FASHION PORTFOLIO

INSTAGRAM: @ANYA.CLAYTON.DESIGN

EMAIL: ANYA.CLAYTON@HOTMAIL.CO.UK

ANYA CLAYTON fashion DESIGN PORTFOLIO

CNTRL - MOOD BOARD

CNTRL - CUSTOMER PROFILE

CNTRL - DRAWING RESEARCH

CNTRL - COLOUR & FABRIC

CNTRL - TREND RESEARCH

CNTRL - PARIS TRIP SHOPPING RESEARCH

CNTRL - RESEARCH

CNTRL - CATWALKING EXHABITION

CNTRL - BRANDING

CNTRL - COLLAGE EXPERIMENT

CNTRL - LOOK 1 PATTERN CUTTING PROCESS

After widening the leg of the trouser I felt it made all the difference to the silhouette of the garment. It also made the garment more relevant to my original moulage experimentation, that this silhouette came from. The pocket change also made the look fit better with my concept as the point in the first place was to have pockets in less conventional places so the consumer is less tempted to use their devices when socialising with friends.

CNTRL - DESIGN DEVELOPMENT

CNTRL - MOULAGE PROCESS

CNTRL - LOOK 5 PROCESS

CNTRL - DESIGN DEVELOPMENT

CNTRL - PRINT DEVELOPMENT

CNTRL - RANGE PLAN

CNTRL - FINAL LINE-UP

CNTRL - FINAL SHOOT

CNTRL - FINAL SHOOT

On 28th Feb 2020 Bar CNTRL will be holding CNTRL’s debut collection release at their brand launch event. We would appreciate any press to come down and document the event. The event will be held at Bar CNTRL, Grainger Street, Newcastle Upon-Tyne from 7.30pm.

The collection is inspired by British anthology series Black Mirror, which has caught the attention of the writers and producers. Charlie Brooker and Annabelle Jones (creators of Black Mirror) will be attending the event to give us the insight into the writing and production of the Black Mirror series, followed by music from ‘Bad Chapel’ residents and the collection release.

CNTRL wants to support the community which is why we have got local business Chuchos on board to be serving food at the event. Chuchos is an authentic Mexican eatery that due to their success has just opened their second restaurant.

CNTRL is a fashion brand that promotes face-to-face communication and knowing when to switch off from technology.

Because of this we ask all journalists to respect this and switch back to using analogue cameras and a pen and paper where possible. We understand this will not be an option for everyone but kindly advise against excessive amounts technology at the event.

If you require any more information do not hesitate to contact me at jess@cntrl.com

PRESS RELEASE

CNTRL APP HOMEPAGE

PRESS INVITATION

TIME SCALE TASK TABLE

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September October

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February

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April

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June

Concept Research Design Research Print Research Design Development Fabric Sourcing Print & Fabric Sampling First Proposed Collection Line-up Pattern Cutting For Toiles Constructing toiles Fittings of toiles Choosing Prints for Garments Producing Final Prints on Final Fabrics Production of Final Garments Planning Shoot & Location Scouting Shooting Collection Promotional Shots Concept Bar & Store Research Designing Bar & Store Constructing Bar & Store Branding Promotion Product Design & Production Marketing Meeting Pop-up Store Planning Booking Tradeshows Branding & Marketing Launch For CNTRL Bar Launch Look book Launch Bar CNTRL Opening App Design & Development Take A Break App Launch Marketing Launch Invited for Launch Party Sent Out Social Media Launch Brand Launch Event CNTRL Events in Bar First CNTRL Competition Launch Collection Launch Buyers Event Manufacturing Collection availble in Stores Sales Review Researching Potential Collaborations Product Distribution Website Design & Development Website Launch Follow on Collection Research

Many Thanks, Jess Denney CNTRL Marketing

CNTRL_OFFICIAL

Sponsored

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TIME: 7.30PM-LATE DATE: 28TH FEBRUARY

