AOLP LightLines – Winter 2024

LightLines Winter 2024

An e-newsletter for members of the Association of Outdoor Lighting Professionals.

February 22 - 23, 2024 • San Antonio, TX

Experience the premier outdoor lighting event in the industry! Join us February 22 – 23, 2024, in San Antonio, Texas for Illuminate ‘24. Get inspired by industry-leading speakers, engage with your peers during roundtable discussions, get hands-on with our technical sessions and network with your fellow lighting professionals and manufacturers. Illuminate ‘24 is the place to be this February, so register now!

Click Here to Register Online Don’t want to register online? Click HERE for a PDF of the registration form.

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AOLP LightLines - Winter 2024

Meet Illuminate’s Keynote Speaker

Dan Ralphs AOLP is pleased to welcome Dan Ralphs to Illuminate ’24 as a keynote speaker and session breakout speaker.

Over the last 13 years, Dan has coached hundreds of $1M+ CEOs, helping them to establish a clear vision, build powerful teams and secure resources for growth. He is committed to supporting leaders who are focused on building companies that care for their teams and win in business. Dan holds a master’s degree in leadership education and is a certified Elite Business Growth Method Facilitator. Previously, he served as a Dream Manager at Keap for five years, where he helped the team identify, articulate, and accomplish their aspirations.

How to CEO Many founders have never been CEOs before. As a result, we often see companies who do high-quality work but do not have the big-time profits and freedom that should be the reward of owning a great business. In this session, we will teach you a proven framework to help you understand how to think like a CEO, so you can know how to prioritize the work and chart a path to achieving your dream success.

4 Keys to Becoming the Leader Your Business Needs At the end of the day, the bottleneck in the business is always the leader! Until you become a more powerful leader, your business will continue to get similar results to the ones you have always gotten.

Far too often, we fail to plan for, invest in, and work on our own personal growth. The fact of the matter is that the leaders who succeed are the ones who figure out a way to grow personally. In this session, we will teach four keys that successful leaders do to develop a personal growth plan. Start the year with learning how to invest in yourself!

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AOLP LightLines - Winter 2024

COLOR YOUR WORLD

What Past Attendee’s Are Saying...

“Going to the 2023 conference was a great experience. I learned so much valuable information from the members and speakers. I had a great time exploring the new technology that the manufacturers were presenting during the Expo. There are many mentors within this organization with lots of passion, creating an environment that is truly inspiring.”

– Aidan McMullan, CLVLT, Concept72

We had a variety of attention grabbing marketing slogans at our disposal, but we ultimately chose to allow the image to convey the message on its own.

Let the Night Shine

GARDENLIGHTLED.COM | 813-901-5595

“Illuminate is a great place to learn and network with the best lighting professionals from all over the country. I’m always amazed by the great takeaways my employees discuss and implement after conference.”

– Bill Knowles, CLVLT, Northern Outdoor Lighting LLC

Photo Credit: Oregon Outdoor Lighting

Control your lights from anywhere.

“Illuminate is one of the best industry conferences you could attend in any field. It’s always organized, informative and fun.”

– Rob Parker, LED Scapes, LLC

With Smart Control Transformer and Kichler Connects™ App

“I have attended conference since 2017. Every single year I come back with something new that enhances our designs and installs. Many technical skills have helped our installs improve (i.e. longevity, quickness, cleanliness, profitability). It is so much more than sticking a light somewhere, it is technical and artistic all in one. You are made to think outside the box. It’s absolutely beneficial.”

– Chris Fry, CLVLT, Irrigation & Lighting Specialties LLC

• 300W low-voltage • Flexibility to design and schedule up to 3 separate lighting zones.

• Customize and control the areas you want to illuminate with the Kichler Connects™ App. LD23021 | © 2023 Kichler Lighting LLC. All rights reserved.

Kichler Connects™ is a trademark of Kichler Lighting LLC.

What are you waiting for?

Learn more at Kichler.com/Kichler-Connects

Click Here to Register!

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AOLP LightLines - Winter 2024

President’s Message

by Andy Thomas, CLVLT, COLD

The Numbers Don’t Lie Around this time every year – late December, early January – business is slow enough that I can take some time to reflect on the year that was and get pumped for the year that will be.

