Burberry Retail Store Design

ANOUSHKA AGGARWAL 183712048

PORTFOLIO

COMMERCIAL INTERIOR DESIGN

MAJOR DESIGN BURBERRY Mangalore

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MSAP 2020 COMMERCIAL DESIGN

Retail Store Literature Study Burberry Brand Identity Secondary study - 01 Burberry Flagship Store - 02 Burberry Milan Primary Study - 01 Burberry Bangalore - 02 UCB Mangalore Mangalore Site Study Design Inspiration - Concept Material Palette Zoning & Circulation Technical Drawings 3D Rendered Views

B.DES ID SEM III

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ANOUSHKA AGGARWAL 183712048

Major design - Burberry Retail Store

REMARKS

CONTENT PAGE

‘Think outside the box’ is music to our ears.

Functional planning of your space is first and foremost

Money doesn’t grow on trees,

COMMERCIAL DESIGN B.DES ID SEM III

Have a clear brand you message that radiates through everything

ANOUSHKA AGGARWAL 183712048

Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Functionality, Brand identity, Creativity Uniqueness Budget Schedule

REMARKS

‘RETAIL STORES’

MSAP 2020

LITERATURE STUDY

PRODUCT DISPLAY & PLACEMENT

•Custom vs. Off-the-shelf display options •Amount of product on display •Sight lines

STORAGE & STOCKING

It’s important to have ample and convenient storage solutions throughout your space

But don’t forget the exterior of your store Your signage and window displays will play a big part in this.

B.DES ID SEM III

There are a number of different approaches depending on the experience you wish to create.

ANOUSHKA AGGARWAL 183712048

Provide an appropriate amount and colour of light to accurately present the product.

TRAFFIC FLOW

REMARKS

LIGHTING

CURB APPEAL

COMMERCIAL DESIGN

MSAP 2020

‘RETAIL INTERIOR DESIGN CONSIDERATIONS’

MSAP 2020

LAYOUT OPTIONS

ANGULAR

FREE FLOW

GEOMETRIC

ANOUSHKA AGGARWAL 183712048

DIAGONAL

MIXED TYPE REMARKS

STRAIGHT

B.DES ID SEM III

COMMERCIAL DESIGN

It is the strategic use of space to influence the customer experience.

450

450

765

765

1295

1210

HANGING TYPE CASES

SHELVING

REMARKS

1060

1829

B.DES ID SEM III

COMMERCIAL DESIGN

450

660

710

MEDIUM HEIGHT DISPLAY COUNTER

ANOUSHKA AGGARWAL 183712048

CASH COUNTER

710

1060

250 460

880

660

660

MSAP 2020

ANTHROPOMETRY

•Founded in -1856 •Founder- thomas burberry •Industry – fashion •Products -accessories , clothing , cosmetics , perfumes Operates under 4 different brands – •Burberry prorsum – Ready to catwalk •Burberry london- Accessories •Burberry brit – Casual clothing •Burberry sport- Perfumes

Designing for

•Respected British Fashion Brand •Quality Product •High social Status •Exclusive &Sophisticated •Classic Image •Moderate Brand Awareness

Burberry Brit

Burberry London

Casual Wear

Easy to wear , Smart Outwear

Exclusive Distribution & Prestige Pricing

Wide Distribution & accessible pricing

Limited distribution & premium pricing

Prada

Pol Ralph Lauren

Giorgio Armani

Main Feature

Minimalist Design Runway , Couture Style

Targets younger Consuer Iconic Polo Tees

Stylish & Poised

COMMERCIAL DESIGN

High end Couture & Fashion Runway

Closest Global Competitor

B.DES ID SEM III

Marketing Strategies

ANOUSHKA AGGARWAL 183712048

Burberry Prorsum

Key Features

REMARKS

Brand Type

MSAP 2020

BURBERRY BRAND POSITIONING

•They use viral marketing strategy •They rely hugely on Celebrity endorsements

MSAP 2020

•500+ stores in 50+ countries •India- Mumbai, Delhi, •Chennai, Kolkata, Hyderabad, Bangalore •Opened in wealthy cities

