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ALPHA

MEDIA AND MARKETING I N F O R M AT I O N A L K I T


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ALPHA PHI ALPHA FRATERNITY MISSION STATEMENT ALPHA PHI ALPHA FRATERNITY, INC., DEVELOPS LEADERS, PROMOTES BROTHERHOOD AND ACADEMIC EXCELLENCE, WHILE PROVIDING SERVICE AND ADVOCACY FOR OUR COMMUNITIES.

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THE SPHINX MAGAZINE MISSION STATEMENT THE SPHINX magazine promotes leadership, brotherhood, academic excellence and community service and advocacy.

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SPHINX REDESIGN Differentiate. This is what we set out to do as we looked at the redesign of THE SPHINX. We tried hard to look at what other magazines were doing and saying and how they tried to incorporate new ideas into building a unique user experience for their readers. We didn’t stop at “fraternity” magazines or popular magazines, we looked at small art house magazines and large fashion magazines. Our team didn’t just look at the layout of the magazines, we also read the stories, touched the paper, looked at the sizes of the magazines and discussed all items individually. We looked at the level of care and intuitiveness that went into some of the magazines that we felt touched readers the most. This process made us ask the most pressing question: What do we want from THE SPHINX? We want brothers to be proud of their magazine, but most importantly, we want them to find it useful as a reference to continue performing the mission of the fraternity.

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THE SPHINX MAGAZINE VISION STATEMENT As the official organ of the first intercollegiate fraternity founded by African-American men, THE SPHINX emphasizes critical issues in a way that forms thought, provokes constructive discussion and serves as a call to action for our fraternity members to pursue the overall mission of Alpha. On our pages, you will find thinkers, trendsetters and leaders—young and old—who happen to be Alpha men. In addition to celebrating our chapters’ and brothers’ successes, THE SPHINX hopes to give brothers, and our audience, the tools they need to become positive change agents in their communities.

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SPHINX AT-A-GLANCE • • • • • • •

Delivers to an educated, affluent and loyal audience Delivers to an audience of college-educated influential leaders Delivers to an audience that is active and involved in the community Appeals to an audience who highly value their ethnic and racial heritage Is a vocal advocate for the community Has chronicled Black America for over 99 years Is a sought-after resource for researchers, scholars and others seeking information and data on the Black experience

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EDITORIAL INTENT First published in March 1914, THE SPHINX is the second oldest continuously published African-American magazine still in existence. Since its inception in 1914, THE SPHINX® has a proud tradition of being one of the world’s preeminent fraternal magazines, publishing cutting-edge, authoritative thinking on key issues facing today’s communities. Raymond W. Cannon, the first editor-in-chief of the magazine, envisioned it being the premiere publication to which the African-American community would look for its profound insight on issues of the day and how they relate to Alpha men and their communities. THE SPHINX is preserved in libraries and archives around the world as an historical record of occurrences in the African-American community and African diaspora. For over 100 years, THE SPHINX has remained an indispensable medium for reaching the leadership and progressive segment of the African-American community. The publication covers a wide range of topics that are relevant to different sectors and geographic locations. The major focuses are leadership, academic achievement, strategy, entrepreneurship, career management, economic development and community service.

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EDITORIAL AFFINITY

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02 02 02

04 04 04

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001 0 01 01

THE SPHINX readers are typically members of the fraternity, but everyone who receives and reads the magazine considers it “a must-read.” Engagement with Publications I would really miss this publication if it were no longer available. BROTHERS: 95% Industry Average: 50%

There is a difference between this publication and others: BROTHERS: 98% Industry Average: 47%

This publication is a must-read for me: BROTHERS: 78% Industry Average: 43%

I will keep this magazine for years to come: BROTHERS: 65% Industry Average: N/A I pass on this magazine to others for review: BROTHERS: 56% Industry Average: N/A

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Every year, more than 45,000 people receive four magazines and more than half of those people pass on this magazine to others, both members and non-members alike, so they can see how Alpha men impact the world around them. The membership multiplier is more than 130,000 people and growing. Everyone is curious about what the Alphas are up to, and the answer is always the same: Alpha men are focused on developing leaders, promoting brotherhood and academic excellence, while providing service and advocacy for our communities. More than 200,000 men have joined the ranks of Alpha Phi Alpha Fraternity since its founding on December 4, 1906. The median household income for our alumni members of the fraternity is $80,000 annually. The membership’s professional industries include but are not limited to: legal, medical, military, accounting/financial analyst, education, management, marketing, sales/retail and entertainment. MEMBERSHIP BASE: College Membership: 19% Alumni Membership: 81% Active Chapters: 700+

ACTIVE MEMBERSHIP BASE: College: 3,250 Approx. Alumni: 5,750 Approx. Life Members: 8,000 Approx.

