DIGITAL MARKETING(PPT)

DIGITAL MARKETING STRATEGY & PLAN

PREPARED FOR Client Name- Sania “ANKIT SHAH” Manger Director

DIGITAL MARKETING

DIGITAL MARKETING PLAN & STRATEGY

MARKETING GOAL

UNDERSTANDING THE BUYER

INBOUND MARKETING

MARKETING GOALS/OBJECTIVES EXAMPLES… INCREASE SALES

•“Increase Sales by 10% from existing customers by the end of the year”

IMPROVE CONVERSION RATE

•“Improve organic traffic conversion rate by 25% by the end of the year”.

INCREASE PERCENTAGE OF RETURN VISITOR

•“15% of visitor should be returns by the end of the year”.

UNDERSTANDING THE BUYER

BUYER’S JOURNEY Awareness stage

Consideration stage

Decision stage

DEFINITION

❖ Digital Marketing is an umbrella term for the marketing of products or service using digital technologies, mainly on the internet, but also including mobiles phones, display advertising and any other digital medium

Benefits of Digital Marketing

OBJECTIVES

❑Reach the right audience ❑Engage with your audience ❑Motivate your audience to take your action ❑Maximize return on investment(ROI)