COMMERCIAL DESIGN

MARKETING STRATEGY

COMPETITORS

•Started off for men, now more for women •Coats and dresses – highly exclusive

Gucci Prada Armani Louis Vuitton

REMARKS

TARGET MARKET

ANOUSHKA AGGARWAL 183712048

B.DES ID SEM III

PLACE & DISTRIBUTON

MSAP 2020

SECONDARY STUDY - 01

Principles behind the Concept : •Luxurious •Grand Classic Layout •Lounge

ANOUSHKA AGGARWAL 183712048

PLAN

B.DES ID SEM III

COMMERCIAL DESIGN

Location – Burberry’s flagship store on New Bond Street in London

ELEVATION Source :AND Architecture and Design

REMARKS

Fine Window Scenes

•Mannequins •Furniture

Theme

•Luxurious •Contemporary

Flooring

•Different Patterns •Parquet /Stone

B.DES ID SEM III

Display

ANOUSHKA AGGARWAL 183712048

•Ornamented •Tracklights

REMARKS

Ceiling

COMMERCIAL DESIGN

MSAP 2020

FEATURES IN STORE

MSAP 2020 B.DES ID SEM III

• Residence •Minimalist •Modern •Furniture & Accessories

ANOUSHKA AGGARWAL 183712048

Principles behind the Concept :

sophisticated colors pair with restored architectural ornamentation and exposed beams for a striking and unified image.

Spacious breakouts Source :AND Architecture and Design

REMARKS

Location – Milan

COMMERCIAL DESIGN

Clean lines and

SECONDARY STUDY – 02

MSAP 2020

FEATURES IN STORE

COMMERCIAL DESIGN

Ceiling

•Clean •Track lights

Display

•Minimal •Contemporary

Check stool

Flooring Stone

Furniture

Wadrobe style display

REMARKS

Theme

ANOUSHKA AGGARWAL 183712048

B.DES ID SEM III

•Mannequins •Furniture

Ceiling

Ceiling

Display

Display

Theme

Theme

Flooring

Flooring

•Luxurious •Grand •Clean •Track lights •Mannequins •Furniture •Window Scene •Minimal •Contemporary •Stone

•Trial Rooms •Storage •Extensive usage of mirrors

•Minimal

•Ornamented •Tracklights •Mannequins •Furniture •Window Scene •Luxurious •Contemporary •Different Patterns •Parquet /Stone •Trial Rooms •Storage •Very Spacious

Concept •Grand

Concept •Simple

Ceiling

Ceiling

Display

Display

•Clean •Tracklights •Furniture •Racks •Window Scene

Theme

•Warmth •Contemporary

Flooring •Stone •No Trial Rooms •Storage

•Clean •Track lights •Furniture •Racks

Theme

•Minimal •Contemporary

Flooring Vitrified Tiles •Trial Rooms •Storage •Functional

COMMERCIAL DESIGN

Concept

Location –UCB Mangalore

B.DES ID SEM III

Concept

Location –Bangalore

ANOUSHKA AGGARWAL 183712048

Location –Milan

REMARKS

Location – Burberry Flagship Store London

MSAP 2020

STUDY ANALYSIS

MSAP 2020

PRIMARY STUDY – 01

PLAN 12957 x 9500 Straight layout

Seating Display Table Display Racks

Exterior view

•Sprinklers •AC ducts •Smoke Detectors •Speakers •Height – 3000mm •No openings •No Trial Rooms

ANOUSHKA AGGARWAL 183712048

Cash Counter

REMARKS

Merchandise display

B.DES ID SEM III

COMMERCIAL DESIGN

Location – Bangalore ,Canberra Block Area – 122.5 sq.m

ANOUSHKA AGGARWAL 183712048

Shelf

Breakout

•Warm led light channel under the shelves.