The fraternity is international in its scope and location, with local chapters in 700 colleges and communities around the world including: the United States, the Caribbean, Europe, Africa and Asia. THE SPHINX appeals to African Americans, specifically men, who highly value their connection to providing leadership in their communities. THE SPHINX readers embrace their “fraternal bond” as a source of pride and distinction; it is a key definer of who they are and how they see themselves in the world. THE SPHINX readers are ambitious, optimistic, progressive, socially responsible and vocal advocates for truth, social justice and academic excellence. They like to be informed, and they are engaged in the issues and stories that impact the Black community. These conscious consumers are hungry to make a difference. They are focused on moving onward and upward and are open to experiencing new things, people and products that will help them in their quest to move themselves, their families, their fraternity and their community forward.

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ALPHA READER PROFILE

[Percentage of readers] HOUSEHOLD INCOME $100,000+ 50% $75,000+ 23% $50,000+ 15% EDUCATION Attended College 100% Currently Enrolled in College 14% Graduated College 86% Post Graduate w/Degree 49% Ph.D. 27% GEOGRAPHY [Regions] East 19% Midwest 16% South 26% Southwest 12% West 6% MARITAL STATUS Single (Never Married) 26% Married 62% OTHER Black/African American 94% Median Household Income $80,000 SEX Male 99% AGE Median Age 46 [1990-1996] 18-24 years 14% [1980-1989] 25-34 years 11% [1970-1979] 35-44 years 15% [1960-1969] 45-54 years 17% [1950-1959] 55-64 years 14% [1949-] 65+ years 25% Average Age 46 Median Age 46 Millennials (b. 1977-1994) 28% GenXers (b. 1965-1976) 21% Boomers (b. 1946-1964) 29% Pre路Boomers (b. before 1946) 19%

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CIRCULATION SNAPSHOT Rate Base: 45,000 Reach: 130,000 Subscription: 100% Newsstand: 0% THE SPHINX Magazine reaches more than 130,000 readers, four times a year, on college campuses and communities around the world.

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OUR AUDIENCE VOICE OF THE READER Quotes from Membership “After years of being inactive, a chapter brother showed me THE SPHINX Magazine, and I instantly got on the computer and updated my membership.” “This information is valuable to me as an Alpha man.” “I am a proud member of Alpha Phi Alpha, and I am even prouder of my magazine.” “I keep my SPHINX Magazine in the car just in case I run into a brother that I know who needs to see the impact Alpha has in the community.” “THE SPHINX always lets me know what our brothers are doing in the community. Their accomplishments and celebrations make me feel more accomplished and celebrated as a brother of this fraternity.”

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SPHINX FEATURES/THEMES SPRING 2014 100 YEARS OF THE SPHINX ISSUE | THE NEW CIVIL RIGHTS ISSUE

Founder Day: 108 Years Old; Reflections of MLK; BBBSA: National Mentoring Month; Black History Month (Committee Features: Reclamation, Big Brothers Big Sisters of America & Boy Scouts of America) The March on Washington: 50 Years After; Defending the Dream; Drum Majors for Justice; Building the Dream (Committee Features: Public Policy & AVPHP)

SUMMER 2014 THE BLACK MAN ISSUE

Healthy Living: Focus on Nutrition; Sexual Assault and Child Abuse in Our Communities; Read to Succeed: National Library Month (Committee Features: Brother’s Keeper Program, Historical Commission & Project Alpha)

FALL 2014 YEAR OF THE GRADUATE ISSUE

Scholarship Information; College 2 Corporate: Next Steps; Regional Convention Wrap Up; Juneteenth (Committee Features: Go-to-High School, Go-to-College, College 2 Corporate Life & College Brothers Affairs Commission)

WINTER 2014 HAZING PREVENTION ISSUE

Are You Covered: Life Insurance; Black History Month: United Kingdom; Being Your Brother’s Keeper: Suicide Awareness; Healthy Living: Sickle Cell (Committee Features: Grievance Discipline & General Counsel)

SPRING 2015 LEADERSHIP & MENTORING ISSUE

Black History Month: The Alpha Politician; Founders Day: 109 Years Old; Convention Time: Charlotte 2015 (Committee Features: Time & Place); 100th Anniversary of ASAALH

SUMMER 2015 THE BLACK FAMILY ISSUE

Fatherhood Initiative: Single Dads; Black History Month Recap

FALL 2015 RACE, CLASS, EDUCATION ISSUE

Education: The Great Equalizer; Why Graduate?; Regional Wrap Up; Juneteenth (Committee Features: Go-to-High School, Go-to-College)

WINTER 2015 CONVENTION ISSUE

November Movement: Health Awareness, Prostate Cancer Awareness; Leadership Development Institute

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SPHINX MAGAZINE SEGMENTS Style: THE SPHINX uses AP style. Writers should refer to the latest edition of The Associated Press Stylebook and Libel Manual when writing articles for the magazine. Articles not written in AP style may be returned.

COVER FEATURE | SECONDARY FEATURE

No more than 1,000 words, long-form, in-depth on issues that have the capacity to affect Alpha or is affecting Alpha and the communities we serve. You can also pitch an idea for a thematic cover feature that is affecting the world-at-large and Alpha might have a hand in changing the situation for the better. Good high-resolution digital images that augment the story with a caption that identifies who is in picture(s), if possible. No more than 1,000 words, long-form, same as the cover feature. If you need ideas, please take a look at the “Sphinx Features / Themes” page in this document. High Resolution photos with caption accepted.

