While it is important to have an aesthetically Pleasing design, you also want to have the Design serve a purpose. That’s why an approach is used that optimizes a site for conversions. By taking into account how easily a customer can purchase from you, you can optimize a stein order to make it work for you and better generate revenue. Then using Adwords and Bing conversion tracking, you are able to accurately see how many people performed a specific action on your site. Before implementing any PPC campaign, it is important to have a web design that funnels users toward a specific goal otherwise it can be highly difficult to measure results.
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