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NIELSENIQ
Inflation changes shopping habits NielsenIQ research reveals most consumers have experienced rising grocery prices, as inflation starts to bite.
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ore than half of all Brits are noticing the increasing cost of their weekly grocery basket in the last six months, new figures have revealed. Research by NielsenIQ has identified five new consumer groups across the UK, based on the pandemic’s economic impact on their
financial security and associated spending patterns. These include the strugglers (19%), the rebounders (22%), the cautious (35%), the unchanged (16%), and the thrivers (8%). All consumer types have been noticing rising grocery prices, with 16% of all UK consumers having taken
10 I SLRMAG.CO.UK / ISSUE 100 / WEDNESDAY 13TH APRIL 2022
a radical approach and stopped buying certain products completely. The biggest consumer group to make such changes is the strugglers (21%) – those who have been experiencing job or income loss – slightly below the global total for this consumer group (23%).