LIFE STYLE | EDUCATION | HEALTH | WELLNESS

No more than 200 words, on the connection with Alpha and some important lifestyle, education, health and/or wellness initiative. This isn’t “Brothers on the Move,” this section should come from brothers in the field and focus on the implications that changes or current trends could have on a member personally or professionally.

ARTS | SPORTS | ENTERTAINMENT

No more than 200 words (descriptions of books, audio, video and film projects by, about, or on Alpha brothers or fraternity issues of concern; must include publisher, number of pages, author name, etc.). Highresolution digital image of media accepted. A copy of the work must accompany the submission in order to be considered. A review of the item may be done by a member of the fraternity.

BUSINESS | FINANCE

No more than 200 words, on the connection with young men and business and finance. This section should come from brothers in the field and focus on the current trends could have on a member personally or professionally.

POLITICS | SOCIAL JUSTICE

No more than 200 words, on the connection with Alpha and politics and/ or social change. What is going on in the world that brothers should care about, and what should they do now that they know?

BROTHERS ON THE MOVE | CHAPTER NEWS

No more than 150 words (accomplishments of brothers/chapter; community service and advocacy, new positions in workplace, special honors or graduations, degrees, etc.). High resolution photos with caption accepted.

OMEGA

No more than 150 words, if writing a narrative (include or send raw text on brother’s basic bio; date of birth/death, date/place of initiation; academic degrees and where earned; last chapter of membership; any outstanding accomplishments and/or awards; fraternity activities/leadership. High resolution photos with caption accepted.

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SUBMISSION GUIDELINES 1. Speak to your regional or district editor first. All submissions must be handled by your regional representative before it makes it to THE SPHINX magazine. 1. Discuss proposed feature-length articles with the editor before submission; however, completed and unsolicited articles are also accepted for consideration. 2. The suggested feature article length is 800 to 1,500 words; however, we accept stories that are shorter or longer in length. 3. Print quality photographs or graphics may accompany feature articles. Photos should be submitted in JPG or TIF formats. The preferred resolution for photos is 300 DPI. The higher the resolution, the less blur, and the better you look. All photos must be submitted with a caption identifying all people in the photo. 4. All articles submitted are required to be in Microsoft Word. 5. All feature articles should be accompanied by a brief biography of the author.. 6. THE SPHINX reserves the right to edit all submissions for length and suitability to a given issue, without final and formal review of the contributor. 7. Statements of opinion expressed are those of the authors and not necessarily those of THE SPHINX. 8. Submission proposals can be e-mailed to: sphinx@apa1906.net. 9. Final materials should be mailed to: THE SPHINX; Alpha Phi Alpha Fraternity, Inc.; 2313 St. Paul Street; Baltimore, MD 21218-5211 or e-mailed to SPHINX@apa1906.net. Disclaimer 1. Submission of an abstract, synopsis or full article contribution is no guarantee of publication. 2. THE SPHINX reserves the right to edit all submissions for length and suitability to a given issue, without final and formal review of the contributor. 3. Statements of opinion expressed are those of the authors and not necessarily those of THE SPHINX.

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SUBMISSION INFORMATION Here at THE SPHINX, we want the magazine to focus on the mission of the fraternity. While doing such, we want to recognize the accomplishments and successes of our brothers and chapters. Our readership is diverse, and should be able to relate to and/or take away something impactful that will inspire them to support or get involved with the initiatives of chapters and brothers. We want to show how what we do at Alpha affects the world around us. When writing your submission to THE SPHINX, here are some things you should keep in mind: 1. Focus on answering these 3 questions with compelling answers: Who are we? What are we doing (or did we do)? Why does it matter (within Alpha and within the community at large)? 2. Your goal should not be to get featured in THE SPHINX but rather to live our mission and impact our communities, which is what will drive the focus of our stories here at THE SPHINX. ALPHA PHI ALPHA DEVELOPS LEADERS, PROMOTES BROTHERHOOD AND ACADEMIC EXCELLENCE, WHILE PROVIDING SERVICE AND ADVOCACY TO OUR COMMUNITIES. Live the mission. 3. Collaborate: In order to build the brand of Alpha, we have to collaborate with other organizations and individuals; they have to see what we are doing and want to support. As such, when you are writing your submission, include an interview and/or quote from someone who is not an Alpha. This brings the community into the conversation and ultimately broadens our readership.

