NPD AND MEDIA
PICKS OF THE WEEK – WEETABIX ON THE GO
WEETABIX ON THE GO BRINGS BACK £1 PMPS
The £1 price-marked packs are back by popular demand and backed by a substantial field sales campaign across the convenience channel.
Weetabix On The Go has brought back its £1
bottle containing no more sugar than a glass of
PMP offer by popular demand across its 250ml
milk. Weetabix On The Go recently redesigned
core range.
its packaging to ensure that the bottle, cap and
Designed to further drive impulse purchases and bring incremental shoppers into the category, the limited-edition £1 PMP bottles are available in wholesale and convenience now. Weetabix’s field sales teams have hit the road to
sleeve are 100% kerbside recyclable, whilst they are also made from 51% rPET plastic. The price-marked packs are available across 250ml Strawberry, Chocolate, Vanilla, Banana and Caffé Latte flavours.
coincide with the launch and are visiting over 1,000
Christian Sarginson, Marketing Manager, Weet-
convenience stores across the UK with the aim of
abix On The Go, said: “We know that once trialled,
increasing distribution of the On The Go range.
we generate strong repeat sales with shoppers
The first of several Weetabix field sales cam-
loving the great taste and smoothness of the
paigns this year, retailers will be provided with
drink. After we first launched the £1 PMP offer on
POS materials and merchandising support for
a limited-edition basis back in December 2020, we
their drinks’ chillers.
saw phenomenal demand from both retailers and
With HFSS legislation on the horizon, Weetabix
consumers, bringing newcomers to the category.
On The Go remains ahead of the game in terms of
We’re pleased we can continue to offer great value
sugar content and nutritionals. The entire Weetabix
to customers in this channel with the PMP, which
On The Go range is HFSS-compliant, with each
is an easy breakfast option at an affordable price.”
WEDNESDAY 30TH MARCH 2022 / ISSUE 98 / SLRMAG.CO.UK I 33