EVENT DETAILS: CNTRL FASHION LABEL LAUNCH//SNEAK PEAK OF COLLECTION// EVERYONE WELCOME//

LOCATION:BAR CNTRL // GRAINGER STREET, NEWCASTLE UPON-TYNE

782 Likes LAUNCH PARTY//28TH FEB View all 245 comments

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BAD CHAPEL RESIDENTS TAKING OVER THE MUSIC FROM 9PM

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TALKS FROM CHARLIE BROOKER & ANNABELLE JONES (CREATORS OF BLACK MIRROR)

CNTRL APP TAKE A BREAK PAGE

CNTRL- MARKETING PLAN

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HEAD OFFICE

MARKETING TEAM

DESIGNERS ANYA: HEAD DESIGNER AND FOUNDER OF CNTRL CAT: ASSISTANT DESIGNER AND ENVIRONMENTAL ACTIVIST

PROMOTIONAL DESIGN

JESS IS IN CHARGE OF THE MARKETING TEAM. AT THE MOMENT IT IS JUST HER & LUCY WHO IS THE IN-HOUSE BLOGGER. THE MARKETING TEAM WORKS CLOSELY WITH THE PROMOTIONAL DESIGN & EVENTS TEAMS TO MAKE SURE THEY ARE ALL ON THE SAME PAGE.THE MARKETING TEAM HOPES TO EXPAND AFTER THE FIRST YEAR OF BUSINESS.

ELLEN DESIGNS ALL POSTERS, FLYERS & ANYTHING THAT PROMOTES THE BRAND. SHE CLOSELY WORKS WITH THE HEAD OF MARKETING & THE EVENTS ORGANISER TO MAKE SURE ALL THEIR VISIONS ARE MET.

EVENTS ORGANISER SALLY IS THE EVENTS ORGANISER. SHE FOCUSES ON PUTTING ON EVENTS IN BAR CNTRL AND MAKE SURE THE EVENTS MEET THE CONSUMER NEEDS. HER GOAL IS TO GIVE THE CNTRL CONSUMER EVENTS WHERE THEY CAN MEET LIKE-MINDED INDIVIDUALS AND HAVE A SPACE TO BE FREE OF TECHNOLOGY.

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CUSTOMER QUERIES

TOM IS IN CHARGE OF DEALING WITH CUSTOMER COMPLAINTS, QUERIES AND AFTER CARE. HE RUNS A SMALL TEAM THAT ANSWERS THE PHONES, REPLY TO EMAILS AND RESPOND TO LIVE CHAT QUESTIONS. THIS SERVICE ONLY RUNS IN OFFICE HOUR MONDAY TO FRIDAY.

IN-STORE

STORE MANAGER

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ASSISTANT MANAGER

EBONY IS THE ASSISTANT MANAGER AT THE NEWCASTLE FLAGSHIP STORE. HER ROLE IS TO ASSIST MELISSA IN THE DAILY RUNNING OF THE STORE.

AND JOSIE MANAGE THE BAR ON A ROTATING BASIS, THEY SPLIT THE DAYS BETWEEN SO THE BAR CAN BE OPEN 7 DAYS A WEEK. THEY WORK CLOSELY WITH SALLY TO TURN THE EVENTS SHE ORGANISES ARE WHAT THE CONSUMER WANTS. INDY AND JOSIE CNTRL CLOTHING WHEN AT WORK AND ARE ESSENTIALLY THE FACE OF THE BRAND.

STORE ASSISTANTS THE CNTRL STORE ASSISTANTS ARE THERE TO MEET AND GREET CUSTOMERS, ANSWER ANY QUERIES IN STORE AND UPHOLD A HIGH STANDARD OF CUSTOMER SERVICE AT ALL TIMES. BY BEING ON THE SHOP FLOOR THEY ARE THE FACE OF THE BRAND, MEANING THE PEOPLE WHO ARE THERE ARE THERE BECAUSE THEY ARE ENTHUSIASTIC ABOUT THE BRAND AND ENJOY THEIR ROLE. ALL STORE ASSISTANTS ATTEND REGULAR MEETINGS AND TRAINING SESSIONS TO MAKE SURE THEY FEEL THEY HAVE A GOOD KNOWLEDGE OF ALL PRODUCTS, THIS AIMS TO GIVE STAFF CONFIDENCE WITH SELLING CNTRL PRODUCTS.