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Seattle Olympia

Washington

Montana Salem

North Dakota

Helena

Oregon

Bismarck

Idaho Boise

Minnesota

South Dakota Pierre

Wyoming

St. Paul

Wisconsin Madison

Sacramento

Carson City

Nevada

Lincoln

Colorado LasVegas

Los Angeles

Topeka

Denver

Arizona

Phoenix

Iowa

Nebraska

Utah

San Francisco

California

Cheyenne

Salt Lake City

Kansas

Santa Fe

Chicago

Des Moines

Illinois

Springfield St. Louis Jefferson City

Missouri

Maine Augusta

Michigan Lansing

Montpelier N.H. Vt. Concord

Detroit

Albany

New York

Columbus

West Virginia Charleston Frankfort

Indianapolis

Kentucky

Virginia

Oklahoma

Arkansas

Raleigh

Texas

Louisiana Austin

Juneau

Tennessee

Memphis

Dallas

Alaska

Baton Rouge

Atlanta Mississippi Jackson

Alabama Montgomery

Tallahassee New Orleans

Kauai Honolulu Maui

Hawaii

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Georgia

Columbia South Carolina

Houston

Ketchikan

Oahu

North Carolina

Nashville

Little Rock

Boston

Washington, D.C.

New Mexico

Oklahoma City

Mass.

Providence HartfordR.I. Conn. New York Pennsylvania Philadelphia Trenton New Jersey Harrisburg Dover Md. Delaware Annapolis

Ohio

Indiana

Florida Miami


REGIONS OF ALPHA EASTERN REGION Region Web site: AlphaEast.com

International (Bermuda, Germany, Liberia, South Africa, United Kingdom), New England (Connecticut, Massachusetts, New Hampshire, Rhode Island and Vermont), New York, New Jersey, Pennsylvania, Washington DC, Maryland, Delaware, Virginia

MIDWESTERN REGION Region Web site: Alpha-Midwest.org

Canada, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, Ohio, West Virginia, Wisconsin

SOUTHERN REGION Region Web site: AlphaSouth.org

Alabama, Florida (Bahamas, Virgin Islands), Georgia, Mississippi, North Carolina, South Carolina, Tennessee

SOUTHWESTERN REGION Region Web site: AlphaSouthwest.org Arkansas, Louisiana, Oklahoma, Texas

WESTERN REGION Region Web site: Alpha-West.org

Northern California, Southern California (Korea, Hawaii), Rocky Mountain (Colorado/Utah, Wyoming, Idaho, Montana), Arizona, Nevada, New Mexico, Great Northwest (Oregon, Washington, Alaska)

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BRAND EXTENSIONS ALPHA PHI ALPHA GENERAL CONVENTION

Every 2 years, Alpha Phi Alpha hosts its general convention in a city that brothers have agreed to visit. After the convention is over, the fraternity recaps the convention with THE SPHINX Magazine, which has become very popular with the brotherhood over the years.

NATIONAL PAN-HELLENIC COUNCIL [NPHC]

THE SPHINX is sent to the leadership of all NPHC national headquarters. This means other top decision makers in the private and public sectors will see your advertisement.

CONGRESSIONAL BLACK CAUCUS FOUNDATION [ALC]

Alpha Phi Alpha has the most members of active congressmen in the CBC. Each of them receives THE SPHINX Magazine and all of them invite the membership of Alpha to join them every year at the Congressional Black Caucus Foundation’s Annual Legislative Conference. There is always a follow-up story posted in THE SPHINX.

COLLEGE CAMPUS PROFESSIONALS

We have chapters on over 300 college and university campuses around the world. Brothers use this document as a showcase to campus professionals, exposing the collective works of Alpha Phi Alpha.

ASSOCIATION OF FRATERNITY/SORORITY ADVISORS [AFA]

AFA provides exceptional experiences, a vibrant community and essential resources for the success of fraternity/sorority advisors. We have an ongoing commitment to the professional development of our members, a deep appreciation of both academic and applied research that examines the entire spectrum of the fraternity/sorority experience and the advising profession, and a commitment to collaborations within and between the higher education and interfraternal communities.

NORTH-AMERICAN INTERFRATERNITY CONFERENCE [NIC]

Founded in 1909, the North-American Interfraternity Conference is the trade association representing 75 international and national men’s fraternities. The NIC serves to advocate the needs of its member fraternities through enrichment of the fraternity experience, advancement and growth of the fraternity community, and enhancement of the educational mission of the host institutions. Today, the NIC has 75 member organizations with approximately 5,500 chapters located on 800+ campuses in the United States and Canada with approximately 350,000 undergraduate members.

FRATERNITY COMMUNICATIONS ASSOCIATION [FCA]

The Fraternity Communications Association, formerly the College Fraternity Editors Association (CFEA), offers a long and resplendent history as a prime force behind the founding, organization and proliferation of the fraternity movement. As a professional association, FCA is composed of fraternities and sororities, affiliates and associate members. Every year, FCA member organizations are honored for their outstanding efforts in a variety of writing, design and communication categories. More than just a recognition opportunity, however, the association’s awards program is also a valuable teaching tool for our member organizations.

