Sourced welcome to
by
SERVICE • VERSATILITY • KNOWLEDGE
Fresh produce is a universal thread that connects us all. From every corner of the globe, exotic fresh fruits and vegetables reflect the diversity of cultures and climates.
In this issue of SOURCED, we focus on different cultures’ unique relationships with exotic fresh produce—exploring how it shapes cuisines, celebrations, and traditions. We’ll highlight the richness of exotic fresh produce from Asia, feature a product spotlight on the vibrant and nutrient-packed dragon fruit, and shine a spotlight on our Dry Veg and Ethnic Department, offering insights into all this team has to offer. You’ll also find expert merchandising tips to help bring exotic offerings to life, along with much more!
As exotic produce continues to gain popularity, we invite you to join us on a journey around the globe to discover the incredible diversity and richness of the world’s exotic fresh fruits and vegetables.
Anton J. Marano
Damon Marano Chief Executive Officer President and Chief Business Officer
Exotic Produce
FROM AROUND THE WORLD
The United States, often referred to as the “melting pot” of the world, is home to people from countless cultures, each contributing its unique culinary traditions.
This rich diversity has driven a growing demand for fresh produce from around the globe.
Fresh produce from different cultures is rapidly gaining popularity, introducing new flavors to American grocery carts. Fruits like dragon fruit, lychee, and rambutan, once considered niche, are now becoming mainstream favorites.
Health trends have also played a major role in the rising popularity of international produce. With a focus on plant-based diets and superfoods, consumers are seeking natural, nutrient-dense options. Exotic produce is often considered a staple in health-conscious diets.
South America
Passion Fruit
Guava
Cherimoya
Yucca
Caribbean
Soursop
Mexico
Mamey
North America
Prickly Pear
Central America
Dragon Fruit
Chayote
Habanero
THE GLOBAL EXOTIC FRUIT MARKET IS PROJECTED TO GROW WITH AN APPROX. ANNUAL GROWTH RATE OF 6.8%.
BY 2028, IT IS EXPECTED TO REACH $23.52 BILLION.
Romanesco
Kohlrabi
China
Chinese Eggplant
Lychee
Daikon
Middle East
Pomegranate Dates
South Asia
Indian Eggplant
Jackfruit
Bitter
Melon
West Africa
Okra
Kiwano
East Asia
Korean Pear
Napa
Watercress
Southeast Asia
Mangosteen
Lemongrass
Rambutan
Durian
Purple Yam
Garlic
Turmeric
Thai Chili
Curry Leaves
BY 2033, THE U.S. EXOTIC FRUIT MARKET IS PROJECTED TO GROW AT AN APPROX. COMPOUND ANNUAL GROWTH RATE OF 5.9%.
Asia stands as a powerhouse supplier in the world’s production of exotic produce, contributing an impressive 60 to 80 percent of global supplies.
Dominant players like India, Thailand, Vietnam, and Indonesia lead the charge thanks to the region’s perfect blend of tropical and subtropical climates and its cutting-edge agricultural methods.
As the global appetite for exotic produce grows, Asia’s ability to meet both domestic and international demand only solidifies its status as the ultimate supplier of these sought-after, unique fruits and vegetables.
with vibrant citrusy sweetness and earthy depth—perfect for spicing up any dish with bold, exotic flavor.
Mangosteen
Tangy-sweet and antioxidantpacked, mangosteen is Asia’s “Queen of Fruits.”
purple, ube is the star of Filipino desserts like ube halaya.
Watercress
Peppery and nutrient-rich, watercress is a popular choice for herbal teas and fresh salads.
lychee, rambutan is a Lunar New Year favorite, perfect for fruit salads or cocktails.
Lemongrass
Citrusy and aromatic, lemongrass is a staple in Thai soups, salads, and teas.
Popular Asian Dishes Featuring Exotic Fresh Produce
Chinese: Stir-fried vegetables, hot pot, and dumplings with vegetable fillings
Japanese: Miso soup with seaweed and tofu, vegetable tempura
Thai: Green papaya salad, Tom Yum soup, Thai curries
Indian: Vegetable biryani, sambar with drumsticks, spinach curries
Korean: Kimchi, bibimbap with fresh vegetables
Lychee
Juicy and fragrant, lychee is a beloved fruit in East Asian culture, perfect for fresh snacks, cocktails, or tropical desserts.
Bok Choy
With a tender crunch and mild, sweet, and slightly earthy flavor, bok choy is perfect for fresh, light, versatile dishes.
Indian Eggplant
Small, tender, and mildly sweet, Indian eggplant is perfect for smoky baingan bharta or rich curry.
The Art of Merchandising Exotic Produce
SELLING EXOTIC FRESH PRODUCE REQUIRES A BLEND OF EDUCATION, CREATIVITY, AND APPEAL.
