Fendi EYEWEAR 2011
Fendi EYEWEAR 2011
FS 350R
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FS 5152
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PG
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Merchandising
P G
32
FS 5151
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Distribution
P G
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R Rhinestones M Mens L L e a t h e r K Korean Fit * Featured Color
30
1
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GLO S S A R Y Materials/Technology Materials/Technology Materials/Technology
Plastic Plastic Plastic
Airlock AirlockAirlock
NoseNose Pads Nose Pads Pads
Cellulose Cellulose Zyl/Acetate Cellulose Zyl/Acetate Zyl/Acetate
Adjustable Adjustable Pad Adjustable Arms Pad Arms Pad Arms
A rimless A rimless (drill mount) A (drill rimless mount) eyewear (drill eyewear mount) designeyewear design that that design that utilizes utilizes a compression autilizes compression amounting compression mounting system. mounting system. system.
A flexible A flplastic exibleAplastic material flexiblematerial plastic available material available in a available in a in a wide array wideofarray colors wide of and array colors patterns. ofand colors patterns. Zyl and patterns. Zyl Zyl contains contains organic contains organic materials organic materials and plasticizers materials and plasticizers and plasticizers Beta Titanium Beta Titanium Beta Titanium that is manufactured that is manufactured that is in manufactured sheetinform sheet in form sheet form A flexible A fland exible lightweight, Aand flexible lightweight, and yetlightweight, durable yet durable yet durable (extruded) or pellets (extruded) or pellets (injected). or(injected). pellets Warm(injected). the Warm the Warm the titaniumtitanium alloy which titanium alloy iswhich also alloyhypoallergenic. iswhich also hypoallergenic. is also hypoallergenic. (extruded) frame to frame inserttoframe the insert lenses to the insert and lenses the to and make lenses to make and to make Copper Copper AlloyCopper Alloy Alloy frame adjustments. frameHeat adjustments. should Heat should notHeatnot should not A nickel-free, A nickel-free, hypoallergenic A nickel-free, hypoallergenic hypoallergenic metal material. metal material. metal material. frame adjustments. exceedexceed 71C/160F. exceed 71C/160F. 71C/160F.
MonelMonel Monel
A highlyAdurable highly Adurable Nickel highly Silver durable Nickelalloy. Silver Nickel alloy. Silver alloy.
Sunglass Sunglass Sunglass Lenses Lenses Lenses
Co Injection Co Injection Co Plastic/Rubber Injection Plastic/Rubber Plastic/Rubber A two step A two injection step A two injection mold step process injection mold process where mold process where where Nylon and Nylon Rubber and Nylon Rubber areand used Rubber aretoused create are to used createto create variousvarious frame parts frame variousparts frame parts
Nose pad Nose arms pad Nose that arms can pad that be arms can adjusted that be adjusted can forbe adjusted for for comfort. comfort.comfort.
PC Nosepads PC Nosepads PC Nosepads Nose pads Nosethat pads Nose arethat made pads arefrom that made arefrom made from Polycarbonate. Polycarbonate. Polycarbonate.
PVC Nosepads PVC Nosepads PVC Nosepads Nose pads Nosethat pads Nose arethat made pads arefrom that made are PVC from made PVC from PVC (rigid plastic). (rigid plastic). (rigid plastic).
Silicone Silicone Nosepads Silicone Nosepads Nosepads
CR 39CR Lens 39 Lens CR 39 Lens
Nose pads Nosethat pads Nose arethat made pads arefrom that made are soft from made softfrom soft silicone.silicone.silicone.
Lightweight, Lightweight, scratch-resistant, Lightweight, scratch-resistant, scratch-resistant, UV protective UV protective plastic UV protective plastic lenses.lenses. plastic lenses.
Screw-in Screw-in Nosepads Screw-in Nosepads Nosepads
BridgesBridges made from Bridges made memory from made memory metal, from memory which metal, which metal, which consists consists mainlyconsists of mainly Nickel, ofmainly Nickel, Titanium ofTitanium Nickel, and Titanium and and other trace otherelements. trace other elements. trace elements.
