Antique Back Roads Volume 10

Volume 10

Collector’s Magazine Plus Antique Shops, Malls & Show Directory Collecting Coca-Cola History Keeping History Alive Collecting Currency The Winchester Store

Find Antique Shops, Malls, Shows and Clubs on line at AntiqueBackRoads.com

Collecting Coca-Cola History In the last issue of Antique Back Roads, we featured a 1900’s Drug Store. This could have been the setting of Dr. John Stith Pemberton, as he experimented with a wide range of proprietary medicines to sell to the public. Some of his products included Gingerine, Indian Queen Hair Dye and Triplex Pills. On May 8, 1886 Pemberton created and served Coca-Cola in his pharmacy, Jacobs’ Pharmacy. He served an average of nine drinks a day during the remainder of 1886.

In the 1890’s an “advertising push” for this new drink took place in New England. Businesses were offered premiums such as clocks, fountain urns and more, as a way to entice them to buy more gallons of Coca-Cola syrup. Coca-Cola salesman had a lot to do. Besides taking care of their current customers, they would call on new businesses, show how to properly mix this new Coca-Cola drink and put up store displays (known as point of purchase advertising).

The salesman also had to contact the local billposters in each town and contract with them to put up the Coca-Cola billboards. It was a lot of hard work but this new approach to marketing worked and sales skyrocketed.

A rare piece of advertising from those early years is a mosaic Coca-Cola hanging light half globe. As I understand it, only two of these are known to exist.

One sold at the Schmidt Museum Auction and the other is in a private collection.

The only record of them existing is a photo of an old soda fountain with two mosaic half globes on the mirror of a back bar. Perhaps these two mosaics were the ones in the photo, no one knows. Both of these globes have been compared and are exactly alike. These are not shown in any Coca-Cola price guide.

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Most collectors are familiar with the CocaCola Vienna Art Plates which were produced and distributed by the Western Coca-Cola Bottling Company. Early bottlers often did not contact Coca-Cola for approval on advertising items. They just produced it and gave it away. While these were not “Authorized by Coca-Cola”, they are still part of the Coca-Cola collecting and history. Up until 1924, independent bottlers had no guideline for any advertising. In that year the Coca-Cola Company formed a Standardization Committee.

The committee’s booklet titled Coca-Cola Bottler’s Standards, gave bottlers new rules and actual standards to follow in marketing Coca-Cola.

Coca-Cola Chewing Gum items, while not soda related, are extremely rare and are part of Coca-Cola history and highly sought.

1914 – 1916 Dutch Boy Counter Display came in two sizes.

1914 – 1916 Dutch Girl Counter Display size 5.25” x 7.75”.

Lots of great Coca-Cola advertising for sale on www.icollect247.com

Collecting Coca-Cola History Two rare pieces of Coca-Cola history are a girl drinking Coca-Cola from a straw and an old fashioned Santa.

Neither of these pieces are shown in any price guides. The girl drinking Coca-Cola from a straw is shown in the Coca-Cola Bottlers’ Current Price List September, 1927. It sold to bottlers for .06 each and was called the “Girl with Straw Hanger”. These are rarity seen. Perhaps they were not ordered by retailers and thrown away or was a short production run.

The old fashioned Santa Claus was a cardboard bottle display. The piece is die cut and made of very thin cardboard. With the scary look of Santa and the thin cardboard I doubt that many retailers kept them around long.

Girl and Straw used as a hanger, counter display or window display with a large Coca-Cola bottle.

Early Old Fashioned Santa Claus with bottle used to hold the display up.

As early as 1907 window displays and festoons were used to advertise Coca-Cola. In small towns across the USA, downtown stores had large glass windows in which to advertise. Coca-Cola took advantage of this open space and created elaborate Coca-Cola displays. Inside the stores were soda fountains with back bars, a perfect place for festoons. These elaborate window displays and festoons were made of cardboard and often had many pieces to the display. Super rare festoons and window displays are from 1907 to 1918. Other rare ones from the 1920’s such as the 1926 “Chinese Lanterns” and 1927 “Leaves” festoon.

Due to direct sun light, heat and humidity not many of these survived. They were just thrown away after taken down. Little did they know that this would be a valuable piece of history and highly prized by collectors.

