2013 Alpha General Presidential Inauguration Souvenir Journal Form

Adult and Post-Secondary Accelerated Certificate Programs

2013

general presidential inauguration

JANUARY 4-6, 2013 | MARRIOTT RENAISSANCE HOTEL | DETROIT, MICHIGAN SOUVENIR BOOKLET AD PACKET

HOTEL RESERVATIONS DETROIT MARRIOTT

AT THE RENAISSANCE CENTER 400 Renaissance Drive, Detroit, Michigan 48243 Number for Alpha Guest ONLY: 800-352-0831 Please mention “Alpha Phi Alpha” to receive the discounted room rate.

The members of Alpha Phi Alpha Fraternity represent a distinctive segment of the nation’s demographic profile. Alpha men have been instrumental in the founding and leadership of the NAACP (W.E.B. Dubois), People’s National Party (PNP) (Norman Manley), Association for the Study of African American Life and History (ASALH) (Jesse E. Moorland), UNCF (Frederick D. Patterson) and the SCLC (King, Walker and Jemison). The National Urban League has had eight presidents in it almost 100 years of existence; six of its leaders are Alpha men: George Edmund Haynes (1st president of the NUL), Eugene Jones, Lester Granger, Whitney Young, Hugh Price and Marc Morial. Alpha men are well educated, earn competitive incomes and maintain positions of influence and respect within the larger community.

WELCOME ALL HANDS...

No matter where you are, the city of Detroit plays an important part of our lives. It is known as the “Motor City,” the birthplace of the automotive industry that drives our economy. It is known as “Motown” for providing us with songs for generations and the soundtrack of our lives with musical legends like Aretha Franklin, the Supremes, Stevie Wonder and many more. The city was the backdrop for important civil rights challenges and gave rise to a renaissance for the future of a nation, and now a fraternity.

I invite you to come and experience the sights and sounds of a great city and for my installation. I have had many brothers ask, “What do you need for me to do?” or “How can I help?”

Well, it is my pleasure to now invite you to Detroit so you can hear for yourself what I plan to do with your help, if you lend it to me. Alpha needs “ALL HANDS ON DECK!” The strength of our brotherhood is the might of our legacy.

SCHEDULE

THURSDAY, JANUARY 3, 2013 Arrive in Detroit, Michigan - Check in to Marriott Hotel

FRIDAY, JANUARY 4, 2013

[8:00 am - 5:00 pm] Registration [9:00 am - 2:30 pm] Board of Directors Meeting [11:00 am - 4:00 pm] Ladies Welcome [11:00 am - 4:00 pm] The Motown Lounge [3:00 pm - 4:30 pm] The Alpha Investment Charge I:

Committee Appointment Orientation [7:00 pm - 9:30 pm] The Motor City Welcome Reception Winter Garden

SATURDAY, JANUARY 5, 2013

[8:00 am - 2:00 pm] Registration [9:00 am - 10:00 am] The Alpha Investment Charge II:

District Directors and

Chapter Presidents Orientation [11:30 am - 2:00 pm] Inaugural Luncheon and Installation Ceremony [2:30 pm - 5:00 pm] The Motown Lounge [6:30 pm - 7:30 pm] Inaugural Reception [7:30 pm - 11:00 pm] Inaugural Ball and After Glow

SUNDAY, JANUARY 6, 2013

[9:00 am – 10:30 am] Worship Service

Mark S. Tillman General President-Elect

As Alpha Phi Alpha expands to over 175,000 initiated members, the ranks of membership have grown to include a plethora of prominent and accomplished activists, educators, politicians, businessmen, philanthropists, entertainers and athletes. Alpha Phi Alpha’s membership is predominantly African American; however, the fraternity has been interracial since 1945.

Alumni Alpha members comprise the largest proportion (80%) of the membership. The largest segments of alumni members are divided among three of the five regions: southern (28%), eastern (22%), and midwestern (18%). College Alpha members comprise 20% of the membership and have the largest segments of college members in the southern (41%), southwestern (21%) and midwestern (20%) regions.

ADVERTISEMENT INSTRUCTIONS Please complete all areas of the form. Fill out a

separate form for each advertising submission.

