Anulekha_UX/UI Designer_Portfolio

+91 9650295379 anulekha.alc@gmail.com

imaginative

innovative

creative

Anulekha

Chowdhury

UX/UI Designer with a twist of creative art & a collector of various skills

a a a aaa

what type of designer am I?

Artwork @anulekha

what kind of designer am I? Learning has been a constant tangent in my life. I have been a collector of creative skills since a young age which has helped me become the designer I am today. Each skill I have picked up has taught me something in life and work.

I have learned to observe human behaviour, so i can design better experiences for them. I have understood human psychology better when i was trying to figure out what would be the best tattoo for them. I have learnt precision & patience when i have worked 12 hours on a mandala artwork. I have understood the importance of practice when I decided to learn guitar. I have learnt to observe aesthetics from my surroundings & get inspired.

UX/UI Design Branding/ Visual Identity Graphics (digital & print) Illustrations

Digital art Sketching/painting Tattoos Comic art

about my experinces

My sense of user experience & user interaction is not limited to a screen. It’s inspired by people and I design for the people

Anulekha Chowdhury Delhi NCR

Senior Visual Experiencer Designer

Unikove Technologies B.A Hons (Communication Design)

Pearl Academy

Work Experience July 2017 - Present

Sr. Visual Experience Designer | Unikove Technologies Pvt. Ltd.

May 2017 - Jun 2017

Front-End Developer & Designer | NDTV Bandbaajaa.com

Feb 2017 - Sep 2017

Trainee Tattoo Artist | Tribal Ink Tattoos Delhi

Sep 2016 - Present

& rap ic Designer | reelance

UX/UI

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Mar 2016 - Jun 2016 UX/UI I

ntern Junior Designer | Sparklin Innovations Pvt. Ltd. /

May 201 - Sep 201 5

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my works I have worked on a vast variety of projects in different domains.

However I’ll be showcasing some of the most elaborate ones to exhibit my skillsets & design thinking process.

Artwork @anulekha

a a a aaa 01.

UX/UI (Industry Work) 01 - Cipla DAT (UX Design | UI Design)

02 - Blackberrys (B2B Dealer App UX/UI)

03 - Shantanu & Nikhil (Website UI)

04 - Berd Vay’e (Website UI)

05 - Pictastic (Branding | Graphic Design | Website UX/UI)

06 - Wealthveda (Branding | Website UX/UI)

07 - OneBoard (Branding | Web App UX/UI)

08 - Heuristic Map (Interactive Website UX/UI)

09 - Simpleey.io (Branding | B2B Product UX/UI | Backend UX/UI)

10 - LivXP (Website UX/UI)

11 - Wealthcap.io (Website UX/UI)

Project 01

Cipla DAT UX Design

UI Design

Cipla Limited is an Indian multinational pharmaceutical and biotechnology company, headquartered in Mumbai, India. It’s Deficiency Anticipation Tool is a critical platform for FDA approval.

Deficiency Anticipation Tool

Project 02

Blackberrys Dealer App (UX/UI)

Backend Management UX/UI

The dealer app for Blackberrys brand; was built to facilitate the ordering & tracking process for dealers. The app provides the dealer with a suggestive buying plan (built on Artificial Intelligence) on the onset of a season. The complete app is supported by a web system that manages & track the buying & selling trends of dealers.

B2B Dealer App for Tablet (AI)

Project 03

Shantanu & Nikhil Website UI

Shantanu and Nikhil is a fashion label by brothers Shantanu Mehra and

Nikhil Mehra. They started in the year 2000 and are based in Delhi. Shantanu

and Nikhil happen to be the most sought-after and prominent names when

it comes to men's fashion. The duo brings a unique blend of fashion and

business sense to their label

Website Preview Screen

Project 04

Berd Vay’e Marketing Website Design

Berd Vaye is a New York based artistic studio that creates sculptures

which are made of a clear, shatter-resistant, high-end precious resin

that showcase carefully selected mechanical watch components.

View Website

Responsive

Product Showcase

Website

1/2

Project 05

Pictastic Branding

Graphic Design

Website Design

Photobooths are an awesome way to engage and entertain your guests.