USE IMAGES TO TEACH CUSTOMERS ABOUT ORIGINS
Merchandise your exotic produce using signage that shares information about the item’s flavor profiles, cultural significance, and recipe ideas.
HAVE TASTING OPPORTUNITIES OR OFFER FREE SAMPLES
Offering taste-testing opportunities or free samples can also help break down hesitations and introduce customers to unfamiliar items.
Highlight Health Benefits
LINK TO RECIPE IDEAS WITH QR CODES
Highlight the unique qualities and flavors of items and use storytelling to connect customers with the origins of these rare finds.
BUILDING A STRONG CULTURE
by Rick Van Arnam Vice President of Leadership, Team Development, and Strategy
On a hot morning in Afghanistan back in 2003, I led a work detail assigned to help Afghans array a dozen “hulks” as targets for a new tank range. A “hulk” was an old Soviet tank that had been destroyed by Afghanistan’s Mujahedeen following the Soviet invasion of 1979. In Afghanistan, there were a lot of hulks from which to choose.
We arrived at the designated location right on time—at 0800—and figured we’d have this job knocked out in a few hours. However, through our interpreters, we learned that our Afghan colleagues would be ready only after having chai—and we were encouraged to join them, which we did. About an hour and half later, and having tepidly sipped something hot that we were told was chai, we were ready to get to work. By nightfall, we had positioned our first target; it wasn’t that the work was difficult, it was that, in Afghanistan, we were working on Afghan time within Afghan culture.
Just like a country has a culture—a collection of accepted beliefs, norms, and behaviors—a company has a culture, and it must be shaped wisely, stewarded deliberately, and protected always. If it feels at times that you are swimming against a company’s culture or that it’s just really hard to get work done, it might be because you haven’t had clarity around what
Near Kabul, Afghanistan
SHAPE WISELY
In my work with executive teams, the process of shaping culture starts with discovering what behaviors already exist with their best folks. Those behaviors should be teased out, worded uniquely, and used daily everywhere. We call those core values. Core values are non-negotiable and live in everything that we do from as early as the hiring process through a person’s last day of work. Core values are a super tool for thanking your people and coaching people up or out. They will attract the right people and keep the wrong people away. Core values will often be at the heart of stories your customers share with others.
Alongside a company’s core values, and not to be confused with them, are permission-to-play and aspirational values.
Permission-to-play values are often thought to be core – they are not. Integrity, honesty, respect, and a long list of others, are minimum standards of behavior. While important, they are expected. Possessing permission-to-play values may simply get a person the interview.
Aspirational values are exactly as they sound. They are behaviors we wish existed across the company but don’t. Recognize these as behaviors that could make a difference and should be pursued; but don’t pretend they exist everywhere. Credibility is lost when that happens.
STEWARD DELIBERATELY
When done well, a company will focus on just three or four core values. It’s not that other behaviors won’t be exhibited, it’s that a few deliberately chosen behaviors will have a greater impact across the company when they are over-communicated and embedded throughout—especially in critical processes like interviewing, onboarding and welcoming new employees, and performing reviews. Core values are the behaviors that move a business forward even when owners, executives, leaders, and managers aren’t looking!
FINAL THOUGHTS PROTECT ALWAYS
The protection of core values is non-negotiable. In other words, if an employee violates a core value, that person will be let go. This action may seem obvious, but I have seen companies who actually tolerate behavior that is opposite a core value. This usually occurs when the violator is a productive employee, and the common reasons are fear and dread—fear of losing results and dread of having to go through the hiring process.
Time and again, I’ve watched teams experience a real lift when the offender is finally let go. Not only does the leader regain credibility when that decision is finally made, but the team’s performance improves, as well, by not having to deal with that behavior any longer. Moreover, when everyone knows that core values will be protected and won’t be compromised, those who don’t fit will opt out—because they don’t want to be singled out!
During my military career, I spent two years in Afghanistan and nearly two years in Korea, and I visited a handful of other countries. Looking back, I realize—coming from a small town along the Canadian border—I wasn’t great at adapting to another country’s culture. I was out of my comfort zone, and learning was a challenge.
But in business, I’ve found it fascinating that work related to core values is more a process of discovery, not creation. It’s not everything under the sun—it’s identifying the very few behaviors that already exist and are making a positive difference. Those are the pillars of your culture upon which a spotlight must always shine.
For more insight on how to identify and use core values, check out The Ideal Team Player, one of Patrick Lencioni’s best books.
Why Exotic Produce Captivates Consumers
Exotic produce is transforming the way consumers experience fruits and vegetables. With their vibrant colors, unique flavors, and health benefits, these products are more than just food—they're an adventure for the palate. Let’s explore some key selling points and trends that make exotic produce irresistible.
