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Fenestration Review 2019 Vol. 8 • Issue 1
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CANADA’S WINDOW AND DOOR MAGAZINE



4
EDITORIAL
The possibilities of AI in manufacturing are mindbending. 9 PHILIBUSTER
Veteran window pro Phil Lewin weighs in on NRCan’s Roadmap. 10 MANUFACTURING VISION
19 SPRING HARDWARE SHOWCASE
Canadian manufacturers are finding ways to beat our toughest conditions.
Our look at Montreal’s Portes et fenêtres Président. FIT & FINISH
Lean can become an obsession, but in a good way. By Chris Meiorin
What’s new, what’s cool in window and door hardware technology. 20 FENESTRATION CANADA
Your association is going forward with a new look and new blood. By Jennifer Small
21 FENESTRATION CANADA 2019 MEMBERS DIRECTORY
THAT’S RICH Automation is for more than just the shop floor. By Rich Porayko
Automate or die

by Patrick Flannery
Technology may soon transform our lives and our businesses – again.
Did you watch Black Mirror on Netflix? God, I loved that series. I’ve always been a total nerd for science fiction and those episodes were the finest example of the genre since Twilight Zone. Science fiction in its purest form is about taking one advancement in science or technology and imagining what the effects will be on a future society, or maybe just one person. Black Mirror nails that – most of the episodes are about the ramifications of just one technology: brain implants that allow people to interface with computers directly. From that one idea you get the possibility of people recording and displaying their memories on screens; carrying the personalities of other people around in their heads (or in stuffed animals); or overlaying virtual reality to convince soldiers their enemies are monsters or children that there’s no evil in the world or criminals that they are in an elaborate torture scenario. But one Black Mirror episode deals obliquely with artificial intelligence and how society might look in decades to come when machines become better at just about anything we can do.
Essentially, the show depicts a world where there are only two jobs left: riding a stationary bike to produce electricity (to power the machines that do everything else) and being a contestant in a reality talent show. People ride bikes all day every day hoping to one day be selected to appear on the show. In between they live in tiny bachelor apartments where every night they are forced to…you guessed it…watch the show. There’s no money, only merit points for doing what the system wants and demerit points for “bad” behaviour (like not watching the show). Far-fetched? Sure. But it follows the ideas of a lot of serious thinkers who wonder what the end point is for our economy in a world where AI and robotics are quickly approaching human capabilities in unexpected areas. Take a look around your shop. Any of
the physical tasks happening are within the capabilities of machines using existing technology. What your workers have that machines do not is the ability to understand the job they are doing and the flexibility to adapt to changing and variable conditions to achieve it. So it’s their brains, not their bodies that are valuable to your process.
A while ago I was at a magazine conference and the presenter passed around a corporate press release that had been written by a software program. It was indistinguishable from one I might receive from a human writer. Admittedly, writing press releases is a low bar but it showed that technology has advanced to the point where at least some functions formerly considered the sole domain of a human mind can be achieved by artificial intelligence.
If an AI can be taught to understand window and door manufacturing and linked to machinery and robotics optimized for the task, where does that leave human workers? And if an AI can be taught to understand logistics and production planning, where does that leave the manager? If it can learn the principles of window design, what is left for an engineer to do?
And if AI and robotics take jobs away from some appreciable percentage of the population, who is going buy windows and doors?
The world faced a lot of these questions 200 years ago in the first industrial revolution and a lot of people find optimism in the fact that people were able to adapt and civilization did not collapse. Indeed, new jobs were created in fields that no one could have imagined even existing at the time, such as software engineers. It’s probably impossible to know if something similar could take place in a world where AI is better at everything. But regardless, I think the future belongs to those of us who get very familiar with automation, adopt it early and position ourselves to be the beneficiaries rather than the victims.



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INDUSTRY NEWS
Fenestration Canada reacts and rebrands

Fenestration Canada has responded to Natural Resources Canada’s Roadmap discussion paper on future window and door code requirements and energy regulation. In a document authored by FenCan technical consultant, Jeff Baker, the association has laid out its position on several issues that will influence policy going forward. In the response, FenCan expresses its concern that any federal regulation needs to align with provincial codes, laws and regulations or else risk setting up barriers to trade in window and door products across provincial borders and internationally. It also points out that the final
stage outlined in the Roadmap calling for 0.8 U-value/ ER40 performance by 2030, cannot be achieved with proven technology. For skylights and sliding glass doors, even Tier 2 proposed standards may be unachievable or at best impractical.
In other Fenestration Canada news, the association has announced a major rebranding to reflect the association’s mission of serving and supporting all fenestration industry stakeholders across Canada. The rebranding includes a top-to-bottom redesign of the association’s website, which will be unveiled in the coming weeks along with new logos, graphics and communication assets. Fenestration Canada’s new brand assets include a simplified red maple leaf logo (see photo) with an outline of a door and a window.
B.C. lays out steps to tighter energy standards
B.C. has announced its timeline for sequential code tightening that will require new buildings in the province to meet higher levels of energy efficiency in its Building Energy Step Code. As of 2022 builders will need to meet the performance requirements of Step Three for Part Nine buildings and Step Two for Part Three buildings to come within 20 per cent of net zero performance. Five years after that, the requirements will increase again to 40 per cent, then again in 2032 to 80 per cent. CleanBC has also specified that new standards for building retrofits will be developed by 2024, guided by the model National Energy Code. B.C. is also exploring an energy rating requirement for homes and buildings across the province intended to make it easier for buyers and renters to factor energy costs into their decisions
Code help at AAMA

while giving owners another incentive to make their buildings more efficient. An incentive program, the EfficiencyBC program, is planned to assist the transition. It will include targeted low-interest financing for energy-efficiency home upgrades; specialized support for small businesses and rental housing; specialized support for Indigenous and non-Indigenous communities; and high-efficiency equipment incentives for new construction. The province will also offer new incentives for builders, developers and manufacturers to stimulate the development and demonstration of low-carbon building solutions, with funds available for research (vacuum insulating glass is mentioned), commercialization of experimental technology and demonstration of ready technology that does not have wide market acceptance.
The American Architectural Manufacturers Association has announced the hiring of Kathy Krafka Harkema as its codes and regulatory affairs manager.
“Kathy has contributed to the fenestration industry for many years and has had an accomplished career in marketing and communications, including earning the AAMA Marketing Distinguished Service Award in 2011,” said Steven Saffell, AAMA technical manager. “We believe her strong strategic communication and research skills and decades of proven work experience will be a winning combination for AAMA.”
Krafka Harkema will oversee the efforts of AAMA code consultants in addition to her primary responsibility of helping the organization better understand the impact of the various code and regulatory agencies on the fenestration industry. Krafka Harkema will serve as a staff liaison for a number of AAMA code and regulatory groups and will lead member activities to facilitate the development of consensus AAMA positions on key issues. She will also develop AAMA social media posts, industry media articles and columns based on the overall scope of codes and regulatory work.
Kathy Krafka Harkema

SAWDAC
SAWDAC AND SOCIAL MEDIA
SAWDAC is happy to introduce our new employee, Sabrina Amaral, who started with us last year. Sabrina has been a great asset to the SAWDAC team. Sabrina takes care of the Window Wise program and our social media accounts. She is sending out daily updates and articles that we find would be helpful to our members and consumers. Don’t forget to follow us on Facebook, Twitter (@SAWDAC2) and on Instagram (#sawdacwindowwise).
SAWDAC BENEFITS
SAWDAC is continuously adding new member benefits. For more information on these benefits, such as RenoPlan, insurance discounts, cellphone discounts, RenoWorks software, inspections and more, reach out to our office.
SAWDAC BOARD OF DIRECTORS:
The SAWDAC board of directors met four times last year. The feeling at each meeting was positive on the direction the association is heading. There have been some changes to the board in the last year, with some directors retiring. If you’d like to sit on the board of directors, or would like to nominate a person, please contact our association.

2019 INDUSTRY PREDICTION
The industry looks to continue its employment growth in 2019, with 79 per cent of dealers reporting they plan to hire in the new year. Some dealers cited a lack of budget or a lack of qualified candidates as reasons they would not look to hire this year. The top three categories where dealers plan to add jobs in 2019 are installation, sales and management.
TRAINING
SAWDAC/Window Wise continues to offer Window Wise/SAWDAC Fenestration Installation Technician installation training. Check our website for upcoming dates.
WINDOW WISE
Window Wise is a quality assurance program for replacement windows. Homeowners who buy replacement windows from a Window Wise-certified contractor know that they’re getting a quality window, properly installed. Window Wise-certified contractors are the best in the industry because their products and workmanship are inspected and certified.
Window Wise has seen a large increase in window registrations. The Window Wise system is one that consumers are demanding to resist the race to the bottom on price. Consumers know there is always a cheaper price to be had out there but what they want is reassurance of quality and value.
Window Wise is for manufacturers, too! Here are some reasons why fabricators
should join:
Service call reduction
The majority of complaints from consumers are the result of faulty installation. Manufacturers will see a drop in service calls when their installation teams are trained by Window Wise
Increased demand
Window Wise means higher quality and customers know it
Increase in associated product sales
More installations can lead to more sales
Networking
Be part of a high-quality group of industry-leading dealers
Stop missing out
Seventy-five per cent of the traffic on our Window Wise website is consumers looking for an approved manufacturer
RENOPLAN FINANCING
RenoPlan continues to grow.
The approval ratios from Home Trust are approximately 96 per cent. The online portal makes it simple for members to submit applications for approval. The amount of dealers using the RenoPlan program has grown 12 per cent in the last year.
Tony Ferreira of Royal got into the putt-off at last fall’s golf tournament but came up just short to Greg Gordaneer of Home Trust.
INDUSTRY NEWS
Report from Fenestration West

Fenestration Review’s Rich Porayko attended the Fenestration Association of B.C.’s Fenestration West conference last fall and sent the following report.
Plygem’s Dave Goldsmith told the audience that some architects in B.C. are now specifying sash restrictions that are compliant with ASTM F2090 “Window Fall Prevention Devices” with emergency escape-release mechanisms. “This is applicable in the U.S.,” Goldsmith said. “From Canada’s Part 9 of the NBC, each bedroom should have at least one outside window operable from the inside without the use of keys, tools or special knowledge without the removal of sashes or hardware.”
Code talker Anton Van Dyk from Centra Windows highlighted the quandary about climb-ability. “The step, that’s a guard rule, that’s not a window rule,” he said. “That lives in the guardrail section of the code. The code interpretation says to apply guard loads to windows. So the issue is, does the climb-ability aspect of a guard load come into play with the window? My
La belle expo
Privately, many wondered how WinDoor’s first edition in Quebec City would be received. Would the added distance from the big centres of Toronto and Montreal depress attendance? With over 750 window and door industry folk walking the show floor on the first day alone, the answer turned out to be a resounding “No.”

