Epiphany Collective Brand Guidelines

Brand Identity Guidelines

how to use

These brand guidelines serve as a tool on how to create content that retains the integrity of the Epiphany Colelctive brand. This guide is not meant to limit creativity, but to keep the brand identity consistent and recognizable. Use the brand strategy section to drive content strategy on all applications, making sure to stay within the voice and personality of the brand. Use the brand identity section for guidance on how to use the logo. Use the brand toolkit strategy for direction on the use of color, typography, photography and graphic elements of the brand. Use the brand applications for inspiration and direction on creating for both print and digital.

To find and activate meaningful connections that lead to authentic and intentional influence

PURPOSE

To create meaningful cultural experiences between brands and their true audience.

VISION

OUR VALUES

transformative confident insightful pioneering

Our cultural data, IP and relationships are truly groundbreaking and unique; giving brands everything they need to make relevant, breakthrough connections.

We are experts and innovators in our field. Because no one else can do what we do, we believe we’re providing a uniquely powerful and insightful advantage to our clients.

We see people, not data. We see what they mean and believe, not just what they say. Most importantly, we see who they listen to and then connect the dots.

authentic

Our expertise speaks for itself. Our unique insights and products tell our story for us. Who we are and what we do is evident in how we interact with others daily.

Our data and process isn’t just proprietary, it’s one of a kind. We’re constantly working to innovate our process and provide unique results that are truly transformative and impactful.

BRAND GUIDELINES

BRAND PROMISE

Not all connections are created equal. We make the connections that matter.

JUNE 2022 VERSION 1

BRAND MANIFESTO

Living data adapts to your needs. It reveals human insights and shapes creative strategies. It’s a real time glimpse into who we are, what we believe and what we do.

And it is our mission to discover the connections between us all in order to better learn and shape collective influence on an individual basis.

We are Epiphany Collective. We see, connect and engage where others can’t.

The Humans

The modern Gen Z and millennial man and woman who value diversity, sustainability, and self-expression. experiences over possessions, the collective over the individual, and diversity over exclusivity.

The brands they engage with become a part of their self-expression, and therefore the brand’s story, values, community, altruism, and more are all taken into account. They crave more from brands than just a product or service. They are looking for an experience

TARGET AUDIENCE

The Creators

The talented individuals that are prevalent our Instagram, Facebook, and Tik Tok feeds. Their influence is undeniable, and their personal brand is their prized possession. Even in the midst of fame’s chaos, they hold tightly to their values and their original intention that brought them fame in the first place. They are committed to their authenticity and will therefore only represent and partner with brands that reflect their same values and purpose.

The Brands

New or old, these are the brands that understand the need to stay dynamic They are ever-evolving, and ever-adjusting to the culture of today, but while always staying connected to the core that built them. They understand their responsibilities are far greater today than simply providing a product or service. They gain inspiration from their consumers and their goal is to build a community that proudly chooses their brand over the competitors. They are constantly trying to discover more about their consumers and how to effectively engage with them. They are searching for an influential individual that aligns with their brand’s meaning and purpose that will connect with their consumers.

The humans that shape society, the creators that influence them, and the brands that connect them.

MARKET ANALYSIS

At Epiphany Collective, we discover awakening moments that transform strategies, creative and business results.

Our proprietary data, relationships with influencers and unique IP allows us to create either bespoke or end to end solutions that connect brands and influencers with their most receptive audience.

No one else can see the patterns we uncover or find the cultural maps we create.

This is unique to Epiphany Collective.

BRAND PERSONALITY

We are passionately curious about human nature and what makes people tick. Data informs us but hardwon experience and an outside perspective always guides us.

We are the wayfinders, map makers and pioneers of the unknown human dimension, revealing kinship and communities hidden to others.

We love discovering the unseen and the hidden affinities that connect us. Because there is no end to learning. No end to exploring. That’s what excites us and inspires us every day.

TAGLINE The living data company.

VOICE

Because we speak the truth, we don’t need to adorn our conversation with bravado or jargon.

Rather, we are plain-spoken, simple and direct; brief rather than verbose.

Our voice is authoritative and confident without being condescending.

We don’t try too hard because what we say is so powerful and insightful, it always speaks for itself.

THE LOGO

The refined Epiphany Collective logo is dynamic and contemporary. It is a modern interpretation of Epiphany's initial brand, appreciating and respecting the brand's roots while simultaneously launching it into the future.

The wordmark can work on it's own, paired with the icon, and/or paired with the tagline. It uses Aktiv Grotesk Extended, a wide sans-serif typeface, which Dalton Maag describes as a typeface that "takes an authoritative but neutral position, lending any message just enough support without overpowering it." It also a variable font, meaning it has countless variations and can adapt and grow within the digital space.

The icon takes the initial "e" shape of the original logo, but brings life and energy to it. The circular motion evokes the Epiphany process. It always concretely startswith the data, then that data drives the path forward, taking each client to an entirely unique and groundbreaking solution.

LOGO VARIATIONS

The Epiphany Collective logo was built to be dynamic and adaptable, retaining the same qualities of the company itself. There is a primary logo, which should always be the first choice, and an be used with or without the tagline. The alternative logo can be used whenever a vertical lockup is necessary. In applications where the logo/company name is already clearly implied, the icon may be used.

Primary Logo

Primary Logo w/ Tagline

Alternative Logo

Icon

LOGO COLOR VARIATIONS

Allowing Epiphany the choice to switch up color, is one of the aspects that brings play, experimentation, and adaptibility to the brand. The Epiphany Collective logo may use any of the following color variations, but the primary logo color combination should be used at least 75% of the time. If additional color variations are requested, it is highly recommended to refer to the designer before creating and using.

