“WHEN YOU GET ONE OF US, YOU GET ALL OF US.”
ABOUT GRRE
Gottesman Residential uses the latest technology, cutting edge marketing and creative networking. Most importantly, we are a collaborative group sharing ideas, market trends and resources. All agents are familiar with the company’s listings and serve as emissaries throughout our individual networks and circles. There is always a sounding board close by and we believe there is energy and strength from locking arms and supporting each other. The cohesive nature, knowledge and deep rooted integrity of our brokerage is enviable throughout the brokerage community.
“IT’S ABOUT QUALITY, NOT QUANTITY”
Over the past five years alone, Gottesman Residential has sold more than 1,000 properties listed over $1,000,000.
GOTTESMAN RESIDENTIAL OVERVIEW 2020-NOW
# Transactions 1,463
Average Sales Price $1,853,352
Median Sales Price $1,281,700
% of In-House Transactions 13.3% % of MLS Transactions 66.5%
One of the pillars of Gottesman Residential is support of our local community. Through individual and group efforts, we support many philanthropies with both time and financial gifts. Below are just some of the charities that we are involved with. Please ask us more about them, we would love to share.
ALL TOGETHER ATX
ALS ASSOCIATION
AMERICAN HEART ASSOC
AMPLIFY AUSTIN
ANTI DEFAMATION LEAGUE
AUSTIN COMMUNITY FOUNDATION
AUSTIN DIAPER BANK
AUSTIN DISASTER RELIEF FUND
AUSTIN PETS ALIVE
BEYOND BATTEN
BIG BROTHERS, BIG SISTERS
CARITAS OF AUSTIN
CASIS ELEMENTARY
CENTRAL TEXAS FOOD BANK
GIVING BACK
COMMUNITY FIRST! VILLAGE
DELL CHILDREN’S HOSPITAL
ELIZABETH ANN SETON BOARD
FLATWATER FOUNDATION
FOSTER ANGELS OF CENTRAL TX
FRIENDS OF THE CHILDREN
GIRLS EMPOWERMENT NETWORK
HEARTGIFT
HELPING HAND HOME
HOSPICE AUSTIN
JUNIOR LEAGUE OF AUSTIN
JDRF
LEUKEMIA & LYMPHOMA SOCIETY
LITTLE KIDS ROCK
NATIONAL CHARITY LEAGUE
OPPORTUNITY AUSTIN
PARTNERSHIP FOR CHILDREN
PEASE PARK CONSERVANCY
PRESERVATION AUSTIN
SETON FUND
SARA
THE BUSBY FOUNDATION
THE CENTER FOR CHILD PROTECTION
THE CONTEMPORARY AUSTIN
THE REFUGE
WESTLAKE HIGH SCHOOL
WOMEN RISING
WOUNDED WARRIOR PROJECT
Each year, a charity is selected as our corporate focus and a portion of every commission is contributed to that cause. For 2024, we are proud to be continuing our partnership with Foster Angels of Central Texas whose mission is to improve the lives of children in foster care by ensuring each child has their basic needs met and providing lifeenhancing, life-enriching opportunities whenever possible.
ABOUT BLAKE BELL
Blake Sayers Bell is a native Austinite whose local knowledge is evident in her work. She thrives in the fast-paced real estate environment while still focusing on the details. Organization and communication are her strong suits and she takes every opportunity to expand her real estate knowledge. Her passion and joy for her work are visible throughout every transaction whether it’s your first-time home buying or your first time buying a home in Austin. Blake is there every step of the way for her clients far beyond the closing table. She prioritizes the importance of relationships with her clients.
After Graduating from Austin High, she chose to expand her horizons and headed east to attend the University of Georgia. Blake graduated from the University of Georgia with a Bachelor of Arts degree in Advertising from the Grady College of Journalism and Mass Communications.