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Circulation Shortfalls • Shortfalls must be claimed in writing within one year from Audit Bureau of Circulations (ABC) audit (white sheet): If audit release date is August 2014, you may claim shortfall credit by or before August 2015 audit. • Advertiser will not be able to claim shortfall credit after one year. • Credit memo will be issued in lieu of cash and may be applied toward the next insertion. • Merchandising Allowance/ Credit may be claimed up to one calendar year after earned. Example: If earned in June 2013, must be taken by no later than June 2014. No credit will be applied after expiration date. • Available merchandise allowance will be based on the total net billing per calendar year. • Merchandise allowance must be used within one year of the calendar year in which it was earned. Any allowance earned in 2013 must be used by Dec. 31, 2014. • If the allowance is not used within the time period allowed, it will be forfeited. • Merchandise allowances cannot be used to purchase advertising space. • A merchandise allowance are applied to specific brand insertions, not to the corporate entity or agency. Rates • APA will begin all card rates at the one time (1x) rate level and will make adjustments semi-annually to reflect actual advertiser frequency level. • Frequency discounts are earned within a 12-month period. Advertisers who do not meet earned frequency during contract year will be short-rated back to earned frequency level. • Advertising rates are based on the magazine’s national average net paid circulation. APA guarantees that the average circulation of a national schedule will meet or exceed the rate base during the calendar year. If not, a pro-rata space credit will be issued toward a future schedule to the degree that the average circulation falls below the effective rate base. • Rates are based on average total audited circulation, effective with the first issue of the year. Increases in rates will be

announced in advance of our closing date for the issue affected. Orders for issues thereafter will be prevailing rates. Circulation Audit • The magazines are members of ABC. Total audited circulation is reported on an issue-by-issue basis in APA statements audited by ABC. Competitive Separation • Any advertiser insisting on positioning within first 20% of the magazine must agree to forego competitive separation. • APA cannot guarantee positioning or competitive separation for fractional ads. • All advertisers requesting first 10% of the magazine will be considered on a rotating basis. For example, if you were the first beauty ad in the first 10% of the current issue, you will not be allowed to run first beauty ad in the first 10% of the next issue. • This is in an effort to be fair to our advertisers. Franchise Positioning • Cover positioning must be confirmed in writing within 30 days prior to the close date to reserve or forfeit franchise position. Inserts • Advertisers have the opportunity to run a variety of insert options, either supplied to or printed by APA. These can be national or regional circulation. Supplied inserts can be 60-pound stock or higher. APA can create and customize high-impact units, such as bookmarks, French doors, die cuts and many other variations. These units may require a longer lead-time than standard units. Please contact a sales representative for additional information. Production Costs Advertising production costs are noncommissionable and do not earn any discounts. Double Issues • Double (combined) issue rate of 5% will be added to negotiated rate for ads appearing in these issues. •

These issues are on newsstands

for a minimum of six weeks (EBONY). Make-goods • Upon review and careful consideration, make-goods will be determined and honored with next insertion date of same advertisement or placement of same advertisement in next issue, whichever occurs first. • No cash will be disbursed nor credits issued in lieu of makegoods. • Positioning for make-goods cannot be guaranteed. • APA is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency (including errors in key numbers) or for changes made after closing dates. Cancellations • Insertion orders cannot be cancelled or changed after the closing date. • APA may reject or cancel any advertising for any reason at any time. Advertisements simulating the magazine’s editorial material in appearance or style or that are not immediately identifiable as advertisements are not acceptable. Positioning • APA has the right to insert the advertising anywhere in the magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed. APA’s inability or failure to comply with any such condition shall not relieve the agency or advertiser of the obligation to pay for the advertising. Agency Commission • Up to 15% (where applicable to recognized agents) of gross advertising charges after earned advertiser discounts. • Special advertising production premiums do not earn any discounts or agency commissions.

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Full Page With Bleed 7.75” x 11.00”

1/2 Page Vertical With Bleed 3.889”x 11.00” live area: 3.00” x 9.167” top left live start

1/4 Page 2.935” x 4.486”

1/2 Page Vertical 2.935” x 9.167”

1/2 Page Horizontal With Bleed 7.743”x 5.45” 1/2 Page Horizontal 6.063” x 4.50”

live area: 6.875” x 4.125” top left live start:

NEWS NEWS

Drive, Drive! Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

Shorter Story Hed Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, perevid eporevivid nescepo nsimus serdiem. P. Ubliis, num iam, sescerfecta, C. Natus.

Shorter Story Hed Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, numLonger iam, sescerfecta, C. Longer Story Hed Story Natus, perevid eporevivid Ecerfeci bunulium, convoctabus consum perevid nescepo nsimus serdiem. eporevivid nescepo nsimus serdiem P. Ubliis, num iam, Ubliis,utnum iam, sescersescerfecta, C.P.Natus, L. Sim intilic asternihi, egitius fecta, C. Natus. vivatiena, virterfes?

Full Page With Bleed 7.75” x 11.00” Shorter Story Hed Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

Shorter Story Hed Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

457

convoctabus porevivid nescepo Ubliis, num iam,

ALPHA STATE:

IT’S A 7,350! YES…

us, ut L. Sim inus vivatiena, NEWS ue ni a int liquos.

Ecerfeci bunulium, convoctabus

Nonsecae magnimus rero blandel

consum perevid eporevivid.

invello rporibus inus. 6% eporevivid

Drive, Drive! Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

Drive, Drive! Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

$1,333,457

Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam,

IT’S A 7,350! YES…

sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, NEWS virterfes?Porest, que ni a int liquos.

nescepo nsimus.

