Start: Products > Add Products

1. Click “Products”

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2. Click “Add Products” 3. Choose the creation method;

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➢ “SPU”: Choose an existing SPU with standard attributes info in Lazada database. Seller may not change pre-set SPU information.

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➢ “Category”: Create a product from the beginning. Seller needs to choose or fill in all the attributes (or even create a new SPU)

Upload Assortment Process Step 1 Products > Add Products

• Option 1: Select a SPU • Option 2: Select a category

Step 2: SPU information

Step 3:

• Option 1: via More SPU Information • Option 2: via category Strictly Confidential

Step 4: SKU & Image

Step 5: Finish 8

Content Creation - Single Upload Step 1: Choose Product Creation Method

SPU

Products > Add Products

Step1: Select a SPU

Step 2: Accept SPU information

Step 3: More Information

Step 4: SKU & Image

Step 5: Finish

Category

Products > Add Products

Step 2: Select category

Step 2: Fill in SPU information

Step 3: More Information

Step 4: SKU & Image

Step 5: Finish

Note: For OEM products, please use “Category” method to upload assortment, because highly possible values in existing SPU does not 100% match your product.

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Content Creation - Single Upload

Step 1: Option 1 - Create by Choosing a SPU

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1. Choose an SPU 2. Input keyword and click “Search” 3. Preview SPU information 4. Choose an SPU by clicking “Sell yours”

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Important Note: ➢ Choosing existing SPU to create new assortment is not applicable for OEM Products. ➢ Existing SPU already has several attributes or specifications ➢ All existing SPU value are fixed, Seller cannot edit the SPU information ➢ The image that shows up is just an example and will not be added as the product image

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Content Creation - Single Upload Step 1: Option 2 – Choose Category (1)

Option 1: Select the deepest category level

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Products with wrong categorization will be rejected during QC Products with wrong category will not be included in the promotions Category can be revised via mass update method only Category Tree Do not list any prohibited items / prohibited brands Do not list any duplicated SKUs

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Content Creation - Single Upload Step 1: Option 2 – Choose Category (2) Option 2: Search by keywords and choose the deepest category from the suggestions

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Content Creation - Single Upload Step 2: SPU Information

SPU

Products > Add Products

Step1: Select a SPU

Step 2: Accept SPU information

Step 3: More Information

Step 4: SKU & Image

Step 5: Finish

Category

Products > Add Products

Step 2: Select category

Step 2: Fill in SPU information

Step 3: More Information

Step 4: SKU & Image

Step 5: Finish

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Content Creation - Single Upload

Step 2: Option 1: SPU - SPU Information (accept existing and add more) Tips: Seller can’t navigate freely among the five steps

➢ All the existing attribute values (fields in grey) of the chosen SPU cannot be edited. ➢ Fill in other editable fields according to product specifications and attributes. ➢ Click “Next” to move on to the next step. ➢ Click “Back” to go back to the previous step.

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Content Creation - Single Upload

Step 2: Option 2 - Category – SPU Information (fill in attributes)

• Brand: • All brands must be pre-registered in Lazada. Otherwise, sellers may temporarily input “OEM”.

• Brand name on the product image and the brand name in the brand field must match.

• Add brands, if needed, through the link (It may take 2-4 days) Mandatory attributes for the following sub-categories Fashion: Clothing Electronics: Mobiles & Tablets, Computers & Laptops, TV, Audio / Video, Gaming & Wearables, Cameras • Attribute values will be either text or number (with single/multi-option) • If you don’t fill in all the mandatory attributes, you’ll get an error message • • •

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Content Creation - Single Upload Step 3: More Details (1/2)

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Warranty Type: Mandatory; choose from the dropdown list New function - “Click here to add attribute”: seller can request to add attribute values directly in SC. Strictly Confidential

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Content Creation - Single Upload Step 3: More Details (2/2)

⃰* Name: For the products under the following categories, please refer to the product naming recommendation o Electronics o Home Appliances

Bullet Points

Insert Images

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Highlights ⃰ Must have 3 to 8 highlights ⃰ Must use bullet points: Click “Insert / Remove Inserted List” button

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Video URL o Must use an embedded URL o How to get an embedded URL: Video > Share > Embed > Copy the URL with the word ‘Embed’ in it ⃰

Product Description o Use English sentences with neat layout o Do not insert any link, including links for other SKUs. o Click on “Image” and insert image URL. Description image preview will appear immediately if the link is valid.