Organizers and exhibitors were pleasantly suprised at the robust turnout that included many new faces not always seen at the show’s traditional venues. “Everyone is stoked,” new Fenestration Canada executive director, Stephane Labelle, said of the show. “We’ve had 750 people through here already and that’s a crazy number if you look at past years. People are signing contracts on the floor. Three years ago people were thinking we can’t do anything with this and now people are really happy and expectations are higher as a result.”
“It’s been great,” said Jennifer Small of Screenco, FenCan president. “There’s a good buzz on the floor and everybody has given me really positive feedback. They love the venue, they love the location. All the feedback from the exhibitors has been great.”
Another experiment that appears to have been successful
interpretation is no. The City of Richmond interpretation is yes. What that means is that all the windows in the City of Richmond require four-inch restrictors. In a Part 3 townhouse complex that is unsprinklered, if you put four-inch restrictors in all the windows, now you have an egress problem. So what do you do? You have to now go and say, ‘Okay all the buildings need to be sprinklered in order to solve this problem.’” Van Dyk provided an example that if you’re providing a building envelope retrofit on building from the 1980s that has a sill height of 36 inches from the finished floor and now you want to bring that window up to code, if you keep the sill height at 36 inches you need to put a fourinch restrictor on it. “But it’s a bedroom window, and it needs an egress point,” said Van Dyk. “So how do you get egress and fall protection at the same time? You physically cannot solve this problem unless you hire a code consultant who’s going to tell you what to do. There’s a huge conflict by just applying the simple term, ‘guards’ to windows. I don’t know how many windows out there are compliant to this.”
Layton Consulting’s Edward Lau told attendees Vancouver’s Flexibility Provision allows for products that don’t meet a 1.4 U-value. “You have to do an average overall value of your whole project which is based on the area-weighted average method,” he said.
is WinDoor’s inaugural offering of education and exhibits aimed at the commerical market. According to Labelle, 18 exhibitors brought offerings to the show of interest to the architectural glass market. The education sessions on nanotechnology glass treatment, fire-rated glazing and balustrade standards were well-attended and attracted many questions and comments for the presenters.
The real star of the show, however, was Quebec City itself. The opening night bus tour of the historic areas around the scenic downtown drew excited comment over the European look and feel of the city with its narrow streets lined with 400-year-old buildings (well, those that hadn’t burned down at some point in the past) populated with an endless variety of small shops, bistros and bars. Clearly, Quebeckers love to go out. Wrapped in a snowy blanket and twinkling with Christmas lights, Quebec was just lovely to look at. The Monday evening event leveraged this to good effect by hosting a reception in the Chappelle, a beautiful deconsecrated church featuring stained glass, towering cathedral ceilings and an impressive backdrop to the altar. The window and door industry has never felt so classy.
WinDoor 2019 is scheduled for Nov. 20 to 21 at the International Centre in Mississauga, Ont. Mike Bruno of Everlast has already almost sold out the evening Main Event gala.

Roadmap to a dead end?
The problem is real, but some of the solutions are not.
by Phil Lewin
Ibelieve climate change driven by human activities is real and is well past the crisis point. The problem is, the solutions being discussed for the window industry will fail. They say windows account for 35 per cent of energy use in residential homes. So we can agree that it is a critical area where more needs to be accomplished. Raising the bar on U-values in particular is a reasonable goal. They say the technology exists in the lab at this time and will be ready within a decade or so. So that’s the implementation period for the extreme prescriptive requirements NRCan lays out in its roadmap.
Here are some factors that they may not be considering or even be aware of because, in my experience, they do a great job consulting engineers, consultants, lab personnel and government employees and a lousy job actually talking to industry. I have personally attended two large meetings where, of approximately 60 attendees, 57 were from the first group and three were actually from the window and door industry.
As far as I can tell, there are two technologies that may be considered to meet the extreme requirements NRCan has specified. Let’s start with triple- and even quad-glass windows. Let’s start with the reality that even now, where most sealed units are still doubles, requiring up to 50 per cent more float glass creates a problem. The glass is not available in the quantity required. Could more float glass factories be constructed? Sure, but who is paying for it and who is shouldering the risk that the extreme requirements go the way of the dodo bird after a federal election? Entrepreneurs are actually quite risk-adverse and without government participation and guarantees, supply will be a problem.
What about low-E? To get the required ratings, a triple unit would require three coatings of low-E. As one participant put it at the meeting last January, “So, we’re going to be selling windows with sunglasses?” Maybe we will be, but homeowners will not be pleased. To what
extent will they rebel at the ballot box if this is forced down their throats?
The cost of these triple units will also be hard for homeowners to swallow. A lot of triple was sold this year in Ontario, but that was primarily due to the GreenON rebate and these units did not require a third low-E coating.
Here is another factor that may anger homeowners: triple units are not as durable as double sealed units. Why? Simply, there is twice the length of seal, so there is more room for a serious defect or weakness. The extra weight may put more pressure on the unit to shear and lose seal if not properly glazed. (Of course, we want to say that every unit is properly glazed, but….) Homeowners won’t be happy even if they only have to cover the installation costs of replacement units under warranty.
So is there an alternative? Yes, Virginia there is a life-saving technology in the lab, waiting to burst on the scene and save the world. It is the much-awaited vacuum sealed unit. I have an extremely reliable industry contact who has whispered to me that he has solved the edge seal problem. This individual has tremendous credibility and a track record, so there is hope. I’ll let the individual make the product public when it’s ready for prime time.
The question is who will take the long-term liability for a new product in the field. Any of you remember getting burned by swiggle seal in our climate? (Just asking!) Without a decent timeframe to prove success in the field, I do not expect industry to take the liability. Will government step up to the plate?
If government only changes the code, Houston, we have a problem. Rebates will only exacerbate the industry issues. What we will need are public/private partnerships to add capacity for float glass in Canada. Government could even sell warranties for vacuum units.
I’m all in favour of saving the planet. I have kids. I want to live in a modern world and not a returned Stone Age. But let’s be careful out there, people!
COVER STORY
SUCCESS WITH STYLE
A new generation takes the reins at Président.
With the transfer last fall of Portes et fenêtres Président by founders Christiane Parent and Yvan Houle, the new owners - their two children and an entrepreneur - see growth opportunities and regulatory challenges ahead.
by CARROLL MCCORMICK
It is near the end of the work day at Portes et fenêtres Président, located on Montreal’s South Shore, in the industrial park framed by Highway 132 and Autoroute-20. An automated welder rotates a large window frame and a router trims away excess PVC. Staff, surrounded by work tables, dust collectors, jigs and bins of stock, cut PVC-wrapped wood pieces to length, attach hardware and install window screens. The production area, increased by 11,000 square feet three years ago, is spacious and quiet. It gets much busier when all hands are on deck.
Marie-Pier Houle, the founders’ daughter, left her career as a paralegal five years ago to join the company as director of administrative services when Parent retired. “It started as a family company with my parents. Now it is me, my stepbrother Marc-André and Benoit. With Benoit joining us we call it a modern family now,” Marie-Pier Houle says.
Marc-André Villemure has been the director of operations since 2013. Formerly involved in technical operations at Montreal’s Olympic Stadium, Villemure joined the company in 2007. “I was the first employee to work here. I trained the first salesmen,” he says.
Benoit Dubord, a lawyer-turned-entrepreneur, bought into Président last year to round out the trio of co-owners in the role of CEO.
As second generation (well, two-thirds secondgeneration) owners, they are a bit of a rarity in the Quebec window and door industry, according to Dubord. “There is not a lot of transfer of ownership to the younger generation, a number of window companies having been sold or closed.”
Yvan Houle continues to contribute valuable industrial engineering expertise, which, for example, has made it possible for the company to purchase and modify second-hand equipment to meet Président’s needs. “He is the product development guy and he answers our technical questions. We prefer to buy second-hand and adapt the equipment. We reconfigure [equipment we purchase] every time,” Dubord says. A staff electro-mechanic keeps the equipment in good running order.
Not only is the passing of the family torch in this industry uncommon, but smaller players have been disappearing as the industry consolidates, Dubord says. “Take a picture 15 years ago and today. There are fewer manufacturers. Years ago, every town and village had a window and door manufacturer. No one has started a window and door manufacturing company since 2007.”
That was the year Yvan Houle, having accumulated some two decades of industry experience, founded Président. “He understood the products and the production lines. He had contacts across Canada. Yvan knew the industry,” Dubord says. By 2016 the company had outgrown its original, 17,000-square-foot shop. “Ten years ago, the place was too big for us. Three years ago, it was too small,” Villemure says. Dubord adds: “We were fortunate enough to have a landlord with space for us to expand. We have excess capacity now. There is room to add machines and to add manufacturing capacity to the existing machines.”
While Président designs and manufacturers its own windows, it contracts others to make its doors to its own specifications and door hard-