1927 Leaf Festoon

Postal Paper Subscriptions Available - see page 15.

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Collecting Coca-Cola History The 1950’s and 1960’s saw the largest number of festoons made, as they followed trends such as Square Dancing, Auto Racing, Beach Girls and Birthstones. Many collectors shy away from these due to size and if

1950’s “Host to Thirsty Main Street” Festoon sits on a thin shelf.

1950’s Sailor Girl Festoon Foil Covered Cardboard. Attached to the wall with mirror hangers.

1950’s Metal fish, sides, and ring, “Kay Display masonite logos.

framed they do take a rather large wall. I have seen collectors use them as they were originally intended, in separate pieces on the wall.

As well as the continual use of festoons during the 1940’s, 50’s and 60’s large advertising cardboard signs, like mini billboards begin to appear in businesses. These cardboard signs were inserted into wooden frames often referred to as “Kay Displays”. These wooden frames had metal rods on each side, a Coca-Cola bottle emblem at the bottom

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Collectors have made these the focal point of a room, like a formal painting.

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Collecting Coca-Cola History and were manufactured by the “Kay Display, Inc.” company.

These Kay frames were usually permanently affixed to the wall. In the 1940’s single sided cardboards were held in place with little medal flip pins. During the 1950’s and 1960’s the Kay frames were made with slots on the back so the cardboards would slide into the frame. Frames and cardboards came in several sizes, some horizontal and some vertical. No matter whether they were advertising teenagers on the phone or soldiers in uniform, all were colorful with everyone enjoying a Coca-Cola.

In the 1960’s Coca-Cola advertising began to change from cardboards to more permanent signs of metal and plastic. A few cardboard signs were still made and distributed to retailers. These were battery operated motion displays made of very thin cardboard. One of these rare displays, is the 1960’s 3-D Coca-Cola Dancing Couple.

It would only standup if was displayed with a King Size Bottle 6 pack.

Besides the Coca-Cola Dancing Couple, a large battery operated “King Size” lion with moving eyes was produced.

Again this King Size Lion is seldom found in near mint condition.

Historical items still make their way to the market in different ways. Some are found at antique shops, shows, on line websites or at auctions.

Trademark Approved Dated 1893.

At a recent auction, two framed letters from the Department of Interior with the Certificate of Registration for the Coca-Cola Trademark dated January 31, 1893 were sold. These framed pieces of paper were truly one of a kind. In anyone’s book a priceless piece of Coca-Cola history.

When investing in memorabilia, Coca-Cola or otherwise, talk to the seller. If it’s on the web, reach out to the seller and talk with them on the phone.

If you are in an antique mall ask if they will call the seller so you can talk to them. Find out if the seller has a background in that collecting field and will guarantee the item as original. If an item is up for auction, talk directly to the auctioneer or a knowledgeable assistant before the auction. Ask to inspect the item and ask if they will guarantee the item as original and not reproduction.

Of course, learning about what you want to collect by reading books, magazines and checking out the web is a great resource. There are also many clubs which offers newsletters and conventions to meet other collectors and learn from them.

If you are buying for your collection as an investment, buy the best condition that fits into your budget. If you are not sure if the piece is real, walk away. Remember you will be displaying the piece in your home and you want to admire your investment… especially if you are sitting in your living room, drinking an “Ice Cold Coca-Cola”.

Article written by: Irene Davis

Head and eyes moved.

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Keeping History Alive In 2010 we dreamed of buying a big, old, beautiful, historic house and turning it into a Bed and Breakfast. An old town covenant prevented that from happening so we needed to find another dream. We now share our love of this historic estate by holding charitable fundraising events and are known as a House with a Mission. When we purchased this estate, it not only came with history but with the responsibility to keep its history alive.

I’m not sure if we are old souls or just have a passion for things with a story, whether it’s a house, a car, furniture or an item.

We live in what was once the summer home of the R.B. Davis, the founder of R.B. Davis Baking Powder.

Built in 1905 this 4 structure estate majestically sits on 8.2 acres (it was 89 acres) overlooking Cazenovia Lake in Cazenovia, New York. He produced items such as Davis baking powder, Davis baking soda, Davis yeast, Cocomalt, Swel frosting and My-T-Fine pudding. Mr. Davis was a 1st NY rifleman in the Civil war and was later recognized by Abraham Lincoln at the White House.