Include this form when submitting advertising materials, or fax it to 410.554.0040. SUBMISSION DEADLINE NOVEMBER 30, 2012. Ads received after this date may not be included.

ADVERTISE ADVERTISING RATES FORM

Only one form per brother may be submitted. Please print legibly.

FIRST NAME MIDDLE INITIAL LAST NAME SUFFIX ADDRESS CITY STATE ZIP CODE CONTACT PHONE E-MAIL CHAPTER NAME ADVERTISER (CHECK ONE):

BROTHER

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CHAPTER KEY #

ACCT. NO.

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CHAPTER

ADVERTISER INFORMATION (IF DIFFERENT FROM ABOVE): BROTHER NAME HOW DID YOU HEAR ABOUT THIS EVENT?

E-MAIL

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YEAR OF INITIATION

SOCIAL MEDIA

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ONLINE

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CHAPTER NAME

PRINT ADVERTISEMENT

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WORD OF MOUTH

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TECHNICAL INFORMATION FILE NAME:

□ *WEB TRANSFER □ FILE TYPE: TIFF/IT-P1 □ PDF/X-1A □ **NATIVE APPLICATION FILE □

APPLICATION: QUARKXPRESS □ INDESIGN □ ILLUSTRATOR □ PHOTOSHOP □ *WORD □ FONTS: INCLUDED □ ****N/A □ IMAGES: INCLUDED □ N/A □ COLORS: BLACK/WHITE □ Q4/COLORS □ NECESSARY ELEMENTS: TRIM AND BLEED MARKS INCLUDED □ COLOR BAR INCLUDED □ MEDIA:

CD

□

(GRAYSCALE)

DVD

(CMYK)

(*USE SITES LIKE WETRANSFER.COM)

(**PROVIDE FONTS IN THE NATIVE FILE)

(***WORD FONTS USED MAY NOT BE SUPPORTED)

(****MAKE FONTS OUTLINE FOR ACCURACY)

*DENSITY OF INK COVERAGE SHOULD NOT EXCEED: B/W: 80%, 4/C: 310%

Advertising Materials: Alpha Phi Alpha Fraternity prefers to receive native application files. Send all digital materials with a calibrated contract proof. Please review the submission guidelines, or call the Communications Department at 443.554.0040, ext. 114.

Contract Proof Requirements: Alpha Phi Alpha strives for the highest print reproduction quality for advertising content. For us to achieve that high quality, all contract proofs should be made according to the manufacturer’s SWOP Application Date Sheet. For a current list of SWOP Application Data Sheets and output requirements, please visit www.swop.org. Acceptable color proofs for new advertising materials are limited to: Kodak Approval • Fuji FinalProof • Kodak Matchprint Digital Halftone • Fuji PictroProof • Kodak Veris (Formerly Creo Veris) • DuPont Waterproof Thermal • Kodak Matchprint Inkjet/ProofPro (Canon, Epson, HP) • DuPont Cromalin • Latran Prediction (Formerly Polaroid PolaProof ) • Agfa Sherpa • EFI/Best ColorProof (Canon, Epson, HP) • CGS ORIS (Canon, Epson) • GMG colorProof (Canon, Epson, HP) • ColorBurst (Epson) All proofs must be made from the original digital file, include trim/bleed marks, a color control bar, ID of proofing system used, calibration date/time, and target output profile. We will not accept film-based halftone proofs, color lasers, acetate color keys, tear sheets, blue lines or any proof other than those mentioned above. All contract proofs are required to be supplied with a 6mm calibrated color bar showing 5%, 25%, 50%, 75%, 95%, and 100% tone values for each process color. Additionally, three-color gray balance values should be included as described by SWOP.

Alpha Phi Alpha chapters were established at other colleges and universities, many of them historically black institutions, soon after its founding at Cornell University. The first alumni chapter was established in 1911. While continuing to stress academic excellence among its members, Alpha also recognized the need to help correct the educational, economic, political and social injustices faced by African-Americans. Alpha Phi Alpha has long stood at the forefront of the African-American community’s fight for civil rights through leaders such as: W.E.B. DuBois, Adam Clayton Powell, Jr., Edward Brooke, Martin Luther King, Jr., Thurgood Marshall, Andrew Young, William Gray, Paul Robeson and many others. True to its form as the “first of firsts,” Alpha Phi Alpha has been interracial since 1945.