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Content Creation - Single Upload Step 4: SKU & Image (1/5)

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Color Family Size • Sellers may insert size variations for the certain categories only:

Category Fashion Home & Living Sports & Outdoors Baby & Toddler Watches, Sunglasses & Jewelry

Type of SKU Attire, Shoes, bags – “” Bed Linen Attire, Shoes Attire, Shoes Rings

• Complete Size Variation List: Categories in the link must have size variation; categories that are not in this list should not have any variation.

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Steps: • Tick one or more color and/or size to create mix SKUs. • Fill in relevant Price & Stock & Image for each SKU. • Or you could copy last SKU information

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Content Creation - Single Upload Step 4: SKU & Image (2/5)

Click to activate or Inactivate SKU

•* Price: Must include shipping fee, Lazada commission, Payment fee etc • Special Price: Discount rate cannot be larger than 80% o Prices must be in local currency, e.g. Singapore platform = Singapore Dollars o Price must be reasonable: 1 USD < Price / Special Price < 1500USD; o All products outside of the price range / discount range limit will go offline / rejected • Start date of promotion & End date of promotion: Both field must be filled in whenever you input a Special Price.

• Quantity: Insert the actual inventory reserved for Lazada! Avoid inserting “999/100” for every products Strictly Confidential

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Content Creation - Single Upload Step 4: SKU & Image (3/5)

•* SellerSKU • Product ID that enables sellers to distinguish their products • Use 3-50 alphabets/numbers, • “-” and “_” are allowed; but do not use any other symbols, especially semicolon or comma (; ,) to prevent errors • Duplicated SellerSKU will lead to error; deleted SellerSKU can’t be used again • Measurements (Dimensions and Weight): - Insert numbers only, up to hundredth decimal points.

- Length are in cm and weight are in kg by default. Do not input units.

• * Package dimension & weight • Product dimension & weight Strictly Confidential

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Content Creation - Single Upload Step 4: SKU & Image (4/5)

Format: Quantity X Subject

What’s in the box : • Must be in ‘Quantity X Subjects/Product Name’ format • Line up multiple objects and separate them by comma

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Free Items: If you have free items, use the same format as in “What’s in the box” Strictly Confidential

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Content Creation - Single Upload Step 4: SKU & Image (5/5)

Mandatory Number of

Recommended

- Minimum of 1 product image must be uploaded

- 2 to 8 images to be uploaded

- Minimum image display of 500 x 500 pixel and maximum 2000 x 2000 pixel.

- Image has minimum 72dpi resolution: product must look clear, sharp and neither blurry, grainy or pixelated

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Product image display of 850 x 850 pixels and above 1 x 1 image ratio is recommended Product should cover more than 80% the canvas of the longest axis Product image has white background

- Front view of the main product is clearly shown and not blocked or covered.

- Multi product, multi view and multi color products are allowed in the same image yet the exact product being sold must be mentioned in the product name/ short description/ highlights - Product should be unwrapped. Wrapped products are only accepted for all categories as long as the product sold is shown clearly on the package - Product is displayed in correct shape, no stretched and proportionate in image

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Product should have front view display or a 30 degree angle view of the product.

Product is professionally photographed in studio The entire of product is shown in the canvas Product has no reflection of people or other objects.

Product is clean and free from dust or fingerprints.

Product surface / material close-up is clearly shown

- Product image is matching with the content - For lingerie, underwear, sleepwear, swimming suit cultural sensitivity of the local region to be taken into account on case by case basis to decide on model/mannequins or individual piece images.

