seo serch engin optimeyzion

seo serch engin optimeyzion

SEO Trends SEO in 2020 - 8 SEO Experts share their views on the future of SEO in 2020 Leading SEO strategists and experts share their opinions on what the future holds for SEO in 2020.

Toronto, Canada, Nov. 27, 2019 (GLOBE NEWSWIRE) -- Complicated and mysterious as it may seem, search engine optimization (SEO) is an essential factor in the success of any business in the modern world. Fortunately, business owners aren’t alone in figuring out exactly how to prime their websites and content for a continuously changing technology. Read on to discover how eight top experts in the field predict that the future of SEO in 2020 holds, as well as their advice on how to make the most of it.

SEO Trends SEO in 2020 :8 SEO Experts share their views on the future of SEO in 2020 More 1. Natural traffic will continue to be the most important.

“I’ve been doing SEO for 20 years and there’s one thing that I have seen that consistently has been paramount for any website success is quality link building. The real question is what types of links are relevant. In my opinion, the best that perform well are natural links. Links that are created based on the intent of the reader the best links. If you create good context around the pain of the market and people become your fans will garner the best trust from Google. They know, like and trust you and they are going to share that content with their friends. It’s a great signal.” — Qamar Zaman, Chief Happiness Officer at KISS PR 2. The whole industry is evolving alongside search engine technology.

“It’s not just as simple as it used to be where you could get to the top of Google by having lots of links and the right keywords on the pages; you really must be a lot smarter than that. The whole industry is evolving alongside the search engine technology. Increasingly, the search engine technology is based around the user so it’s more and more personalized, and you are actually, in some senses, the search term. What I mean is, before you even type a question or phrase, the search engine has a good idea of what you might be going to search for, which is something that is really new.” — Malcom Graham, Aceify.me 3. Keywords will remain the foundation of SEO. “When it comes to SEO, you have to think about keywords. No matter how SEO changes in the future, everything will start with keyword research. People might type the keywords in the Google search box or use voice search, but keywords are the foundation of SEO (and will be in the future as well). I use Google keyword planner, People Also Ask Box, Searches related to, SEMrush more often for keyword research.” — Rintu Biswas, Digital SEO Land 4. The future of SEO is in voice search.

“I think that’s where people need to start thinking about how they can enhance their content, their visibility, and their brand, ultimately, because you want to be selected as the featured snippet in your answer to that query that the users are searching for. You search for something and the featured snippet comes up and it’s your website and your brand, as the best answer for that query. Google is seeing you as an authority on that topic and rewarding you with the featured snippet. Yes, the downside means that you’re not getting the user to your website, but it does mean that you’re going to increase your brand visibility.” — Paul Lovell, Always Evolving SEO 5. We are learning that there are real ranking factors.

Story continues “The real ranking factors, the criteria that are basically used in a second ranking process from Google are really important.

And we’re talking about engagement data. We’re talking about traffic statistics from Google SERPS to your websites. So everything that we knew before in terms of link building, in terms of how we create mentions is being balanced with how we engage with an audience. The funny thing is that Google won’t admit that the click through rates or any kind of traffic data will be used as a first ranking hint. But we know this is true because of patents and some SEO case studies.” — Antonin Pasquereau, Black Cat SEO 6. Storytelling will be increasingly important.“Storytelling is very important. From experts in the world like Neil Patel, storytelling is really important because your audience on the internet, in general, want to hear your story, and they want to be able to resonate with that you’re not just selling your services, but you’re also your brand yourself as an authority figure. We all know about personal branding, right? You want to be perceived as a thought leader in the world and as for your company, you can write articles to relate yourself and your story, your background, your journey to other people. That’s also a huge strategy and tactic that I believe is going to be constantly increasing.” — Michael Georgiou, Imaginovation 7. You will need to establish expertise and authority.

“The next big thing in future trends, that I’m focusing on for a lot of my clients, is establishing expertise and authority; making sure that the content created for your site is written by people who actually know something about it – true authorities on the topic, and not just some writer who did some research on Wikipedia to get away with milling content. That’s what Google’s looking for – the real juice.” — Michael Cottam, independent SEO consultant 8. 90% of what you’re doing won’t change.

