Seven C's for Growing Your Own Community

#5. Call to Action Your idea has grown into a project through a well thought out collaboration. You have a plan but how will the people you want to help know about what you are up to? How will they get involved? Consider these questions; • Where are the people you want to reach?

• What do they do for a living?

• Where do they live, work, & relax?

• What interests them, what switches them off?

• What do with their money? Or lack of it?

• What makes them decide to get more involved?

The more you can answer these questions, the more people will take part in the delivery part of your project.

Yes this is marketing & the different marketing tools you chose will effectively help spread your message & deliver swifter, more sustainable change.