•Table finish – duco [Off white] •Marble tiles – 600 x 300

Drawers for Storage Purposes

Open drawers To display accesories

Cash Counter REMARKS

Wardrobe style display

Warm ceiling Lights .Track lights pushed inside the niche.

B.DES ID SEM III

COMMERCIAL DESIGN

MSAP 2020

FEATURES IN STORE

Location – Mangalore, Forum Fiza mall Brand – UCB Area – 72 sq M

SIGNAGE

Racks

•Sprinkler- 3 •Smoke detectors- 2 •AC ducts- 7 •Height – 3000mm •No openings

ANOUSHKA AGGARWAL 183712048

Cash Counter

B.DES ID SEM III

Trial rooms -2

Track light inside the niche PLAN- Straight 5X14.4 M

Passage on both sides- 1000 mm Brand merchandise in front

REMARKS

Store Room

COMMERCIAL DESIGN

MSAP 2020

PRIMARY STUDY – 02

•Linear Shop with straight layout.

•Simple in design.

•Table had Aluminium frame and glass top.

Brown Texture laminate for racks Gray paint on Aluminium frames Vitrified tile Offwhite 600x600

REMARKS

Brown Laminate for shelves

ANOUSHKA AGGARWAL 183712048

B.DES ID SEM III

COMMERCIAL DESIGN

MSAP 2020

FEATURES IN STORE

B.DES ID SEM III

Wardrobe displays

COMMERCIAL DESIGN

MSAP 2020

BURBERRY MOOD BOARD

Furniture/Breakouts

BURBERRY MOODBOARD Window Displays Warm lighting

REMARKS

ANOUSHKA AGGARWAL 183712048

LOFT STYLE

Location – Kambla Heights Apartments, Mangalore Kadri Kambla Rd, Mallikatte, Kadri, Mangalore, Karnataka 575004 Area- 234.1 sq.m

•Opened from Three Sides •Spacious Parking lot •Accessible Location

REMARKS

SITE MAP

ANOUSHKA AGGARWAL 183712048

B.DES ID SEM III

SITE

•Tropical climate •Average Temp. – 26’ C •Rainfall /year - 3783mm •Red lateritic soil

MSAP 2020

MANGALORE

COMMERCIAL DESIGN

SITE ANALYSIS

COMMERCIAL DESIGN

MSAP 2020

OVERCOMING THE DISADVANTAGES

Residential Space Above

ANOUSHKA AGGARWAL 183712048

Height5110mm

REMARKS

Structural constraints

B.DES ID SEM III

•Having Great Display Windows.

•Putting something extra in the parking.

•Landscaping •Essential Lighting.

•Advertising and Branding

MAJOR DESIGN Burberry Mangalore

Designing for

ANOUSHKA AGGARWAL 183712048

B.DES ID SEM III

COMMERCIAL DESIGN

Clothing Perfumes Scarfs

REMARKS

MSAP 2020

PRODUCTS TO DISPLAY

ANOUSHKA AGGARWAL 183712048

B.DES ID SEM III

COMMERCIAL DESIGN

MSAP 2020

•Typography •Models •Fashion Show •Paper

REMARKS

DESIGN INSPIRATION – ‘MAGAZINE PRINT’

ANOUSHKA AGGARWAL 183712048

mood board B.DES ID SEM III

MATERIAL BOARD

REMARKS

COMMERCIAL DESIGN

MSAP 2020

MATERIAL PALETTE - CONTEMPORARY

Fabric board

The circulation allows the customers to look around the full store.

DISPLAY RACKS CATWALK DISPLAY WINDOW DISPLAYS TRIAL ROOMS CASH COUNTER

Plan

MSAP 2020 COMMERCIAL DESIGN

The idea is to give the space a central attraction , by adding a runway attached to the structural hindrances .