BAR STAFF THE BAR STAFF ARE THERE TO MAKE DRINKS IN BAR CNTRL AND MAKE SURE THE CUSTOMERS ARE HAPPY. IT IS IMPORTANT THAT THEY KEEP A HIGH LEVEL OF CUSTOMER SERVICE AT ALL TIMES TO MAKE SURE THE CUSTOMER POSITIVELY REMEMBERS THEIR TIME AT CNTRL. ALL BAR STAFF ATTEND REGULAR MEETINGS WHERE ALL STAFF GET TO HAVE THEIR SAY ON HOW THE BUSINESS IS BEING RUN. THEY ALSO HAVE MONTHLY TRAINING SESSIONS WHERE BRIEFS ON NEW EVENTS AND NEW DRINK TRAINING HAPPENS. THIS AIMS TO KEEP THE STAFF AT CNTRL AS HAPPY AS THE CONSUMER.

TALKS FROM CHARLIE BROOKER & ANNABELLE JONES (CREATORS OF BLACK MIRROR)

PROMOTIONAL BRANDED TELEPHONE BOX TO PROMOTE CNTRL’S ETHOS

INDY THEM MAKE WEAR

TIME: 7.30PM-LATE DATE: 28TH FEBRUARY

EVENT DETAILS: CNTRL FASHION LABEL LAUNCH//SNEAK PEAK OF COLLECTION// EVERYONE WELCOME//

LOCATION:BAR CNTRL // GRAINGER STREET, NEWCASTLE UPON-TYNE

CNTRL- MARKETING PLAN

BAR MANAGEMENT

BAD CHAPEL RESIDENTS TAKING OVER THE MUSIC FROM 9PM

MELISSA IS THE NEWCASTLE FLAGSHIP STORE MANAGER. HER ROLE INCLUDES THE DAY-TO-DAY RUNNING OF THE STORE AND KNOWS EVERYTHING THERE IS TO KNOW ABOUT EVERY PRODUCT IN THE CNTRL STORE. THIS IS IMPORTANT SO SHE CAN TRAIN HER STAFF WITH THE SAME KNOWLEDGE. HER ROLE ALSO INCLUDES EMPLOYING STAFF FOR THE STORE. SHE IS A BRAND AMBASSADOR AND IS KNOWN IN THE NEWCASTLE AREA FOR HER UNIQUE STYLE.

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CNTRL is a fashion label that aims to raise awareness around the issues of technology but also promote face-to-face communication. The brands main consumer is aged between 18-24 but CNTRL feels as this is an issue that effects everyone they do not want to put an age on their label making everyone feel included. CNTRL makes clothing but is also about community and bringing people together.

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New Brand CNTRL releases their debut collection inspired by British anthology television series Black Mirror.

Photopgraphed by Anya Clayton

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AnOther Spring/Summer 2020 UK £6.95 US $19.99 CAN $16.95

HIGH PRICE POINT WEEKLY EVENTS

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MONDAY:BIG TALKS

BIG TALKS IS BAR CNTRL’S WEEKLY DOSE OF WISDOM EACH WEEK WE HAVE A DIFFERENT GUEST SPEAKER TO COME AND TALK TO YOU. EVERYTHING FROM POETRY TO POLITICS, COME DOWN FROM 7PM.

TUESDAY:TACO TUESDAYS

FOR ALL EVENTS LEAVING DEVICES IN THE CNTRL LOCKERS IS ADVISED.