Before moving back to Austin and joining Gottesman Residential, Blake began her career in real estate after graduation. She held the position of Director of Marketing and Business Development for a commercial real estate group and simultaneously held the positions of Manager and Marketing Coordinator for a residential team of ten agents in Wilmington, NC. Blake has held her North Carolina Real Estate license since 2013. She became a licensed REALTOR® in Texas and joined Gottesman Residential Real Estate in 2014.
Committed to the Austin community, Blake is involved with a variety of charities, including Community First! Village, Foster Angels and Hospice Austin. She is on the 2024 Fund Board for Hospice Austin and has been a committee member of The Beauty of Life event that raises money for Hospice Austin and all they do to support members of our community since 2021.
When Blake isn’t working you can find her with her husband and dog, spending time on the lake, traveling, or indulging in Austin’s ever-growing food scene!
Native Austinite
Austin High Graduate
The University of Georgia, BA Advertising
National Association of Realtors, Member
Texas Association of Realtors, Member
Austin Board of Realtors, Member
Austin Luxury Network, member
Top Agent Network, member
THE PROCESS
INITIAL MEETING MARKET ANALYSIS
Listen + Learn - seller’s goals - property attributes - added value opportunity
Research + Analyze - recent sales - off market transactions
- current inventory
MARKETING PREPARATION PROPERTY LAUNCH
Design + Produce - professional photography - videography - editorial content - print / digital marketing
Announce + Introduce - custom website - personal e-fliers - networking
ONGOING MARKETING CONTRACT NEGOTIATION TRANSACTION MANAGEMENT
Promote
- traditional print media
- social media platforms
- cross marketing
- customized plan
Win + Win
- understand benefits
- anticipate challenges - create solutions
Execution + Follow Through
- clear communication
- attention to detail - protect clients’ interests
POST SALE
Advice + Assistance
- help during transitions - resource for future needs
HOW I WORK FOR YOU
AT YOUR SERVICE
We represent your interests
Networking: Austin Luxury
Network, personal network
Off-market listing awareness
Confidentiality
Dependable
Experience to navigate today’s competitive, fast-paced market
Creative marketing and tech to sell your home
Timely communications
Savvy negotiators
We’re here for you after the sale for whatever you may need
CUSTOM MATERIALS
PRINT BROCHURES
Gottesman Residential’s expert marketing department create high quality brochures that highlight the uniqueness of each listing. Prospective buyers will be presented a brochure with full color, professional photographs and professionally written details that emphasize the unique features of the home.
PROPERTY VIDEOS
With drone photography and videography, Gottesman Residential maximizes the visibility and interactivity of listings and provides potential home buyers a holistic experience when viewing a property online. Videos are also extremely powerful when incorporated in other marketing strategies, such as social media and email marketing.
DIGITAL BROCHURES
Using an extensive email database, properties are showcased to Realtors throughout Austin and the entire United States. By utilizing the latest technology, these marketing pieces are more than standard emails. Integrated videos, slideshows, links and interactive buttons combine to create a true digital brochure.
PROPERTY MICROSITE
The creation of elaborate, property specific websites allow for the most customized online brochure of a property. Using a domain name that is easily identifiable to a listing, a complete website containing a virtual tour, detailed features, interactive maps and a printable flier is created. This microsite will be promoted through the Gottesman Residential website, Facebook, Instagram and other partner sites or social media outlets.
RETARGETING
“TECHNOLOGY IS A TOOL, NOT A REPLACEMENT FOR
DISPLAY
HUMAN TOUCH”
Internet advertising that is focused on people who have already visited the website, a way to continue to be “top of mind”.
Internet advertising using photos and videos to target individuals based on topics of interest and other demographics.
GEO FENCING
Internet marketing used primarily on a mobile platform to target individuals in a certain geographic location.
15,000,000 227,000 98% internet ad impressions annually ad clicks annually internet coverage
INTERNET
Gottesman Residential is committed to the maximum marketing of our listings. To that end, we invest heavily in search engine optimization as well as a variety of internet advertising campaigns.
