International Brand Development project

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REET AUS PLATFORM TRASH TO TREND

1. Trash to trend Model of design and manufacturing in order to provider solutions for designers use local waste in their creations while minimising the environmental damages. Trash to Trend model requires always producing after the order purchase, so this way the overproducing is eliminated. Model where the client is involved in the design process, where there is needed personal connection between the designers and clients through the whole manufacturing process, letting client choose the waste materials and details. This creates emotional value for the both parties. The materials are gathered from local manufacturing plat- forms from local producer. 1.1. Waste mapping platform www.reu- se.ee Database where designers can get overview of the locations where textile waste is produced with it’s further de- tails, like quantity, colour, materials etc. Information gives opportunity for co- operation. 1.2. Web platform Available information and opportunity for parties (waste generators, designers and clients) to communicate directly with each other creating a product chain with existing data and communication. 1.3 Reet Aus Upcycled collection An illustrative example for Trash to Trend model. Producing materials are gathe- red with the waste map generator and made from leftovers of fashion compa- nies like G-star and Masy Company. The products have been changed minimally and without a big environment impact.


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