NPD AND MEDIA
PICKS OF THE WEEK – WALKERS
WALKERS UNVEILS GHOSTBUSTERS PROMOTION It is the first major collaboration to run across Walkers’ top five snack brands in years.
Walkers Snacks brands are offering Halloween
awareness of the promotion in-store, with a range
shoppers the opportunity to win prizes every hour
of POS materials and displays to create further
via an on-pack promotion to celebrate the release
visibility. They’re sure to help retailers drive savoury
of Ghostbusters: Afterlife.
snack sales during the run-up to Halloween.”
The promotion, which runs from 1 October to
Jeffrey Godsick, Executive Vice-President of
30 November, is the first major collaboration to run
Global Partnerships and Brand Management and
across Walkers’ top five snack brands in years. It
Head of Location Based Entertainment at Sony
features a prize pool including VIP screenings of
Pictures Entertainment, added: “What better way
Ghostbusters: Afterlife, Sony gadgets, and a grand
to celebrate the return of the iconic Ghostbusters
prize of a trip for two to New York.
than to partner with the UK’s biggest snack brand.
It is hoped the on-pack promotion will evoke
The unprecedented scale of our relationship with
nostalgia among parents and place Walkers front
Walkers Snacks is truly incredible, ensuring audi-
and centre for those looking for a Halloween snack.
ences across the UK and Ireland will get a taste
Will Robinson, Portfolio Lead for Walkers
of the exciting movie to come.”
Snacks at PepsiCo, said: “The collaboration
The Walkers Ghostbusters promotion will run
between Walkers and Ghostbusters: Afterlife is
across each Walkers Snacks brand in multipacks,
the perfect treat for Halloween. With eye-catching
grab bags, £1 PMPs, and sharing bags.
imagery from the film across the packs, they’re
To find out instantly if they’ve won, shoppers
sure to jump out at shoppers. As a key occasion
need to visit the promotional website and enter
for retailers to tap into, we’re also driving further
their full name and email address.
WEDNESDAY 29TH SEPTEMBER 2021 / ISSUE 75 / SLRMAG.CO.UK / 37