His only daughter, Lucretia Davis Jephson was one of the Daughters of the American Revolution and a philanthropist in her own right. With the help of a Davis relative and many hours of research we have been able to come up with the history, as well as a collection to go with our house. Our fundraising events always bring someone to us with a story, a connection or a piece of the past. We believe preserving is the key. Once something is destroyed, you cannot bring it back. It’s always fun finding

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others that are willing to love something as much as you do.

When you are passionate about something it shows; people want to be a part of it and are willing to share. When it comes to google searching, I’ve dug deep into the trenches of the internet. Don’t pass anything by. One word can lead to another whole avenue of history and never pass up a lead. Last year we sold our machine shop business of 30 + years. During that time my husband was able to build the engines for our two 1932 Oldsmobiles, both are in

the process of being restored.

Several years before that we sold antique car parts under the name of Ozzies’ Attic. We traveled many weekends with our trailer in tow and met a lot of great people.

Last year we started Cazenovia Antiques. While it’s in the beginning stages, we hope to enjoy the next phase of our lives with this new venture. My husband, who I call the treasure hunter, has been able to find the period furniture to furnish our homes. We frequently get asked if the house came furnished this way, so we must be doing something right. So while education and knowledge is important to buying and selling antiques, it’s not necessary to start. Collecting is fun and if you love it, it’s priceless. For more information on the Hillcrest Jephson Estate, please visit our facebook page www.facebook/hillcrestjephson.com,click on the photos and view our albums for a look at the estate by house, rooms, history and events we have been fortunate to hold.

Linda Osborne

Summer Home of R.B. Davis - Founder of R.B. Davis Baking Powder - Built 1905

Collecting Currency vignettes. They also have pieces of history to tell.

This type note was first issued under the Act of February 28,1878, and the Act of August 4,1886. There are also small size Silver Certificates which were first issued in the Series of 1928.

Before I begin this narrative, I will tell you we are not experts on this subject. Our words and opinions are solely ours. There are those who like World Paper Money, but this article deals only with issuance of United States Currency.

Where possible, I have included photos of some of the beautiful Currency once prevalent in  United States.

Collecting currency is hardly any different from collecting coins. The same basic rules apply. As I mentioned in my article in the last issue about collecting coins, I would advise the Currency Collector to do some research and collect what you like for the sake of enjoyment.

Coin Collecting is fun, interesting and, in some cases, profitable. However, knowing what we know now, I think both Noel and I would prefer to just collect Currency. There are any number of reasons to do this, but the biggest reason I would solely collect currency is the ease of transporting. One can take much more currency on a flight across the country than he could take in coins. He can also package and store the currency collection in a smaller place.

Like coins, there are so many different pieces of Currency to collect, it is sometimes hard to decide where to start. Therefore I would advise the young collector to choose a period, or type of note to collect. There are many very good books printed that will help you decide what you want to collect.

Among those are: Paper Money Of The United States by Arthur I Friedberg and Ira S Friedberg; Small Size Paper Money by Dean Oakes and John Schwartz; and National Bank Notes by Don Kelly, just to name a few. We would suggest buying at least one reference book to have at hand at all times. You can also find many interesting articles about Coin and Currency collecting on the internet.

Large Notes in Silver Certificates are among my favorites. They are very colorful and have such pretty

A 1899 Series of a $1 Silver Certificate. This LARGE SIZE NOTE and is also called a Black Eagle

A 1928 “Funny Back” Dollar. Slightly larger than today’s one. Note the ONE on the back.

A 1896 Silver Certificate. called an Educational Note (Photo Courtesy of S and S Currency)

Find currency for sale on www.icollect247.com

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Collecting Currency I also enjoy the National Bank Notes. These notes are U.S. Currency banknotes issued by the NATIONAL BANKS chartered by the government of the United States. These notes were usually backed by bonds the bank deposited with the US Treasury.

(Wikipedia)T We are fortunate to own a large size note, and a small size note on the First National Bank of Pontotoc, MS, my husband’s hometown, as well as mine during my high school years. Below is the large note.

Here are just a few of the different notes you may want to study and decide what to collect.