With just a few days left in the year, our sales numbers all but matched last year’s totals. Some people would see that as stagnation, but considering the extremely wet weather the first few months here in Northern California, the rise in interest rates, and the consequent slowdown in home sales, I read those numbers as surprisingly good.

The winter has been very mild here, so our production has been going strong. Of course, there is a negative flip side: little rain here means little snow in our mountains.

As a snowboarder – and someone who is getting his daughter interested in snowboarding – I was looking forward to better snowfall totals in Tahoe and spending some time on the hill this winter break. I guess we can’t have it both ways.

“If you read this before our conference, be sure to take some time while there to introduce yourself to me and the rest of the board.”

January is when I start looking toward AOLP’s Illuminate Conference. There are a few things to be done as president, but a lot to be sorted out for my committee obligations. Even without co-chairing the COLD committee this year, there’s still plenty to do as a committee member and mentor. We expect a good class this year, as our registration numbers are already higher than expected.

The CLVLT certification exam looks to have a high turnout as well. I’m bringing two more of my guys to get certified this year to get our total up to five. I seek bragging rights over all my competition, not to mention employees I don’t have to guide as closely.

I am hopeful that attendance at Illuminate will exceed last year’s record. San Antonio is a fun city, and being centrally located in the country, I’m hoping we can pull members – new and old – together to celebrate our accomplishments and hone our tools for the years ahead.

Like many others who attend, the conference is a great way to recharge our batteries, get excited for the year, and get the ball rolling on a strategy to make meaningful changes to our businesses that will impact our bottom lines and our ability to amaze our clients with our talents.

If you read this before our conference, be sure to take some time while there to introduce yourself to me and the rest of the board. We love meeting new members and hanging out with our friends, new and old.

I look forward to hearing about your experiences and lighting journey. Like most people, I pull inspiration from those around me, so surrounding myself with the most inspirational people ensures my success!

Andy Thomas, CLVLT, COLD

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AOLP LightLines - Winter 2024

2023 Board of Directors President

Andy Thomas, CLVLT, COLD Viewpoint Lighting Sacramento, CA (916) 501-0495 andy@viewpointlighting.com Vice President

Nick Schriver, CLVLT

Decorating Elves Clearwater, FL (800) 695‐4837 nick@decoratingelves.com Treasurer Matt Carli, COLD Moonlighting Landscape Lighting Systems Charleston, SC 29405 (843) 853‐3221 matt@moonlightinglls.com Secretary Anthony Bogdanovich, CLVLT California Outdoor Lighting Harbor City, CA 90710 (310) 940‐0731 anthony@californiaoutdoorlighting.com

Visit Us Online

aolponline.org

Directors Chris Apfelstadt, CLVLT Light Up Columbus Dublin, OH 43017 (614) 832‐3139 chris@lightupcolumbus.com Ryan Jaso Lighting BOSS Pinellas Park, FL 33782 (727) 565‐0900 ryanj@lighting‐boss.com Greg Matthews, CLVLT, COLD Luxury Illumination West Palm Beach, FL 33409 (561) 644‐3860 greg@luxuryillumination.net 5

AOLP LightLines - Winter 2024

Upcoming Webinar

Welcome, New Members Please welcome these new members to AOLP!

Harnessing Different Color Temperatures

Mastering the Art of Landscape and Architectural Lighting

Bella Terra Landscapes and Garden Center Alex Hambleton, Ellendale, Del.

Tuesday, January 30, 2024 at 2 p.m. Eastern

Eclairage Exterieur Montreal Manny Mavroudis, Laval, Quebec

Presented by Ryan Jaso, Lighting BOSS and Raymond Josephian, Illumicare Group Ltd.

Enveron Forrest Shepherd, Verdi, Nev.

Landscape and architectural lighting is not merely about illuminating spaces; it is an art form that can transform ordinary surroundings into mesmerizing and inviting environments. One crucial aspect of this art is the use of different color temperatures. By understanding and harnessing the power of various color temperatures, designers can create breathtaking and dynamic lighting designs that evoke specific moods and enhance the overall aesthetics of outdoor spaces. During this webinar, we’ll explore the importance of different color temperatures in landscape and architectural lighting and provide insights into how to use them effectively.