This platform is the perfect outlet for keeping followers up to date on listing changes. The photo based media outlet enables connections with users around the world through a system of hashtags.
576,346
instagram reach annually
Gottesman Residential has developed a following on Pinterest for real estate and luxury living in Austin. Each property is featured on a digital pin board, and can be grouped with like images to increase web traffic to listings.
2,380,000 pinterest impressions annually
With over 4,100 followers on Facebook, Gottesman Residential easily connects with a discerning audience on a daily basis. Through Facebook for Business tools, we can target very specific users, by using everything from income and interests, to education level and profession.
1,420,000
facebook reach annually
Using LinkedIn, Gottesman Residential is able to stay in front of the business world with articles on Austin, the economy, and more while also featuring properties. This gives Gottesman Residential an added edge in showcasing properties, expertise in the market, and connecting with other professionals.
SOCIAL MEDIA
Gottesman Residential utilizes cutting edge technology to create an awareness of our listings through social media. Social media campaigns are imperative to creating a buzz and maximizing exposure. 70% of Americans ages 45-54 are active in social networking.
*Inman News
PRINT MEDIA
Gottesman Residential only advertises in the most relevant print publications for our market. From high-end lifestyle magazines to local publications, our advertising targets both print and digital readers. Our homes are featured on the pages of world renowned magazines and are seen by eyes of subscribers and newsstand buyers alike, providing each listing maximum exposure.
WORLD PROPERTIES
WorldProperties.com is the official website of the International Consortium of Real Estate Associations, and is open to the general public. Gottesman Residential properties are listed with priority placement showcasing photos and written details.
LIST GLOBALLY
ListGlobally.com helps agents advertise their listings to the world. As the world’s largest real estate syndication network, it has over 100 portals in more than 50 countries. In addition, each listing is automatically translated to 16 languages, creating a potential audience of over 140 million visitors.
AUSTIN LUXURY NETWORK
Austin Luxury Network is a membership based organization where real estate agents in Austin can promote and network listings priced over $1.5MM that are not in MLS, with other agents. The website and tours are not open to the general public.
TOP AGENT NETWORK (TAN)
TAN is a private online network exclusivley for verified top agents. Through this platform, qualified real estate agents in Austin can promote their coming soon and private listings with other agents. The website is not open to the general public.
LOOPNET
LoopNet is one of the most visited commercial real estate networks. With more than 5 million monthly unique visitors, listings receive unrivaled exposure to various audiences searching for real estate for a variety of unique purposes.
LANDS OF TEXAS
Part of the Lands of America Network, the largest rural listing service in the Nation, Lands of Texas specializes in land for sale which includes farms, ranches, lake houses, and residential homes on land.
ADDITIONAL SYNDICATED WEBSITES
- mls
- austin home search
- realtor.com
- texasrealestate.com
- zillow
- trulia
- har
NETWORKING
AUSTIN LUXURY NETWORK
Austin Luxury Network is a membership based organization where real estate agents in Austin can promote and network listings priced over $1.5MM, that are not in MLS, with other agents. The website and tours are not open to the general public.
BUSINESS NETWORK
Nurturing a professional network outside of the real estate industry provides a unique avenue for marketing. Gottesman Residential’s involvement in groups such as Austin 100, Greater Economic Development Board and Entrepreneur’s Organization has created connections throughout the business community which have proven invaluable for networking.
PERSONAL NETWORK
Not everyone knows that they are looking for a home. Sometimes, the perfect home just appears for someone. Keeping people updated on fantastic properties, even when they are not active buyers, can often spark an interest that no one knew was there. Blake’s ongoing relationships with past clients as well as those nurtured through shared interests are a great resource for marketing.
“IN BUSINESS IT’S ABOUT PEOPLE. IT’S ABOUT RELATIONSHIPS”