HERE AT BAR CNTRL WE LOVE TO TACO. EVERY TUESDAY LOCAL BUSINESS CHUCHOS TAKES OVER OUR KITCHEN AND PROVIDES YOU WITH THE FINEST TACOS AROUND. AS WELL AS TACOS WE BAR CNTRL WILL PROVIDE YOU WITH 2-4-1 COCKTAILS ALL EVENING. JOIN US FROM 7PM.

LOW PRICE POINT

WEDNESDAY:QUIZ

ON WEDNESDAYS WE QUIZ! COME AND JOIN US FROM 8PM TO GET YOUR QUIZ ON, £1 PER PERSON WITH PRIZES TO BE WON AND COMPLIMENTARY CHEESY CHIPS FOR EVERY GROUP.

THURSDAY:WORKSHOPS

WORKSHOP THURSDAYS IS YOUR TIME TO GET ARTY! WITH SOME CLASSES BEING FREE THIS GIVES YOU OPPORTUNITY TO TRY SOMETHING YOU’VE NEVER TRIED BEFORE! FIND OUT MORE INFORMATION AND WHERE TO SIGN UP IN BAR CNTRL.

FRIDAY:APE-X TAKEOVER

EVERY FRIDAY COME JOIN US FROM 9PM-2AM FOR THE APE-X TAKE OVER. THE BEST DJ’S IN NEWCASTLE WILL BE BRINGING YOU THE BEATS UNTIL THE EARLY HOURS OF THE MORNING. IN COLLABORATION WITH GLITTER STATION YOU CAN COME AND GET ALL SPARKLY AND GET DOWN AND DIRTY ON THE DANCE FLOOR.

SATURDAY:LIVE MUSIC

WE KNOW NOT EVERYONE LIKES DANCE MUSIC SO ON SATURDAYS WE TAKE IT BACK A NOTCH AND GIVE YOU THE BEST LIVE MUSIC THE NORTHEAST HAS TO OFFER. THANKS TO THE ROOKERY FOR MAKING THIS LINE-UP POSSIBLE.

SUNDAY:MOVIE CLUB

COME JOIN US EVERY SUNDAY FROM 7PM WHERE WE WILL BE SHOWING BEST OF INDEPENDENT AND CLASSIC FILMS. GOT AN IDEA OF WHAT YOU WANT TO WATCH OR HAVE A FILM OF YOUR OWN YOU WANT TO SHARE? LET US KNOW EITHER BY TELLING ONE OF OUR BAR STAFF OR EMAILING SALLY@CNTRL.COM LOCATION:BAR CNTRL // GRAINGER STREET, NEWCASTLE UPON-TYNE

CNTRL - MARKETING PLAN

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BAR CNTRL GIVES OPPORTUNITY TO NEW UP AND COMING ARTISTS TO SHOW THEIR WORK. EACH ARTIST WILL BE ALLOWED TO DO WHAT EVER THEY WANT WITH THE WALLS FOR A MONTH FOR FREE! CONTACT SALLY@CNTRL.COM FOR MORE INFO.

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FOLLOW ON COLLECTION - MOOD & COLOUR

FOLLOW ON COLLECTION - RESEARCH

FOLLOW ON COLLECTION - RESEARCH

FOLLOW ON COLLECTION - RESEARCH

FOLLOW ON COLLECTION - RANGEPLAN

FOLLOW ON COLLECTION - LINE UP

S.OLIVER COMPETITION - CUSTOMER PROFILE

S.OLIVER COMPETITION - INSPIRATION & PRINT DEVELOPMENT

S.OLIVER COMPETITION - LINE-UP

S.OLIVER COMPETITION - FINAL LOOK

ANYA CLAYTON X ASM - MOOD & COLOUR

ANYA CLAYTON X ASM - ASM RESEARCH & CONSUMER

ANYA CLAYTON X ASM - MOOD BOARD

ANYA CLAYTON X ASM - DESIGN DEVELOPMENT

ANYA CLAYTON X ASM - RANGEPLAN

ANYA CLAYTON X ASM - LINE-UP