ware. It specializes exclusively in the retrofit market. “Our typical clients would be our relatives and neighbours, with a house built in the 1970s. They are homeowners,” Dubord says.
Dubord divides window manufacturers into three groups: those who make windows and doors for sale in renovation centres such as Réno-Depot and Rona; those who make windows and doors for sale by distributors or contractors out of specialty stores; and those who sell directly to customers. Président works in the latter niche, with some vertical integration that distinguishes it from its competitors.
“I think that is where Yvan did the
best, and this is a differentiating factor for our business. He cut out the middleman. We are a fully integrated business here. We design and manufacture the products, do our own sales and marketing and our own installations and services. It allows us to better serve our customers,” Dubord explains.
As their website puts it, “... we select our installers for their competence, positive attitude and ability to install our products according to written protocols – all to maximize our products’ efficiency. Each of our installers is certified by the Régie du bâtiment du Québec [unofficially translated as the Quebec Building Authority].”
Dubord says, “At every step in the process we try to differentiate ourselves from the competition. We go to the client’s house, spend time at the coffee table, listen to them, propose products that meet their needs. We do a good job managing their expectations.
“Our installers follow a written protocol that indicates from A to Z how work should be done - from how to act with the customer to how to protect the house during the work, and which materials should be used, etcetera. We have an after-service sales team who can support the installers. It can come out and troubleshoot problems right away.”
Bernard Létourneau installs wood components on Président’s 11,000-square-foot production floor. The company is vertically integrated, taking retrofit projects from design right through installation.
Credit: Carroll McCormick
COVER STORY
Villemure adds, “Before we deliver the windows, we bring in a technician. Five percent of homeowners will have an unexpected surprise; for example, a plumbing or electrical problem.”
Marie-Pier Houle completes the thumbnail course in what Président offers its customers: “We can do carpentry. We can open up the wall wider, replace a window with a door, make a window smaller. We do that frequently.”
This is how the company interacts with the outside world. Inside its plant walls, things have evolved somewhat. For example, there is more automation. They changed to PVC frames (Président does not build aluminum or wood-framed windows). The operators have changed. Invisible to see in their assembled windows is a unique-in-Quebec product feature the company perfected: the PVC frames are filled with foam insulation.
While history has its place, the trio much prefers to talk about changes coming down the turnpike, such as expansion plans, challenging new regulations and environmental responsibility.
On expansion: “For us, there is still space to grow in our natural market. We are also looking to grow through strategic acquisitions in markets we are not in now and partnerships,” Dubord says. For example, he says, “Some clients want aluminum windows. There could be value in acquiring a manufacturer that makes aluminum windows.”
On new regulations, Dubord explains, “The government has proposed new code standards and Energy Star ratings for windows. We will see a lot of changes in the next few years. We will have challenges to keep meeting the requirements. There is a lot of pressure on the industry.
“The concern for manufacturers like us is market acceptance. We could have products that meet the new standards, but they are expensive. Triple-glazed is more expensive to make and transport, and more difficult to install. There is a reality check between government proposals and what the market will accept. There is uncertainty among manufacturers about code and Energy Star standards. The final requirements aren’t known, or when they will be put in force. What we know for sure is that the products we are

making today will not be the products we will be selling in five years.”
On environmental responsibility: “Environment is a big buying tool. We are examining our manufacturing processes, for example, recycling. If you talk about trends in the industry, they are shaping products and customers. What we think will drive changes down the road is the environmental consciousness,” Dubord says.
As interesting, exciting and important as these things are, the trio have plenty of the usual day-to-day tasks to keep them busy, while also making changes that
improve their game. One example was the recent rearrangement of the production line to eliminate a bottleneck and open up more floor space.
Président invests in its employees by participating in government training programs. “The government approached us with a program – 12 weeks in school –matched with employees from other companies to improve their trades. Two of our employees are in this program. They will come out of it with a diploma. We have also taken on students for internships. We invest in our people,” Marie-Pier Houle says.
The new owners of Portes et fenêtres Président (L-R): Marc-André Villemure, MariePier Houle, Benoit Dubord. Yvan Houle, the company founder, still contributes his technical advice.
Credit: Carroll McCormick

Sharing obsessions
“If you define the problem correctly, you almost have the solution.” – Steve Jobs
by Chris Meiorin
Those who know me sometimes say I have an obsessive personality. So at a risk of proving them right, I’m going to return to my latest area of obsession: Lean manufacturing.
The Lean manufacturing process, or simply “Lean,” is defined as the minimising of anything that does not bring value to a process. The best-known way to achieve this state is through a commitment to “continuous improvement.” It’s a very simple goal, yet the process can be monumental. Anyone who has been on this journey knows that CI is an endeavour with a perpetual learning curve. Fortunately, our industry has recently taken notice of this trend and is making available this knowledge via independent learning or, more commonly, via trade associations. As a case in point, lets look at Fenestration Manitoba’s FenCon19 conference and expo. A quick scan of the two-day schedule will make clear their focus on this topic, and in true Lean fashion it removes from the schedule anything that does not bring value to the attendee. For those who follow Lean, it should come as no surprise that Manitoba manufacturers have embraced Lean as a group, unlike anywhere else in the country.
Geographically, Manitoba is well situated to fill this role. It is, for all intents and purposes, pretty much the centre of our vast country and northern neighbours to some of the continent’s largest fenestration manufacturers. Geography aside, the efforts of Canadian Manufacturers and Exporters could explain why Manitoba remains a hotbed for this pursuit. Although CME acts as a national association, there is no denying that much of their Lean focus takes place in Manitoba. As a result, I headed back to Winnipeg in March for my third foray into Lean manufacturing learning.
At my early point in this Lean journey one of the key points is the focus on the philosophy and culture of Lean rather than focusing on specific tools and methodologies that a structured Lean certification might provide. Lean certification and can play an important role in the success of a Lean objective, bringing to the table the tools and practical knowledge necessary to execute and manage a Lean plan, but the focus of this column is on the realm of leadership and culture.
It is widely accepted that the successful implementation of Lean manufacturing requires a strong commitment on the part of senior management. However, the Lean journey is a long one and it is easy as managers to allow our attention to this process to slip. Further to this, the involvement of employees in ongoing and daily improvements is also critical to the success of a Lean business plan. That’s where the Lean challenge really begins. How do you change a culture? How does a manager impart their vision and goals as a cultural shift to all stakeholders within an organization? This is the part of Lean that a course can teach but requires another level of devotion to implement. Perhaps an obsessive level of devotion.
This brings me back to my opening. Once the Lean journey begins, its success depends on the engagement of others. A sustained cultural shift. In order for Lean to succeed within an organization, it must be viewed as a philosophy – a journey – and it must consist of the right combination of long-term initiatives, processes, people and problem-solving in order for it to succeed. With the resources now available to us to make this happen, we as a collective group stand a better chance to remain an important and viable industry on the ever- increasing competitiveness of a global market.

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by TREENA HEIN
EXTREME WINDOWS
Manufacturing for the toughest environments.
Our window and door manufacturers and installers have always had to rise to the challenge of making fenestration for extreme environments in Canada. But in the past, just putting in a leaky product and cranking the heat was always an option.
Today, tightening energy and air/water ingress standards are pushing us to actively develop and test windows and doors with new materials and designs that can better handle harsh climates and special conditions, including fire risk and high altitude.
It’s no surprise that windows and doors in coastal Canada have to resist significant and ongoing wind-driven rain. Steve Alward notes, however, that it’s the installation of windows on the east coast that has evolved over the last decade to meet this fact of life, and that manufacturing materials and methods have changed little. “We already concentrate as a manufacturer on the best materials for preventing water penetration,” says Alward, who is product manager at window and door manufacturer Atlantic Windows in Port Elgin, N.B. “It’s more these days about tightening the marriage
between the window and building envelope. There is more of a focus now on proper installation of flashing and making a waterproof seal.” This emphasis is due to two factors, in Alward’s view: building envelope changes (such as window-to-wall ratios as demand for larger windows has grown), and the increase in wind-driven rain and the number of storms in the Maritimes.
During in-house training for its customers’ contractors, Atlantic Windows strongly emphasizes the need to follow A440.4 window, door and skylight installation instructions. “We really want to make sure flashing and caulking is done correctly,” says Alward. “A proper connection between the nailing flange and the window is needed so that water sheds properly off the building and off the window. And at the bottom, drainage must be good.”
Rain, cold and wind… oh my! Canadian window and door manufacturers have been dealing with extreme conditions forever and come up with some novel solutions.