Nose pads Nosethat pads Nose arethat mounted pads are that mounted into arethe mounted into padthe into pad the pad box with box screws. withbox screws. with screws. A patented A patented clip-on A patented clip-on technology technology clip-on which technology which which utilizes utilizes specially specially utilizes placedspecially placed magnets magnets placed on themagnets on the on the Snap-in Snap-in Nosepads Snap-in Nosepads Nosepads clip-on clip-on to lock to into clip-on lock hidden into to lock hidden magnets into magnets hidden in themagnets in the in the Nose pads Nosethat pads Nose snap that pads into snap the that into pad snap the box. into pad the box.pad box. frame endpieces frame endpieces frame which endpieces join which thejoin clip-on which the clip-on join the clip-on Hinge HingeHinge and frame andtogether. frame andtogether. frame The clip-on together. The clip-on houses The houses clip-on houses Flex/Spring Hinge Flex/Spring Hinge Hinge polarized polarized lensespolarized that lenses reduce that lenses reduce glare, thatare glare, reduce UV are glare, UV are UV Flex/Spring A spring A loaded springAloaded hinge springwhich hinge loaded keeps which hingeits keeps whichitskeeps its protective protective and enhance protective and enhance color, and enhance defi color, nition defi color, nitiondefinition initial adjustment initial adjustment initial andadjustment balance, and balance, thereby and balance, thereby thereby and depth and perception. depth andperception. depth perception. significantly signifireducing cantly signifi reducing cantly the need reducing thefor needthe forneed for Mask Mask 2wing2wing Mask 2wing subsequent subsequent adjustments. subsequent adjustments. adjustments. A specialized A specialized mask/shield A specialized mask/shield that mask/shield keeps that the keeps thatthe keeps the Stopper Stopper Hinge Stopper Hinge Hinge look of look a shield of alook while shield ofmaintaining awhile shield maintaining while separate maintaining separateseparate A feature A feature that prevents A that feature prevents the that temple prevents the temple tip the tip temple tip curvatures curvatures for each curvatures foreye. each UV for eye. protective. each UV eye. protective. UV protective. from touching from touching the from back touching theside back ofthe side theback lens of the sidelens of the lens
FlexonFlexon Temples Flexon Temples Temples
Nylon Nylon ShieldShield Nylon Shield
6
Temples Temples made Temples from made memory from made memory metal, from memory which metal, which metal, which consists consists mainlyconsists of mainly Nickel, ofmainly Nickel, Titanium ofTitanium Nickel, and Titanium and and other trace otherelements. trace other elements. trace elements.
This shield Thislens shield This is made lens shield isof made lens an optical isofmade an optical of an optical quality, quality, nylon material nylon quality, material and nylon is material UV andprotective. is UV and protective. is UV protective.
6
Stainless Stainless Steel Stainless Steel Steel
This shield Thislens shield This is made lens shield isof made lens an optical isofmade an optical of an optical quality, quality, nylon material nylon quality, material and nylon is material UV andprotective. is UV and protective. is UV protective.
3
Customized Customized Zyl Customized Zyl Zyl
4
Cellulose Cellulose Acetate Cellulose Acetate that is Acetate customized that is customized that for is customized a for a for a specificspecifi collection c specifi collection withc the collection with collection thewith collection logos, the collection logos, logos, trademarks trademarks or designs. trademarks or designs. or designs.
4
FlexonFlexon Bridge Flexon Bridge & Temples Bridge & Temples & Temples
3
4
4
5
5
5
5
6
6
7
7
7
7
8
8
1
2
3
BridgesBridges and temples Bridges and temples made and temples from made memory from made memory from memory metal, which metal, consists which metal,consists which mainlyconsists of mainly Nickel, ofmainly Nickel, of Nickel, Titanium Titanium and other Titanium andtrace other and elements. trace other elements. trace elements.
FlexonFlexon Bridge Flexon BridgeBridge
A highlyAcorrosion-resistant highly Acorrosion-resistant highly corrosion-resistant materialmaterial that material that that is madeisfrom made ofisfrom an made alloy of an from ofalloy Chromium of an of Chromium alloyand of Chromium and and Iron. Iron. Iron.
Titanium Titanium Titanium A low density, A low density, high A low strength, density, high strength, lightweight high strength, lightweight lightweight materialmaterial that is material hypoallergenic that is hypoallergenic that is hypoallergenic and and and corrosion corrosion resistant. corrosion resistant.resistant.
Injected Injected Plastic Injected Plastic Plastic Grilamid Grilamid (see Grilamid below) (see below) (see below) Propionate Propionate (see Propionate below) (see below) (see below) Trogamid Trogamid (seeTrogamid below) (see below) (see below) The above The are above all Thenylon-based, are above all nylon-based, are alltranslucent, nylon-based, translucent, translucent, ultra-lightweight ultra-lightweight ultra-lightweight and hypoallergenic and hypoallergenic and hypoallergenic plastic plastic plastic materials materials that are materials that co-polyamids. are that co-polyamids. are These co-polyamids. These These materials materials are approximately materials are approximately are 20% approximately lighter 20% lighter 20% lighter than standard than standard plastics than standard plastics and offer plastics and superior offerand superior offer superior comfort, comfort, durability comfort, durability and fldurability exibility. and flexibility. Injected and flexibility. Injected Injected plasticsplastics shouldplastics should always always use should a cold use always insert. a cold useinsert. a cold insert. Frame Frame adjustments adjustments Frame can adjustments be can made beafter made can lens beafter made lensafter lens insertion insertion using insertion slight usingheat, slight using not heat, slight to exceed notheat, to exceed not to exceed 40C/104F. 40C/104F. 40C/104F.