PAYMENT NOTE: ANY ADVERTISEMENTS THAT INCLUDE BRANDING EXTERNAL TO ALPHA PHI ALPHA (I.E., LOGOS, TRADEMARKS, ELEMENTS, ETC.) ARE THE SOLE RESPONSIBILITY OF THE SUBMITTER.

ADVERTISEMENT TYPE AD TYPE

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PLEASE SELECT THE TYPE OF ADVERTISEMENT YOUR COMPANY WILL BE PLACING. (PLEASE CHECK ONE)

COLOR RATE

BLACK & WHITE RATE

INSIDE FRONT COVER

$800.00

N/A

(FIRST COME, FIRST SERVED ITEM. ONLY ONE AVAILABLE)

INSIDE BACK COVER

$800.00

N/A

(FIRST COME, FIRST SERVED ITEM. ONLY ONE AVAILABLE)

BACK COVER $1,000.00 N/A

(FIRST COME, FIRST SERVED ITEM. ONLY ONE AVAILABLE)

FULL PAGE $250.00 N/A HALF PAGE $200.00 N/A QUARTER PAGE $100.00 N/A BUSINESS CARD $60.00 N/A

* ALPHA PHI ALPHA RESERVES THE RIGHT TO SELECT PLACEMENT OF ALL ADS. USE ONLY ONE (1) SUBMISSION FORM PER AD. PLEASE PROOF AD BEFORE SENDING. SUBMISSION DEADLINE NOVEMBER 29, 2012. ADS RECEIVED AFTER THIS DATE MAY NOT BE INCLUDED.

PAYMENT

No personal checks will be accepted.

CERTIFIED CHECK/MONEY ORDER

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VISA

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MASTERCARD

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AMEX

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CARD NUMBER EXPIRATION DATE BILLING ZIP CODE NAME AS IT APPEARS ON CARD

SIGNATURE

PLEASE COMPLETE ALL AREAS OF THE FORM. FILL OUT A SEPARATE FORM FOR EACH ADVERTISING SUBMISSION. INCLUDE THIS FORM WHEN SUBMITTING ADVERTISING MATERIALS, OR FAX IT TO 410.554.0040. SUBMISSION DEADLINE NOVEMBER 30, 2012. ADS RECEIVED AFTER THIS DATE MAY NOT BE INCLUDED. SEND ALL ADVERTISING MATERIALS TO: 2012 DETROIT SOUVENIR JOURNAL, 2313 ST. PAUL STREET, BALTIMORE, MD 21218-5211, 410.554.0040, OR YOU CAN E-MAIL ADVERTISEMENTS TO ADS@APA1906.NET.

Advertiser Agreement: We agree to purchase advertising space for inclusion in the 2012 Detroit Inaugural Souvenir Journal. Alpha Phi Alpha Fraternity agrees to reserve the advertising space as specified in the contract. I understand that Alpha Phi Alpha has the final authority on approving or rejecting any materials submitted. The owner of the card specified above agrees to the terms & conditions of this Advertising form and has authorized Alpha Phi Alpha to debit the above account for the total amount outlined above. A 25% administrative fee will be applied to all cancellations. Duplicate electronic submissions will be assessed a $5.00 administrative fee per replacement submission. All refund requests must be submitted in writing, and no refunds will be honored after December 7, 2012. THE CARDHOLDER MUST SIGN THIS FORM. For Office Use Only Processed By:_________________ Trans. Date:_________________ Process Date:_________________ Remittance:_________________

File Requirements

live 7.625 x 10

Full Page trim 8.125 x 10.5

live 3.5 x 4.75

Quarter Page trim 4 x 5.25

bleed 8.375 x 10.75

bleed N/A

live 7.625 x 4.75

Half Page trim 8.125 x 5.25

bleed 8.375 X 5.5

live 3.5 x 2.375

Business Card trim 4 x 2.875

bleed N/A

DIGITAL FILE REQUIREMENTS DIGITAL FILE SUBMISSION • Send all materials on a CD, DVD, or via e-mail to ads@ apa1906.net • Do not send files via e-mail.