Cherimoya Pomegranate
TRENDING EXOTIC FRUITS
Soursop
Cherimoya
Pomegranate
Passion Fruit
Guava
key selling points:
Visual
Appeal:
The bright hues and unique textures of exotic produce can turn dishes into stunning works of art. That aesthetic allure makes them favorites in high-end dining rooms and social media food trends.
Unique Origins and Cultural Curiosity:
Exotic produce offers a taste of the world, complete with rich stories and global flavors. Sharing the origins of these fruits enhances their appeal. Example: “Indulge in the creamy, tangy flavor of cherimoya, a Caribbean favorite.”
Versatility:
From smoothies to desserts, exotic fruits inspire endless culinary creativity in the kitchen and often pair effortlessly with sweet and savory dishes alike.
Health Benefits:
Packed with vitamins, antioxidants, and minerals, exotic fruits offer powerful nutritional advantages. They can boost immunity, enhance skin health, and support overall well-being. Example: Guava delivers an impressive 275% of daily Vitamin C needs in a single fruit, strengthening immunity and heart health.
Accessibility and Scarcity:
Limited availability adds an element of exclusivity to exotic produce. Specialty stores and online platforms make these products accessible, but their seasonal nature often creates a “thrill of the hunt” urgency. Cherished fruits like soursop entice buyers to act fast.
Kohlrabi Chayote
Consumer Trends shaping the market
Health & Wellness:
Exotic produce is at the forefront of wellness movements. The Food Industry Association found that health benefits, especially factors like antioxidants, influence the purchasing decisions of six in ten U.S. food shoppers.
Adventurous Eating:
With the rise of social media and global cuisine, consumers are embracing bold, exotic flavors. The 35 to 44 age group, for instance, has shown a 40 percent increase in demand for exotic-flavored snacks and beverages.
Sustainability:
Eco-conscious buyers are drawn to exotic produce brands that champion sustainable farming and eco-friendly packaging. One survey found that 72 percent of consumers prioritize sustainable packaging, favoring biodegradable, recyclable, and compostable options.
Romanesco Bitter Melon
TRENDING EXOTIC VEGETABLES
Fun Facts
Eat It All: Both the bulb and leaves of kohlrabi are edible, offering double the value in one vegetable
Okra’s Charm: Commonly known as “lady’s finger” due to its sleek, elongated shape
Romanesco’s Spirals: This veggie’s fractal design is a natural marvel and a math lover’s dream
Bitter Melon Boost: In Chinese culture, this vegetable is often consumed during the summer to cool the body
Chayote’s Flex: Every part is edible—from fruit, root, stem, seeds, and leaves—making it waste free
Bitter Melon: Renowned for its medicinal properties, this one is a key ingredient in traditional Asian and Caribbean cuisines.
Chayote: A mild, versatile gourd, it’s perfect for soups, stews, and salads.
Romanesco: A gourmet chef’s favorite, it is admired for a striking geometric beauty and nutty flavor.
Bringing the flavors of the world to you is more than a business—it’s a celebration of the cultures, traditions, and stories that make each item special. Our team is passionate about sourcing new and exciting items, offering a portfolio of over 400 diverse commodities that include specialty vegetables, tropical fruits, roots, and herbs from South and Central America, India, and Asia. With a portfolio of 60plus value-added packaged items, ranging from popular staples to unique specialties, we customize products and packaging sizes to ensure value for our customers. Year-round, we offer contracts for high-volatility items, ensuring a stable supply and price consistency.
Our dedicated sales support team is committed to understanding the unique challenges faced by our customer and vendor partners. We develop innovative, tailored solutions that add value. With extensive industry expertise and a global scale, we deliver a reliable, year-round program by leveraging multiple growing regions and we ensure your needs are consistently met.
you to AMC for the continued better-life opportunities. “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and, most of all, love of what you are doing or learning to do.” —Pele
Working at AMC has been a blast. I’ve been fortunate enough to work within seven different departments over the last 14 years and there has never been a dull moment. It has been really incredible to watch the company grow over the years. I really love causing and finding the solutions to problems and finding new ways to add value to our customers and growers. I am very passionate about produce and really enjoy making deals on volume items, especially when demand is high during the holidays or busy seasons. I also really enjoy working with our younger, less-experienced sales and commodity professionals. I coach little-league baseball and football, as well, and watching people grow and develop into better versions of themselves because of things I have taught them may be the most rewarding of all.
It’s truly been a pleasure working with AMC. Their support and encouragement have inspired me to grow, and even in moments of failure, they’ve helped me learn and find my way to success.
We take immense pride in sourcing and delivering rare and unique produce from around the globe, celebrating the vibrant traditions and tastes that these items represent. Each item we source tells a story, connecting communities and traditions with customers everywhere.