McCarthy Landscape Patrick McCarthy, Hattiesburg, Miss.

Click Here to Register

Olympic Landscape Lighting Steven Diaz, Conway, S.C.

Global Outdoor Living James M. Frederick, Chalfont, Pa. Lite Outdoor Mark Wilson, Greenwood, Ind.

Paige Water Solutions Lindsay Martin, Mountainside, N.J. Tabet Brothers Design Travis Tabet, Albuquerque, N.M. TERRAIN Outdoor Lighting & Audio Ryan Michael Shoop, Ponte Vedra Beach, Fla. Well Lit, LLC Anthony Lato, Norwalk, Conn.

Ryan Jaso

Raymond Josephian 6

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Installation by Moonlighting, LLS

AOLP LightLines - Winter 2024

Cast Your VOTE Now for the Best of the Best in Outdoor Lighting We are pleased to announce that voting for AOLP’s Outdoor Lighting Awards Program is open. We need your valuable input to make it a resounding success!

As members of AOLP, your expertise and insights are crucial in recognizing the outstanding contributions to the field of outdoor lighting. Winning projects represent the lighting designer, technicians, and the industry.

Links to cast your votes were sent via email on Friday, January 12.

Voting is only open for two weeks! Cast your votes by January 26, 2024.

Please note that each member company gets only one vote per category, and the email was sent to the primary contact of your AOLP membership.

Your Vote Matters! We Are Celebrating Excellence!

As an AOLP member, you have the unique opportunity to acknowledge and celebrate the excellence in outdoor lighting design and implementation. Your vote will play a pivotal role in recognizing the projects and professionals that have demonstrated innovation, creativity, and best practices in our profession.

Make sure to cast your votes!

Get to know the best-selling

The field serviceable and compact BL21 bullet light has a low-profile base and shorter adjustable visor.

It also features a spring-loaded socket that ensures the lamp rests flush against the glass for accurate beam angle rendition.

BL21 TIVOLI Adjustable Visor

Snap Ring Glass Seal CNC Machined O-Ring Seal Accurate Beam Angle Rendition R

Internal Cable Gland

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AOLP LightLines - Winter 2024

AOLP Strengthens Strategic Partnerships AOLP is proud to continue to partner with other trade associations to extend our reach and share our knowledge about outdoor lighting.

In October, AOLP had a booth on the show floor and offered two education sessions at EQUIP held in Louisville, Ky.

• Expanding Your Business With Landscape Lighting • Boost Hardscape Enhancement Sales With Landscape Lighting In late November, AOLP again participated in the Irrigation Association’s Irrigation Show in San Antonio, Texas.

“AOLP’s strategic partnerships play a vital role in the success and growth of our association. It positions our members as thought leaders within the industry, and extends our mission of promoting and advancing the landscape and architectural lighting industry. It’s a win-win for everyone,” said AOLP Executive Director Lisa Ruggiers.

Thank you to everyone who helped out!

• Kyle Adamson, CLVLT, Red Oak Outdoor Lighting • Scott Romacker, Lighting BOSS • Chris Mitchell, COLD, NiteLiters, Inc. • Kevin Smith, CLVLT, Brillance LED • Andy Thomas, CLVLT, COLD, Viewpoint Lighting

Visit Us Online

www.aolponline.org

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© 2023 Kichler Lighting LLC. All Rights Reserved. | LD23036

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AOLP LightLines - Winter 2024

Overcoming Fear and Uncertainty

by Jeff Tippett

What holds you back?

Is it fear? You might be afraid to embrace new technology, because you’re set in the old ways. Or maybe it’s uncertainty; uncertainty that you can handle the challenges ahead, or that the direction you’re heading is the right one.

I understand that.

Arianna Huffington puts it well: “We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes — understanding that failure is not the opposite of success, it’s part of success.”

