News
Products
SOFT DRINKS
Pepsi Max Taste Challenge: the verdict The results of the summer-long Pepsi Max Taste Challenge have been revealed, with 61% of participants choosing it over the UK’s top-selling cola. The Taste Challenge took place at 44 pop-up sampling locations across the country, with approximately 24,000 participants taking part in controlled blind taste tests to decide the better-tasting cola. “This is great news for Pepsi Max and retailers. The results clearly demonstrate the potential revenue power of Pepsi Max as part of a complete retail soft drinks offer,” said Bruce Dallas, Marketing Director at Britvic GB, the brand’s producer in the UK and Ireland. “The Pepsi Max Taste Challenge has undoubtedly heightened visibility and trial of the brand through the heavyweight support package of TV, outdoor and social advertising alongside the pop-up taste test events this summer.” “Pepsi Max has contributed more absolute value growth (+£57.1m vs YA) to the Grocery and Impulse Cola category than any other brand in the last year and we will be focusing on developing plans that drive this growth even further for retailers in the coming months.”
ProductNews RAISE A GLASS TO INCREASED PROFITS FROM CHRISTMAS DRINKS – P48 FOOD-TO-GO Lomond launches ‘Nom Stop’
Lomond offers complete food-to-go package Lomond: The Wholesale Food Co has launched ‘Nom Stop’, an all-in-one food-to-go ‘turnkey’ solution. The Nom Stop setup includes kitchen equipment, marketing material, branding, a step-by-step guide with crib sheets as well as all the legal and food safety requirements, menu display screen, Nom Stop sign and shop fitting. “We take care of everything from the set-up to the food being sold, which makes us a genuine one-stop shop,” said Lomond boss Sam Henderson. “We will also provide ongoing support from our creative, technical and sales teams. “We feature a wide range of products via Nom Stop to ensure that we’re capturing all the latest food-to-go trends, from breakfast rolls and sausage muffins to
soups, mac ‘n’ cheese, burgers and wedges, sandwiches, croques and cake. “Regardless of whether customers are looking for breakfast, brunch, lunch, dinner or just a tasty snack, Nom Stop has something for everyone and is the perfect way for retailers to stand out from the competition.” All the food options have been carefully considered, with
essential allergen information and nutritional data provided, as well as POS cards, stickers and posters for retailers to use. Items can be heated in a matter of minutes, available ‘grab and go’ from the hot-hold cabinet. The Nom Stop food-to-go set up can be created bespoke to customers’ needs and Lomond’s team are available to help with any enquiries on 0141 353 6777.
SNACKS
McCain revamps Home Chips recipe
Walkers sparks Christmas sprout debate with festive range
McCain has unveiled a brand-
Walkers has launched a new festive range of Christmas dinner flavours, including the first-ever Brussels Sprouts-flavoured crisp. Aiming to spark debate across the nation and drive incremental sales for retailers, as well as capturing their customers’ Christmas spirit, Walkers is launching two Christmas dinnerflavoured multipacks, one including a Brussels Sprouts flavour for the sprout lovers and one with an alternative flavour selection. Christmas dinner for sprout lovers includes Brussels Sprouts, Turkey & Stuffing and Pigs in Blankets flavours. The sprout haters can feast on Glazed Ham, Turkey & Stuffing and Cheese & Cranberry. Turkey & Stuffing, Pigs in Blankets & Brussels Sprouts are also available in single-serve packs.
new recipe for its signature Home Chips – giving consumers what it says is “the crispiest, fluffiest and tastiest chip on the market”. The new recipe follows three years of development, including line trials and in-depth consumer research. McCain Marketing Director, Mark Hodge said: “As a brand, it fills us with pride to see that our Home Chips have remained the nation’s favourite chip for over 20 years. However, we never rest on our laurels and recognise that
The limited-edition range is supported by in-store marketing, TV, digital and PR activity. Andrew Hawkswell, Marketing Manager at PepsiCo, said: “Walkers has a proven track record of launching fun and playful flavours that really get the nation talking, and this year we wanted to bring some of that magic to Christmas. The sprout debate is one that divides the nation, so we wanted to offer product solutions for both sides.”
there is always work to be done to make our chips even better.” KEEP UP WITH THE LATEST NEWS AS IT HAPPENS – FOLLOW US ON TWITTER @SLRMAG
18
SLR | NOVEMBER 2018
www.slrmag.co.uk