We source from 20+ countries
We manage 400+ commodities
63+ years of produce expertise
We move 160K lbs of exotic and tropical produce every week
We have16% sales growth YoY
Vince Lombardi said, “The only place success comes before work is in the dictionary.” I say, work is the key to success, and hard work can help you
Jose
At AMC, we embrace the journey of learning, growing, and harvesting success together. I am grateful for every opportunity and loving every moment!
Danny
Work is more than just tasks; it’s about the connections we make and the memories we create. I’m proud to be part of a team that values collaboration and camaraderie.
Brandon
PRODUCT SPOTLIGHT:
conscious and adventurous eaters. Known for its adaptability, dragon fruit thrives in various soils and requires minimal water, making it an ideal crop in many climates.
Consumption has grown approx. 7% annually over the last decade.
Dragon Fruit can be used in many creative and delicious ways.
Here are some ideas:
At AMC, we sell: 71K cases per year 11K cases per month, peak 4K cases per week
A Nutritional Powerhouse!
Contains Betalains:
88% of consumers have heard of dragon fruit and 56% have tasted it
FUN FACTS:
SYMBOLISM & LEGENDS:
Dragon fruit symbolizes prosperity, strength, and fortune; legends link it to fire-breathing dragons
Compounds with potential anti-cancer properties.
Rich in Antioxidants:
Helps combat oxidative stress and reduce inflammation.
High in Fiber:
Approximately 3 grams per serving, supporting digestive health and helping regulate blood sugar levels.
Packed with Vitamin C:
Desserts
Sorbet, Pudding, Popsicles, Cheesecake
The annual launch rate of dragon fruit products has increased x2 across brands.
NIGHT BLOOMING:
Its flowers bloom at night, relying on bats and moths for pollination
Creative Uses
• Dragon Fruit Sushi: Use thin slices of dragon fruit as a colorful wrap for sushi or sashimi.
• Dragon Fruit Ice Cubes: Freeze dragon fruit puree in ice cube trays for a fun addition to cocktails or water.
• Dragon Fruit Cocktails: Add to margaritas, mojitos, or daiquiris for an exotic flair.
Anton J. Marano Chief Executive Officer
Proverbs 27:17 “As iron sharpens iron, so one person sharpens another.”
Sparring exposes weaknesses, challenges ideas, and pushes for the best possible outcomes.
Why is sparring so important to workplace culture?
Just like in martial arts, where controlled sparring helps fighters recognize their weaknesses and refine their technique, workplace sparring forces professionals to confront their shortcomings and improve their approach by rehearsing conversations. It ensures they’re battle-ready to confidently engage with customers, employees, and vendors, tackle objections, and close deals. It challenges their thought process, strengthens their arguments, and identifies areas for improvement. Without sparring, weaknesses can remain hidden, and opportunities for growth can be missed.
Sparring ensures only the strongest ideas and strategies move forward. If a pitch or approach can’t withstand rigorous debate, it’s not ready for presentation to a customer. Sparring is not just peer to peer but also across all levels-both upward with leadership and downward with team members.
Sparring is not about tearing someone down; it’s about making them stronger, more resilient, and more prepared for real challenges. The key is to maintain respect—sparring is not about ego, it’s about excellence. The best teams aren’t afraid to push one another, knowing that the process leads to sharper thinking and better results. For workplace sparring to be effective, employees must be actively engaged in the business. Without a deep understanding of the company’s goals, challenges, and operations, they won’t have the context or confidence to spar.
As Proverbs 27:17 says, “As iron sharpens iron, so one person sharpens another.” The best sales teams embrace this mindset, understanding that the process makes everyone better. The goal is to grow, adapt, and achieve excellence.
SO STEP UP, EMBRACE THE CHALLENGE, AND START SPARRING. IT’S TIME TO SHARPEN YOUR EDGE AND WIN!
ENGAGED EMPLOYEES LEADS TO:
Companies with highly engaged employees outperform their competitors by a staggering 147%.
Engaged employees boost company profits by 21% and productivity by 14%.
High engagement lowers turnover by 18% and absenteeism by 41%.
Engaged workplaces see 70% fewer safety issues and outperform competitors by 20%. Engaged workers report 66% better well-being.
O R N E R
Dragon Fruit Salsa
Ingredients Preparation
• 3 Dragon Fruits (color doesn’t matter), diced into ½-inch cubes
• 1 medium heirloom tomato, ½-inch cubes
• 2 ripe avocados, ½-inch cubes
• 1 ripe mango, ½-inch cubes
• 3 serrano chilis, seeded and minced
• 1 small red onion, ¼-inch cubes
• ¼ cup cilantro, chopped
Prepare ingredients, combine, and toss. Seeds can be left in chilis for more heat, and any fresh green chili can be substituted.
Great for side dishes!
Just for Fun
Use the first letter of each exotic fruit, vegetable, and herb to complete the hidden phrase!
Answer Key
ANTHONY MARANO COMPANY
