Milux market 2018

NYC + LOS ANGELES PRESENTED BY

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Event Parameters: To represent eight individual luxury brands - be true to their unique design language and aesthetic, building enticing ‘meeting’ and gathering areas, and creating a cohesive look and flow for the overall event.

To provide engaging moments and personalized experiences designed to evoke the sensory impressions of luxury brands. Creating emotional ‘souvenirs’ - distinct enough to remain a memory and entice them to be a repeat attendee.

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THE VENUES

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NYC:

The Altman Building

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LA:

JW Marriott LA LIVE + Grammy Museum

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Our Mission: To design ideas for creating individual ‘pod’s throughout the space that can both reflect an individual aesthetic, yet work together in one overall space in a subtle and cohesive way.

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THE DESIGN CONCEPT

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REGISTRATION: White luxury luggage wall with built in plasma branding and customized marble counters…

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Hi end travel containers wood/leather/ slatted materials to create oversized ‘lounges’ for each of the 8 luxury brands.

Logos of the both conference and hotels to adorn the outer sides of the containers…..

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The MILUX MARKET….

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THE APPOINTMENT LOUNGES

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Focus on:

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THE EMOTIONAL SOUVENIR

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THE SCRATCH AND SNIFF WALL OF BRAND PERFUMES…….

Taking scratch and sniff to a whole new level….building in custom scents - guess which brand???……

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THE SCENTORIUM…..

Creating customized relaxation scents just for your guests!

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TAG YOU’RE IT…..

Travel can be stressful!….Have fun with an interactive wall with these wonderful retro airport tags…

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Sensory Salon…

Immerse yourself in a world of texture, touch, taste and ‘timbre’…

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Customized social media photo op‌

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+ The Beauty Bar…

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