COMMUNITY
ONE STOP
One Stop and FareShare tackle hunger this Easter The symbol group is launching an Easter activity book that will be sold in-store with all profits going towards helping FareShare provide food to struggling families.
O
ne Stop will work with FareShare, the UK’s biggest charity fighting hunger and tackling food waste, over Easter. One Stop launched its partnership with FareShare at the end of last year, with an £80,000 donation that supported vulnerable families over the festive period and February half term this year. The symbol group is launching an Easter activity book which will be available to purchase in-store for £1 from 4-18 April. All profits from the sale of the books will
go towards helping FareShare provide food to families that are struggling to get enough to eat. The limited-edition book will be available to purchase in all One Stop stores and includes colouring pages, word searches, dot to dot, and has a story running through it, with characters to find. In addition, One Stop is donating 2p to FareShare from every individual and multipack of fresh fruit and vegetables sold, helping to increase fundraising and provide food to people going hungry across the UK.
The promotion will run from 11-22 April. Liz Fox, Head of Sustainability and Social Responsibility at One Stop, said: “It is a sad fact that in today’s society, people are reliant on these charity networks to survive, much of which was escalated during the pandemic. As a community-based retailer we want to do as much as we can to assist. “Our store colleagues know their customers incredibly well and find ways to help them on an individual basis, every day. However, our relationship with FareShare on a national level enables us to consolidate some of these efforts into a campaign that will raise additional funds and drive awareness of this superb charity.” Point of sale materials and digital marketing activity will promote the FareShare p ar t ne rsh ip i n stores. Plans are already in place to produce a third activity book, which will be launched in summer 2022.
WEDNESDAY 13TH APRIL 2022 / ISSUE 100 / SLRMAG.CO.UK I 25
