Melbourne Village Voice May 2022

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No. 354 May 2022

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WE’RE IN THE BEST PLACE

Melbourne hairdresser Pat BentleyWatts has hung up her scissors after 24 years. Story on Page 4.

Find out what links this young boy with one of horse racing’s iconic events on Page 7.

by Lucy Stephens

A NEW promotional campaign has been launched to shine a spotlight on … drum roll, please … Melbourne! The campaign launched by South Derbyshire District Council is aimed at boosting visitor numbers here. The council has collaborated with blogger Molly Scott and individual Melbourne-based businesses to produce a video they say “brings alive the charm and numerous visitor attractions that Melbourne is blessed with”. The council has this to say about our very own Melbourne: “Bordering the National Forest, Melbourne is a haven of superb restaurants, pubs and cafés together with a wealth of shopping opportunities including galleries, antique shops, specialist clothes stores, gift

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And where did this lucky lad bump into a comic book legend? Find out on Page 3.

New promotional campaign to highlight our fantastic town

shops and local produce. “The town proudly boasts more than 50 shops and eateries! “Not only is there fantastic shopping and places to eat and drink, the beautiful Georgian town is also packed full of history and heritage. This includes Melbourne Hall and Gardens with its Royal connections and the adjacent parish church of St. Michael with St. Mary – one of the finest Norman parish churches in Britain and believed to have been built in circa 1125-35.” Alongside the promotional video to tempt new and returning visitors to discover or re-discover Melbourne, a downloadable map has been created, listing what people can do on a day or night out here. You can view the video at the Visit

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Discover why top celebrity chef Gennaro Contaldo is on the menu for the town on Page 10.

South Derbyshire website where the town guide can also be downloaded. Cllr Kevin Richards, leader of South Derbyshire District Council, said: “Many of our town centres and small independent businesses struggled during the Covid-19 pandemic and we are keen to look at all avenues and initiatives to showcase some of the wonderful towns, villages and tourist attractions we are lucky to have on our doorstep in South Derbyshire. “The town of Melbourne is certainly right up there as a valuable asset for our district and, by working with the local business community to put together this campaign, we hope to entice new visitors from nearby areas and further afield to discover what a truly wonderful place Melbourne is to visit.”

Businesses in the town are invited to use a hashtag to join in with the promotion: #DiscoverMelbourneUK The ‘Discover Melbourne’ promotional campaign, video and guide are part of what the council says is its commitment to supporting local businesses, many of which will have been affected by the pandemic. The campaign has received funding from the Reopening High Streets Safely/Welcome Back Fund, supported by the European Regional Development Fund and HM Government. The video was created by Bretbybased MIH Solutions, a strategic communications and PR agency, which was appointed by the council to provide marketing support in promoting the district’s town centres.

Fly-tipping culprits hit with fines

HUNDREDS of pounds’ worth of fines have been issued for more fly-tipping in the area. But that’s nothing compared to the tens of thousands of pounds in public funds spent clearing up dumped rubbish, in figures police also reported. An alert notice issued by local police community support officer Kerry Wallington-Waite in April told of two fines issued for flytipping in Elvaston and Arleston Lane, near Barrow-upon-Trent. One lot of rubbish was dumped on Shardlow Road, Elvaston. Police said evidence was gathered about the owner of the rubbish who was located, interviewed by the police’s Community Safety Enforcement Team and a £400 fixed penalty notice issued. The same amount of money was also demanded from the owner of rubbish dumped on Arleston Lane. Police said: “Fly Tipping is Cont’d on Page 4

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