In my presentations, I emphasize to audiences that all change will be preceded by a mindset shift. Consider that all the results you are getting now are because of your current thinking. If you want to improve outcomes and get the results you deserve, you have to begin with a mindset shift.

First, before we tackle how to overcome fear, we should park for a second to define it. Fear is one of those words we toss around flippantly, but what does it really mean?

Fear is a reaction to a threat. Now, of course, if you see a bear in your yard one night and it starts sprinting toward you, we understand that sort of primal, fight or flight fear; “I need to run if I want to see tomorrow.” Another way to look at fear is in a more abstract way. Do you fear the unknown? It’s not that you know there is a bear in your yard, but what if you saw a story about it on the news one morning, and then had to go outside while it’s still dark? You may be afraid because you perceive a threat, even if one isn’t there.

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AOLP LightLines - Winter 2024

So, sometimes, when we think about starting new things, or embracing new technology, fear can set in.

We’re not afraid of laptops or smartphones, but rather we are (or were) uncomfortable with the unknown. It’s not a defect, it’s human nature.

Does this mean we just live with fear, and have no recourse in overcoming it? No! There are plenty of solutions to overcome fear.

The first step is really just understanding it. What is it that leaves you uneasy? Uncertainty plays a big role in fear, just because we do not know the outcome of something we’ve yet to try. But taking time to consider the path you’ve chosen, the tools you’re using and how they differ from what you have now is important.

In all things, it is better to analyze and consider the environment and how best to proceed. You don’t get any points for being the first one in, and in the last section we discussed how only a small number of the population are innovators. Taking time to survey the landscape will pay dividends before you invest everything in a risky idea.

Here’s another idea: Learn from others. While other people try new technology, pay attention to the results.

Ask your peers and others in the same space as you what they’re using, and how they are seeing either success or difficulties with adapting to new technology.

One example of this is the cloud. At first, it may have seemed daunting to consider having all of your important files online and off your hard drive. Services like Dropbox and Google Drive make it easy for us to clean up the icons from our desktop, but it can still cause concern when you don’t see important documents right in front of you and safely stored in your folders.

But here is a chance for us to implement another tip: Practice. Just the other day, I gave a presentation and workshop to an association of nurses. Right as I was set to begin my slideshow, the file didn’t work. I panicked, for a moment, but then remembered that I had prepared for this exact problem. When I present, I always have a copy of the presentation on Google Drive, my laptop and on a flash drive. Hope for the best, but plan for the worst.

There, too, is another way to embrace change. Just because you are adapting to new technology, it doesn’t mean you have to discard all of the old ways. In fact, it’s better to ease into new things while you still have firm footing in the processes that make you comfortable. You can learn new, exciting ways to lead through technological innovations without betting the farm on a new process that isn’t tried and true.

As a leader, you may encourage the adoption of new material, but you might not be the one using it every day. It is important to listen to those who work around you to ensure they are making progress with new tech, and that their concerns are heard and addressed. It isn’t enough to buy new software and tell your team to figure it out; leaders are available to their teams and willing to lend an ear to correct course if needed.

“Do the best you can until you know better.

Then, when you know better, do better.”

Maya Angelou We understand what fear is now, and that there are a few things to keep in mind when moving forward with new technology. But how exactly can we conquer fear? Psychology Today has a great list of four steps to build confidence and conquer your fears, written by Ellen Hendriksen, Ph.D.:

1. Let the Movie Play Out In this tip, Hendriksen suggests that we consider the implications of an action. What happens if you do x or y?

Our mind tends to fixate on the worst possible outcome, and that’s natural. But if you continue “watching the movie,” what is the end? If you can look past the immediate obstacles, and play it out in your mind, you will often find that the results really aren’t as bad as you thought. It’s all about getting over the hump of doubt.

2. Find the Will This is all about mindset. If you see yourself overcoming a challenge or fear, and know you can do it, half the battle is already won.

3. Write it Down, Then Prove it Wrong Write what you’re afraid of, rebut the fear, consider all the options. You’ll see you’re stronger than the fear holding you back.