- Image does not contain watermark, text, logo or graphics.

images Image size and resolution

Product view in image

Others

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Content Creation - Mass Upload General Mandatory Fields Description

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Content Creation - Mass Upload Start: Enter Import Page

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Content Creation - Mass Upload

Step 1: Download Mass Upload Templates by Category 1. Choose a mass upload template by category 2. Automatically re-directed to “Template History” Tab 3. Click “Download” when the template is ready

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Sellers can download Category Tree for checking the complete categories Always download the newest mass upload templates before mass uploading

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Content Creation - Mass Upload

Step 2: Fill in Mass Upload Template (Tab 2 – Upload Template)

• Mandatory Attributes are highlighted in red • Seller can only edit in this tab. DO NOT edit other tabs • If sellers want to upload same SKUs with different sizes and/or colors, all the fields should be the same except those in Step 4 during single upload (size, color, SellerSku, quantity, price, package dimensions, package content, free item and images) • To find out the definitions of each field, refer to Tab 1- Data Terminology • To check the dropdown value list, refer to Tab 3 - Valid Value Strictly Confidential

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Content Creation - Mass Upload

Step 2: Tips - Mass Upload Template Tab 1 – Data Terminology

o Mandatory Attributes are marked with “*” in Column G.

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Content Creation - Mass Upload

Step 2: Tips - HTML Code for Highlights and Description Short_Description (Highlights) Must 3 to 8 points with bullet points HTML Codes to make Bullet Points <ul><li>High quality</li> <li>Capacity: 200mah</li> <li>Plug and play </li> </ul>

Get HTML codes in Seller Center

Description (optional): Optional HTML Codes Header = <b></b> Next line = <br> Paragraph = <br><br> Input description image (Optional) <img src=“IMG URL”>

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Content Creation - Mass Upload

Step 2: Tips – Mass Upload Product Images Product images (Optional during the mass upload process. However, products without images will not pass QC) Seller may mass upload contents without images, and manually add images in SC later • If you have “product images” as URLs, you may mass upload them e.g. http://www.xxx.com.jpg • Leave them as blank if you don’t have any product image URL, or remove the entire columns • Invalid image URL, or incorrect image size will cause a mass upload error • Main Image will be the primary image of the SKU

Seller Center > Manage Images > Drag & drop the images

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Mass upload template

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Content Creation - Mass Upload

Step 3: Upload the filled mass upload file Before Upload: o Make sure every mandatory attribute is filled in a correct format. o DO NOT delete or edit tab 1 and tab 3

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Upload and Check Results: 1. Go to Seller Center > Add Products > Import 2. Choose “Create New Products” 3. Click “Upload Files” 4. Check Result: System will automatically jump to “Import History Tab”. Check “Status” o Upload successful o Upload fail: Please “Download Error Report”, revise accordingly and upload again.

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4 Number of SKU system processed, NOT uploaded

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Content Creation - Mass Upload

How SKUs show different size and color in SC? Mass Upload Template

Seller Center > Products > Manage Products

➢ In mass upload template: ➢ only manboot-5 (SellerSKU) has a different name. ➢ All 5 SKUs have same value except those in Single Upload Step 4 (Stock & Image)

Edit any of the 4 SKUs > Step 4

➢ After upload: ➢ Go to Seller Center > Products > Manage products ➢ Only manboot-5 is a separate SKU ➢ Other 4 SKUs have been grouped with different colors & size Strictly Confidential

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Agenda

➢Seller Center Interface ➢Content Creation

➢Order Management ➢Promotions

➢Finance ➢Analytics Strictly Confidential

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Seller Center Interface

Menu Tab â&#x20AC;&#x201C; Orders: Manage Orders

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1. Search orders with filters 2. Export: export order details Import: mass update order status to RTS or do other process for a batch of orders View History: review Export or Import history Strictly Confidential

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Agenda

➢Seller Center Interface ➢Content Creation

➢Order Management ➢Promotions

➢Finance ➢Analytics Strictly Confidential

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Join Lazada Promotions

Apply for Promotions: Option 1

Time left till promotion entry closes

Join Promotion Option 1 Click “Join” to view the promotion criteria & join Strictly Confidential

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Join Lazada Promotions

Apply for Promotions: Option 2

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Sort the Campaigns - “Open”: new promotions that you can join - “Review”: promotions that you have submitted your deals - “Active”: on-going promotions that yours deals are included - “Expired”: past promotions 3

Updates! o New - “Promotion Banner” o No more “Criteria Types”

Join Promotion Option 2 Click “Apply” from all the promotions under the [open] tab, view the details and join.

