Anna Lamb's Digital Portfolio

Anna Lamb's Portfolio

HELLO I'M ANNA

A Fashion and Retail Analyst for EDITED and First Class Fashion Marketing Graduate from Cardiff Metropolitan University. This portfolio shares my skills, findings, campaigns and passion for the fashion industry from my experience as a data analyst and dedicated student.

RETAIL REPORTS Subcultures

HOMEWARE REPORTS Future trends

RUNWAY REPORTS Street Style SS23

RUNWAY REPORTS Runway FW23

The consumer need for community, authenticity, and connectivity formed the foundation for "A worldwide reunion of the Stüssy tribe."

The concept honours the brand's heritage of urban culture by resurrecting the worldwide Stüssy tribe's hype from the 1990s; this included names that were unknown to the general public at the time but idolised by a minority, and evolved into an elite group of cultured artists and trendsetters.

SUSTAINABIILITY and responsibility

The S word... It's rather a mindset than a value, it’s the industry's biggest opportunity yet most complex challenge to date. Within this module, we had the challenge of implementing a sustainability plan to a f

ACG’s swap shop invites the community to be part of the brand. It celebrates Vintage ACG whilst encouraging second hand consumption. The plan was set to commit to the sustainable development goals 12 and 13, to encourage sustainable consumption and climate action.

ACG Archive

*a collection of historical documents or records providing information about a place, institution, or group of people.*

“We’re sick”

BY anna lamb

Human appliances suffocate the land, For our convenience A helping hand, Cars to be quick, Trains to be quicker Or a flight o make the o-zone layer thicker, The world appears ill And full of pain, Must’ve been the recent oil spill Or the acid rain, Then the melting ice caps

Leaving Polar bears to roam, Well Why not skin them?

aunt our egos across our home, Some say I’m catastrophising

But how can you not?

kes me feel helpless and angry

Puts my stomach in a knot, But we still expect a future With avatars and games, Robots making coffee we rape the land with no shame, But why not fix the present? Fix the holes in our clothes, how I forget retty little thing sale for those…

t to be the race to kill humanity But who else would it be, When we create wars And animals live in prosperity.

FASHIONMarketing Plan

"Is Vinted taking over Depop?" asks recent publications. When looking at the platforms' user base, the answer is yes; nevertheless, this paper looks at consumer insights into the matter in attempt to improve Depop's customer satisfaction and loyalty rate. Consumers find the high fees a barrier to sale, as opposed to alternative resale platforms, according to the primary research conducted. The difficulty of selling and getting promoted to the explore page was also found to be a disincentive to using depop.

The plan proposes and markets a brand extension strategy in response to consumer data, with the aim of growing Depop's user base through the effect of brand equity, as well as a solution to consumers' difficulty of selling on Depop.

THRIFTED LTD Internship

I interned at Thrifted, the UK's Leading Online Vintage Store, in the summer of 2021, where they put uniqueness, individualism, and anti-fast fashion at the forefront of all they do. The experience was extremely insightful, and it cemented my desire to contribute to the fashion resale sector. I enjoy writing in a manner that allows me to convey character, therefore the blogs that I had been assigned to write were particularly strong features of my internship. Scan for the whole blog.

My primary duty was to compile documents that assisted the warehouse staff in identifying and organising garments, such as howtodetermine the era of a garment from the label; A treasured skillforresale.

T/W: SEXUAL ASSAULT fashion Futures

Fashion Futures provided an opportunity to propose and develop an entirely new concept to the market. Walking Women aims to debunk deep rooted societal myths surrounding sexual assault in order to pave the way for a better future. For example, clothing, or your #ootd, has no relation as to whether or not you will be the next victim of an attack. It's important to note that I was not inspired to do this project; rather, I was infuriated to. Please use teh following link to access Walking Women's website: https://annalamb93.wixsite.com/website-1