Nailed Essential Checklist for Hiring an SEO Agency

Nailed Essential Checklist for Hiring an SEO Agency ________________________ SEO (Search Engine Optimization) is a constantly developing practice, as most search engines continue to upgrade their algorithms to offer exceptional user experience. SEO nowadays works as a part of a holistic and integrated digital marketing plan. The truth is that most firms that once had in-house SEO departments are finding it a complicated process to develop measurable SEO success. Developing operational backlines nowadays requires engaging content and influencer marketing.

There is a lot involved to make your SEO success. Most businesses require more than two qualified SEO experts who are competent in online marketing. This is timeconsuming and quite costly for many business owners and especially startup companies. Because of this, most companies choose to outsource and partner with expert SEO agencies for their digital marketing services.

Currently, numerous companies are available in the market that can offer you SEO services. However, finding the best digital marketing agency can be a daunting task.

You have to do a proper search to choose a reliable SEO agency for your company.

If you are searching for a proficient SEO company, this is your article. Read it to learn more about the essential checklist for choosing a reputable SEO agency.

1. Check The Company History You have to start your search process by checking the potential agency’s history.

Use a search engine and See how the particular company is rated. Read some of the reviews to understand whether the SEO agency is rated as bad, average, or exceptional; this way, you will know what to expect if you hire the specific SEO agency. Well, a few negative reviews are expected, especially for companies that have a long history. However, if there are multiple bad reviews from different clients, these are some red flags you should look out for.

2. Find out About Their SEO Procedures

Most SEO agencies vary in the processes they use. However, reliable digital marketing services providers have a team of qualified experts who can completely discuss these processes — request a breakdown of SEO methods and the equivalent deliverables in each stage of every process. For example, if an agency says they use keyword search, inquire how they select the best keywords to target their consumers.

If the agency says that they do an SEO audit, inquire about the steps they take to do their audits. All these details are crucial, and where you don’t understand, ask for clarification on what every deliverable entails. SEO agency will explain all the deliverables in terms and a language you can understand.

3. Discuss Expectation Be careful of SEO agency that promises overnight results. SEO is a long-term process, which takes almost three to six months before you can see results. If you find an agency promising you to be ranked within the first week on the best search engines, that’s not true avoid such companies altogether. Well, short-term results might be impressive. However, you must be patient and follow the best steps to make your SEO process successful.

4. Inquire About Past SEO Projects Once the Potential Company has explained their process and expectations, ask if they could refer you to one of their previous customers. The youngest SEO agencies may not have this option. However, case studies are very important for benchmarking great results and how successful SEO services look. You can even go ahead and call some of the references to inquire about their experience with a particular SEO agency.

5. Reporting Inquire from the SEO agency about the reporting process. Most reputable SEO service providers offer procedural reporting for continuing relationships. Ask for a sample report that they have sent to any of their other clients. You should ask about the tools that the agency uses for SEO reporting. You should access any of these reporting tools to confirm that the metrics used by the SEO agency and shared with you are accurate. Most reliable SEO companies do report on metrics like backlink count, high priority keywords, search engine rankings, and organic traffic improvements.

6. Inquire About Link Building Link building is a significant aspect that determines how your website will be ranked on the search engines. Ensure that you are linked to quality websites. When your website is linked to reputable websites, this is one of the effective ways you can increase your search rankings. Always be keen to choose an SEO agency that mentions reputable websites being linked back to your website. If not, then ask why.

If they claim that link building is risky, then this is not true. It is only risky if you are not sure or know what you are doing. Link building is a quick way to drive ROI through SEO. Hence it should be a priority when choosing your SEO Company.