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GOODFOOD

BRAND GUIDELINE


LOGO - COLOURS

dream yellow

c:25 m:100 y:100 k:25 r:152 g:27 b:30

red orange

c:25 m:100 y:100 k:25 r:152 g:27 b:30

Red c:25 m:100 y:100 k:25 r:152 g:27 b:30


LOGO- Black and White


LOGO- Outline Use on a Coloured Background

The logo is framed with a red frame which enables it to stand out from a coloured background (it is not visible on red background).


LOGOTYPE- Obligations and Forbidden Modifications

Breathing space: The ampersand is placed outside of the outer red frame of the logo The Brand absolutely must be given breathing space in order to freely express itself.

Frame removed

Logo deformed

The colour of the logo has been changed (other than in the specific case of single-colour printing)

The background colour has been changed


Identity Elements Fonts

Institutional font: UTM AVO UTM AVO is to be used as the reference font: this should be used as a first choice for headings


IDENTITY ELEMENTS - Colour Space

20%

55%

25%

GOODFOOD GOODFOOD FROM AROUND THE WORLD Retail colour space is defined by four main 3 colours: Red : Food Red Orange : Life Cream Yellow : Nature colours are dominant: red is to be used as highlights. These percentages correspond to the general balance we aimed to achieve. All the media shall be taken into account (background, photos, typography).

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