• All other media: Please call ahead of time to ensure media is acceptable.

• All submissions should be labeled with advertiser name and publication.

GENERAL GUIDELINES • Trap all artwork when required to 0.003”.

• Ensure that all images are a minimum of 300 ppi at 100% of final placement size.

• Convert all spot/special colors to four-color process.

• Please provide CMYK files and images only. Do not submit files in RGB or files containing additional channels.

• Use 12-point offsets for registration marks.

PLATE-READY FILES • TIFF/IT-P1 files should be created with a linework resolution of 2400 dpi and a continuous-tone resolution of 300 dpi.

• PDF/X-1a (ISO 15930-1:2001) NATIVE APPLICATION FILES Page Layout Files: QuarkXPress 4.0 or higher, InDesign 2.0 or higher • Flatten any transparency.

• Do not menu-style fonts (i.e., by selecting italic in the style menu). Use the font variation instead.

• Use the QuarkXPress “Collect for Output” feature, or the InDesign “Preflight” feature to ensure all page elements (images and fonts) are captured and included.

Adobe Photoshop Files, Photoshop 6.0 or higher • Flatten all images. Layered files will not be accepted.

• Save all images in either TIFF or EPS format.

• Ensure that all Photoshop files are a minimum of 300 ppi at 100% of final placement size (600 ppi if text elements are embedded).

Adobe Illustrator Files, Illustrator 9.0 or higher • Save all Illustrator files in EPS format.

• Keep path complexity to a minimum when possible.

• Outline fonts when possible. Submit acceptable fonts according to the General Guidelines above when fonts are not outlined.

PREFLIGHT • Run preflight software on file(s) whenever possible and provide the preflight report with all final digital files.

f.a.q.

1. Who do I contact with technical issues?

2. Who do I send materials to?

3. What program files does Alpha accept?

4. Can Alpha make changes to my ad?

5. Why do I need to give Alpha a high quality contract proof?

6. What are support files?

7. What is a PostScript Type1 font?

8. What is an OpenType font with PostScript outlines?

9. What is localized styling and why is it bad?

10. Can I use an image from a web site?

11. What should I do if my file is very large?

PolaProof), Agfa Sherpa, EFI/Best ColorProof (Canon, Epson, HP), CGS ORIS (Canon, Epson), GMG ColorProof (Canon, Epson, HP), or ColorBurst (Epson). Color lasers, PDFs or other continuous-tone proofs will also be accepted.

1. Who do I contact with technical issues?

The Souvenir Journal Project team are the best people to contact with any technical questions relating to your ad. You can reach the team at 410.554.0040.

7. What is a PostScript Type1 font? PostScript Type1 refers to the type of PostScript encoding used to recognize a font and its characteristics.

Because the RIP (Raster Image Processing) process (see “What is localized styling and why is it bad?”) renders files by their PostScript code, a non-PostScript font is not recognized properly during output. A good source for purchasing PostScript Type1 fonts is Adobe’s web site, www.adobe.com.

2. Who do I send materials to? Materials can be sent to the Souvenir Journal via your preferred method of courier. We can accept digital files on CD & DVD and e-mail at ads@ apa1906.net 3. What program files does Alpha accept?

We prefer either TIFF/IT-P1 files, PDF/X-1a files or layout application files built in QuarkXPress or InDesign. We also accept Photoshop and Illustrator files saved in EPS or TIFF format.

Word documents will be accepted; however, we cannot guarantee the quality of the ad.

4. Can Alpha make changes to my ad?

Sometimes. If the file is supplied as a TIFF/ITP1, PDF/X-1a, EPS or TIFF file, we are unable to edit the advertisement. However, if the file is supplied in a PC/Mac-based layout program, we can. Please remember that any alterations to a file will incur an additional charge. Also, due to strict printing deadlines, we are unable to make an alteration if it is requested too late in our production cycle.