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AOLP LightLines - Winter 2024

Photo by: Oregon Outdoor Lighting

4. Break Your Fear Into Snack-Sized Pieces As I said in #2, it’s about mindset. A lot of issues arise just because a topic seems too big to tackle, but breaking it down into smaller sizes makes even the largest burden manageable. With these in mind, take a quick analysis of yourself and the problem you face: 1. What’s the best that could happen?

2. What’s the worst that could happen?

3. Could you live with the worst that could happen with the possibility of the best that could happen?

If the answer to number three is yes, then it’s time to move. Your mind is holding you back.

So, now that we have the tools needed to move things forward, fear and uncertainty won’t hold you back.

About the Author: Jeff Tippett Jeff Tippett is the international best-selling author of two books, Pixels Are the New Ink and Unleashing Your Superpower: Why Persuasive Communication is the Only Force You Will Ever Need.

Speaking to international audiences through keynotes and seminars, Jeff helps attendees increase their effectiveness, gives them powerful tools to reach their goals, and empowers attendees to positively impact and grow their organizations or businesses.

In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm. He has worked with renowned brands like Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation Voters, plus others. Other industry experts have validated Jeff’s work with numerous awards including the prestigious The American Advertising Award.

Social Media Icons

Metro Style Jeff is the host of Victory

by Association with Jeff Tippett, a podcast that shares the victories of association executives with the world, highlighting the great work done across this country every day.

Metro MetroStyle Style

Social Social Media Media Icons Icons

Jefftippett.com

coronalighting.com

VictoryByAssociation.com 13

@coronalighting

AOLP LightLines - Winter 2024

Member Spotlight Ryan Jaso, Lighting BOSS We are excited to share an interview with Ryan Jaso, founder of Lighting BOSS (formerly Jaso Enterprises). Ryan has been an AOLP member since 2010 and is currently a board member and serves as the membership committee chair. He is also a graduate of the International Landscape Lighting Institute’s intensive lighting course and has been in the outdoor lighting industry for 15 years.

Ryan’s journey into the industry started with a project to flip a house in 2008, where he installed outdoor lighting himself. He discovered a love and fascination for the trade that led him to start his own business, aiming to help lighting contractors grow their businesses by offering quality products, competitive pricing, and expert guidance. Since then, Lighting BOSS has grown into one of the country’s largest independent distributors of low-voltage lighting.

Ryan believes in utilizing technology to help outdoor living professionals increase profits, efficiency, and value. He points to his most recent accomplishment of launching the Lighting BOSS Design & Sales App 2.0, which he believes will help outdoor living professionals grow their businesses. He is a firm believer in utilizing technology to advance the industry.

Ryan humbly credits his team and their belief in his vision.

When asked about his success in the industry, he said, “I just try to be a tailwind, gently pushing my team forward, rather than a headwind holding them back.”

“I see so much untapped potential out there that I’m not sure I’ll feel “successful” until we’ve found a way to help the overwhelming majority of professionals in this trade.”

Ryan sees untapped potential in the industry and believes that success will come when they find a way to help most professionals in the trade.

Ryan has faced many industry-related challenges but sees them as opportunities to grow and improve. He believes that problems are a blessing and that the key to success is to turn challenges into opportunities.

As an AOLP member, Ryan values the network and knowledge that the association provides. “You’d be hardpressed to find a group of individuals that cares more about their trade and how to impact it positively,” he said.

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Control your lights from anywhere

Smart Control Transformer 300W

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Includes three lighting zones for customization

Flexibility to design and schedule up to 3 separate lighting zones and distribute the load any way you want, up to 300W. Pair multiple transformers for lighting design flexibility.

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Electronics backed by our 5 year limited warranty.

Visit Kichler.com/Warranty for details. © 2023 Kichler Lighting LLC. All rights reserved. Kichler Connects™ is a trademark of Kichler Lighting LLC. Wi-Fi® is a registered trademark of the Wi-Fi Alliance. | LD23035

Learn more at Kichler.com/Kichler-Connects

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AOLP LightLines - Winter 2024

Advertising Opportunities Available!

Contact AOLP at 717.238.2504 or ads@aolponline.org to reserve your space.

AOLP Can Help You Spotlight Your Products!