Our booths can take selfies, gifs, boomerangs and even video - ready to be shared online. We do it all. From social events and parties, to corporate events, to large scale marketing activations and beyond.

View Website

2/2

Project 05

Pictastic Branding

Collaterals

Website Design (UX/UI)

Visit Website

Illustrative

Website

1/2

Project 06

Wealthveda Branding

Website Design

Iconography

Wealthveda help Individuals to find the best financial products and

then help in buying, managing and reviewing this on a 24X7 basis.

View WIP Website

Marketing

website &

Dashboard

2/2

Project 06

Wealthveda Branding

Website Design

View WIP Website

Iconography

1/2

Project 07

OneBoard Branding

Web App UI

OneBoard is a personalized digital board where you can curate

unique experiences and services for your visitors and followers.

Optimising technology to make it simpler and more adaptable

for robust bookings and check-ins, digital notice boards, guest

analytics and everything needed to maximise efficiency.

Fonts, Colours & App Icon

2/2

Project 07

OneBoard Branding

Web App UI

Booking

Experience UI

Project 08

Heuristic Map Interactive Digital Platform

Heuristic Map is an Interactive platform designed to better understand how heuristics are mapped togther and their meanings. Newristics is a USA based messaging company that has taken up this challenge to explain to users, what role heuristics play in forming messaging.

View WIP Website

Interactive Brain Animated Map

1/2

Project 09

simpleey.io Branding

Product UX/UI

Backend UX/UI

In an always on world, where brands, individuals, influencers, corporate are on a move, There is a need for a one stop solution that eases the process of data analysis. Simpleey.io is an integrated data analysis tool that will enable businesses to make insight led business decisions. The consumer, challenges and the context makes it a highly relevant platform .

View Case Study on Behance

simpleey.io

simpleey.io

2/2

Project 09

simpleey.io Branding

Product UX/UI

View Case Study on Behance

Backend UX/UI

2/2

Project 10

LivXP

Website (UX/UI)) LivXP is a channel for Fans, Sports Clubs and Commercial Partners to seamlessly co-create and exchange valuable interactions.

View Website

www.livxp.com

www.livxp.com

Mobile Friendly Website

1/2

Project 11

Wealthcap.io Website Design (UX/UI)

WealthCap is a market data platform that aims to provide full information on

existing and newly launched projects tokens on decentralised exchanges.

View Website

Blockchain Website

a a a aaa 02.

Desgin Process (Self Motivated Project) TAHO

Solo Travel App For Women

01 - Primary Research (Problem Statement & Objective)

02 - Secondary Research (Surveys & Observation for Personas)

03 - Personas (Target Audience defined)

04 - User Journey (Defining the App flow based on Personas)

05 - Wireframes & UX (Low fidelity prototype)

06 - Branding (Setting a visual identity and tone for the Product)

07 - UI (Adding Aesthetic value to the end result)

TAHO - Take a Hop Design Architecture

For travelling women who want to share and learn from each others’ endeavours. A whole community protecting & encouraging each other to become more confident and follow their travelling dreams & desires.

RISING ABOVE RAPE CULTURE

WHY?

Delhi, a place that has been declared “The Rape capital of India”. I have felt the fear of travelling alone from time to time and so have many women and their close ones. This app is a step towards making women feel safe and cared for, even when they are travelling alone.

ACTIVE CHATBOT APP

travel but there is a lack of personal touch & assurance that should be provided to a woman who is trying to explore the world on her own. Her confidence has to be boosted & all the amenities provided to encourage her to travel & explore.

WHAT?

Girl power For travelling women who want to share and learn from each others’ endeavours. A whole community protecting & encouraging each other to become more confident and follow their dreams & desires. for who?

“A CULTURE WHERE WOMEN AREN’T AFRAID TO BE WHO THEY ARE.”

Primary Research

Brainstorming and in depth research of the subject matter

Wanderlust

Confidence

Explore

Travel

Independence

Discover

Problem Statement

Women have to think infinite times & have to depend on others to travel. For reasons, varying from parental approvals to financial dependency.

Project Objective

The aim is to boost confidence for women, Inspire & encourage them for solo travel and make it easier & safer.