Ecerfeci bunulium, convoctabus

Nonsecae magnimus rero blandel

consum perevid eporevivid.

invello rporibus inus. 6% eporevivid nescepo nsimus.

Shorter Story Hed Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

Longer Story Hed Longer Story Hed Longer Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?

ALPHA STATE:

SURVEY: $1,333,457

Ecerfeci bunulium, convoctabus consum Ecerfeci bunulium, convoctabus perevid eporevivid nescepo nsimus serconsum perevid eporevivid nescepo diem P. Ubliis. 45% num iam, sescerfecta,

serdiem P. Ubliis, num iam, C. Natus, ut. 33%nsimus sim intilic asternihi, C. Natus, ut L. Sim inegitius vivatiena,sescerfecta, virterfes?Temporibus, NEWSis ut et officate alistilic doles voluptatur? asternihi, egitius vivatiena,

Ecerfeci bunu-

Nonsecae mag-

lium, convoctabus

nimus rero blandel

consum perevid eporevivid.

invello rporibus inus. 6% eporevivid nescepo nsimus.

Drive, Drive! Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

Shorter Story Hed Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

$1,333,457

Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

Drive, Drive! Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

Longer Story Hed Longer Story Hed Longer Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos. Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem. P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

IT’S A 7,350! YES… Ecerfeci bunulium, convoctabus consum perevid

Nonsecae magnimus rero blandel invello rporibus

eporevivid.

inus. 6% eporevivid nescepo nsimus.

6

1/2 Page Horizontal With Bleed 7.743”x 5.45”

$1,333,457

Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

SPHINX

10

SPHINX | 32

Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis. 45% num iam, sescerfecta, C. Natus, ut. 33% sim intilic asternihi, egitius vivatiena, virterfes?Temporibus, is

12

Longer Story Hed Longer Story Hed Longer Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos. Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem. P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

SPHINX

ut et officate alis doles voluptatur?

Drive, Drive! WINTER 2013–2014 Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

Shorter Story Hed Ecerfeci bunulium, con-Hed Shorter Story voctabus consum pere-conEcerfeci bunulium, vid eporevivid nescepoperevoctabus consum nsimus P. Ubliis, vidserdiem eporevivid nescepo numnsimus iam, sescerfecta, serdiem P. C. Ubliis, serdiem P. Ubliis, num iam, C. num iam, sescerfecta, sescerfecta, C. Natus ut L. Natus, perevid eporevivid Sim intilic asternihi, egitius nescepo nsimus serdiem. vivatiena, virterfes?Porest, P. Ubliis, num iam, sescerque ni afecta, int liquos. C. Natus.

P. Ubliis, num iam, sescerfecta, C. Natus.

ALPHA STATE:

SURVEY:

WINTER 2013–2014

Shorter Story Hed Ecerfeci bunulium, convoctabus consum Shorter pere- Story Hed vid eporevivid nescepo Ecerfeci bunulium, connsimus serdiem P. Ubliis,consum perevoctabus num iam, sescerfecta, C. vid eporevivid nescepo serdiem P. Ubliis, num iam, nsimus serdiem P. Ubliis, sescerfecta, C. num Natusiam, ut L.sescerfecta, C. Sim intilic asternihi, egitius Natus, perevid eporevivid vivatiena, virterfes?Porest, nescepo nsimus serdiem. que ni a int liquos.

Shorter Story Hed Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, perevid eporevivid nescepo nsimus serdiem. P. Ubliis, num iam, sescerfecta, C. Natus.

ALPHA STATE:

SPHINX

Shorter Story Hed Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

IT’S A 7,350! YES… Ecerfeci bunulium, convoctabus consum perevid eporevivid.

1/2 Page Vertical 2.935” x 9.167”

Longer Story Hed Longer Story Hed Longer Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?

IT’S A 7,350! YES…

virterfes?Porest, que ni a int liquos. 4

SPHINX

Longer Story Hed Longer Story Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?

1/2 Page Vertical With Bleed 3.889”x 11.00”

Nonsecae magnimus rero blandel invello rporibus inus. 6% eporevivid nescepo nsimus.

SPHINX

13

Shorter Story Hed Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. serdiem P. Ubliis, num iam, sescerfecta, C. Natus ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

1/2 Page Horizontal 6.063” x 4.50”

ALPHA STATE:

$1,333,457

Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

WINTER 2013–2014 8

Longer Story Hed Longer Story Hed Longer Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos. Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem. P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

Shorter Story Hed Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus ut L. Sim intilic asternihi, egitius vivatiena, virterfes?Porest, que ni a int liquos.

IT’S A 7,350! YES… Ecerfeci bunulium, convoctabus consum perevid eporevivid.

Nonsecae magnimus rero blandel invello rporibus inus. 6% eporevivid nescepo nsimus.

11 SPHINX

Longer Story Hed Longer Story Hed Longer Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis, num iam, sescerfecta, C. Natus, ut L. Sim intilic asternihi, egitius vivatiena, virterfes?