And, like others across the country, Atlantic Windows is now also focusing on the new installation technician training program from Fenestration Canada, launched in January. Alward believes this program will bring consistency to the best installation practices that most Canadian manufacturers are trying to promote across the country, but he reiterates that “here on the East Coast, where we constantly deal with a lot of wind-driven rain and have done forever, there won’t be a lot of change.”
Wet weather is obviously also a factor on Canada’s western coast, and to make sure its products and installations are topnotch, Cascadia Windows and Doors in Langley, B.C., chooses materials carefully. “We’ve always selected materials that are corrosion-resistant and moisture-resistant, and fibreglass frames are excellent on both these fronts,” notes Cascadia technical director, Michael Bousfield. “There are also some installation materials that provide advantages for wet conditions, such as membrane products applied as a liquid and not a sheet. They can be applied to wet surfaces, cure faster as they are moisture-cured, and provide overall better flexibility and site-tolerance. An example that’s well-known is Fast Flash.”
Bousfield believes that, in general, understanding of proper
installation practices to prevent moisture issues is more scattered in B.C.’s residential market, but it’s quite consistent at the commercial level. “It’s trickling down, however,” he observes. “Maturation of installation practices across the board will also result from the introduction of the B.C. Energy Step Code, which has whole-building energy intensity as a focus.”
COMBATING COLD
“Energy efficiency is everything in window and door production right now,” notes Terry Adamson, technical director at Westeck Windows and Doors in Chilliwack, B.C. “There are some people out there right now with very innovative ideas and they’re hitting some impressive targets.” Indeed, those people include Adamson and his colleagues. After years of development, they’ve just launched a wooden casement system and a PVC tilt-and-turn system that both meet the European Passive House standard. “We are also releasing new casement and new slider systems this summer with E-values less than 1.0 and 1.2 respectively,” Adamson says. Westeck has also developed a PVC patio door with an E-value of less than 1.3.
Cascadia chooses fibreglass frames for the way they handle extreme cold as much as for its corrosion and moisture-resistance properties. Cascadia says fibreglass provides eight times less expansion and contraction than other energy-efficient materials such as vinyl, and its thermal movement coefficient is very similar to glass.
For his part, Alward believes that most windows will have to be triple-glazed to meet future Energy Star ratings, which will make them 50 per cent heavier. And the larger and heavier the triple-glazed window, the more challenging to install. However, manufacturer and installer Northerm Windows in Whitehorse, Yukon, (with an office in Anchorage, Alaska) has never let weight deter it – it’s been making quad-glazed window systems since 2009. “We were installing so many windows in the 1980s, we decided to start manufacturing windows and then also our own vinyl frames,” explains general manager Dave Borud. “Back then it was double-pane and triple-pane, about half and half, and we looked at fibreglass but chose to stay with vinyl. Many of our windows from 30 years ago are still functioning well today.”
Development of quad windows stemmed from a request by the Yukon Housing Corporation. Borud says the corporation
Most windows will have to be triple-glazed to meet future Energy Star ratings.
had big concerns with existing windows that let in the cold and produced a lot of condensation, resulting in rotting sills and walls. Northerm quad windows, by comparison, are very comfortable in the home and also provide great soundproofing (in fact, Northerm has sold some quad windows in New York and other states for customers wanting very lownoise environments). Northerm sells about 60 per cent triple-
A cutaway of Northerm’s quad window. Readying to produce this product required changes to everything from plant layout to overhead cranes.
FEATURE STORY
glazed windows and 40 per cent quad. About 30 per cent of its total production (8,000 to 10,000 units per year) is sold in Alaska. Quad-pane costs about 25 per cent more than triple.
JOURNEY TO GET THERE
While Borud reports that his firm tapped into a few government programs for a bit of funding support, the journey to create their quad windows was accomplished through their own trial and error over a period of several years. By 2009, Northerm had a product that was certified to insulating glass standards, with a framing system that adequately supports four panes. They also created the associated (and patented) fabrication method, which required changes in the firm’s plant layout and the addition of overhead cranes. Northerm says it is still the only window manufacturer in North America with a regular quad production run. The windows have an R-value of 7.69 (the glazing actually has a larger R value than the frame) and a U-value of 0.13. Northerm applies a low-E coating to the two outside panes and uses argon gas. “We’re working on our second phase of the quad system now,” says Borud. “We’re going to be testing some new exterior low-E coating products such as Cardinal’s i89. When you put them on the exterior, it greatly improves thermal efficiency. Krypton gas would be an alternative to boost efficiency, but it’s too costly right now.”
HURRICANES, BLASTS,
FIRE AND HIGH ALTITUDE
Cascadia is now doing some exploration of hurricane and blast resistance, the first step being a study by an outside party that will determine the likely resistance of the firm’s existing products. “Hurricane ratings relate to impact from outside objects but also to the ability to withstand both inward and outward wind pressure,” Bousfield explains. “Along with the glass, the hardware has to be capable of surviving these conditions over many hours. Blast resistance relates to withstanding one event.” In terms of fire-resistant products, Cascadia uses a fire-resistant resin in the manufacture of windows for tall non-combustible buildings, a resin made from fibreglass by Cascadia’s supplier, Inline Fiberglass. Bousfield also notes that Natural Resources Canada research has been completed on the combustibility of window and door materials. The results are expected to lead to future code changes, he says, as well as expanding applications for Cascadia’s fiberglass windows (and several other materials) to full-facade, high-rise glazing.


Serving primarily the east coast market, Atlantic has to know a thing or two about resisting water ingress. Above, one of its products gets blasted in the test lab.
With the Rockies in B.C., high-altitude installations are another challenge for Cascadia. Windows are generally manufactured at a lower elevation and Bousfield explains that tolerances of window seals for temporary exposure to high elevations (delivery of windows through a mountain pass) obviously don’t have to be as extreme as permanent high-elevation installations. Overall, Bousfield notes that the amount of stress experienced by glass unit seals due to air pressure issues depends on three factors: thickness of glass, space between the panes and window shape. “Low-stress glass units are squarish rather than narrow, with thinner glass and a thinner airspace,” he explains. “There are tables that indicate what size and shape should be used at which altitudes. Some manufacturers add capillary tubes to allow pressure to equalize. However, that increases the risk of fogging and also introduces a drop in efficiency because argon or another similar gas can’t be used. We don’t prefer to use capillary tubes, so we work with our customers on modifying the size and shape of the windows as a first step.”
New solutions from top suppliers for safety, esthetics and ease-of-use.
HARDWARE SHOWCASE

AUTOMATIC RE-LATCH
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AmesburyTruth has engineered, patented and manufactured a releasable limit device for residential windows. The SafeGard 2R has been developed to meet the ASTM F2090 safety requirements code for selfresetting, egress-capable, fall prevention devices. This product limits the opening of the window to less than four inches, however it can be released in case of an emergency to achieve egress or for cleaning purposes. By code, dual-action release mechanisms are required to open the window fully for egress. This operation can be performed without the use of keys, tools, or special knowledge. SafeGard 2R will automatically re-latch when the window is fully closed. In addition to the safety provided by limiting the sash opening, SafeGard 2R is
easy to install in the factory and can be adjusted inside the home after window installation. The unit is fully concealed when the window is in closed position and does not interfere with the operation or performance of the window. SafeGard 2R can be used on casement, awning and hopper windows and is also available for commercial applications.
CORROSIONRESISTANT
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Silver Finish has been certified as Class Five (by IFT Rosenheim) for corrosion protection, having been subjected to more than 480 hours of spray test conditions. Using only highquality materials, Siegenia Hardware provides efficient workability and maximum functionality while offering extensive design options for more individual room comfort. With superior functionality and performance, Siegenia meets the main hardware requirements of every manufacturer of tilt-and-turn window and door systems. In addition to Siegenia hardware, Fentro Technologies offers window and door handles, accessories and ancillary products made by world-renowned European manufacturers including Hoppe handles, CES locking systems, Wemaro specialized tools, PHI shims and blocks and Spax screws.
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FENESTRATION CANADA
Surging forward
by Jennifer Small