5. Why do I need to give Alpha a high quality proof? In order to ensure that what we reproduce in the Souvenir Journal is exactly what you envision, we require a “proof” of each ad to accompany the digital file. Not only does this help us eliminate errors in the reproduction, but it gives us visual guidance while working on your ad, making the entire process run much more smoothly. We ask that your proof show trim marks for positioning and bleed. Each proof must also be supplied with a calibrated color bar. We request you submit one of the following proofs: Kodak Approval, Fuji FinalProof, Kodak Matchprint Digital Halftone, Fuji PictroProof, Kodak Veris (formerly Creo Veris), DuPont Waterproof Therma l, Kodak Matchprint Inkjet/ProofPro (Canon, Epson, HP), DuPont Cromalin, Latran Prediction (formerly Polaroid

6. What are support files? Support files are any of the elements brought together in the layout to make up the entire page design.

These include images, logos and fonts. Either OpenType or Macintosh Postscript Type1 screen and printer fonts are required for us to be able to view the image on-screen and to print it correctly.

8. What is an OpenType font with PostScript outlines? OpenType is a new cross-platform font file format developed jointly by Adobe and Microsoft. Adobe has converted the entire Adobe Type Library into this new format. The two main benefits of the OpenType format are its cross-platform compatibility (the same font file works on Macintosh and Windows computers) and its ability to support widely expanded character sets and layout features, which provide richer linguistic support and advanced typographic control. OpenType fonts use a single font file for all of its outline, metric and bitmap data, rather than separate screen and outline font files.

The OpenType format is a superset of the existing TrueType and PostScript Type1 font formats. OpenType can contain either PostScript font outlines (.otf) or TrueType font outlines (.ttf).OpenType .otf fonts are recognized and rendered on-screen by a PostScript rasterizer, such as Adobe Type Manager (ATM), which is either installed as an add-on system software component or built into some operating systems, such as Mac OS X. OpenType fonts peacefully co-exist with current font formats and can be used in the same document alongside PostScript Type1 fonts.

The Souvenir Journal Team recommends using only either Macintosh PostScript Type1 fonts or OpenType fonts with PostScript outlines (.otf) for final page composition.

9. What is localized styling and why is it bad? Localized styling is altering the bold or italic appearance of a font (typeface) within a

program. For example, if you are using the font Minion in your ad and you would like certain copy to be bold, you might be tempted to simply make the font bold by using the “bold” button in the style menu. The proper way to handle this is to use the font that gives you exactly the look you want, i.e., Minion Bold from the global font menu. By using the layout software’s “bold” function rather than using the bold version of the font, you are also disregarding the type designers, kerning and character shape adjustments.

The reason we avoid localized styling is to avoid potential problems during the process of sending the final electronic file for output. This process, known as Raster Image Processing (RIP) used for print production, is generally based on PostScript technology. Basically, the RIP translates all elements of the file, including the fonts, according to its PostScript code to enable proper press-ready output. Sometimes, when localized styling is applied to a font, the RIP software does not recognize this encoding as part of the font’s PostScript code and this information can be lost, resulting in incorrect reproduction.

10. Can I use an image from a web site? Most likely not. Most images that are used on the Internet are prepared at a resolution of 72 ppi (the resolution of most common computer monitors), to allow them to be loaded and viewed quickly.

Unfortunately, this resolution is much too low for quality print reproduction; we recommend 300 ppi at 100% of final placement size. Otherwise, the image may look “jagged.”

11. What should I do if my file is very large?

All files should be compressed into one folder before electronic submission. We can accept files compressed using Zip (.zip) or StuffIt (.sit and/or .sea). Using one of these compression options will minimize the potential for problems when we decompress the file. You can also submit your files via www.wetransfer.com.

12. What images or text will not be accepted? Most images traditionally submitted have been acceptable. However, some images are not nationally recognized or endorsed by Alpha Phi Alpha Fraternity. Examples of these unacceptable images include (but are not limited to): King Tut, apes, monkeys, scantily clad people and sexually suggestive images. Images that include the Sphinx of Giza, members at functions and traditional chapter photos are acceptable.

Derogatory or otherwise unsuitable language will not be accepted. Inappropriate nicknames will not be accepted. Examples of inappropriate nicknames include (but are not limited to): bloody, gangster, pimpin’ and crazy. If there is any question to the use of a nickname, it would be best to just leave it out.