B.DES ID SEM III

‘LOOP LAYOUT’

ANOUSHKA AGGARWAL 183712048

ZONING & CIRCULATION

REMARKS

SEATING

TRIAL ROOMS

SPECIAL EDITIONS

EXCLUSIVE COLLECTION

ACCESSORIES COLLECTION

SEASONAL MERCHANDISE AT THE CATWALK

CHECKOUT

FLOORINGSeries Woods 3.2mm Luxury vinyl tile Flooring Darker Grey Oak

PURSE COLLECTION

Note: All measurements are in ‘mm’ Scale- 1:50

FLOORINGSeries Woods 3.2mm Luxury vinyl tile Flooring Grey Oak

REMARKS REMARKS

CASUAL SECTION

ANOUSHKA AGGARWAL 183712048 III COMMERCIAL DESIGN ANOUSHKA AGGARWAL 183712048 B.DES B.DES ID SEMIDIIISEMCOMMERCIAL DESIGN

MSAP 2020

LAYOUT

B.DES ID SEM III

COMMERCIAL DESIGN

REFLECTED CEILING PLAN

Stretch Fabric Lighting

LEGEND

MSAP 2020

1:50

ANOUSHKA AGGARWAL 183712048

1:50

REMARKS

LAYOUT

A’

MSAP 2020 COMMERCIAL DESIGN ANOUSHKA AGGARWAL 183712048

B.DES ID SEM III

KEY PLAN 1:100

Note: All measurements are in ‘mm’ Scale- 1:50

REMARKS

Wood slats

RICH CONTEMPORARY CHECK DISPLAY

A

MOODBOARD

ANOUSHKA AGGARWAL 183712048

B.DES ID SEM III

KEY PLAN 1:100

COMMERCIAL DESIGN

MSAP 2020

FOCUS TEXTURE CUSTOMIZED CONTEMPORARY RICH CHECK

Note: All measurements are in ‘mm’ Scale- 1:50

REMARKS

MOODBOARD

KEY PLAN 1:100

MSAP 2020 COMMERCIAL DESIGN

C’

B.DES ID SEM III

Wood slats

C

ANOUSHKA AGGARWAL 183712048

Fabric

RICH CONTEMPORARY CHECK DISPLAY BURBERRY PANTONE

Note: All measurements are in ‘mm’ Scale- 1:50

REMARKS

MOODBOARD

KEY PLAN 1:100

GREEN WALL

GREEN WALL

Note: All measurements are in ‘mm’ Scale- 1:50

B.DES ID SEM III

D’

ANOUSHKA AGGARWAL 183712048

D

COMMERCIAL DESIGN

MSAP 2020

GREEN GLASS RICH CONTEMPORARY

REMARKS

MOODBOARD

E’

KEY PLAN 1:100

MSAP 2020

E

COMMERCIAL DESIGN

Wood slats

B.DES ID SEM III

Fabric

ANOUSHKA AGGARWAL 183712048

TECHNICAL DRAWINGS

RICH CONTEMPORARY BURBERRY PANTONE CONCEPT TYPO

Note: All measurements are in ‘mm’ Scale- 1:50

REMARKS

MOODBOARD

REMARKS

ANOUSHKA AGGARWAL 183712048

B.DES ID SEM III

COMMERCIAL DESIGN

CAMERA ANGLE 01

CAMERA ANGLE 02

MSAP 2020

REMARKS

ANOUSHKA AGGARWAL 183712048

B.DES ID SEM III

CAMERA ANGLE 03

CAMERA ANGLE 04

COMMERCIAL DESIGN

MSAP 2020

REMARKS

ANOUSHKA AGGARWAL 183712048

B.DES ID SEM III

CAMERA ANGLE 05

CAMERA ANGLE 06

COMMERCIAL DESIGN

MSAP 2020

REMARKS

ANOUSHKA AGGARWAL 183712048

B.DES ID SEM III

CAMERA ANGLE 07

CAMERA ANGLE 08

COMMERCIAL DESIGN

MSAP 2020

ANOUSHKA AGGARWAL 183712048 COMMERCIAL INTERIOR DESIGN

MAJOR DESIGN BURBERRY

THANK YOU !!

PORTFOLIO