Events, management and education all seeing progress.
Fenestration Canada’s board of directors has been hard at work over the past six months to improve our management structure so we can provide better services and added value to our members. A major step in this plan was to engage a new full-time executive director, Stephane Labelle, to help lead and execute all the operational activities related to FenCan. Stephane brings with him a combination of experience in business development, marketing, project management and sales along with his volunteer experience as WinDoor committee chair and FenCan board director. At the same time as bringing Stephane on board, we engaged Redstone, a new passionate and professional team of experts in event and association management, who we are confident will have a positive impact on our association.
As a board, we have had some directors move on to other challenging careers. I would like to thank Gary Blad and Ryan Dudeck for all their contributions and hard work and wish them the best of luck in their new ventures.
We started 2019 coming off of an exciting WinDoor 2018, held for the first time in Quebec City in December. With record attendee numbers, FenCan attracted current and new members, AVFQ members and other fenestration industry stakeholders. The opening event at the Chapelle, meticulously organized with the help of the AVFQ, was set in a beautiful deconsecrated church. Thank you to Lisa Bergeron and Nancy Thompson for all your help. The show floor was buzzing with product demonstrations and a full lineup of experts sharing their knowledge. Fabricators and suppliers alike learned about codes and standards, Energy Star and NRCan regulations and we had presentations on Lean manufacturing, automation and product performance. The WinDoor committee is already moving full steam ahead planning for WinDoor 2019, happening Nov. 20 to 21 in Toronto. Don’t miss it!
In late December, we showcased a webinar about linking customer complaints to customer satisfaction teaching us how to turn a challenge
into an opportunity. For 2019 in education, we are bringing keynote speaker John Eakes to our regional event on April 9 in Edmonton. John is a teacher of all things relating to renovation and home building. He is an expert on cold climate housing and is often called upon by governments and related associations for his expertise and knowledge in the building industry. At our Spring Conference and Annual General Meeting in June, we have keynote speaker Deborah Kimmett. A comedian and expert in change management, Deborah is sure to entertain us as she discusses the challenges of accepting new business realities. Mark your calendars for June 3 to 6 at White Oaks Conference Centre in Ontario’s Niagara Region. Across Canada, fabricators are all facing NRCan aspirational goals for windows starting in 2020. These goals have serious impacts on fabricators and the competitiveness and viability of manufactured window and door products in our country. In December, FenCan submitted its feedback on NRCan’s discussion paper, as did many of our members. Although NRCan understands some of the challenges that current product offerings face, they have a mandate to reduce greenhouse gas emissions, of which residential and commercial windows account for 17 per cent. Residential windows account for up to 35 per cent of a home’s heat loss, so setting new higher standards for energy efficiency on windows and doors helps achieve the government’s mandate. As we navigate this new reality, FenCan provides support, education, technical expertise and advocacy. Our members benefit from our association by having a unified voice on industry challenges by learning together and by challenging one another. If you are not a member, come join us and don’t be left behind. If you are a member, thank you for your support and let us work together for the better of the Canadian fenestration industry.
Jennifer Small is the president of Fenestration Canada and of Screenco, a North American manufacturer of window and patio screen products headquartered in Concord, Ont.
MEMBER DIRECTORY
A & D PRÉVOST
305 12e avenue Richelieu, Richelieu, QC, J3L 3T2
Tel: (450) 658-8771
Contact: Claude Cardin
Email: ccardin@prevost-architectural.com www.adprevost.ca
AABEN WINDOWS AND DOORS LTD.
700 Progress Ave, Kingston, ON, K7M 4W9
Tel: (613) 384-3163
Contact: Michael Braby
Email: michael.braby@aaben.com www.aaben.com
ADFAST CORP.
2685, Diab Street, St-Laurent, QC, H4S 1E7
Tel: (514) 617-1579
Contact: Denis Perron
Email: denis.perron@adfastcorp.com www.adfastcorp.com
AGC GLASS NORTH AMERICA
11175 Cicero Drive, Suite 400 Alpharetta, GA, 30022
Tel: (905) 738-9400
Contact: Marilyn Moore
Email: marilyn.moore@ca.agc.com www.us.agc.com
ALL WEATHER WINDOWS LTD.
18550 - 118A Avenue NW, Edmonton, AB, T5S 2K7
Tel: (780) 451-0670
Contact: Tracy Nadiger
Email: tnadiger@allweatherwindows.com www.allweatherwindows.com
ALLSCO WINDOWS AND DOORS
70 Rideout Street, Moncton, NB, E1E 1E2
Tel: (506) 853-8080
Contact: André Doiron
Email: adoiron@allsco.com www.allsco.com
AMBERWOOD DOORS INC.
80 Galaxy Blvd., Unit 16
Toronto, ON, M9W 4Y8
Tel: (416) 213-8007
Contact: Colin Fraser
Email: cfraser@amberwooddoors.com www.amberwooddoors.com
AMESBURYTRUTH
3600 Minnesota Drive, Suite 800, Edina, MN, 55435
Tel: (800) 866-7884
Contact: Mathieu Hebert
Email: mathieu.hebert@amesburytruth.com www.amesburytruth.com
ANDERSEN CORPORATION
100 Fourth Avenue North, Bayport, MN, 55003-1096
Tel: (651) 264-5570
Contact: Mark Mikkelson
Email: mark.mikkelson@andersencorp.com www.andersenwindows.com/
ANDERSON WINDOWS
46 Cheryl Crescent, P.O. Box 510 Sundridge, ON, P0A 1Z0
Tel: (705) 384-5341
Contact: Cheryl Anderson
Email: sherianderson@bellnet.ca www.andersonwindows.ca
ANIG WINDOW
MANUFACTURING LIMITED
2040 Ellesmere Road, Unit 1 Scarborough, ON, M1H 3B6
Tel: (416) 438-7213
Contact: Enzo Angheloni
Email: enzo@anigwindows.com www.anigwindows.com
AQUASURTECH OEM
2148 Trans-Canada Highway, Dorval, QC, H9P 2N4
Tel: (514) 684-2628
Contact: Michael Braeuel
Email: mbraeuel@aquasurtech-oem.com www.aquasurtech-oem.com
ARCHIE HARDWARE
NORTH AMERICA INC.
513 Mayflower Street, Waterloo, ON, N2K 3Y7
Tel: (416) 708-9288
Contact: Mark Straub
Email: mark.straub@archiehardware.com www.archiehardware.com
ARMWOOD WINDOWS & DOORS
Highway 1A West, P.O. Box 8, Portage la Prairie, MB, R1N 3B2
Tel: (204) 856-2320
Contact: Brent Otsuji
Email: brent@armwood.ca www.armwood.ca
ASHLAND HARDWARE
545 E John Carpenter Freeway, Suite 610 Irving, TX, 75062
Contact: Vanessa Gonzalez
Email: Vanessa.Gonzalez@ashlandhardware.com
ATIS GROUP
1111, rue St-Charles ouest, bureau 952, Longueuil, QC, J4K 5G4
Tel: (418) 881-3950
Contact: Bertrand Nadeau
Email: bnadeau@laflamme.com www.atisgroup.ca
ATLANTIC WINDOWS LTD.
49 East Main Street, Port Elgin, NB, E4M 2X9
Tel: (506) 538-2361
Contact: Greg Dickie
Email: greg.dickie@atlanticwindows.com www.atlanticwindows.com
AURORA WINDOW SYSTEMS INC.
535 Manitou Rd. SE, Calgary, AB, T2G 4C2
Tel: (403) 291-2851
Contact: Kent Schultz
Email: kent@aurorawindowsystems.ca www.aurorawindowsystems.ca
AVFQ
2065, rue Frank-Carrel, bureau 216, Quebec, QC, G1N 2G1
Tel: (418) 688-1256
Contact: Gilbert Lemay
Email: glemay@avfq.ca www.avfq.ca
BASCO WORLD
1141, rue Reynald, Laval, QC, H7W 1N2
Tel: (514) 241-9686
Contact: Jean-Sébastien Basilico
Email: js@bascoworld.com www.bascoworld.com
BERDICK WINDOWS & DOORS
404 Roblin Boulevard, Winkler, MB, R6W 0N4
Tel: (204) 325-8053
Contact: Victor Soto
Email: victor@berdick.com www.berdick.com
BIG GLASS OPENINGS INC.
11 King Street, Unit 7
Barrie, ON, L4N 6B5
Tel: (705) 915-1616
Contact: Paul Marasse
Email: admin@bigglassopenings.com www.bigglassopenings.com
BONNECHERE VALLEY WINDOWS LTD.
2824 Fourth Chute Road, RR 6
Eganville, ON, K0J 1T0
Tel: (613) 628-3056
Contact: Andreas Vornweg
Email: andreas@b-v-w.com www.b-v-w.com
BROWN WINDOW CORPORATION
185 Snow Boulevard, Concord, ON, L4K 4N9
Tel: (905) 738-6045
Contact: Pino Marinelli
Email: pinom@brownwindow.com www.brownwindow.com
MEMBERDIRECTORY
CALDWELL MANUFACTURING NORTH AMERICA LLC
P.O. Box 92891, Rochester, NY, 14692-8991
Tel: (585) 429-0270
Contact: Nancy Bostwick
Email: nbostwick@caldwellmfgco.com www.caldwellmfgco.com
CANADIAN HOME BUILDERS ASSOCATION
Tel: (613) 230-3060
Contact: Jack Mantyla Email: mantyla@chba.ca
CAN-BEST
38 Regan Road, Unit 4, Brampton, ON, L7A 1C6
Tel: (905) 840-2014
Contact: Elie Alkhoury
Email: elie@can-best.com www.can-best.com
CARDINAL IG COMPANY LTD.
534 Wasaga Crescent, Waterloo, ON, N2V 2Y8
Tel: (519) 590-3194
Contact: Mike McAndrew
Email: mmcandre@cardinalcorp.com www.cardinalcorp.com
CENTENNIAL WINDOWS & DOORS
687 Sovereign Rd., London, ON, N5V 4K8
Tel: (519) 451-0508
Contact: George Warren
Email: george.warren@centennialwindows.com www.centennialwindows.com
CLEARBROOK GLASS 2007 LTD.
33470, South Fraser Way
Abbotsford, BC, V2S 2B5
Tel: (604) 308-5267
Contact: Bruce Friesen
Email: bruce@clearbrookglass.ca www.clearbrookglass.ca
CLEARVIEW INDUSTRIES LTD.
45 Fenmar Dr., Toronto, ON, M9L 1M1
Tel: (416) 745-6666
Contact: Tom Marsala
Email: tmarsala@clearview.on.ca clearview.on.ca
CLEB LABORATORY INC.
1320, Lionel-Boulet Blvd., Varennes, QC, J3X 1P7
Tel: (514) 923-6611
Contact: Robert Jutras
Email: rjutras@cleb.com www.cleb.com
COLOUR VISION COATING INC.
285 Vaughan Valley Blvd., Woodbridge, ON, L4H 3B5
Tel: (905) 856-4464
Contact: Bernice Martin
Email: sales@colourvision.ca
CONTINENTAL
Salinenstrasse 1, Zip 74679 Weissbach, WH, Germany
Tel: (540) 550-4596
Contact: Marco Patermann
Email: Marco.Patermann@gapser.com www.skai.com
CSA GROUP
178 Rexdale Rd., Toronto, ON, M9W 1R3
Tel: (866) 797-4272
Contact: Mohamadou Diallo
Email: mohamadou.diallo@csagroup.org www.csagroup.org
CUSTOM WINDOW DESIGNS
3495 Laird Road, Unit 1 Mississauga, ON, L5L 5S5
Tel: (905) 569-1329
Contact: Peter Petrovski
Email: peterp@customwindowdesigns.ca www.custonwindowdesigns.ca
DALMEN PRO WINDOWS AND DOORS
18 Bentley Ave., Ottawa, ON, K2K 6T6
Tel: (613) 706-4181
Contact: Chris Papineau
Email: Chris@dalmenpro.com Www.Dalmenpro.com
DAN DARCY & ASSOCIATES INC.
46 Diana Grace Avenue, Dartmouth, NS, B2W 6A2
Tel: (902) 462-6114
Contact: Dan Darcy
Email: dandarcy@accesswave.ca
DEL WINDOWS & DOORS
241 Arvin Ave, Stoney Creek, ON, L8E 2L9
Tel: (905) 561-4335
Contact: Ed Bremer
Email: ebremer@delwd.ca delwd.ca
DOOR COM PRODUCTS
285 Vaughan Valley Blvd., Woodbridge, ON, L4H 3B5 Tel: (905) 850-5352
Contact: Daniel Sardella
Email: daniel@wintek.ca www.doorcom.ca
DOORSMITH
(A DIVISION OF CAN-SAVE)
411 Bayview Drive, Barrie, ON, L4N 8Y2 Tel: (705) 722-7283
Contact: Ryan Eccleshall Email: ryane@cansave.ca www.cansave.ca
DOORTEK INC.
109 Advance Blvd., Brampton, ON, L6T 4H8 Tel: (416) 613-9663
Contact: Rohit Kalia
Email: rohit@doortek.ca www.doortek.ca
DORPLEX INDUSTRIES LTD.
100 Norfinch Drive, Toronto, ON, M3N 1X1
Tel: (416) 744-3667
Contact: Paul Moseley
Email: info@dorplex.com www.dorplex.com
DROLET EQUIPEMENT CNC
2665, Terra-Jet, St-Cyrille-de-Wendover, QC, J1Z 1B3
Tel: (819) 474-2149
Contact: Josee Therrien
Email: info@drolet-equipementcnc.com www.drolet-equipementcnc.com
DUFFERIN WINDOWS LTD.
115 Centennial St., Shelburne, ON, L9V 2Z4
Tel: (519) 925-3111
Contact: Karen McCabe
Email: karen@dufferinwindows.ca www.dufferinwindows.ca
DURABUILT WINDOWS & DOORS INC.
10920 178 Street NW, Edmonton, AB, T5S 1R7
Tel: (780) 577-2004
Contact: Sami Sakalla
Email: samis@durabuiltwindows.com www.durabuiltwindows.com
DUXTON WINDOWS & DOORS
45 Higgins Avenue, Winnipeg, MB, R3B 0A8
Tel: (204) 339-6456
Contact: Al Dueck
Email: apdueck@duxtonwindows.com www.duxtonwindows.com
E J MACHINE SALES & SERVICE INC.
20 Barr Rd., Ajax, ON, L1S 3X9
Tel: (905) 427-3400
Contact: Melissa Colquhoun
Email: melissac@ejindustries.ca

