C14.5 CASTLE Project: A Unique Public Health-Primary Care Partnership_Marty Mako

CFPC CoI Templates: Slide 1

Faculty/Presenter Disclosure • Presenter: Marty Mako • Relationships with commercial interests: – – – –

Grants/Research Support: None Speakers Bureau/Honoraria: None Consulting Fees: None Other: None

CASTLE Project: A Unique Public Health-Primary Care Partnership

Prevent More to Treat Less: Public Health and Primary Care Together Thursday June 5, 2014

Marty Mako, Health Promoter, Regional Lead Niagara Region Public Health

Funding provided by the Public Health Agency of Canada

• Creating • Access to • Screening and • Training in the • Living • Environment

CASTLE Goal & Objectives • Develop • Implement • Evaluate an innovative model to increase cancer screening among under or never screened populations

Supporting Partners: Government • Cancer Organizations (CCO) • Social Housing • Community Services (Seniors and Social Assistance) • Parks and Recreation

Supporting Partners: Primary Care • Community Health Centers – Centre De Santé Communautaire – Aboriginal Health Centre

• Local Physicians • Mobile Screening Coach • Pharmacies

Primary Care Engagement Strategies • Dedicated workgroup • Partnership with Community Health Centres • Collaboration with the Screen for Life Mobile coach • Promotion of FOBT test to pharmacies to increase access • Outreach to local physicians, including letters

Supporting Partners: Neighbourhood • Neighbourhood Associations • Churches • Food Banks • Tenants Associations • Non-Profit Organizations • Service Clubs • Volunteers

Lessons Learned from Partnerships • Don’t rush the relationship • Shared visions, goals and project timelines • Listening is the price you pay for partners time • Face time is crucial. It’s not just about emails

Lessons Learned from Partnerships • Avoid the health jargon and use clear language • Have fun!

• It’s a long and winding road… take the time to travel the path

Why a Community Health Broker?

Building trusting relationships with residents

Integrating with established events/ community groups

Using a Peer-to-Peer Approach

A Day in the Life: Examples

Innovative Social Marketing

Contacts www.castlenow.ca or e-mail castle@hamilton.ca

Evaluation Methods • Quantitative – Cancer screening appts – Attendance at events – Overall project reach • Qualitative – Journaling – Meeting minute analysis

Sustainability: Beyond 2014…

• Funding • Community-supported • Knowledge Transfer

CASTLE Project Team • • • • •

PI: Olive Wahoush, RN, PhD Co-PI: Angela Frisina, RN, MHSc Co-I: Faye Parascandalo, RN, BScN Project Manager: Elizabeth Molinaro, MA Regional Leads: Tricia Hack, RN, BScN; Melanie Seguin, BA (Honours); Marty Mako, MBA; Diane Peart, RN, BScN; Jessica Wallace, RN, BScN; Eric Robertson, RN, BScN