DARK BG

LIGHT BG

Clear

SIZE AND SPACING

Whenever the logo is used, make certain it is a sufficient size with enough surrounding clear space to ensure visibility and impact. Additional graphic elements and content should not encroach.

Clear space is derived from the width of the logo’s uppercase “e”.

126px 1.75 inch

LOGO COLOR USAGE

The primary Epiphany Collective logo can be used in full color on white, black, the Epiphany Collective blue, and most all other brand colors that are not the fuschia and orange. When used on fuschia, orange, or the any of the multi-color gradietnts, the logo shoudl be used in all white.

LOGO DONT'S

The integrity of the logo must be respected at all times. It should never be manipulated, modified or distorted. To do so confuses the meaning of the logo, diminishing impact and brand recognition.

Do not alter the scale of any elements within the logo

Do not add an outline or other effects to the logo

Do not place the logo on a background color that is too close in tone

Do not place the logo on top of a busy photo or pattern

Do not use unapproved colors or place a colored logo against a colored background

Do not stretch, compress, bend or distort the logo

Do not crop logo

Do not change the composition of logo elements

Do not make the gradient fade in the logo full color

GRADIENT USAGE

Colors should be most commonly used in the form of gradients. The consistent usage of these gradients represents the dimensionality, beauty, complexity, and constantly evolving and adapting nature of the Epiphany Collective process.

TYPOGRAPHY

The brand uses Aktiv Grotesk, a wide sansserif typeface, which Dalton Maag describes as a typeface that "takes an authoritative but neutral position, lending any message just enough support without overpowering it." It is a variable font, meaning it has countless variations and can adapt and grow within the digital space. The brand most commonly uses Akitv Grotesk Extended, Regular, and Condensed Regular.

Primary Typeface

Consistent color usage builds brand identity and ensures brand recognition.

Aktiv Grotesk Ex Semibold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Aktiv Grotesk Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ( # “ ! ? . , : ; / + – & @ ” )

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Aktiv Grotesk Cd Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Living Data adapts to your needs. It reveals human insights and shapes creative strategies. It’s a real time glimpse into who we are, what we believe and what we do.

Google Typeface

Often times, Epiphany must uses open source Google Font for use on decks and documents being shared with clients. In these cases, the brand uses Montserrat, another sans-serif with a high x-heigh and a very large typographic family.

Montserrat Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ( # “ ! ? . , : ; / + – & @ ” )

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Montserrat Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ( # “ ! ? . , : ; / + – & @ ” )

Lorem ipsum dolor sit amet, consectetur adipiscing elit

Montserrat Semibold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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TYPOGRAPHIC HIERARCHY PRIMARY

Consistency in typographic hierarchy is very important to maintaining the Epiphany Collective brand integrity. The following should serve as a strong recommendation for how type is structured on applications, but with an understanding where there will certainly be occasional exceptions.

H1

H1 should be set in Aktiv Grotesk Extended Semibold. A headline should not vary in size, weight or color.

Discover cultural insights

Aktiv Grotesk Extended Semi-bold

H2

H2 should be set in Aktiv Grotesk Condensed Regular or Bold.

Body copy

Body copy is always set in Aktiv Grotesk Regular for ideal legibility. In cases where there is less than 2 paragraphs of body copy, Aktiv Grotesk Condensed may be used.

Reveal lesser-known cultural connections

Aktiv Grotesk Condensed Bold

Epiphany IQ, our proprietary software, reveals lesser-known cultural connections and affinities to spotlight new influential and relevant communities, influencers and emerging artists to expand your brand’s

Aktiv Grotesk Regular

CTA

CTAs should always be all-caps in Aktiv Grotesk Semibold Extended.

LEARN MORE

Aktiv Grotesk Extended Semi-bold All-caps

H1

H1 should be set in Montserrat Semibold. A headline should not vary in size, weight or color.

Discover cultural insights

Montserrat Semi-bold

H2

H2 should be set in Montserrat Medium.

TYPOGRAPHIC HIERARCHY GOOGLE

Consistency in typographic hierarchy is very important to maintaining the Epiphany Collective brand integrity. The following should serve as a strong recommendation for how type is structured on applications, but with an understanding where there will certainly be occasional exceptions.

Body copy

Body copy is always set in Montserrat Regular for ideal legibility.

Reveal lesser-known cultural connections

Montserrat Medium

Epiphany IQ, our proprietary software, reveals lesser-known cultural connections and affinities to spotlight new influential and relevant communities, influencers and emerging artists to expand your brand’s reach

Montserrat Regular

CTA

CTAs should always be all-caps in Monsterrat Bold.

LEARN MORE

Montserrat Semi-bold

HALFTONES

Halfone patterns and overlays are used as a graphic element in the Epiphany Collective brand. These halftones are representative of the collection, organization and analysis of data points and the epiphanies, new frontiers, innovations formed from the macro-level understanding of thousands and thousands of these individual data points.

IMAGERY

Halftones are not only used solely as a graphic element, but also with imagery. This texture represents the idea of human data, the fact that these quantitative data points are representative of the thoughts, opinons, behaviors and more of hundreds and thousands of people.

This texture is used either fully over a BW image with a gradient overlay (top image) or as a fade (bottom image).

Another option with imagery is to use a duotone gradient map over a black and white image. Given the nature of Epiphany's work, using edited and manipulated images should be appropriate, but when needed, a full color image can be used.

Thank you