Looking for a way to target your advertising and show off new or existing products? Consider a Product Spotlight through AOLP.

Buy Where the Pros Buy

The Product Spotlight provides a platform to highlight your outdoor lighting products, introduce new products and educate an audience of faithful readers on the benefits of using your products. This is a great way to make sure your products are top-of-mind with our members.

• Over 50 Top Manufacturers

Two exclusive advertising options are available through AOLP:

• Special

1• LightLines Article – one featured article

•

Only Pricing Membership Incentives

Terradek Lighting, Inc. The Outdoor Lighting Superstore

2• Email blast – limited to one per month Each Product Spotlight consists of the product name, a description and one to two images and your company logo.

To better target your advertising, YOU decide exactly which LightLines issue or which month your Product Spotlight will be seen by AOLP members. (This may be combined with other manufacturer Spotlights.)

Click here to download the AOLP advertising information packet, which includes all of the details about the Product Spotlight.

763-577-2425

www.terradek.com

If you have any questions, please call AOLP Headquarters at 717-238-2504 or email ads@aolponline.org.

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Info@lighting-boss.com | lighting-boss.com | 888-813-BOSS (2677)

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AOLP LightLines - Winter 2024

Attention, Manufacturer Member Companies:

Are you taking advantage of your FREE ad in LightLines?

LightLines, AOLP’s quarterly e-publication, is received by more than 200 company and distributor members and is always full of good information.

We know our members love reading LightLines because they have told us so through surveys, through open and click rate tracking reports and by sending us direct emails complimenting the publication.

All manufacturer members of AOLP receive one quarter-page ad in each issue of LightLines for FREE as one of your member benefits – that’s a $400 value! If you are not currently taking advantage of this benefit and would like to, simply send your FREE quarter page ad (3.5” w X 4.5” h; full color; JPG, TIF or PDF) to ads@aolponline.org. The deadline for submitting ads for the next issue of LightLines is February 1.

One more additional advertising benefit for manufacturers only… If you would like to UPGRADE your advertising presence in LightLines, you can always submit a half- or full-page ad and just pay the difference in the price. To take advantage of this offer, please fill out and submit this advertising contract – just make sure to note UPGRADE and the new ad size in the Ad Size column on the contract.

Advertising Opportunities Old World Craftsm

anship. . .Tomorrow’s

Contact AOLP at 717.238.2504 or ads@aolponline.org to reserve your space.

Technology®

2024 Deadlines Spring – February 1 Summer – May 1 Fall – August 1 Winter – November 1 Ad Rates (per ad) Ad Sizes Ad Dimensions

1x 2x , Ages Beautifully with

www.cast -ligh ting.

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the Landscape

800. 914. CAST

1

Association of Outdoor Lighting Professionals 2207 Forest Hills Drive Harrisburg, PA 17112 Phone: 717-238-2504 Fax: 717-238-9985 Website: www.aolponline.org Office Hours: Monday through Friday, 8:30 a.m. – 5 p.m. Eastern Time

Staff Contacts: Executive Director Lisa Ruggiers info@aolponline.org Director of Communications Michelle Keyser communications@aolponline.org AOLP’s staff wants you to get the most out of your experience with AOLP. We are available to serve you, so please do not hesitate to contact staff with any question or concern that you may have. For a full staff listing, please click here.

Mission SocialOurMedia I

Simple. Durable.

Innovative.

Solid Sand-Cast Bronze

Contact Us:

3x

4x

5/20/16 8:44 AM

Full page

7.5” w X 10” h

$375

$325

$300

$275

Half page

7.5” w X 4.5” h

$250

$225

$200

$175

Quarter page

3.5” w X 4.5” h

$125

$115

$110

$100

Material in this e-newsletter may be republished with permission of AOLP and with proper line credit. Mention of commercial products in this publication is solely for information purposes and endorsement is not intended by AOLP. Material does not directly reflect the opinions or beliefs of the Board or staff.

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To promote and advance the landscape and architectural lighting industry for lighting designers and installers, distributors and business-to-business manufacturers.

Metro Style

Social M

LightLines is published four times annually, in the spring, summer, fall and winter.

M