Methacrylate Methacrylate Methacrylate Used inUsed logo plaques in logo Usedplaques in forlogo specifi plaques forcspecifi collections. for c collections. specific collections.
Mag-Set Mag-Set Polarized Mag-Set Polarized Polarized
Nylon Nylon Lens Lens Nylon Lens
in orderintoorder prevent in toorder prevent lens to scratching prevent lens scratching lens on scratching on on sunglasses. sunglasses. sunglasses.
Bridge Bridge Bridge
Polarized Polarized Polarized Polarized Polarized lenses Polarized reduce lenses reduce glare lenses created glare reduce created glare created by reflected by refllight ected bywhile refl light ected enhancing while light enhancing while colorenhancing color color contrast, contrast, definition contrast, defiand nition depth defi and nition perception. depth andperception. depth perception. Also UVAlso protective. UVAlso protective. UV protective.
Polycarbonate Polycarbonate Polycarbonate Lenses LensesLenses
Adjustable/Flexible Adjustable/Flexible Adjustable/Flexible BridgeBridgeBridge A durable A durable bridge A durable which bridge adds which bridge comfort adds which comfort and adds comfort and and holds adjustments. holds adjustments. holds adjustments.
SaddleSaddle Bridge Saddle BridgeBridge A contoured, A contoured, fitted A contoured, bridge. fitted bridge. fitted bridge.
Unifit Unifi Bridge/Universal t Bridge/Universal Unifit Bridge/Universal BridgeBridgeBridge A one-piece A one-piece stationary A one-piece stationary bridge stationary that bridge is that bridge is that is contoured contoured to fitcontoured thetonose. fit thetonose. fit the nose.
Other OtherOther These lenses These are lenses These impact-resistant, are lenses impact-resistant, are impact-resistant, lightweight lightweight andlightweight provide and provide UVand protection. provide UV protection. UV protection. Clip-on Clip-onClip-on Polycarbonate Polycarbonate Polycarbonate lenses also lenses have also lenses a have scratch also a scratch have a scratch Clip-onClip-on available. available. Clip-on available. resistant resistant coating. resistant coating.coating. Toric Lenses/Shield Toric Lenses/Shield Toric Lenses/Shield Toric lenses/shields Toric lenses/shields Toric that lenses/shields have thatdifferent have that different have different curvatures curvatures in the curvatures horizontal in the horizontal inand the vertical horizontal and vertical and vertical meridians, meridians, enhancing meridians, enhancing optical enhancing optical clarity and clarity opticaland clarity and reducing reducing distortion. reducing distortion. UV protective. distortion. UV protective. UV protective.
Kids Kids
Kids
Mens Mens Mens Rx
Rx
Rx
Sunglass Sunglass frameSunglass which frame can which frame be can fiwhich ttedbefor fican tted a be forfiatted for a prescription prescription lens. prescription lens. lens.
UltraClip UltraClip Polarized UltraClip Polarized Polarized
TeensTeens Teens
A patented A patented design A patented which designuses which design a special uses which a eye special uses aeye special eye wire material wire material on the wirebase on material the frame base onand the frame magnets base and frame magnets and magnets housed housed on the interior on housed the of interior on thethe clip-on ofinterior the to clip-on join of the the toclip-on join theto join the front andfront clip-on andfront together. clip-on andtogether. clip-on The clip-on together. The houses clip-on Thehouses clip-on houses polarized polarized lenses polarized that lenses greatly that lenses reduce greatly thatglare, reduce greatly and glare, reduce andglare, and enhanceenhance color, defi enhance color, nitiondefi and color, nition depth defi andnition perception. depth and perception. depth perception.
Tweens/Petite Tweens/Petite Tweens/Petite Fit Fit Fit
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UnisexUnisexUnisex Womens Womens Womens UV Protective UV Protective UV (all Protective suns) (all suns) (all suns) Protects Protects eyes from Protects eyes harmful from eyes harmful UV from rays. harmful UV rays.UV rays.
MERCHANDISING
FENDI 1pc Display
FENDI Logo Plaque
F E N D I Tr a y D i s p l a y
FENDI Large box, Small box
FENDI 5pc Display
Case
Case
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2011 P R OD U C ED A ND DI S T R I B U TED B Y M A R C H ON E Y E W E A R IN C .
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