“90% of what you’re doing won’t change. You still want high quality content. You still need inbound links from authoritative sources. If you want to use structured data all that is good. Frankly, one of the things that often goes overlooked is Page Speed which has become more important. So yeah, focus on that SEO 101 stuff, too. But you should have been focusing on page speed for the last couple of years. That’s not new news.” — Greg Jarbo, SEO PR By: Steve Wetmore Steve Wetmore is an Amazon published author. His kindle book, Instagram Dominator 5.0: Learn How to Dominate Instagram Today is now on sale. As a leading Instagram coach and consultant that helps businesses and brands build organic Instagram growth using organic growth, Steve back in 2014 as one of the first Influencer Marketing platforms on the internet. If you want to get organic Instagram growth and get 10K - 30K IG Followers every 90 days check his new venture InstaVIP. Attachment Steve Wetmore T: 4 Mccarty CresentMarkham, ON, L 3pr6Canada

02 Search Engine Optimization: The Role of Structured Data The days of ranking high in search results with keyword optimization and title tags is long gone. Google now has thousands of ranking factors that determine a company’s place in search. In this article, John Marcinuk, head of marketing at Blue

Fountain Media, a Pactera Group, offers insight on the role “structured data” plays and how to utilize it for long-term success in SEO. THE MODERN CONTENT MARKETER’S BUYER GUIDE Welcome to the 2019 edition of The Modern Content Marketer’s Buyer Guide. About 10 years ago, marketers realized that content is a critical piece of their pie, and have since been working overtime to generate content to help win the prospect’s attention.

Download Search engine optimization (SEO) is often dismissed as “trickery,” “not real marketing,” or even “dead.” This trash talk is nothing new. In fact, for as long as webmasters and technical marketers have attempted to win top spots in search results, we’ve heard rumors that the discipline is on the verge of demise. The reality is that the old SEO—with its keyword obsession and bot-first approach—did indeed die out nearly a decade ago. But it did so quietly, ushering in an (albeit slow) SEO renaissance. Perhaps those SEO skeptics are simply catching up to the current state of digital affairs.

Learn More: How Data Blending Can Enhance Your SEO Efforts Understanding Today’s SEO Optimizing for search engines – or, let’s call it like it is, optimizing for Google – is no longer solely about capturing keywords and organic traffic to a brand’s website. Of course, a relevant webpage link in the top position for a business-critical keyword remains valuable. What has changed in the past decade is how we use search engines and how Google has adapted.

Mobile is now the dominant search source. Data like store hours, phone numbers, and reviews appear right in the search engine results. Text answers to questions appear prominently at the top of search results for an increasing number of search queries. If we are to believe that Google is continually improving search experience for its users, it’s clear these moves are no accident. Google is limiting our need to click away from an ecosystem populated with data.

The future of SEO, therefore, lies with the brands that play nice in Google’s ecosystem. Keep in mind: the bots are smart, but they could use your help. While some of the data we see living directly in results pages comes from a brand’s Google My Business profile, other data has been scraped from within the content of websites. For example, a brand could add simple code from Schema.org’s library of structured data to its webpage, providing search engines with a better understanding of how to read page content and then display it in search results. Taking advantage of structured data in this way allows your brand to evolve alongside Google’s ecosystem.

Spotting Schema in the Wild An SEO specialist working with a frontend developer can make significant progress in instructing search engines where to look for data and what to expect to find. For most businesses, one of the best places to start is with Organization Schema: a company’s legal name, website URL, address, and contact data, all of which can be verified and tied back to Google’s Knowledge Panel in search results. Moreover, by using Organization Schema, the Knowledge Panel can tie social media profiles back to the brand, a real visible benefit in today’s digital landscape. Finally, Google (v.) your brand or your client’s brand from your desktop. Notice what displays to the right of results. Organization Schema can influence a good deal of that key information.

In search results today, Google Answers, otherwise known as “instant answers,” “featured snippets,” or “position zero,” are some of the most prominent examples of structured data in action. A mix of Question and Answer Schema tags can help Google turn on-page copy into rich results in the search engine. Additional opportunities for rich text snippets exist on

webpages that detail processes with a “how to” (using HowTo Schema) and Q&A pages on a website (using QAPage Schema). Mobile searches are increasingly displaying Answers text right in results pages so users don’t have to wait for a second click to load.

Additionally, marking up organized events (using—you guessed it—Events Schema) allows for a business’s events and conferences to appear alongside others in a nicely organized table, displayed right in Google Search and Maps. Consider a search query like “marketing conferences in nyc.” You may assume that featured events in the search results are reserved for the big players, but getting featured is quite possible with a bit of research and technical effort.

Learn More: APIs are Making SEO Analytics Less Burdensome Utilizing Structured Data for The Long Term Using structured data for long-term success means working within Google’s ecosystem to support the company’s stated desire to deliver the best experience for its search users.

Note that there is no evidence to support the use of structured data in improving ranking keywords in search. In the new reality of a feature and data-rich search experience, this shouldn’t be too much of a disappointment. It’s time to break the long-learned habit of keyword obsession. Rich snippet impressions and clicks-through from snippets are the KPIs that a future-focused SEO team ought to be measuring.

A complete list of rich snippet producing structured data, along with implementation guidance, is available on Google Developers. To get a picture of how rich snippets appear for different search types, simply pop those relevant queries into Google search on mobile, desktop, and tablet devices. Imagine the structured data possibilities for your brand or your clients.

When we treat Google like a friend, and when we remember that there are potential customers on the other end of each query, we can better appreciate that SEO is, ultimately, about optimizing our brands for the search engine.