ELTON MANUFACTURING
8400 Lawson Road, Unit 2
Milton, ON, L9T 0A4
Tel: (905) 876-1290
Contact: Andrew Beavan
Email: sales@eltonmanufacturing.com www.eltonmanufacturing.com
ENDURA PRODUCTS INC.
8817 W. Market St., Colfax, NC, 27235
Tel: (336) 668-2472
Contact: Mark Fortun Email: mfortun@enduraproducts.com
ENERGI FENESTRATION SOLUTIONS
3035, boul. Le Corbusier, Laval, QC, H7L 4C3
Tel: (450) 687-5115
Contact: Diane Loisel Email: diane.loisel@energifenestration.com www.energifenestration.com
ENTRYGUARD DOORS INC.
8150 Keele Street, Concord, ON, L4K 2A5
Tel: (905) 532-0740
Contact: Frank Luccisano
Email: frank@entryguarddoors.com www.entryguarddoors.com
MEMBERDIRECTORY

EURO VINYL WINDOWS & DOORS INC.
167 Caster Avenue, Unit 8
Woodbridge, ON, L4L 5Y8
Tel: (905) 851-9711
Contact: Chris Meiorin
Email: chris@evw.ca www.evw.ca
EUROLINE WINDOWS INC.
7620 MacDonald Rd., Delta, BC, V4G 1N2
Tel: (604) 940-8485
Contact: Isbrand Funk
Email: isbrand@euroline-windows.com www.euroline-windows.com
FENESTRA PURCHASING CO-OP
140 Fullarton Street, Suite 208 London, ON, N6A 5P2
Tel: (514) 779-9674
Contact: JF Kogovsek
Email: jfk@fenestra.coop www.fenestra.coop
FENESTRATIO
159 King St., Unit 304 Peterborough, ON, K9J 2R8
Tel: (888) 853-0011
Contact: Aaron Clarke
Email: aaron@fenestratio.com
FENESTRATION ASSOCIATION OF BC
P.O. Box 36117, Surrey, BC, V3S 7Y5
Tel: (778) 571-0245
Contact: Zana Gordon
Email: zgordon@fen-bc.org www.fen-bc.org
EVERLAST GROUP OF COMPANIES
299 Carlingview Drive, Etobicoke, ON, M9W 5G3
Tel: (800) 897-5118, (416) 241-8527
Contact: Vince Porcelli
Email: Vince@everlast.biz www.everlastproducts.ca
EXOVA INC.
2395 Speakman Drive, Mississauga, ON, L5K 1B3
Tel: (905) 822-4111
Contact: Jennifer Wren-McDonald
Email: jennifer.wrenmcdonald@exova.com www.exova.com
EXP SERVICES INC.
1595 Clark Boulevard, Brampton, ON, L6T 4V1
Tel: (416) 356-4419
Contact: Greg Hildebrand
Email: greg.hildebrand@exp.com www.exp.com
EXTREME WINDOW & ENTRANCE SYSTEM
80 Loftus Street, Moncton, NB, E1E 2N2
Tel: (506) 384-3667
Contact: Darren Bannister
Email: dbannister@extremedoors.ca
FABELTA
3840 Georges Corbeil, Terrebonne, QC, J6X 4J4
Tel: (450) 477-7611
Contact: Karine Papineau
Email: kpapineau@fabelta.com www.fabelta.com
FENESTRATION COMPONENTS
INTERNATIONAL INC.
P.O. Box 1544, Okotoks, AB, T1S 1B5
Tel: (403) 938-1064
Contact: Ted Paetkau
Email: ted@fci-inc.ca www.fci-inc.ca
FENESTRATION MANITOBA
PO Box 434
Pinawa, Manitoba R0E 1L0
Contact: Ryan Dudeck
Email: rdudeck76@gmail.com fenestrationmanitoba.ca
FENESTRATION REVIEW
PO Box 530, 105 Donly Drive South, Simcoe, ON, N3Y 4N5
Tel: (226) 931-0545
Contact: Patrick Flannery Email: pflannery@annexbusinessmedia.com
FENETECH INC.
260 Campus Dr., Aurora, OH, 44202
Tel: (330) 995-2830
Contact: Matt Batcha
Email: matt.batcha@fenetech.com www.fenetech.com
FENETRES FORMTECH
192 rang 6, St-Rosaire, QC, G0Z 1K0
Tel: (819) 758-7392
Contact: Luc Letourneau
Email: luc@t4s2009.com www.formtech-inc.com
FENÊTRES MAGISTRAL WINDOWS INC.
705, boulevard Industriel, Blainville, QC, J7C 3V3
Tel: (450) 433-8733
Contact: Claude Charron
Email: CCharron@fenetresmagistral.com www.fenetresmagistral.com
FENPLAST INC.
160, boulevard de l’Industrie, Candiac, QC, J5R 1J3
Tel: (514) 990-0012
Contact: Michel Leclerc
Email: michel.leclerc@fenplast.com www.fenplast.com
FENTRO TECHNOLOGIES
150 Grant Street, Morden, MB, R6M 1Y4
Tel: (204) 822-1405
Contact: Eduard Braun
Email: eduard.braun@fentro.com www.fentro.com
FERCO FERRURES DE BÂTIMENT INC. / FERCO ARCHITECTURAL HARDWARE INC.
2000, rue Berlier, Laval, QC, H7L 4S4
Tel: (450) 973-1437
Contact: Sabin Dery
Email: dery.s@Ferco.ca www.ferco.ca
FIBERCRAFT DOOR COMPANY
321291 Concession 2 SDR, RR 1 Hanover, ON, N4N 3B8
Tel: (519) 506-2117
Contact: Bruce Schaus
Email: fibercraft@wightman.ca
FIBERLINK INC.
55 Valleywood Dr., Markham, ON, L3R 5L9
Tel: (905 475 2300
Contact: Sherry Peng
Email: psherry@fiberglassfiberlink.com www.fiberglassfiberlink.com
FORHOMES LTD.
991 Matheson Blvd East, Unit 6, Mississauga, ON, L4W 2V3
Tel: (905) 212-9499
Contact: Kris Karpinski
Email: kris@forhomes.ca www.forhomes.ca
GAULHOFER CANADA
117 - 5718 1a Street SW, Calgary, AB, T2H 0E8
Tel: (403) 475-6403
Contact: Kent Halluk
Email: kent@gaulhofercanada.com gaulhofercanada.com
GEM ALUMINUM MANUFACTURING COMPANY LTD. (1992)
1590 The Queensway, Etobicoke, ON, M8Z 1V1
Tel: (416) 533-4331
Contact: Spiros Christopoulos
Email: spiros@gemwindows.com gemwindows.com
GENTEK BUILDING PRODUCTS, A DIVISION OF ASSOCIATED MATERIALS, INC.
3773 State Road, Cuyahoga Falls, OH, 44223
Tel: (330) 922-2119
Contact: Steve Harp
Email: sharp@alside.com www.associatedmaterials.com
MEMBERDIRECTORY

LAURELWOOD MILLWORK LTD.
1509 Snow Valley Road, Unit 1, R.R. 3
Minesing, ON, L9X 1K3
Tel: (705) 737-5315
Contact: Rob Rodgers
Email: info@laurelwoodmillwork.com www.laurelwoodmillwork.com
LAYTON CONSULTING LTD.
19978 - 72 Ave, Suite 301 Langley, BC, V2Y 1R7
Tel: (604) 530-6611
Contact: Ashlee Flierl
Email: ashlee@laytonconsulting.com www.laytonconsulting.com
LEPAGE MILLWORK
141, chemin des Raymond, C.P. 1298 Rivière-du-Loup, QC, G5R 4L9 Tel: (418) 862-2611
Contact: Pierre-Luc Bellavance
Email: plbell@lepagemillwork.com www.lepagemillwork.com
LES CARTONS CORRUGUARD INC.
101 Des Ateliers, Lavaltrie, QC, J5T 3R3
Tel: (450) 586-0666
Contact: Marie-Hélène Hotte
Email: mhhotte@cartonscorruguard.com www.cartonscorruguard.com
LES INDUSTRIES RADISSON
136, Rue Léon-Vachon, Saint-Lambert-de-Lauzon, QC, G0S 2W0
Tel: (418) 889-9032
Contact: Gabriel Parent
Email: gparent@industriesradisson.com www.industriesradisson.com
LOEWEN WINDOWS
77 Highway 52 West, P.O. Box 2260 Steinbach, MB, R5G 1B2
Tel: (204) 326-6808
Contact: Duane Koop
Email: duanekoop@loewen.com www.loewen.com
MARITIME DOOR & WINDOW
118 Albert St., Moncton, NB, EIC 1B2
Tel: (506) 383-7114
Contact: Michael Mann
Email: mike.mann@maritimedw.com www.maritimedw.com
MARLBORO WINDOW & DOOR MFG. LTD.
2370 Stevenage Drive, Ottawa, ON, K1G 3W3
Tel: (613) 736-1441
Contact: David Dubrofsky
Email: david@marlborowindows.com www.marlborowindows.com
MARVIN WINDOWS & DOORS OF CANADA
1455 Courtneypark Drive E, Mississauga, ON, L5T 2E3
Tel: (905) 670-5052
Contact: Barb D’Alessandro
Email: bdalessandro@marvincanada.com www.marvincanada.com
MASONITE INTERNATIONAL
2771 Rutherford Road, Concord, ON, L4K 2N6
Tel: (800) 798-3667
Contact: Mark Woolnough
Email: mwoolnough@masonite.com www.masonite.com