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Join Lazada Promotions

Promotion Details – Learn Promotion Criteria The number of products and sellers that have already been approved for the promotion.

Criteria Promotion Dates

New! “Category”, “Discount” and “Brand” Submission Deadline Click to add products for promotion

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Join Lazada Promotions ”Add New Products” Tab

➢ In the “Add New Products” tab, find all the live products under the relevant category (or categories). ➢ After adding the products, Lazada will examine the deals to ensure appropriate products are selected

Click here to add all your products to the promotion.

(Use cautiously) New! “Current Stock”

Add single product to the promotion.

System will calculate promotion price based on campaign criteria. You can lower it further to provide an attractive deal.

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Join Lazada Promotions “Update Products” Tab

➢ View status of the products ➢ Update or remove the products

New! “Current Stock”

Allow seller to “update” or “remove” product after submission.

: product approved X : product rejected : pending

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Join Lazada Promotions

“Promotions” > “My promotions” Tab

Check your submitted deals under “Pending”, “Approved” and “Rejected”.

Monitor your promotions - “Open”: new promotions that you can join - “Review”: promotions that you have submitted your deals - “Active”: on-going promotions that your deals are included - “Expired”: past promotions

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Agenda

➢Seller Center Interface ➢Content Creation

➢Order Management ➢Promotions

➢Finance ➢Analytics Strictly Confidential

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Seller Center Interface Menu Tabs â&#x20AC;&#x201C; Finance

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Export Export order details based on the filters

Search orders with filters

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View Export History Download the recently exported files

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Agenda

➢Seller Center Interface ➢Content Creation

➢Order Management ➢Promotions

➢Finance ➢Analytics Strictly Confidential

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Seller Center Interface Menu Tab – Analytics

Seller can choose different periods to compare performance.

Select Performance “Period”

Select “Period” you want to compare Strictly Confidential

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APPENDIX (For Sellers)

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Seller Interface Change Comparison Product Upload

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Seller Interface Change Comparison Sales Report

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Seller Interface Change Comparison Seller Access Functions

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Seller Interface Change Comparison Seller Access Setting

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APPENDIX (For Lazada Internal Use Only)

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Seller Training Materials Matrix Existing Seller Regional Seller Training

New Seller

Lazada ASC Seller Training Material (New) Localization & Translation

ASC Seller Training Material (New)

Venture Seller Training

Based on current training materials, replace/add ASC interface and functions.

Training materials by topic:

Current OB Deck Based on current OB deck, replace/add ASC interface and functions

Lazada ASC Onboarding Deck

➢ Content Creation ➢ Order Dispatch ➢ How to seller more ➢ Finance ➢ ….

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ASC Impact and Challenges for Sellers ➢ The system development is in process, training materials need keep updating based on system development progress. ➢ Regional level Lazada ASC training material is updating on daily basis, weekly summary will be sent out every Monday. ➢ Venture needs to localize training materials based on business nature or seller behavior.

Existing Seller

Content Creation (90% of changes of ASC are from content creation)

➢ New concept: SPU ➢ Single upload: new interface ➢ Mass upload: No PIF anymore, but easier for seller to use ➢ Suggest: At least 2 – 3 sessions of ASC training, content creation focus

New Seller ASC creation cut-off date:

➢ Please discuss and finalize the solution with SX/ST team, from when the SC creation will be ASC ➢ Last batch of new LSC sellers retraining of ASC

➢ Highlight the new functions and

All Other Modules (Focus on new functions)

changes: - ASC Training Material (New) ➢ Emphasize new functions and changes in specific-topic training materials Strictly Confidential

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