Animal feed plays an essential role in the food chain because feed is the most crucial contributor in ensuring safe, abundant and affordable animal protein. The never-ending growth in global population and increase in consumer’s income has demanded for healthy animal protein around the world. The poultry feed industry is a part of animal husbandry. The demand for animal protein has propelled the need for growth of poultry globally. The poultry feed market is characterized by leading trends such as non-traditional poultry feed ingredients, genetically modifies feed and technological innovation within the industry.