MASTERGRAIN C/O WEBER MANUFACTURING TECHNOLOGIES INC.
16566 Highway 12, P.O. Box 399 Midland, ON, L4R 4L1
Tel: (416) 917-1007
Contact: Lyn Jauncey
Email: Lyn.Jauncey@mastergrain.com www.mastergrain.com
MAXAM/MAXFEN
C.P 252, Saint-Bruno, QC, J3V 4P9 Tel: (450) 723-1257
Contact: J.F. Kogovsek Email: jfk@maxammarketing.com www.maxammarketing.com

MENNIE CANADA
LOTHAR’S INDUSTRIAL SALES LTD.
2717 Rena Rd., Mississauga, ON, L4T 3K1
Tel: (905) 678-2397
Contact: Sarah Colberg
Email: Info@lothars.ca
MAPLESPHERE HARDWARE LTD.
45 Carisbrooke Cir, Aurora, ON, L4G 0K4
Tel: (416) 998-6205
Contact: Hao Ling
Email: linghao@maplesphere.ca maplesphere.ca
111 Advance Blvd., Brampton, ON, L6T 4H8
Tel: (416) 748-0088
Contact: Kinson Cheung
Email: kinson@menniecanada.com menniecanada.com/
MENUISERIE BASQUE & FILS LTEE. 390, rue Snowball, C.P. 3609 Succ. Bureau Chef, Tracadie-Sheila, NB, E1X 1G5
Tel: (506) 395-2733
Contact: Alderic Basque
Email: mbf@nbnet.nb.ca www.mbfwindows.com
MILLCRAFT SYSTEMS INC.
369 Concession Rd 6 E, Millgrove, ON, L0R1 V0
Tel: (905) 689-9502
Contact: Lauren Malek
Email: lauren@millcraftsystems.ca millcraftcustomwindows.com
MORRISON WINDOWS LTD.
8400 124 Street, Surrey, BC, V3W 6K1
Tel: (604) 539-1315
Contact: Gurtej Dhillon
Email: gdhillon@morrisonwindows.ca www.morrisonwindows.ca
MOUSTIQUAIRES MSA SCREENS
690, chemin Olivier, Levis, QC, G7A 2N2
Tel: (418) 831-3035
Contact: Jean-Robert Mathieu
Email: jrmathieu@moustiquairesmsa.com www.msascreens.com
MSR WEATHERSTRIPPING INC.
115 Cowan Court, London, ON, N6C 5E3
Tel: (519) 871-5088
Contact: David MacDougall
Email: msrweatherstripping@gmail.com
NAMI INC.
4794 Washington Memorial Highway, Hayes, VA, 23072
Tel: (804) 684-5124
Contact: Tanya Wix
Email: tanya@namiinc.com www.namicertification.com
NATURAL RESOURCES CANADA
Tel: (613) 995-6741
Contact: Steve Hopwood
Email: steve.hopwood@canada.ca
NEWMAR WINDOW MANUFACTURING INC.
7630 Airport Road, Mississauga, ON, L4T 4G6
Tel: (905) 672-1233
Contact: Carlos Martins
Email: cmartins@newmar.com www.newmar.com
NEXTRUSIONS INC.
10 500, Rue Colbert, Montreal, QC, H1J 2H8
Tel: (514) 881-2090
Contact: Gérald Gravel
Email: ggravel@nextrusions.com www.nextrusions.com

NORTH STAR WINDOWS & DOORS
40684 Talbot Line, St. Thomas, ON, N5P 3T2
Tel: (519) 637-7899
Contact: Gary Husen
Email: ghusen@northstarwindows.com www.northstarwindows.com
MEMBERDIRECTORY
NORTHERM WINDOWS & DOORS
1-17 Burns Road, Whitehorse, YT, Y1A 4Z3
Tel: (867) 668-5088
Contact: Rick Gingell
Email: rgingell@northerm.yk.ca
NOVA DOORS AND WINDOWS LTD.
46 Williams Avenue, Burnside Industrial Park, Dartmouth, NS, B3B 2B3
Tel: (902) 468-3850
Contact: Jason Sadler
Email: jason@novadoorsandwindows.com www.novadoorsandwindows.com
NOVAGARD SOLUTIONS
5109 Hamilton Avenue, Cleveland, OH, 44114
Tel: (216) 881-8111
Contact: Joe Borak
Email: JBorak@Novagard.com www.novagard.com
NOVATECH GROUP INC.
160, rue de Murano, Sainte-Julie, QC, J3E 0C6
Tel: (450) 922-1045
Contact: Robert Latour
Email: robert.latour@groupenovatech.com www.novatechgroup.com
NZP FENESTRATION
2459 rue de la Province, Longueuil, QC, J4G 1G3
Tel: (514) 360-9215
Contact: Alain Dorais
Email: alain@netzeroperformance.com www.netzeroperformance.com
OCEANVIEW PATIO DOORS LTD.
5145 Steeles Ave. W., Suite B, Unit 4 Toronto, ON, M9L 1R5
Tel: (416) 741-2600
Contact: Frank Nicolazzo
Email: fnicolazzo@oceanviewdoors.ca www.oceanviewdoors.ca
P.H. TECH INC.
8650 boul. Guillaume Couture, Levis, QC, G6V 9G9
Tel: (418) 833-3231
Contact: Caroline Dallaire
Email: cdallaire@phtech.ca www.phtech.ca
PARAMOUNT WINDOWS
105 Panet Road, Winnipeg, MB, R2J 0S1
Tel: (204) 233-4966
Contact: Tim Dudeck
Email: tim.dudeck@paramountwindows.com www.paramountwindows.com
PAULINE RICHARDS
562 Fallingbrook Drive, Waterloo, ON, N2L 4N4
Tel: (519) 570-6917
Contact: Pauline Richards
Email: prichards.ap@gmail.com
PEINTURES INDUSTRIELLES
MULTI-PRO INC.
9732 Boul. des Hêtres, Shawinigan, QC, G9N 4Y3
Tel: (819) 539-6303
Contact: Guy Adam
Email: bureau@peinturesmultipro.com
PELLA CORPORATION
102 Main St., Pella, IA, 50219
Tel: (641) 621-6096
Contact: Joseph Hayden
Email: jahayden@pella.com www.pella.com
PELLA WESTERN CANADA
53 Christina Close, Sherwood Park, AB, T8H 2G7
Tel: (780) 720-8576
Contact: Kevin Chichak
Email: chichakk@pella419.com
PERMA SEAL WINDOWS & DOORS LTD.
9505-56 Avenue N.W., Edmonton, AB, T6E 0B2
Tel: (780) 434-9487
Contact: Gordon Gauvin
Email: office@permasealwindows.com www.permasealwindows.com
PLY GEM
7140-40th Street S.E., Calgary, AB, T2C 2B6
Tel: (403) 863-0473
Contact: Dave Goldsmith
Email: dave.goldsmith@plygem.ca www.plygem.ca
PMC GROUP
601 West, 8th Street, Lansdale, PA, 19446
Tel: (215) 368-1661
Contact: John Pruett
Email: jpruett@pmc-group.com pmcvinyladditives.com
POLLARD WINDOWS INC.
1217 King Road, P.O. Box 507
Burlington, ON, L7R 3Y3
Tel: (905) 634-2365
Contact: Damascino Sousa
Email: dsousa@pollardwindows.com www.pollardwindows.com
PORTES ET FENÊTRES PRÉSIDENT INC.
2292 de la Province, Longueuil, QC, J4G 1G1
Tel: (450) 670-4777
Contact: Yvan Houle
Email: yhoule@pfpresident.com www.portesetfenetrespresident.com
POSTERITY GROUP CONSULTING
43 Eccles St., 2nd Floor Ottawa, ON, K1R 6S3
Tel: (613) 897-3783
Contact: Chris Pulfer
Email: pulfer@posteritygroup.ca www.posteritygroup.ca
PREFERENCE NORTH AMERICA, INC.
36 York Mills Rd., Suite 504 Toronto, ON, M2P 2E9
Tel: (416) 498-7751
Contact: Rose Estrella
Email: restrella@prefna.com www.prefna.com
PRESTIGE WINDOW & DOOR LTD.
25 Brier Estates Way N.W., Medicine Hat, AB, T1C 0B2
Tel: (403) 504-4664
Contact: Tyler Hopfner
Email: prestigewindows@telus.net www.prestigewindow.ca
ODL CANADA
65 Courtland Avenue, Vaughan, ON, L4K 3T1
Tel: 1-800-253-3900
Contact: Tom Newton
Email: tom.newton@odl.com www.odl.com
OSTACO WINDOWS & DOORS
248 Bowes Road, Concord, ON, L4K 1J9
Tel: (905) 660-5021
Contact: Jacques Charlebois
Email: jacquesc@ostaco.com www.ostaco.com
PHIFER INC.
P.O. Box 1700, Tuscaloosa, AL, 35403-1700
Tel: (800) 854-9473
Contact: Alan Gray
Email: alan.gray@phifer.com www.phifer.com
PRO-ACTIVE FENESTRATION SOLUTIONS INC.
35B-10520 Young Street, Suite 285, Richmond Hill, ON, L4C 3C7
Tel: (416) 804-1985
Contact: Kira Kuperman
Email: kira@proactivefenestration.com www.proactivefenestration.com
PROLUX PAINTS
11430 56th Ave., Montreal, QC, H1E 2L5
Tel: (514) 648-4911
Contact: Jacques Beaulieu
Email: jbeaulieu@protechpowder.com
MEMBERDIRECTORY