Legal Tender Note or U.S. Note Called the “Woodchopper” or sometimes called “The Pioneer Family” Photo Courtesy: S and S Collectibles

Government after the onset of the Civil War, from 1862 to 1876.

Denominations of 3, 5, 10, 15, 25 and 50 cents Fractional Currency introduced by the US

Gold Certificates large & small notes. Large note from Series 1922 and small Series 1928 Photo Courtesy of S & S Collectibles

A 1917 Legal Tender Notes (U.S. Notes) Federal Reserve and U. S. Notes)

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Please note: All photos are photos only of the actual note. Those that are not my personal ones have been credited to the owner.

Find currency for sale on www.icollect247.com

Collecting Currency

Federal Reserve Note

Error Note - No seal or serial number and also missing on the back

$100,000 Gold Note from Series of 1934 Courtesy of National Numismatic Collection at the Smithsonian Institution

Issues of The Confederate States of America Had different places of issue.

Radar Note.

The serial number reads the same both ways.

One of few featured a Native American. This is Running Antelope of the Hunkapapa Sioux Tribe.

Source: Public Domain Photo Wikipedia

I hope I have given you some insight on Collecting Currency and that you find a niche you will be happy with. Visit us on line at www.icollect247/valleymiss and check out all the dealers at this great website.

Happy Collecting!

Article by: Bettie and Noel Watts B & N Collectibles www.icollect247.com/vallymiss

Find currency for sale on www.icollect247.com

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Winchester Arms Collectors Association • www.winchestercollector.org

www.winchestercollector.org

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Join over WACA Members Worldwide • www.winchestercollector.org

Jennifer Gole is a Patron Member of the NRA, Past Director of WACA, Past Secretary WCA and Member of OGCA. Gary Gole is a Benefactor Member of the NRA, Member of WACA and Life Member of OGCA.

www.winchestercollector.org

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About Antique Back Roads...

Collecting is preserving the past. As collectors, we are preserving history for the future generations. It does not matter if you restore a home, collect a certain era or brand or collect documents, you are preserving the past.

As collectors, the hunt and sharing your collecting brings you great enjoyment. From antique shops to shows, from the internet to conventions, you do it all. Through the support of the icollect247.com dealers, we are able to print over 30,000 copies of Antique Back Roads to be distributed throughout the US. The icollect247.com dealers offer only authentic pieces on line for sale. These dealers also have antique shops, booths in antique malls and are collectors at heart.

While checking back issues of Antique Back Roads magazine on line, check out our ‘Shop, Show and Club Directory.” We encourage you to use our mobile friendly website as you travel or plan your next collecting trip. Our “Get Directions” option will give you travel time and directions.

When you shop on line, don’t forget to shop icollect247.com. New dealers are always welcome. icollect247 is a Proud Partner of Antique Back Roads.

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Read Past Issues on line at www.AntiqueBackRoads.com Pictures from Terry McMurray’s 1900’s Drugstore Check out the article in the last issue!

Read about Egg Scale Collecting in our last Antique Back Roads.

Made in Canada

by Frost Fence Co.

German Maul Rictus Egg Scale - Very Rare

Just a few of our interesting articles which can be read and printed on line.

Volume 1 - Insuring your Antiques & Collectibles, Chiming in on Clocks Volume 2 - Collecting Gas & Oil, Soda Machines Volume 3 - Litho Toys-Real or Copy, Downsizing Your Collection Volume 4 - Halloween Collectibles, Breweriana Volume 5 - Marble Collecting, Sweets for the Sweet, Pepsi & Pete Volume 6 - To Restore or Not to Restore, Fenton Glass, Road Map Collecting Volume 7 - A Country Store Museum, Collecting Porcelain, Lunch Box Collecting Volume 8 - Collecting Advertising Clocks, Girth of a Nation Volume 9 - A 1900’s Drugstore, The Beatles Changed the World, Egg Scale Collecting, Coin Collecting

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Two Large Antique Shops Full of Vintage

Garage and General Store 24554 Coastal Blvd., Tasley, VA 23441 (757-894-1218) Find directions and photos in the “Shop Directory” on www.AntiqueBackRoads.com

Selling on line www.icollect247.com/studebakers www.icollect24.com/creekhouse