1/4 Page 2.935” x 4.486”

SURVEY:

Ecerfeci bunulium, convoctabus consum perevid eporevivid nescepo nsimus serdiem P. Ubliis. 45% num iam, sescerfecta, C. Natus, ut. 33% sim intilic asternihi, egitius vivatiena, virterfes?Temporibus, is ut et officate alis doles voluptatur?

WINTER 2013–2014

9


SPHINX MAGAZINE ADVERTISING CLOSE DATES & OPTIONS ISSUE

DEADLINE FOR SUBMISSIONS

PUBLISHING DATE

Spring 2014

Monday, January 13

Monday, March 24

Summer 2014

Monday, April 7

Monday, June 23

Fall 2014

Monday, July 14

Monday, September 22

Winter 2014

Monday, October 13

Monday, December 22

UNIT

SIZE

1X

4X

Inside Front Page

7.75 ” x 11.00”

$4,000

$3,200

Back Cover

7.75 ” x 11.00”

$5,000

$4,000

Inside Back Cover

7.75 ” x 11.00”

$3,200

$2,560

Full Page w/ Bleed

7.75 ” x 11.00”

$1,400

$1,120

1/2 Page Vertical w/ Bleed 3.889” x 11.00”

$1,000

$900

1/2 Vertical

2.935” x 9.167”

$1,000

$900

1/2 Horizontal w/ Bleed

7.743” x 5.45”

$1,000

$900

1/2 Horizontal

6.063” x 4.50”

$1,000

$900

1/4 Page

2.935” x 4.486”

$800

$720

[20% Discount]

[20% Discount]

[20% Discount]

[20% Discount]

[10% Discount]

[10% Discount]

[10% Discount]

[10% Discount]

[10% Discount]

DIGITAL SUBMISSION Post file on https://apa1906network.wetransfer.com and send email to ads@apa1906.net Physical Submission: Send CD/DVD with 1 GATF/SWOP proof to: Alpha SPHINX Advertising Production 2313 Saint Paul Street Baltimore, MD 21218

AD MATERIAL The following high-resolution digital files are accepted: PDF X1a or native files with all supporting files, fonts, etc. Provide a proof made from the final version of the provided file. A proof is required for every ad and must meet GATF/SWOP standards. If files are received without proof, one will be generated from the provided file. A production charge will be added to your invoice for this service. All unclaimed files are destroyed after 13 months. For additional information, contact the Alpha Communications Department Communications Coordinator: JOSHUA HARRIS (410) 554-0040; ads@apa1906.net

33 | SPHINX


SPHINX | 34


A L P H A D I G I TA L A DV E R T I S I N G

35 | SPHINX


SPHINX | 36


THE DIGITAL MISSION STATEMENT The Alpha Phi Alpha Fraternity Communications Department provides immediate responses to requests, concerns and needed information to grow, preserve and encourage the brotherhood to live the mission of the fraternity.

37 | SPHINX


SPHINX | 38


WEB SITE ADVERTISING OPTIONS Reach brothers on the main web site of their fraternity. All costs below are on a monthly cycle: UNIT

SIZE

1X

2X

Web Alpha Banner

989 x 293 px

$3,000 $2,400 [20% Discount]

Web Beta Banner

400 x 147 px

$4,500 $3,600 [20% Discount]

Web Gamma Banner

417 x 124 px

$5,500 $4,400 [20% Discount]

STATS AND REPORTS You will receive a full report of how many members viewed your banner and click rates 30 business days after your advertisement is finished cycling. You are solely responsible for the content of your banner, but it must have Alpha banding accompanying it. The communications department will review and adjust all final submissions accordingly. You will receive a review of the e-mail before it is posted.

DIGITAL SUBMISSION E-mail to ads@apa1906.net

AD MATERIAL All files are destroyed after 13 months. For additional information, contact the Alpha Communications Department Communications Coordinator: JOSHUA HARRIS (410) 554-0040; ads@apa1906.net

39 | SPHINX


SPHINX | 40


ALPHA SOCIAL MEDIA [ASN] STATISTICS ISSUU [June 2013 - December 2013] Reads: 13,438 Impressions: 191,053 Average Time Spent: 04:09 FACEBOOK [1906apanetwork] Page Likes: 27,931 Post Reach: 74,866 Engagement: 8,759 TWITTER [@apa1906network] Followers: 10,600+ LINKEDIN Members: 3,674 INSTAGRAM [@apa1906network] Followers: 1,686 E-MAIL Subscribers: 31,995

41 | SPHINX


SPHINX | 42


E-MAIL BLAST TOPICS Below you will find suggested topics for our monthly digital communication. All topics Are subject to change.