TREMCO CANADA- RESIDENTIAL
STRASSBURGER WINDOWS & DOORS
2101 Shirley Drive, Kitchener, ON, N2B 3X4
Tel: (519) 885-6580
Contact: Bob Strassburger
Email: windows@strassburger.net www.strassburger.net
SUNRISE WINDOW & DOOR SYSTEMS INC.
188 Corstate Avenue, Vaughan, ON, L4K 4X2
Tel: (905) 669-5415
Contact: Bruno Cascone
Email: bruno@sunrisewindow.com www.sunrisewindow.com
SUNVIEW PATIO DOORS LTD.
500 Zenway Boulevard, Woodbridge, ON, L4H 0S7
Tel: (905) 851-1006
Contact: Tony Margiotta
Email: tmargiotta@sunviewdoors.com www.sunviewdoors.com
SUPERIOR FINISHES INC.
80 Paramount Road, Winnipeg, MB, R2X 2W3
Tel: (204) 985-9820
Contact: Anne-Marie Broesky
Email: anne-marieb@superiorfinishesinc.com www.superiorfinishesinc.com
SYNERGY SALES & CONSULTING
11 Terrastone Court, Bolton, ON, L7E 2H1
Tel: (647) 883-3400
Contact: Marco Porcelli
Email: marco@synergysalesgroup.net
THERMA-TRU
118 Industrial Drive, Edgerton, OH, 43517
Tel: (419) 298-1740
Contact: Steve Jasperson
Email: sjasperson@thermatru.com www.thermatru.com
THERMOPROOF MANUFACTURING LTD.
9386 Smiley Road, Chemainus, BC, V0R 1K4
Tel: (250) 246-3271
Contact: Cam Drew
Email: cam@thermoproof.ca www.thermoproof.ca
TRADITIONAL DOOR DESIGN & MILLWORK LTD.
261 Regina Road, Woodbridge, ON, L4L 8M3
Tel: (905) 851-1118
Contact: Michael Marchetti
Email: michael@traditionaldoor.com www.traditionaldoor.com
GLAZING & INSTALLATIONS GROUP
50 Beth Nealson Drive, Toronto, ON, M4H 1M6
Tel: (905) 726-4164
Contact: Scott Casselden
Email: scasselden@tremco.ca www.tremcosealants.com
TRIMBO WINDOW MFG. INC.
301 Trowers Road, Woodbridge, ON, L4L 1H4
Tel: (905) 851-3466
Contact: Domenic Trimboli
Email: dom@trimbowindow.com www.trimbowindow.com
TRIMLITE MFG. INC.
4240 Harvester Road, Burlington, ON, L7L 0E8
Tel: (905) 335-1559
Contact: Ron VandenBrink
Email: ronv@trimlite.com www.trimlite.com
TROYA WINDOWS & DOORS INC.
180 Trowers Rd., Unit 26 Woodbridge, ON, L4L 8A6
Tel: (905) 855-9493
Contact: Melih Alpersoy
Email: mel@troyawindows.com www.troyawindows.com
TRUFORM BUILDING PRODUCTS
601 Rivermede Road, Unit 1 Concord, ON, L4K 2G8
Tel: (905) 532-0073
Contact: Wayne Stevens
Email: wstevens@truformproducts.com www.truformproducts.com
ULTRAFAB INC.
1050 Hook Road, Farmington, NY, 14425
Tel: (585) 924-2186
Contact: Thomas Hare
Email: thare@ultrafab.com www.ultrafab.com
URBAN MACHINERY
125 Werlich Drive, Cambridge, ON, N1T 1N7
Tel: (519) 624-0080
Contact: Joanne Wheeldon
Email: jwheeldon@urban-machinery.com www.u-r-b-a-n.com
VAN ISLE WINDOWS LTD.
404 Hillside Ave, Victoria, BC, V8T 1Y7
Tel: (250) 383-7128
Contact: Pat Phillips
Email: pphillips@vanislewindows.com www.vanislewindows.com
VANDOLDER’S HOME TEAM
- CUSTOM EXTERIORS
1624 28th Ave East, Owen Sound, ON, N4K 0A8
Tel: (519) 376-1624
Contact: Kris Vandolder
Email: kris@vandolders.com www.vandolders.com
VEKA CANADA CO.
100 Veka Dr., Fombell, PA, 16123
Tel: (780) 691-4153
Contact: Jason Wadel
Email: jwadel@veka.com www.vekainc.com
VELUX-CANADA INC.
2740 Sherwood Heights Drive, Oakville, ON, L6J 7V5
Tel: (905) 829-0280
Contact: Russell Ibbotson
Email: russell.ibbotson@velux.com www.velux.ca
VERIDIS SOLUTIONS INC.
2828 boulevard Laurier, Tour T1 7e étage, Québec , QC, G1V 0B9
Tel: (418) 263-4777
Contact: Jean-Michel Dussault
Email: jean-michel.dussault@veridissolutions.com www.veridissolutions.com
VICONE HIGH PERFORMANCE RUBBER INC.
12-216 Poirier Street, Saint-Eustache, QC, J7R 6B1
Tel: (450) 974-1152
Contact: Julie Thibodeau
Email: jthibodeau@viconerubber.com www.viconerubber.com
VI-LUX BUILDING PRODUCTS INC.
105 Richmond Boulevard, Napanee, ON, K7R 3Z8
Tel: (613) 354-4830
Contact: Richard Moldovan
Email: rmold9@cogeco.ca www.vi-lux.com
VINYL WINDOW DESIGNS LTD.
550 Oakdale Rd., Toronto, ON, M3N 1W6
Tel: (416) 741-7820
Contact: Barb Restrepo
Email: barb@vinylwindowdesigns.com vinylwindowdesigns.com
VINYLGUARD WINDOW & DOOR SYSTEMS LTD.
625 Zenway Blvd., Woodbridge, ON, L4H 4J8
Tel: (905) 265-1123
Contact: JR Greco
Email: jr@vinylguard.com www.vinylguard.com
WARDCO WINDOW & DOOR MANUFACTURING
1157 Blair Rd, Burlington, ON, L7M 1P9
Tel: (905) 333-4521
Contact: Gary Ward
Email: gary@wardcowindow.com www.wardcowindow.biz
THAT’S RICH
The self-driving office
by Rich Porayko

You can take automation beyond the production floor.
Automation in manufacturing is obvious but what about automation in marketing and communications? If a task or project can be completed faster, cheaper and with higher quality through crowdsourcing, using an app or a Software As A Service (SAAS) website than doing it the old fashioned in-house way, aren’t those forms of automation as well? Removing handling and waste is classic Lean thinking.
The Cloud has changed the way we do things. MS Office 365 and Google Docs allow for collaboration around the office or the planet. I’ve been using Adobe’s Creative Cloud collection for several years now. Subscribers are always running the most current versions of Adobe’s 20+ collection of graphic design, video editing, web development and photography software. There’s no muss or fuss. I have everything I want on demand.
As a freelance writer for the last 11 years, I have recorded and transcribed hundreds of interviews and seminars. I love researching, interviewing and writing, however transcribing is awful, tedious work that I have come to loathe. One hour of audio will take me at least three hours to transcribe. I’ve spent weeks of my life transcribing. Usually weekends. Think of the opportunity costs. I’ve tried different smartphone and desktop applications, however they have all sucked.
Then I discovered Rev.com. For $1 U.S. per minute, a live person will transcribe your audio in less than 12 hours with a claim of 99 per cent accuracy. It’s legit. You need to clean up the text a little but so far they’ve been incredibly accurate. The $1-a-minute definitely adds up and eats margin but to pay $60 US to get three hours of my life back to reduce opportunity costs so that I can work on another project or spend time with my family is a no-brainer. Here’s a tip if you use it: trim your audio on your smartphone or desktop movie editing software to omit any audio you don’t want to transcribe.
How many times have you run an internal contest within your company to name a new
product or service? Sometimes it works, other times, not so much. They are always time consuming. In the last month I’ve used the crowd-sourcing website SquadHelp.com for two naming projects. For the $199 Bronze package that I used for both projects, SquadHelp takes $99 U.S. as their fee and gives $100 to the winner who submitted the chosen name.
The startup company name garnered 432 name submissions and the new product received over 1,200 ideas. Granted, 70 per cent of the ideas were garbage but 30 per cent were very high quality and 10 per cent were outstanding. A tip for this one: be as specific as possible when describing your new product, service or startup. Actively participate with the creatives during the contest. Rate the submissions and encourage creatives who are on the right track. Keep the decision-making team small.
There is a reason why the second-tallest building west of the Mississippi River is named SalesForce Tower. Their product isn’t cheap and it absolutely dominates anything else on the market. SalesForce enables you to manage your sales, marketing and customer service, in one central location. Don’t think CRM dashboard. Think command centre. The tip for this one is “garbage in, garbage out.” Partner with a SalesForce implementation partner to increase your chance of success and start off on the right foot.
Need to create a `photo collage for your social media page or newsletter? Look for the smartphone app PhotoGrid on Google Play or the App Store. It quickly and professionally optimizes photos into a grid faster and easier than Photoshopping manually. Remove the watermark and adjust the ratio to best suit the orientation of the images. Add video for a really eye-catching effect.
Rich Porayko is a professional writer and founding partner of Construction Creative, a marketing a communications company located in Vancouver, B.C. richp@constructioncreative.com
