Portfolio

Portfolio

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Heng Chun, Liow

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9

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Index

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6—9

10 — 11

Not Quite An Ordinary Tote Bag

Flower & Sword

Infographics: Fume Leads to Death

12 — 13

14 — 15

The Seven You Probably Do Not Want To Read This Book: Peculiarly, Deadly Sins Paper Totem Uniquely, Truly Malaysian 16 — 17

18 — 19

20 — 21

Logo Collection 2013—14

Everywear Unifrom Trading

Agathian’s Shelther Brochure

22 — 25

26 — 27

Museum of Fine Arts, Houston Annual Report 2013/14

傷心的水

Updated on 18/04/2014

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Not Quite An Ordinary Tote Bag

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A fictional crossover project between fashion brand Bershka and graphic designers, as well as artists and illustrators, Not Quite An Ordinary Tote Bag aims to make people believe

in personal creativity and the capability of their hands in manifesting genuinely unique beauty.

Flower & Sword

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Fictional promotional campaign for performing art Flower and Sword staged at Kuala Lumpur Performing Arts Centre.

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Infographics: Fume Leads to Death

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The challenge was to produce an infographics poster and a series of conceptual posters showing how deleterious smoking is in a less repulsive and more captivating design

approach and why Blackmores is a more trustworthy partner in helping the public to quit cigarettes.

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You Probably Do Not Want To Read This Book

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You Probably Do Not Want To Read This Book highlights some of the quirkiest cultures in Malaysia. The title of the cover is designed in such a way that it indirectly mock the low reading

rate among Malaysians, and to create curiosity for the readers to pick up the book and interact wit it.

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The Seven Deadly Sins Paper Totem

Paper totem inspired and designed based on The Seven Deadly Sins.

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Logo Collection 2013 — 2014

1. Enblem and logotype for a selfinitiated publishing studio.

2. Logo for Dasein Graphic Design Club 3. Logo proposal for Popular International Bookfest 2014

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4 —5 Monogram and logotype for New Heroes & Pioneers, a publishing boutique based in Malmö, Sweden.

6. Commissioned logo for a convenience shop.

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Everywear Uniform Trading

Fictional rebranding of Everywear Uniform Trading. The project repositions Everywear as a highly progressive and encompassing reseller and manufacturer of uniforms and

accessories. The choice of visual identity aims to separate Everywear from its competitors and make it stand out remarkably.

Agathian’s Shelther Brochure

This project aims to encourage the potential donors to use their instantaneous judgment on helping the children in needs from the homecare centers where this will enable them to see the children’s goals being reached with their instinctive decisions that have been made to help them reaching it.

A more intuitive approach has been implemented for the overall design direction to align back to the strategy, which is to help upon witness without much hesitation. The brochure will then

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serve two purposes, one of which lays down the mandatory content about the orphanage’s information and another one, a conceptual poster which aims to call for action from the receivers.

The choice of green and orange color combination is the two major colours of the orphanage’s identity which suggests growth and optimism.

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MFAH Annual Report 2013/14

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Experimental annual report for The Museum of Fine Arts, Houston.

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傷心的水

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Artwork for Kult Magazine #14 themed “Books” where all the contributors are asked to re-design the book cover of an assigned classics title. In collaboration with National LIbrary of Singapore.