JANUARY | ALPHA NEWS

National mentoring month, MLK Holiday, Birth Defects Prevention, Cervical Cancer Awareness, Family Fit Lifestyle, Financial Wellness, Glaucoma Awareness, Mental Wellness, Personal Self-Defense Awareness, Poverty In America Awareness, Thyroid Disease Awareness, Volunteer Blood Donor

FEBRUARY | MEMBERSHIP

*Black history, American Heart, Children’s Dental Health, Eating Disorders Screening Program, Ethnic Equality, Wise Mental Health Consumer, Women’s Heart Health Day

MARCH | ALPHA NEWS

Brain Injury Awareness, Colorectal Cancer Awareness, Endometriosis Awareness, Gender Equality, Mental Retardation Awareness, Multiple Sclerosis Awareness, Nutrition, Red Cross, Self Harm Awareness, Social Worker’s, Women’s History

APRIL | MEMBERSHIP

Alcohol Awareness Month, Autism Awareness, Child Abuse Prevention, Donate Life Month- Organ and Tissue Donation, Sexual Assault Awareness, STDs Education and Awareness, Stress Awareness, Volunteer Month, Work Life Enrichment Month, World Habitat Awareness Month, Youth Sports Safety Month

MAY | ALPHA NEWS

Asthma and Allergy Awareness, Cystic fibrosis Awareness, Family Support, Helping American Youth, Hepatitis Awareness, High Blood Pressure Awareness, Lupus Awareness, Mental Health, Older Americans, Osteoporosis Prevention, Physical Fitness and Sports, Science Month, Senior Citizens Month, Skin Cancer Awareness, Social Media, Stroke Awareness, Teen Pregnancy Prevention

JUNE | MEMBERSHIP

Juneteenth, AIDS Awareness, Aphasia Awareness, Children’s Awareness Month, Father’s Day, Student Safety

JULY | ALPHA NEWS

Eye Injury Prevention, Purposeful Parenting, Recreation and Parks Month

AUGUST | MEMBERSHIP

*Child support awareness, Immunization Awareness

SEPTEMBER | ALPHA NEWS

*Life insurance awareness, suicide awareness, sickle cell awareness, Childhood Cancer Awareness, Leukemia and Lymphoma Awareness, Menopause Awareness, Ovarian Cancer Awareness, Prostate Cancer Awareness, Self-Improvement, Sickle Cell Awareness

OCTOBER | MEMBERSHIP

Black history [UK], hazing prevention month. Domestic Violence, Breast Cancer Awareness

NOVEMBER | ALPHA NEWS

*Movember (men’s health) and holiday message, Adoption Awareness, Alzheimer’s Awareness, Diabetes Awareness, Impotency Awareness, Nonprofit Awareness, Pancreatic Cancer Awareness Month, Prematurity Awareness

DECEMBER | MEMBERSHIP

*Founders day, Holidays, political correctness

43 | SPHINX


SPHINX | 44


E-MAIL BLAST SCHEDULE Alpha Phi Alpha distributes two e-mail blast types during the calendar year. Every month either an Alpha Update or a Membership Update goes out to our e-mail listing. The Alpha update is an e-mail blast that showcases our members and their productivity when they succeed in performing the mission of the fraternity. Submissions can be links from other web sites, but they must be examples of members achieving high accolades or being mission focused. Please use THE SPHINX Guidelines when thinking of submissions. Friday, February 14, 2014 Friday, March 14, 2014 Tuesday, April 15, 2014 Thursday, May 15, 2014 Tuesday, June 17, 2014 Tuesday, July 15, 2014 Friday, August 15, 2014 Tuesday, September 16, 2014 Wednesday, October 15, 2014 Friday, November 14, 2014 Tuesday, December 15, 2014 We want to make our process as transparent as possible, so please see our ALPHA E-MAIL UPDATE TIMELINE below: 1st of Month | All Submissions Due 2nd-3rd of Month | Draft & Compile Stories 4th-7th of Month of Month | Copy-edit stories 7th of Month | Review Stories 8th-11th of Month | Layout & Design 12th of Month | Send to staff for review 14th of Month | Schedule blast Blast goes out as scheduled above Send us an e-mail at Sphinx@apa1906.net if you have any questions or concerns about this process. We appreciate all of your submissions, so don’t just make them good, MAKE THEM GREAT.

45 | SPHINX


ALPHA BANNER

SPHINX | 46

BETA BANNER


E-MAIL ADVERTISING OPTIONS There are three options for getting your company’s information into over 33,000 dedicated Alpha inboxes: UNIT

SIZE

1X

2X

Alpha Banner

600 x 180 px

$1,600

$1,280

Beta Banner

600 x 70 px

$1,000

$800

Full E-mail

600 x 1300 px

$3,000 $2,400 [20% Discount]

[20% Discount]

[20% Discount]

STATS AND REPORTS You will receive a full report of how many members viewed the e-mail, open rates and click rates 10 business days after your advertisement is sent. You are solely responsible for the content of your e-mail, but it must have Alpha banding accompanying it. The communications department will review and adjust all final submissions accordingly. You will receive a review of the e-mail before it is posted.

DIGITAL SUBMISSION E-mail to ads@apa1906.net

AD MATERIAL All files are destroyed after 13 months. For additional information, contact the Alpha Communications Department Communications Coordinator: JOSHUA HARRIS (410) 554-0040; ads@apa1906.net

47 | SPHINX


CONTACT THE ALPHA SALES TEAM HEADQUARTERS: BALTIMORE: THE SPHINX 2313 Saint Paul Street, Baltimore, MD, 21218 Office (410) 554-0040

SPHINX | 48


Alpha Media and Marketing Informational Kit