Target Audience

Women (20-35 Years)

Fond of Travelling

Willing to explore

Secondary Research & Personas Talking to people that have first hand or secondary experience related to the subject matter & identifying the primary target audience for which the solution is applicable

Travel Patterns

General Concerns

Solo experience

Family Culture

4 categories identified to prepare the questionnaire for for collecting information.

View the Data Sheet

3 Personas Identified from the data collected

Startergizing & User Journey Identifying the idle app flow according to the Perona’s behaviour and habits

Wireframs & UX

Setting up the user experience, tech & Features through low fidelity prototype layouts

GAMIFICATION

CHATBOT

AUGMENTED REALITY

ARTIFICIAL INTELLIGENCE

HOW? Technology & Feature LIST

Branding Setting a visual identity and tone for the Product and adding Aesthetic value to the end result

T A K E - A - H O P

User Interface Adding Aesthetic value to the end result

The research showed that the concept of chatbot as a virtual friend will comfort the user the most as it will be like having a conversation. Introducing AI bot will help the user in interacting with single taps and in multiple choice situations.

Making it really easy to use while on the go.

a a a aaa

03.

Graphic Design 01 - Unicef (Report Design)

02 - NDTV BandBaajaa.com (Emailers | Banners)

03 - 221 Baker Street (Packaging)

04 - Thee Pot Cafe (Menu Design)

05 - The Chulah (Rebranding | Menu Design | Restaurant Interiors)

06 - Thox Foodz Pvt. Ltd. (Branding | Collaterals | Website UI)

07 - Kalam’s Dream (Branding | Collaterals | Website UI)

Project 01

Unicef Report Design

Food

Menu

1/2

Project 02

NDTV BandBaajaa Banners

Emailers

Banners

2/2

Project 02

NDTV BandBaajaa Banners

Emailers

Emailers

Project 03

221 Baker Street Banners

Emailers

Emailers

Project 04

Thee Pot Cafe Menu Design

Food

Menu

Project 05

The Chulah Rebranding

Food

Menu

Menu Design

1/2

Project 06

Thox Foodz Branding

Collaterals

Illustrations

Iconography

Website UI

2/2

Project 06

Thox Foodz Branding

Collaterals

Illustrations

ICON SET

Iconography

Website UI

Project 07

Kalam’s Dream Branding

Collaterals

Website UI

a a a aaa 04.

Branding 01 -urekr

02 - hostel ninja

03 - revive

04 - bitparx

05 - kamaoni

06 - levell upp

07 - kadak patti

08 - azure

09 - ekakshar

10 - vedic prosperity

Project 01

Urekr Urekr is an organization with the aim of achieving advancement in Science and Engineering in today’s society.

Education

Project 02

Hostel Ninja Hostel Ninja is a platform that enables hostels across India to register on a platform which travellers/tourists can access for accomodations Travel

Project 03

Revive Revive is an advertising agency that aims at providing creative & innovative promotion solutions for brands.

Creative Agency

Project 04

Bitparx Bitparx is a platform for smart cryptocurrency investment consultation.

Cryptocurrency

|

Finance

Project 05

Kamaoni DJ KuMAOnI is a DJ who plays progressive music.

Music

Project 06

Levell Upp Levell Upp is a Cafe & Restaurant in Noida based on a psychedelic theme. The place is funky and young with neon colours.

Restaurant

Project 07

Kadak Patti Kadak Patti Is a dream project for tea enthusiasts exploring flavours. This Beverage point is will become a streat food corner with perfert chai combination!

Street Food & Beverages

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Project 08

Azure Event Planners

Azure Events plans luxurious weddings, based out of Jaipur. They aim to provide memorable, delicate & dream-like weddings.

Event Management Company

Project 10

Ekakshar Films Ekakshar is a Indian Production House that makes short films & wanted to the mark & blessing of Lord Ganesha in their logo.

Film Production House

Project 11

Vedic Prosperity Vedic Prosperity is a platform that provides a one stop solution for all Astrology based consultations.

Astrology

Artwork @anulekha

Get in touch with me for freelance & job opportunities or just to talk about art or design & life.

+91 9650295379 anulekha.alc@gmail.com

a a a a a a All artworks used are origial artworks created by me